C7T-Accept Recommendation Approve Lease Agmt w- Temporary Entertainment - OrchidCOMMISSION ITEM SUMMARY
Condensed Title:
A Resolution accepting the recommendation of the Neighborhoods And Community Affairs Committee and approving the
substantive terms of a proposed lease agreement between the city and Temporary Entertainment, LLC, for the presentation of
"Orchid," a live theatrical and musical performance within a Spiegeltent, and the installation of ancillary food and beverage
services and entertainment areas, to be located at the Collins Park Spoil Area between 21 51 and 22"d streets, as more
specifically set forth in that certain draft agreement attached as Exhibit "A" to this Resolution; further authorizing the City
Manag_er to negotiate the final lease agreement with Temporary Entertainment LLC.
Key Intended Outcome Supported: ,,
Increase community ratings of cultural activities.
Supporting Data (Surveys, Environmental Scan, etc.): According to the 2009 Survey, on average, residents attended
cultural activities 10.61 times per month and family friendly activities 7.19 times per month.
Issue:
Should the City enter into an agreement with Temporary Entertainment, LLC for a live theatrical and musical performance
within a Spiegeltent, and the installation of ancillary food and beverage services and entertainment areas, to be located at the
Collins Park Spoil Area between 21st and 22"d streets?
Item Summary/Recommendation:
The City's began researching a variety of cultural programs to bring to the City. The objective was to maintain the City's
cultural niche while differentiating ourselves from the mainland. Additionally, the Community Satisfaction Surveys repeatedly
revealed that residents desired more cultural activities. The City's TCD Department has identified Temporary Entertainment's
"Orchid" and it's Spiegeltents as a perfect match. "Orchid" is a circus themed cabaret show, featuring live amplified music,
acrobatics, variety performance, song, dance and comedy performed in a Spiegeltent. A second Spiegeltent houses a food and
beverage operation that will enhance and expand the experience in the performance venue. Both temporary structures would
be erected in the spoil area east of the parking lot between 21st and 22"0 Streets. You may recall that this same location was
used for another Spiegeltent show in 2008. The show will include two lead cabaret/burlesque roles (one female, one male) that
will be supported by a 'chorus' of four (4) female dancers and singers. This portion of the cast will weave the show together
with comedy vignettes, production numbers, song and dance and elaborate couture costumes. In addition to these lead and
supporting roles, "Orchid" will include five (5) circus/variety acts that will be integrated throughout the show, each with a distinct
orchid theme (from the dark and mysterious, to the rare and beautiful, to the light and colorful).
The proposed Show Schedule for "Orchid" (although subject to change) is proposed to run for twenty-one (21) weeks from
November 2012-March 2013. The Administration is still working with the Winter Music Conference and Art Basel to
determine their needs for2013. Proposed Hours of Operation are 12pm (Noon) to 12am (midnight) Sunday-Thursday, and
12pm (Noon) to 2 am Friday and Saturday. Temporary Entertainment is working to create a free children's entertainment
program and has created a resident and senior discount ticket program.
Advisory Board Recommendation:
At its regular meeting on May 22, 2012, the Neighborhoods and Community Affairs Committee approved the proposal with the
following caveats: Art Basel Miami Beach must have the right of first refusal to use the area if it so desires from November 26,
2012 through December 15, 2012, noise from the site must be strictly controlled, neighboring properties, as well as the Collins
Park Neighborhood Association, must be in agreement with the proposal, valet parking and a traffic plan must be provided.
Financial Information:
Financial Impact Summary: Temporary Entertainment, LLC has agreed to pay on a weekly fee of $3,000 dollars for
the first ten (1 0) weeks and $4,500 for remaining term of the lease (11 weeks), or collect a total of $79,500 for the run. This
represents additional revenues of more than $72,700 over the typical one-time payment of square footage fees for this
location . In addition Tem Entertainment LLC will also for
Clerk's Office Le islative Trackin :
Max Sklar, Tourism and Cultural Development Director
Si n-Offs:
T:\AGENDA \2007\oct1707\Consent\Spiegel Ret
MIAMI BEACH
267
AGENDA ITEM _e.;:__7:..........:..7_
DATE 6-ft, -f'l_.
