Resolution 2025-33678 RESOLUTION NO. 2025-33678
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION
OF THE FINANCE AND ECONOMIC RESILIENCY COMMITTEE, AT ITS
MAY 7, 2025 MEETING, TO IMPLEMENT A PARKING HOLIDAY DURING
SLOWER MONTHS OF THE YEAR.
WHEREAS, at the February 3, 2025 City Commission meeting, at the request of
Commissioner Alex Fernandez, the City Commission referred an agenda item (C4 AK) to
the Finance and Economic Resiliency Committee("FERC"or"Committee")to discuss the
possibility of implementing a parking holiday during slower months of the year; and
WHEREAS, at the May 7, 2025 FERC meeting, the Administration presented this
item and, during the discussion, the Parking Department staff provided input on
operational considerations and proposed two alternatives: 1) Discounted Rates with Proof
of Purchase; 2) Promotional Codes through Mobile Apps; and
WHEREAS, following discussion, the Committee issued a favorable
recommendation for Option 2 — Promotional Codes through Mobile Applications; and
WHEREAS, the goal of implementing a parking holiday program is to enhance
economic activity during slower months by incentivizing visits to local businesses through
modified parking discounts; and
WHEREAS, due to existing bond covenants, the Parking Department cannot
directly waive parking fees and, therefore, proposed alternative options that meet the
intent of supporting local commerce without violating fiscal obligations; and
WHEREAS,the Committee endorsed Option 2, providing after the fact promotional
codes through mobile apps; and
WHEREAS, during the last calendar year, July and August experienced
approximately 700,000 paid parking sessions, generating approximately $2.8 million in
revenue; and
WHEREAS, assuming participation rates between 10%and 50%at a discount rate
of 50%, the estimated loss of parking revenue would range from approximately $140,000
to $1.4 million; and
WHEREAS, the proposed Parking Holiday initiative represents an effort to
stimulate local economic activity during traditionally slower months by offering parking
incentives; and
WHEREAS, by utilizing after the fact promotional codes through existing mobile
applications, the City can provide a modest level of support to local businesses while
maintaining compliance with its fiscal responsibilities.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Finance and Economic Resiliency
Committee, at its May 7, 2025 meeting, to implement a parking holiday during slower
months of the year. ))//��//
PASSED AND ADOPTED this at day of At 2024.
ATTEST:
MAY 2 7 2025 G _
RAFAEL E. RANADO, CITY CLERK STEVEN MEINER, MAYOR
EC/RW/JRG
APPROVED AS TO
FORM & LANGUAGE
& F TION
sdi 7 lzour
Sponsored by Commissioner Alex J. Fernandez City Attorney ' y Date
Ce:Ed
tM4y_
Resolutions -C7 Al
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Eric Carpenter, City Manager
DATE: May 21, 2025
TITLE: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
FINANCE AND ECONOMIC RESILIENCY COMMITTEE, AT ITS MAY 7, 2025,
MEETING, TO IMPLEMENT A PARKING HOLIDAY DURING SLOWER MONTHS
OF THE YEAR.
RECOMMENDATION
The City Administration ("Administration") recommends that the Mayor and City Commission
("City Commission") adopt the Resolution.
BACKGROUND/HISTORY
At the February 3, 2025, City Commission meeting, at the request of Commissioner Alex
Fernandez, the City Commission referred an agenda item (C4 AK)to the Finance and Economic
Resiliency Committee ("FERC or Committee)to discuss the possibility of implementing a parking
holiday during slower months of the year.
At the May 7, 2025, FERC meeting, the Administration presented this item (Attachment A) and,
during the discussion, the Parking Department staff provided input on operational considerations
and proposed two alternatives: 1) Discounted Rates with Proof of Purchase; 2) Promotional
Codes through Mobile Apps. Following discussion, the Committee issued a favorable
recommendation for Option 2—Promotional Codes through Mobile Applications.
