Resolution 2025-33673 RESOLUTION NO. 2025-33673
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, DIRECTING THE CITY
ADMINISTRATION TO WORK WITH THE GREATER MIAMI
CONVENTION AND VISITORS BUREAU (GMCVB), ALONG WITH
OTHER STAKEHOLDERS, TO DEVELOP AND LAUNCH THE "LET ME
REINTRODUCE MYSELF" MARKETING CAMPAIGN FOR FISCAL
YEAR 2026, A LOCALLY INSPIRED INITIATIVE TO REDEFINE MIAMI
BEACH AS A SOPHISTICATED, FAMILY-FRIENDLY, WELLNESS-
CENTRIC DESTINATION THAT EMBRACES ITS MODERN IDENTITY
WHILE HONORING ITS HISTORIC LEGACY.
WHEREAS, the City of Miami Beach has successfully implemented public safety
strategies over the past two spring break seasons to restore order and reduce disruptive
behavior in the city's entertainment districts; and
WHEREAS, following a successful spring break for the second year in a row,
Miami Beach is entering a new era—one that celebrates our vibrant community, honors
our iconic Art Deco heritage, and continues to prioritize public safety; and
WHEREAS, the proposed "Let Me Reintroduce Myself campaign seeks to
reintroduce Miami Beach to the world as a city of culture, wellness, sophistication, and
safety—highlighting family-friendly experiences, local businesses, curated events, and
the revitalization of the Art Deco Cultural District; and
WHEREAS, the campaign will be a collaboration between the City, the Greater
Miami Convention and Visitors Bureau (GMCVB), the Miami Beach Chamber of
Commerce, all local business improvement districts (BIDs), local hotels, restaurants,
cultural institutions, and resident groups; and
WHEREAS, this initiative is intended to complement ongoing tourism efforts such
as the "Find Your Wave" campaign, while uniquely positioning Miami Beach in the post-
spring break season as a safe, welcoming, and creatively rich destination; and
WHEREAS, "Let Me Reintroduce Myself' will prioritize storytelling that reflects the
city's commitment to quality of life, public safety, and cultural innovation, with the goal of
restoring and elevating Miami Beach's image both locally and globally.
NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby direct the City Administration to work with the Greater Miami
Convention and Visitors Bureau (GMCVB), along with other stakeholders, to develop and
launch the "Let Me Reintroduce Myself marketing campaign for fiscal year 2026, a locally
inspired initiative to redefine Miami Beach as a sophisticated, family-friendly, wellness-
centric destination that embraces its modern identity while honoring its historic legacy.
PASSED and ADOPTED this al/ day of M / , 2025.
ATTEST: /
MAY 2 7 2025 teven Meiner, Mayor
Rafa I E. C#anado, City Clerk
(Sponsored by Mayor Steven Meiner)
`, Is
% NORDAAIED,'
''s%`. 91 APPROVED AS TO
'p^�HZ FORM &LANGUAGE
&FOR EXECUTION
tllthzozT
City Attomer Date
2
Resolutions - C7 AC
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: City Attorney Ricardo J. Dopico
DATE: May 21, 2025
TITLE: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, DIRECTING THE CITY ADMINISTRATION TO WORK
WITH THE GREATER MIAMI CONVENTION AND VISITORS BUREAU (GMCVB),
ALONG WITH OTHER STAKEHOLDERS, TO DEVELOP AND LAUNCH THE "LET
ME REINTRODUCE MYSELF"MARKETING CAMPAIGN FOR FISCAL YEAR 2026,
A LOCALLY INSPIRED INITIATIVE TO REDEFINE MIAMI BEACH AS A
SOPHISTICATED, FAMILY-FRIENDLY, WELLNESS-CENTRIC DESTINATION
THAT EMBRACES ITS MODERN IDENTITY WHILE HONORING ITS HISTORIC
LEGACY.
RECOMMENDATION
BACKGROUND/HISTORY
ANALYSIS
The attached Resolution was prepared at the request of the sponsor, Mayor Steven Meiner.
FISCAL IMPACT STATEMENT
N/A
Does this Ordinance require a Business Impact Estimate?
(FOR ORDINANCES ONLY)
If applicable, the Business Impact Estimate (BIE)was published on:
See BIE at: https://www.miamibeachf.gov/city-hall/city-clerk/meetino-noticesl
FINANCIAL INFORMATION
CONCLUSION
Applicable Area
1003 of 2719
Citywide
Is this a "Residents Right to Know" item Is this item related to a G.O. Bond
pursuant to City Code Section 2-17? Project?
No No
Was this Aaenda Item initially requested by a lobbyist which, as defined in Code Sec. 2-481
includes a principal engaged in lobbying? No
If so, specify the name of lobbyist(s)and principal(s):
Department
City Attorney
Sponsor(s)
Mayor Steven Meiner
Co-sponsor(s)
Condensed Title
Let Me Reintroduce Myself Marketing Campaign. (Meiner) CA
Previous Action (For City Clerk Use Onlvl
1004 of 2719