C9 MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachA.gov
TO:
FROM:
DATE:
SUBJECT:
COMMISSION MEMORANDUM
Mayor Matti Herrera Bower and Members of the City Commission
Jorge M. Gonzalez, City Manager ~
June 6, 2012 U U
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE NEIGHBORHOODS AND COMMUNITY AFFAIRS COMMITTEE AND
APPROVING THE SUBSTANTIVE TERMS OF A PROPOSED LEASE
AGREEMENT BETWEEN THE CITY OF MIAMI BEACH AND TEMPORARY
ENTERTAINMENT, LLC, FOR THE PRESENTATION OF "ORCHID," A LIVE
THEATRICAL AND MUSICAL PERFORMANCE WITHIN A SPIEGELTENT,
AND THE INSTALLATION OF ANCILLARY FOOD AND BEVERAGE
SERVICES AND ENTERTAINMENT AREAS, TO BE LOCATED AT THE
COLLINS PARK SPOIL AREA BETWEEN 21 81 AND 22N° STREETS, AS
MORE SPECIFICALLY SET FORTH IN THAT CERTAIN DRAFT
AGREEMENT ATTACHED AS EXHIBIT "A" TO THIS RESOLUTION;
FURTHER AUTHORIZING THE CITY MANAGER TO NEGOTIATE THE
FINAL LEASE AGREEMENT WITH TEMPORARY ENTERTAINMENT LLC,
AND, IF SUCCESSFUL, APPROVING AND AUTHORIZING THE MAYOR
AND CITY CLERK TO EXECUTE THE AGREEMENT, SUBJECT TO AND
CONTINGENT UPON THE FOLLOWING CONDITIONS: 1) THE FINAL
VERSION OF THE LEASE SHALL BE SUBJECT TO REVIEW AND SIGN
OFF BY THE CITY ATTORNEY; AND 2) IN THE EVENT THAT THE CITY
AND TEMPORARY ENTERTAINMENT, LLC DEEM IT NECESSARY TO
INCLUDE ANY SUBSTANTIVE TERMS WHICH ARE NOT INCLUDED IN
THE ATTACHED DRAFT AGREEMENT, THEN, PRIOR TO FINALIZING THE
LEASE, THE CITY MANAGER SHALL BE REQUIRED TO REPORT SAME
TO THE CITY COMMISSION.
BACKGROUND
As you know, the Arsht Center for the Performing Arts (Arsht Center) opened in October
2006 which resulted in the larger, more traditional performing arts groups booking their
annual repertoire there. In light of this transition, the City's Tourism and Cultural
Development (TCD) Department began researching a variety of cultural programs to
bring to the City. The objective was to maintain the City's cultural niche while
differentiating ourselves from the mainland. Additionally, the Community Satisfaction
Surveys repeatedly revealed that residents desired more cultural activities. The City's
TCD Department has identified Temporary Entertainment's "Orchid" and it's Spiegeltents
as a perfect match for the City and is seeking input from the Neighborhoods and
Community Affairs Committee to determine if there is interest in negotiating a lease
agreement with them for a residency this winter in Miami Beach.
ANALYSIS
"Orchid" is a circus themed cabaret show, featuring live amplified music, acrobatics,
variety performance, song, dance and comedy performed in a Spiegeltent, one of the
early 20th Century portable pavilions with stained cut glass windows, velvet and brocade
tapestries, mirrored columns, ornate bar, circular teak dance floor and intimate booths.
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June 6, 2012
A second Spiegeltent houses a food and beverage operation that will enhance and
expand the experience in the performance venue. The areas between the two
Spiegeltents will also be decorated to establish a rich and immersive entertainment
experience. Both temporary structures would be erected in the spoil area east of the
parking lot between 21st and 22"d Streets. You may recall that this same location was
used for another Spiegeltent show in 2008.
Temporary Entertainment has made arrangements to bring entertainment to Miami
Beach with its new show, "Orchid." Where possible, Temporary Entertainment will
source some of the cast of "Orchid" in Miami. Additionally, Temporary Entertainment
aims to showcase other local Miami talent by working with local presenters for other
possible events in the Spiegeltents. Temporary Entertainment will also work with the
City of Miami Beach to offer a selection of free children's programming on select
weekend days.
