C4C-Ref- NCAC - Bringing A New Festival Of The Arts To North Beach -Libbin-lD MIAMI BEACH
OFFICE OF THE MAYOR AND COMMISSION MEMORANDUM
TO: Kathie Brooks, Interim City Manager
FROM: Jerry Libbin, Commissioner
DATE: July 3, 2012
SUBJECT: Consent agenda item for the July 18, 2012 Commission meeting; a referral
to the Neighborhood and Community Affairs Committee
Please refer to the Neighborhood and Community Affairs Committee a discussion to
bring a new Festival of the Arts to North Beach.
Please see attached and contact my office at ext. 7106 if you have any questions.
Attachment
JL/er
· Agenda Item C lf C. __ ..:,_ __ _
We are commilied to providing excellent public service and safeiy to ali who live, work, and ploy in o Date 7-/J>--/'2-
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Life is Art & PARK Project
present
MIAMI BEACH
FESTIVAL~~ ARTS
Date: February 9-1 0, 2013
Time: 1 Oam -6:00pm
Historic Location: Ocean Terrace, east of Collins from 73rd to 75th Street
150+ High Quality Artists & Booths
Cultural and Performing Arts Entertainment
Engagement of Residents, Local Businesses, Civic & Non-Profit Organizations
International Cuisine, Live Music, Kids Corner and Fun for the entire family!
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Th · Proposal For
e CJty of Miami Beach Commission
Mayor Matti Herrera 'Bower
Vice-Mayor Jerry Libbin
Commissioner Jorge Exposito
Commissioner Michael Gongora
Commissioner Jonah Wolfson
Commissioner Edward L. Tobin
Commissioner Deede Weithorn
UCTI
The Miami Beach Festival of the Arts (MBFA) is nearly 40 years old and one of the most prestigious cultural
arts festivals on the East Coast of the United States. MBFA is recorded to bring an estimated 30,000 people
every year to the City of Miami Beach to peruse fine art exhibits and enjoy an outdoor festival with a diverse
span of cultural and performing arts entertainment. This magnificent and long-standing tradition offers two
days of music, dance, theatre, arts & crafts, storytelling, and international cuisine for people of all ages.
The City of Miami Beach prides itself as an artistic destination and should have a renowned, self-branded
arts festival as part of its identity and cultural offerings. As Miami Beach residents. participants and overall
supporters of MBFA for the past several years, we feel a responsibility to offer our collective expertise to bring
it back, earn your trust and ensure it grows with each passing year. We are confident in our ability to create
a historic "come back" event for the City of Miami Beach in 2013 with the biggest and best MBFA seen yet!
With Life is Art and PARK Project at the reigns, MBFA wlll surely be propelled to new heights.
We will reinvigorate and infuse MBFA with our passion, contagious spirit, industry knowledge and the new life
it has been craving for. We are a tight knit team of event professionals, marketers and all around do-gooders
who are passionate about turning MBFA into one of our signature annual events!
L
Our goal is to reinstate MBFA back to its original glory and earn local. regional and internationally
acclaimed status in the next few years.
Life is Art and PARK Project seek approval of the Title Partnership opportunity that follows, and establishing an
ongoing relationship with the City of Miami Beach. We are committed to produce MBFA in a way upholds the
event's mission and honors the City of Miami Beach and its high quality standards. Our extensive experience in
events, branding, marketing & advertising coupled with our forward thinking strategies and creative solutions
will build on MBFA's success and reinvigorate Miami Beach residents, businesses and the community at large
to PARK for the arts!
INCREASE the Quality of ArHsts & Exhibits
INCREASE in Resident Participation & Overall Attendance
INCREASE in Local Business Impact & Community Engagement
INCREASE in Sponsor Support and overall Event Revenue
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Cl F Ml
TITLE PARTNERSHIP OPPORTUNITY
RIGHTS TO EVENT & TITLE
Life is Art & PARK Project present the Miami Beach Festival of the Arts
REINSTATEMENT OF CITY BUDGET
$55,000
IN-KIND REQUEST INCLUDES
Marketing & PR Support
Logistical Support
Police Coverage
Waste Management I Sanitation
Parking Management
Permit Fees
Website Domain
Preliminary Budget Estimate
TARGET REVENUE* I S37.ooo.oo I $10,507.00
* Event Revenue benefits local artists and non-profit organizations through
Life is Art & PARK Project grants, programs and events year round.
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