C7J-Accept Donation Support Of Soundscape Cinema SeriesCOMMISSION ITEM SUMMARY
"'"''""''·-"'''"'" dollars ($18, 188) in cash donation
<:>rii·<>hll"" mr!e:>!'lnn made to the in support of the
the City Manager or his to make such
furtherance of and aforestated
the which launched in March
and allows the public to Series is the Arts in the Park
............. ,..,.,..,... that was launched in 2006 in surveys and focus groups that indicated
''"'"""'"""""would like to see more free Cinema Series uses the state-of-the-art visual and
audio technology in on a projection wall. The season of the Cinema
Series ran fourteen ( 1 weeks, with movies shown on Wednesday nights in an effort to bring consumers to the area during
a slower night of the week. The Cinema Series was wen received the Community, an
average weekly of people, a of 1 for The of Oz. Attendees continue to provide very
nt"l<utl\,ro feedback to Staff regarding the and many it has enhanced their sense of community and
quaHty of life. with Travel+ ran a story in the travel section of the on June 10,
2011, highlighting Movie which included the City's Cinema Series.
Department Director
MIA IB
to continue the Series from October 2011 -
interested in supporting the Cinema Series. After the
to cover the costs associated with Fees for the movies and
them to each weekly and in all marketing and
would like to continue of the 2012/13
88 in funding and in-kind contributions to offset the costs for
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218
AGEl'tDA ITEM-.,.-----=---
DATE __._.z;._ ........... '-"""~
Ml MIB
City of Miami Becu:h, 1700 Convention Center Drive,. Miomi florida 33139,
COMMISSION MEMORANDUM
TO: Mayor Matti
FROM: Kathie Brooks, Interim City Manager
DATE: October 24, 2012
SUBJECT: A RESOLUTION OF MAYOR AND CITY COMMISSION OF
MIAMI BEACH, FLORIDA, AUTHORIZING THE ACCEPTANCE
THOUSAND ONE HUNDRED EIGHTY -EIGHT DOLLARS ($1 88) IN CASH
DONATION (INCLUDING SPONSORSHIP) FROM MARILYN AND
uv~o~•MHLI GADINSKY CHARITABLE FOUNDATION MADE TO THE CITY IN
SUPPORT SOUNDSCAPE CINEMA SERIES YEAR
201 AUTHORIZING THE CITY MANAGER OR HIS TO
MAKE SUCH EXPENDITURES AND/OR REIMBURSEMENTS FROM THE
AFORESTATED DONATIONS, IN FURTHERANCE OF AND CONSISTENT WITH
AFORESTATED
ADMINISTRATION RECOMMENDATION
Adopt the resolution.
As you know, the City developed and produced the SoundScape Cinema at the
ExoStage, which launched in March 2011 and allows the public to weekly
movies. The Cinema is part of City's Arts in the Park program that was launched
in 2006 in response to the results of community surveys and focus groups indicated
residents would like to see more free cultural events. SoundScape Cinema Series uses
state-of-the-art visual and audio technology in SoundScape on a soaring, 7,000-square-
foot projection wall.
In producing the SoundScape Cinema Series the City uses the following Selection Criteria:
1. Public Performance Event License availability
2. Rating of"G", "PG" or "PG-13" by the Motion Picture Association of America (MPAA)
3. History critical and commercial success to appeal to resident population
4. Variety of programming through length of balancing and classic films
in numerous genres comedy, musicals, drama, animation, ;:.uc•!.J'=''
science fiction/fantasy); non-political content
5. Appropriateness of film to public outdoor large~screen format
inaugural season of the Cinema ran for fourteen (14) weeks, with movies shown
on Wednesday nights in an effort to bring consumers to the area during a slower night ofthe
week. The SoundScape Cinema has very well received by the Community,
generating an average weekly attendance of 938 people, with a high of 1,200 for The
Wizard of Attendees continue to provide very positive feedback to City regarding
the experience and many say it enhanced their sense of community and quality of
219
SoundScape Cinema Series
Edward and Marilyn Gadinsky Charitable Foundation
October 24, 2012
City Commission Meeting
Page 2 of2
Today.com, in cooperation with Travel + Leisure, ran a story in the travel section of the
website on June 10, 2011, highlighting America's Best Outdoor Movie Theaters, which
included the City's SoundScape Cinema Series.
Due to the program's success, additional movies were added to the schedule to be shown in
August prior to the start of the next school year. Unfortunately, weather and other technical
issues with the equipment forced the City to cancel those movies.
The Administration was in the midst of planning to continue the Cinema Series from October
2011 -May 2012, when Mr. and Mrs. Edward Gadinsky approached the City interested in
supporting the Cinema Series. After several discussions, the Gadinsky's agreed to a cash
donation of$ 36,376 to cover the costs associated with Licensing Fees for the movies and
Technical Staff for the Event. They made payments in two installments occurring in October
2011 and January 2012. In exchange, the City recognized them prior to each weekly movie
and in all marketing and promotions associated with the Cinema Series. The City funded any
other costs for the series (e.g. port-o-lets). 38 films were shown to large and enthusiastic
crowds.
The Gadinskys moved to Miami Beach in 1965. Edward Gadinsky is a successful Florida
real estate developer. Marilyn Lane Gadinsky is a former Miami News reporter, award-
winning photojournalist and was the head of her own public relations firm. She is a founding
member of the Miami Children's Museum where, until recently, she served on the Board of
Directors. Mr. and Mrs. Gadinsky are patrons of arts whose charitable endeavors include the
Miami Children's Museum, the Miami City Ballet and the Arsht Center for the Performing
Arts.
CONCLUSION
Staff has worked diligently to identify funding sources to off-set the costs of producing this
event that provides a unique cultural experience for our residents and visitors. The
Administration recommends the adoption of the attached Resolution authorizing the
acceptance of the donation, their appropriation to cover costs of SoundScape Cinema
Series and authorizes the City Manager to make such expenditures and reimbursements
associated with the event.
JMG/HMF/MAS/GF
T:\AGENDA\2012\1 0-24-12\Gadinsky Sponsorship Acceptance Memo.doc
220
RESOLUTION TO BE SUBMITTED
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