Temporary Entertainment is run by Marty LaSalle, a former star of the Big Apple Circus,
and noted architect David M. Schwarz (a part-time Miami Beach resident.) They bring a
wide set of skills and experiences in live entertainment production and management to
the company. In addition, Mr. LaSalle and Mr. Schwartz have engaged leading
management and creative talent for this project, including:
• Steve Dixon, Creative Producer: Mr. Dixon has overseen the production and
operations of many large scale entertainment events, such as two of Britney
Spears' most recent tours, as well as the tours of Kylie Minogue, Justin
Timberlake, etc.
• William Baker, Director: Mr. Baker is a renowned fashion designer, stylist,
director and author. He has been the creative director for multiple Kylie Minogue
concerts and has worked with many other popular music stars. He also directed
the West End production of the "Hurly Burly Show."
• Wayne Cilento, Associate Director and Choreographer: One of Broadway's most
successful and prolific choreographers, Mr. Cilento originated the role "Mike" in
the show Chorus Line and has choreographed, among many others, Wicked,
Aida, and Sweet Charity.
• Robert Airhart, Tent Sourcing and Installation: Mr. Airhart runs the performing
arts center at Bard College in New York, and has operated numerous Spiegletent
shows in the past five (5) years.
• Union Square Events, Food and Beverage Development and Operations: As
noted below, Union Square Events, Danny Meyer's Company, is a premier food
and beverage service provider based in NYC.
This team had planned to present "Orchid" in New York this summer in association with
Friends of the High Line, the organization that founded and operates the elevated park
on Manhattan's West Side, but a Con Edison street construction project adjacent to their
performance site has forced them to postpone the NYC phase of this project until next
summer.
PROPOSAL SPECIFICS
As noted above, "Orchid" is a new circus-themed cabaret show that will feature circus,
variety, music and dance.
The show will include two lead cabaret/burlesque roles (one female, one male) that will
be supported by a 'chorus' of four (4) female dancers and singers. This portion of the
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Temporary Entertainment, LLC-"Orchid"/Spiegeltent Lease Agreement
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June 6, 2012
cast will weave the show together with comedy vignettes, production numbers, song and
dance and elaborate couture costumes. These numbers will be a combination of the old
and the new, taking inspiration from traditional burlesque; vaudevillian, Berlin cabaret,
the original Betty Page, and Gypsy Rose to Madonna, Lady Gaga, and other popular
music stars.
In addition to these lead and supporting roles, "Orchid" will include five (5) circus/variety
acts that will be integrated throughout the show, each with a distinct orchid theme (from
the dark and mysterious, to the rare and beautiful, to the light and colorful). Although the
specific acts are still to be confirmed, the acts will likely include a duo acrobatic hand
balancing act, a duo aerial act, a physical comedy number, a contortion act, and a
variety act such as roller-skating or some other unusual amazing feat. These acts will
do a stand-alone number but will also be integrated into the rest of the show with
choreography and staging throughout the tent. The show will be enhanced by a live
band of three -five musicians.
As a whole, the show will draw on inspiration from the likes of Moulin Rouge and other
European Variety traditions, the films of Fellini, Cirque du Soleil and many elements of
popular culture. The 'in-the-round' performance setting permits the experience to be
highly interactive and intimate, encouraging participation with both the performers and
other audience members.
Proposed Schedule
The proposed Show Schedule for "Orchid" (although subject to change) is proposed to
run from November 2012 -March 2013. The Administration is still working with the
Winter Music Conference and Art Basel to determine their needs for 2013. Temporary
Entertainment Has indicated they would vacate the site sooner if required by the City.
The following generally describes their desired weekly schedule:
Tuesday:
Wednesday:
Thursday:
Friday:
Saturday:
Sunday:
8PM
8PM
8PM and 10PM
8PM and 1 OPM (with a possible midnight show)
8PM and 1 OPM (with a possible midnight show)
6PM
The schedule for other shows and events, including free family-friendly children's
programming, may be presented in the venue and will be determined at a future date.
Hours of Operation
Proposed Hours of Operation are 12pm (Noon) to 12am (midnight) Sunday -Thursday,
and 12pm (Noon) to 2 am Friday and Saturday. Temporary Entertainment, LLC does
not currently have plans to program the early morning hours except for a midnight show
on Fridays and Saturdays. However, they would like the flexibility to do so during the
weekends.
