LTC 192-2025 - 'Find Your Play' Video Earns Prestigious FMCA AwardMIAMI BEACH
OFFICE OF THE CITY MANAGER
LTC#LETTER TO COMMISSION
TO:
FROM:
Honorable Mayor Steven Meiner a�d ;j� of the City Commission
Eric Carpenter, City Manager £!,uc_ �
DATE: May 9, 2025
SUBJECT: 'Find Your Play' Video Earns Prestigious FMCA Award
The purpose of this Letter to Commission (L TC) is to announce that the City of Miami Beach
"Find Association
Promotional
Your Play" (FMCA).
Purposes
video The has
or
won
Special
a
Event
prestigious
recognizes
award from
municipal
the Florida
communications
Municipal
teams
Communicators
that
2025 Outstanding Award for Best Collaborative Video for
entities to create high-quality, impactful videos for promotinghave events, partnered products with or services.external
The Convention Office of and Marketing Visitors and Bureau Communications (GMCVB) and in its close agency of collaboration record -with the VML-Greater created Miami the "Find
Your
directed
impressions.
Play"
viewers
It
campaign
also
to the
as
increased
a love
redesigned
new
letter
users
to
to
Miami
the
miamibeachparks.com
Beach
website
parks
by
and
800%.
website and
recreation
garnered
offerings.
43
The
million
video
The across
conference.
City of Florida Miami for
Examples
the Beach
of
award,
the
was which chosen
campaign
was from a
creative
announced wide
can
pool
be
during of
seen
local the
below:
government organization's 2025 communicatorsannual
Find Your Play storyboard illustrations and final video stills.Establi1hing Shot: Bird's eye drone footage of the beach. Closeup Shot: Family with children on the beach. Closeup Shot: Little boy applying some foce point.
192-2025