ANALYSIS
The goal of implementing a parking holiday program is to enhance economic activity during slower
months by incentivizing visits to local businesses through modified parking discounts. Due to
existing bond covenants, the Parking Department cannot directly waive parking fees and,
therefore, proposed alternative options that meet the intent of supporting local commerce without
violating fiscal obligations.
The Committee endorsed Option 2, providing after the fact promotional codes through mobile
apps.
FISCAL IMPACT STATEMENT
During the last calendar year, July and August experienced approximately 700,000 paid parking
sessions, generating approximately$2.8 million in revenue.Assuming participation rates between
10% and 50% at a discount rate of 50%, the estimated loss of parking revenue would range from
approximately$140,000 to $1.4 million.
Does this Ordinance require a Business Impact Estimate?
(FOR ORDINANCES ONLY)
5
If applicable, the Business Impact Estimate(BIE)was published on:
See BIE at: https:llwww.miamibeachfl.govlcity-hall/city-clerk/meeting-notices)
FINANCIAL INFORMATION
N/A
CONCLUSION
The proposed Parking Holiday initiative represents an effort to stimulate local economic activity
during traditionally slower months by offering parking incentives. By utilizing after the fact
promotional codes through existing mobile applications, the City can provide a modest level of
support to local businesses while maintaining compliance with fiscal constraints.
The Administration recommends that the City Commission adopt the subject Resolution in
alignment with the Committee's recommendation.
Applicable Area
Citywide
Is this a "Residents Right to Know" item, Is this item related to a G.O. Bond
pursuant to City Code Section 2-17? Project?
Yes No
Was this Agenda Item initially requested by a lobbyist which, as defined in Code Sec. 2-481
includes a principal engaged in lobbying? No
If so, specify the name of lobbyist(s)and principal(s):
Department
Parking
Sponsor(sj
Commissioner Alex Fernandez
Cosponsorisj
Condensed Title
Implementation of a Parking Holiday. (Fernandez) PK
Previous Action (For City Clerk Use Onivj
6
NEW BUSINESS 16
MIAMIBEACH
COMMITTEE MEMORANDUM
TO: Finance and Economic Resiliency Committee Members
FROM: Eric Carpenter, City Manager
DATE: May 7, 2025
TITLE: REFERRAL TO THE FINANCE AND ECONOMIC RESILIENCE COMMITTEE TO
CONSIDER IMPLEMENTING A PARKING HOLIDAY DURING SLOWER MONTHS
OF THE YEAR.
RECOMMENDATION
The City Administration ("Administration") supports the potential implementation of a parking
discount program as an opportunity to support local businesses in the City and provide parking
relief for consumers during the slower months of the year while preserving the Parking
Department's fiscal interests and complying with the City's parking bond covenants.
The Administration recommends that the Finance and Economic Resiliency Committee ("FERC"
or"Committee")discuss and consider the two (2) non-mutually exclusive options provided herein
to implement a parking discount program for consumers during slower months of the year.
BACKGROUND/HISTORY
On February 3, 2025, at the request of Commissioner Alex Fernandez, the Mayor and City
Commission ("City Commission") referred an agenda item (C4 AK) to the FERC to discuss the
possibility of implementing a parking holiday in the City of Miami Beach ("City") during slower
months of the year.
In an effort to enhance the economic vibrancy of the community and support local businesses
during the slower months of the year, the sponsor has proffered the concept of a parking holiday
in the City. The initiative would involve suspending parking fees during specific months to help
encourage greater patronage of local businesses and improve the overall economic environment
in the City.
It is important to note that the Parking Department cannot unilaterally waive parking fees due to
restrictions in the City's parking bond covenants. Given these restrictions, the Parking Department
is proposing two (2) alternative options that align with the objectives of a parking holiday while
maintaining fiscal and legal integrity and compliance with the current parking bond covenants.