Sound
The tent is soundly constructed with teak walls and floors. Temporary Entertainment
LLC will test the sound equipment to be sure there will be no issues with sound bleed to
neighborhoods. They will also have a certified sound engineer who will conduct tests
during opening week both on site and at a variety of locations in the neighborhood to
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Temporary Entertainment, LLC-"Orchid"/Spiegeltent Lease Agreement
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June 6, 2012
ensure they are within acceptable sound levels.
Parking & Traffic Flow
In an attempt to minimize car traffic, their marketing and advertising campaign will
promote public transportation, walking or biking. They are also investigating the
possibility of providing valet services. Patrons who wish to drive will have access to
public parking adjacent to the site.
Economic Benefits
Rent -Traditionally, special events are charged a one-time square footage fee or a
concession fee (percentage of gross revenue). The choice of which to charge is typically
the one that is expected to generate the most income of the two for the City. Usually for
first-time or one-time events, the City will charge the square footage fee, since the
potential revenue of a first-time or one-time event is unknown for purposes of a
concession agreement. As a first-time event, and one that is also new to our area, the
City determined it to be in the City's best interest to charge per square foot rent instead
of sharing in gross concession revenue, as Miami Beach is a new market for "Orchid"
and the success of the show remains unknown. As noted, this event is also for a twenty-
one-week period of duration, longer than our typical special events. In an effort to attract
this programming to the city and minimize the potential risks for the City, as well as the
event organizers, a rental inducement is recommended to obtain a commitment from
Temporary Entertainment, LLC to bring their programming to Miami Beach. Temporary
Entertainment, LLC has agreed to pay the weekly fee of $3,000 dollars for the first ten
(10) weeks, and $4,500 for the remaining term of the lease (11 weeks), or pay a total of
$79,500 for the run. This represents additional revenues of more than $72,700 over the
typical one-time payment of square footage fees for this location (approximately $6,800).
In addition, Temporary Entertainment LLC will also pay for utility usage. The City will
review the results of the run at the end of the use period, and will consider the
concession revenues and other factors in determining use rates to be paid by Temporary
Entertainment LLC in any future years. This agreement in no way limits the ability of the
City to modify any future agreements relating to fees for use of the property, while
providing a fee structure that generates revenues for the City while attracting new and
unique cultural programming for our residents.
Use of Local Services-Temporary Entertainment LLC will contract the services of many
local service providers including: Marketing and Publicity Firms, Lighting, Sound and
Staging Rental Companies, Apartment Rentals, Security, Waste Management and an
events logistics firm. Temporary Entertainment will also source a large portion of its on-
site staff locally; this includes ushers, stage and production management team, box
office staff, walk-around entertainment, etc.
Food & Beverage -Temporary Entertainment's food and beverage partner is Danny
Meyer's Company, Union Square Events. Union Square Events is part of Union Square
Hospitality Group, owner and operator of New York's Union Square Cafe and Shake
Shack (among many others). The development and operations of Temporary
Entertainment's F&B program will be managed by Ron Parker, Managing Director of
Union Square Events. Union Square Events will engage local staff for the majority of its
F&B operations.
The Administration recommends that food and beverage service only be available when
there are performances or events scheduled, and that food and beverage service can
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Temporary Entertainment, LLC-"Orchid"/Spiegeltent Lease Agreement
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June 6, 2012
only be provided one and one-half hours prior to the start of the first show and one hour
after the last show, daily.
Public Benefits
• Children's Programming -Temporary Entertainment LLC is working with the
Miami Beach Tourism and Cultural Development Department to create a free
children's entertainment program.
• Resident Ticket Program -Spiegelworld has agreed to provide residents of
Miami Beach with access to reduced price tickets (15%) throughout the entire run
of the show.
• Senior Ticket Program -Spiegelworld has agreed to provide senior residents of
Miami Beach with access to reduced price tickets (15%) during the season.
NEIGHBORHOODS AND COMMUNITY AFFAIRS COMMITTEE
At the regular Commission meeting on May 9, 2012, the Mayor and Commission
referred this proposal to the Neighborhoods and Community Affairs Committee for
discussion. At its regular meeting on May 22, 2012, the Neighborhoods and Community
Affairs Committee approved the proposal with the following caveats:
• Art Basel Miami Beach must have the right of first refusal to use the area if it so
desires from November 26, 2012 through December 15, 2012.
o As per the City's agreement with Art Basel, Art Basel must approve any
uses within the Art Basel Zone. Temporary Entertainment was advised of
this and has already begun discussions with Art Basel. Temporary
Entertainment understands that they may have to demobilize the event
site if Art Basel does not approve their use/activity during Art Basel Miami
Beach.
• Noise from the site must be strictly controlled.
o Temporary Entertainment understands that they must adhere to the noise
ordinance and fines may be imposed if they are found to be in violation.
• Neighboring properties, as well as the Collins Park Neighborhood Association,
must be in agreement with the proposal.
o The Roney Palace, Collins Park Neighborhood Association, Setai Hotel
W Hotel and Seagull Hotel have all been contacted and advised of the
proposed Orchid production. The only substantive concern expressed
was the potential for noise complaints by guests or residents, but all were
pleased with the potential of attracting more visitors to the Collins Park
area.
• Valet parking and a traffic plan must be provided.
o A valet and parking plan will be submitted as part of the special event
permit process and reviewed by city staff to ensure traffic flows smoothly.
Positive Impact on the Collins Beach Neighborhood
It is anticipated that "Orchid" and the Spiegeltents themselves will have a very positive
effect on the Collins Park area and the City of Miami Beach as a whole. The Collins
Park Neighborhood Association has been contacted and is in favor of this activity as
they feel it will enhance the area and attract more people.
CONCLUSION
The Administration recommends that the Mayor and City Commission of the City of
Miami Beach, Florida adopt the Resolution and authorize the Administration to finalize
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Temporary Entertainment, LLC-"Orchid"/Spiegeltent Lease Agreement
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June 6, 2012
the lease agreement with Temporary Entertainment, LLC as per the recommendation of
the Neighborhoods and Community Affairs Committee.
JMG/HMF/MAS/GF
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N ...... 0) From Underused Real Estate to High Quality Entertainment: Temporary Entertainment, Inc. is a new collaborative venture that has been created to leverage underused real estate for the purpose of creating and presenting high quality and innovative 11Pop-Up" entertainment experiences. We specialize in temperature-controlled performance venues of different shapes and sizes, food and beverage and merchandise displays and offerings, and structures and staging for activities such as public arts displays, nightclubs/lounges and other activities. We leverage broad relationships with content providers, venue manufacturers and site owners (developers, municipalities, parking lot companies, etc.) to ensure an intersection of high quality content, high profile locations, and unique venue presentation that delivers innovative, exciting and financially successful products. Temporary Entertainment, Inc. is managed and operated by experienced professionals in the world's of live entertainment, media, real estate and private equity (biographies at the end of this document). rmronmu rmmmmnrnr. LLC 3
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N ...... 00 The Performance Venue: "A House of Mirrors and Attractions" rrnrorumr rmrrtmmnrnr. LLC The centerpiece of the installation will be a performance Spiegeltent-an elegant, tented venue, constructed in wood, steel and canvas and decorated with stained glass, mirrors, wood paneling and chandeliers. The venue has a central circular performance space (with a diameter of about 15 feet) as well as different levels of in-the-round seating with stand-alone seats in the first tier, and tables and booths in the second and third tiers. The tent is equipped with all of the necessary production equipment, including lighting, sound and staging/rigging equipment for a full scale theatrical show. Both air conditioning and heating allow the venue to be open all year round. This tent will be used to present a main show that will run for approximately 90 to 110 minutes and will be performed 8-10 times per performance week. It can also be used for additional events and activities.