ANALYSIS
The Parking Department is committed to exploring creative solutions that balance the needs of
the community, the businesses, and the City's fiscal responsibilities regarding its parking bond
covenants. Therefore, given the constraints on the City's ability to completely waive parking fees,
the Administration is exploring two (2) alternative parking discount options for FERC's
consideration. The two (2) parking discount options described below are not mutually exclusive
and are intended to encourage consumers to visit local stores and businesses while still ensuring
that parking remains financially viable for the City.
7
Option 1 - Discounted Parking Rates at Municipal Garages with Proof of Purchase
Under this option, the Parking Department would offer discounted parking rates at municipal
garages to individuals who show proof of purchase (i.e. current receipt) from a local business
upon exiting the garage. A parking discount with proof of purchase would ensure that the City still
collects some revenue from parking, albeit at a reduced rate. It is important to note that this
parking discount option would only apply at municipal garages and not parking lots as the latter
do not have Parking Department personnel on-site or a mechanism (such as the blue boxes at
the garage exits)for customers to show proof of purchase and obtain a parking discount.
Option 2 — Discounted Parking Rates at all Parking Facilities Via Promotional Codes
Through Parking Mobile Apps
The Parking Department has begun exploring the use of promotional ("promo")codes through the
two (2) vendors currently providing parking mobile application services to the City (ParkMobile
and PayByPhone). This option would offer an after-the-fact promo code to the customer with a
proof of purchase from a local business. This option would be applicable at all municipal parking
garages, municipal parking lots, and on-street metered parking spaces. The promo code system
offers flexibility, applying to a broad range of parking facilities and locations, which could
potentially benefit businesses and customers in more areas of the City. Customers would need
to download and use the parking mobile app(s) to be eligible to receive a discount promo code.
The two (2) options described above aim to provide financial relief for consumers while ensuring
that parking remains accessible and that turnover rates are balanced. Local businesses would
benefit from increased visitation, while the impact to parking revenues would be limited. It would
be essential to determine the appropriate level of parking discount to incentivize economic activity
during slower months of the year, maximizing benefits for local businesses while minimizing
impacts to parking revenues and operations. Careful consideration would also need to be given
to which parking locations and commercial areas of the City would benefit most from the
implementation of a discounted parking program during the City's slower months.
The effectiveness of a parking discount program would depend on striking the optimal balance
between encouraging local business activity without significantly affecting parking revenues. A
careful analysis is needed to determine this balance. In addition, identifying which areas of the
City would benefit the most from these parking discounts, such as high-traffic zones near
shopping areas, or if the program should apply citywide. The logistics of verifying proof of
purchase and administering parking discounts via mobile apps or garage staff would need to be
planned thoroughly to ensure fairness and efficiency.
FISCAL IMPACT STATEMENT
TBD
Does this Ordinance require a Business Impact Estimate?
(FOR ORDINANCES ONLY)
The Business Impact Estimate (BIE) was published on .
See BIE at: https://www.miamibeachfl.gov/city-hall/city-clerk/meetinq-notices/
FINANCIAL INFORMATION
N/A
CONCLUSION
8
The Administration supports the potential implementation of a parking discount program as an
opportunity to support local businesses in the City and provide parking relief for consumers during
the slower months of the year while preserving the Parking Department's fiscal interests and
complying with the City's parking bond covenants. Careful planning and analysis are needed to
fine-tune the development and implementation of a parking discount program for consumers to
ensure the program meets the needs of all stakeholders.
To facilitate this discussion,the Administration is proffering two (2)non-mutually exclusive options
for consideration by the FERC.
Applicable Area
Citywide
Is this a "Residents Right to Know" item Is this item related to a G.O. Bond
pursuant to City Code Section 2-17? Project?
Yes No
Was this Agenda Item initially requested by a lobbyist which, as defined in Code Sec. 2-481
includes a principal engaged in lobbying? No
If so, specify the name of lobbyist(s) and principal(s):
Department
Parking
Sponsor(sl
Commissioner Alex Fernandez
Co-sponsor(s)
Condensed Title
DISCUSS POSSIBLE IMPLEMENTATION OF A PARKING HOLIDAY. (Fernandez) PK
9