N ...... (Q Orchid: ~~Moulin Rouge meets Cirque du Soleiln "Orchid" will include two lead cabaret/burlesque roles (one female, one male) that will be supported by a 'chorus' of 4 female dancers and singers. This portion of the cast will weave the show together with comedy vignettes, production numbers, song and dance and elaborate couture costumes. These numbers will be a combination of the old and the new, taking inspiration from traditional burlesque, vaudevillian, Berlin cabaret, the original Betty Page, and Gypsy Rose to Madonna, Lady Gaga, and other popular music stars. "Orchid" will include 5 circus/variety acts that will be integrated throughout the show, each with a distinct orchid theme (from the dark and mysterious, to the rare and beautiful, to the light and colorful). The show will draw on inspiration from the likes of Moulin Rouge and other European Variety traditions, the films of Fellini, Cirque du Soleil and many elements of popular culture. TEI1FOIUUU EfiTEnTJ1InTIEfiT. LLC 6
N 00 0 The Spiegeltent uwaffie House" and Ancillary Entertainment Area: In addition to the main show in the performance Spiegeltent, Temporary Entertainment will also create an ancillary entertainment area that will include food and beverage, merchandise, music, walk around entertainment and other attractions and events. The 'waffle tent,' pictured to the right, will complement the performance venue and permit an open-air gathering area. This part of the activation will allow the experience to be more interactive, sensory and experiential, helping to distinguish our event from other forms of live entertainment. We will partner with Danny Meyer's Company, Union Square Hospitality Group, a leading food and beverage service provider in New York to create a unique food and beverage experience that draws inspiration from both elements of the show and the culture of Miami Beach. TEI1FOitJinT EI1TLitTJiii1nEI1T. LLC 7
N 00 ~ CATERING CULTURE SPORTS EVENTS TETirOitfi.IU EnTEitTII.InTIEnT. LLC Setting the Table created exclusively for rrnrmu1.rn rmrrnmnnrm. me. Founded in 2005, Union Square Hospitality Group (USHG) launched Union Square Events to revolutionize the design and operations of catering, sports facilities, entertainment venues and large-scale special events for clients in search of unparalleled culinary and hospitality as a competitive point of distinction. Over the past two decades, USHG has conceived, created and developed a family of category-leading businesses that now includes: •6 fine dining restaurants •Museum cafes •Barbecue restaurants •A jazz club •A premier catering and sports entertainment company •A growing collection of Shake Shacks USGH restaurants are consistently ranked by New Yorkers as 11Most Popular" by the Zagat Survey. In the 2011 Zagat Survey, seven USHG restaurants (including Shake Shack and Blue Smoke) are listed in the Top 40, three included in the Top 10. USHG restaurants and chefs have earned an unprecedented 24 James Beard Awards, the highest total in the entire restaurant industry. 8
N 00 N Top 3 Expenditures by Generation av ax Going out to restatnmS ami Buyingn.wclolhlng or~s.J Watching cable propnm!ng--...J Watdllng cable progralllll'lklg J Going out to feStallra!JtS and 8oomtl's newctothnor~ '-,:.,,...,;...,1 or someone In my familg orcomlnulng education 1-.... WMclllng ca111o programming Buying new dothlng or aceessoriu TEI1fOIU\ItT EnTEitTI1Il1I1El1T. LLC Customer and Marketing Focus: The market for fresh and innovative live entertainment that addresses the Gen X and Gen Y demographics is unsaturated. While our show will have broad appeal, we will position a "Pop-Up" venue in Miami Beach to market to and engage this audience group. We will target both tourists and the local market. We intend to launch this production with a $300,000+ marketing and communications budget (and continued spend throughout the engagement) to do so. The campaign will consist of out-of-home (outdoor), television, radio, digital media buys across targeted websites, social media campaigns, grassroots activities, partnerships with corporations, organizations in the neighborhood and promoters and event producers in Miami Beach. The campaign will also leverage deep relationships that our content and F&B partners have established with customers in NYC, London and beyond. 9
N 00 w Show Content Before Dark: In addition to the show and ancillary entertainment areas that addresses a more mature audience, Temporary Entertainment can also use the venue during the afternoons, particularly on the weekends, for programming cross generational content. This will allow us to further leverage the venue and the site. Such content can include family friendly concerts, circuses and shows, as well as interactive events and community talent shows. Trnrmumr rmmnunnrm. LLC 10
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N 00 (Q David M. Schwarz, Chairman, oversees corporate business strategy and investor relations for Temporary Entertainment, LLC. David is President and CEO of David M. Schwarz Architects, Inc., which he founded the firm in Washington, DC in 1976. In addition to his executive duties, Mr. Schwarz' primary responsibility is as Principal in Charge of Design. He leads, orchestrates and reviews the design process of all the firm's projects. He has designed numerous concert halls, ballparks, entertainment centers and other "places for people." Mr Schwarz received his B.A. at St. John's College in Annapolis, MD, and a Master of Architecture at Yale University. Mr Schwarz currently serves as Chairman of the Yale School of Architecture Dean's Council; a member of the Executive Committee of the Yale University Capital Campaign; on the Boards of Directors of the Wolfsonian Museum in Miami Beach Florida and the Youth Orchestra of the Americas in Arlington, VA; a member of the National Council on the World Wildlife Fund. Additionally, he serves as the Jury Chairman for the Vincent J. Scully Prize Fund Endowment of the National Building Museum. Martin LaSalle, President and Artistic Guide, oversees daily operations and artistic development for Temporary Entertainment, LLC. He brings over a decade of experience in all facets of temporary entertainment production and management to the company. As the co-founder and owner of LaSalle Brothers, LP, starting in 2000, Martin created, performed and managed the presentation of circus and variety content across a range of industries and geographies, including four different cruise lines, the National Basketball Association, the European Variety Theater circuit, the Big Apple Circus, and corporate events for clients such as SONY, Macy's, and Mercedes Benz. Since his time at LaSalle Brothers, LP, Martin has led customer and public services and business development initiatives at the Big Apple Circus and has led the marketing and communications campaigns for Threesixty Entertainment's production of Peter Pan. Martin LaSalle graduated cum laude from Columbia College at Columbia University with a B.A. in Economics. Daryl Roth Theatrical Management will act as the Chief Operational Officer and General Manager for Temporary Entertainment. Together with Tony Award and seven-time Pulitzer Prize winning Producer Daryl Roth, Adam Hess and Seth A. Goldstein created DR Theatrical Management: a company that breaks the conventional general management mold. The DRTM team brings executive level experience to their clients' projects from over 50 commercial productions in New York, London and on the road. Entrepreneurial in spirit and collaborative by nature, the company takes pride in its tenacity, creative thinking, diplomacy, and the nurturing environment it creates for the company of artists and administrators it serves. Tmronnnr rmmmmnrm. LLC 16
N (Q 0 Steve Dixon, Creative Show Producer and Production Manager, will oversee the creative development of the show "Orchid," ensuring the show is delivered and maintained at a very high quality, on time and within budget. Steve spent his early life growing up in a small border town in the Southwest of Texas playing music with him family inspired by his late uncle's passion. After attending an arena version of Peter Pan starring Kathy Rigby, Steve decided he was either going to learn to fly (like Peter Pan) or join a circus. He has since worked with renowned artists including Justin Timberlake, Alicia Keys, Britney Spears, Kylie Minogue, Shakira, Mariah Carey, Hilary Duff, NSYNC, Backstreet Boys, II Divo, Guns and Roses, Barry Manilow, LeAnn Rimes and Wynonna Judd. He has also served as producers consulting for productions such as Michael Flatley's Lord of the Dance, Celtic Woman and Burn the Floor. In 2007 Steve was introduced to lighting designers Nick Whitehouse and Bryan Leitch. Together they were part of the team that created the award winning production for Justin Timberlake's Future Sex Love Show of 2007 and Alicia Keys As I am World Tour of 2008. With the formation of Road rage, Inc. in 2009, William Baker, Nick Whitehouse and Steve Dixon led the charge to conceive and design The Circus Starring Britney Spears. In 2010, the Roadrage team created and operated one of the most technically advanced and innovative concert tours in history for Kylie Minogue. William Baker, Director, will spearhead all elements of the creative process to ensure an integrated and high quality aesthetic and artistic value. William is best known for his creative work with Kylie Minogue, which has secured his place as a globally respected director of live music shows as well as a photographer and stylist. His work with Kylie Minogue is well documented, critically acclaimed and commercially successful, having created and directed spectacular world tours, genre-defining music videos and a revered, iconic image. William has also collaborated with some of the biggest names in music and fashion including Victoria Beckham, Britney Spears, Lily Allen, Jamiroquai, Bjork, Leona Lewis, Weslife and II Divo. William made his theater directing debut in 2007 when he directed a 'remixed' version of the musical Rent at the Duke of York's Theater, given the production a 2!5t-century pop edge. In 2008, Baker was awarded the Visionary Award at the Elle Style Awards. rrnrmumr rmrrmunnrm. LLC 17
N (Q ~ Wayne Cilento, Choreographer and Associate Director, will choreograph, stage and co-direct "Orchid." He is an American dancer and choreographer, best known for originating· the role of "Mike" in the Broadway Show A Chorus Line, and later becoming one of Broadways' most prolific choreographers. In the early 80s, Cilento started building a career as a choreographer. Concert stage and television choreography include Alicia Keys, Liza Minnelli, Chita Rivera, Donna Summer, and Pete Townshend. Music videos for Billy Joel's "Keeping the Faith" and Barry Manilow's "Read 'em and Weep" followed. With dozens of commercials, he has won two Clio Awards. He turned to full-scale musicals with the Jerry Herman revue, Jerry's Girls (with Chita Rivera) and Baby, for which he earned his second Tony nomination. His choreography profile increased again when he won both a Tony Award and a Drama Desk Award for the musical The Who's Tommy in 1993. He repeated the success in london in 1996 with an Laurence Olivier Award nomination. He recreated Fosse's style in the How to Succeed in Business Without Really Trying revival in 1995 and staged two new musicals, Aida and Wicked, two of the biggest hits of the 2000s. Most recently, he staged the revival of another Fosse work, Sweet Charity, with Christina Applegate. Steve Anderson, Musical Director, will oversee the development of a fresh new musical program for "Orchid." He is best known for his work with Kylie Minogue, having been her musical director since 1998, working on every tour and appearance, including Showgirl, X and the Sydney Olympics as well as being her producer for songs such as 'Confide in Me' and the White Diamond film score. He has also worked ass musical director for Westlie, Christopher Willem, the 2007 West End version of Rent, and the burlesque extravaganza The Hurty Burly Show. He has produced, written and remixed songs for Take That, Britney Spears, Westlife, The Pet Shop Boys, Michael Jackson, and Paul McCartney and is currently executive producer and writer for forthcoming albums by Christopher Willem, Elouise and The Ultra Girls as well as musical director for Kylie's Aphrodite-Les Folies 2011 world tour. rrnron1mr rmrnrmnnrm. LLC 18
N (Q N Ron Parker, Managing Director, Union Square Events, will oversee the development and operations of Temporary Entertainment's F&B program. Ron Parker is responsible for ensuring the highest level of excellence and hospitality at all Union Square Events, establishing new business opportunities and continually growing Union Square Events' impressive roster of clients and venues. Prior to Union Square Events, Ron held key leadership positions at Union Square Hospitality Group (USHG) for over four years; from operations manager of all USHG's acclaimed restaurants to building and opening coordinator of the company's four food service operations at the Museum of Modern Art (including The Modern, Cafe 2, Terrace 5 and Staff Cafe). Ron is also the Director of the Big Apple Barbecue Block Party, one of the nation's premiere barbecue and music events held annually in NYC with over 120,000 attendees. John Karangis, Executive Chef, Union Square Events, will oversee the new menu development for TEL Early in his career while studying Fine Dining Management, John recognized his passion for cooking and was accepted as a culinary student under Chef Andre Daguin and Chef Yves Pinard in Paris. Upon returning to the United States, John landed a job in the kitchen at Union Square Cafe under Chef Michael Romano, where he cooked for 3 years. From there, worked in some of the most acclaimed kitchens on the West Coast and New York, including Gramercy Tavern and Square One in San Francisco. He then accepted the role of Executive Chef at Restaurant Associates, and later Goldman Sachs, delivering world class dining and hospitality to an elite clientele. Returning to the culinary roots from which his career was nurtured, John brings USE a wealth of culinary experience and a passion for hospitality . AKA, Advertising, Marketing and Partnerships, will develop and implement a fully integrated advertising aRd marketing campaign. Aka is a full-service marketing and advertising agency servicing Broadway and live entertainment in New York. The management-owned, independent agency has been operating since 1995. With offices in the US, UK and Australia, aka has over 180 of the industry's best minds delivering creative, strategic, innovative and insightful marketing and advertising solutions to the entertainment industry worldwide. Aka NYC was established as a consultancy in 2008 in response to client requests for integrating a full campaign strategy and fulfillment on productions being handled by multiple agencies. In the summer of 2010, the office was expanded to include media, marketing and partnerships, digital, creative, research, box office and ticketing, and cross-platform campaign management. Current and recent US clients include Spider Man, Rock of Ages, Memphis, Billy Elliot, The MotherF**ker with the Hat, Jerusalem, and Arcadia. The office is headed up by Elizabeth Furze and Scott Moore who oversee a team of experienced, dynamic and passionate professionals. Trnronmu rmrnmmnrm. LLC 19
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RESOLUTION TO BE SUBMITTED
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