Resolution 2025-33744 RESOLUTION NO. 202533744
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA, ACCEPTING THE FAVORABLE RECOMMENDATION OF THE
FINANCE AND ECONOMIC RESILIENCY COMMITTEE, AND APPROVING
SPONSORSHIP FUNDING FOR A HALLOWEEN 2025 PROJECTION MAPPING
EVENT IN CANOPY PARK IN AN AMOUNT NOT TO EXCEED $121,900 TO BE
CONSIDERED AS PART OF THE FY 2026 BUDGET PROCESS; AND FURTHER
AUTHORIZING THE CITY MANAGER TO EXECUTE THE SPONSORSHIP
AGREEMENT WITH THE EVENT ORGANIZER.
WHEREAS, on February 26, 2025, the Mayor and City Commission approved a referral to the
Finance and Economic Resiliency Committee (FERC) to explore sponsoring a projection mapping event
in Canopy Park for Memorial Day 2025 or another festive date; and
WHEREAS, Miami Beach Classical Music Festival (MMF) has successfully partnered with the
City to deliver artistic projection mapping events for Memorial Day, the Fourth of July, and other holiday
celebrations; and
WHEREAS, the proposed event would activate Canopy Park, located at 701 West Avenue, for a
Halloween-themed projection mapping experience on October 31, 2025, projecting visuals on the Bentley
Bay Condominium and incorporating pertormances and themed programming; and
WHEREAS, Canopy Park has historically been considered a passive green space, and this event
represents a unique opportunity to pilot limited, high-quality programming in a controlled and community-
sensitive manner; and
WHEREAS,the Halloween-themed projection mapping event aligns with the City's broader efforts
to support neighborhood-centered arts and culture initiatives that foster family-friendly engagement; and
WHEREAS, the FERC reviewed three event package proposals presented by MMF and
recommended the "Halloween Village Package," which includes projection equipment costs in the
amount of$87,400 and event enhancements in the amount of$34,500, totaling $121,900; and
WHEREAS, MMF has agreed to provide a 100% discount on the use of G.O. Bond-funded
equipment, supporting the City's investment in arts infrastructure; and
WHEREAS, the Administration recommends notifying surrounding neighborhood associations,
including WAVNA and Sobe West, to obtain feedback and ensure community support; and
WHEREAS, the Finance and Economic Resiliency Committee, at its May 7, 2025, meeting, voted
in favor of recommending sponsorship funding for the event, with the matter to be considered during the
FY 2026 budget process.
(THE REMAINDER OF THIS PAGE IS INTENTIONALLY LEFT BLANK)
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby accept the
favorable recommendation of the Finance and Economic Resiliency Committee, and approve
sponsorship funding for a Halloween 2025 projection mapping event in Canopy Park in an amount not to
exceed $121,900 to be considered as part of the FY 2026 budget process; and further authorize the City
Manager to execute the sponsorship agreement with the event organizer.
PASSED and ADOPTED this d� day of �4N , 2025.
/�L/�rw-'�- //�/ �.�cn`*il---..._
.i
Steven Meiner, Mayor
ATTEST:
lUN 3 0 2025 --Mi'e"'�•,
-.e,......��,
;?'���{"'�'�y''':
ael . Granado, Cit Clerk + ' " 1` � `
Y !IN[OPP ORAiE�; ?
� REGIS BARBOU '�' �"-=
�r :
'„9''.. 3 .^9:
�.CH 26._.='
Sponsored by Commissioner Joseph Magazine
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
N,�u �IZ�IzS
y�CityAttomey ��r� Date
\�' �
Resolutions -C7 AI
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Memhers of ihe City Commission
FROM: Enc Carpenter. City Manager
DATE� June 25, 2025
TITLE: A RESOLUTION OF THE MAYOR AND CITV COMMISSION OF THE CITV OF
MIAMI BEACH, FLORIDA, ACCEPTING THE FAVORABLE RECOMMENDATION
OF THE FINANCE AND ECONOMIC RESILIENCV COMMITTEE, AT ITS MAV 7,
2025, MEETING, TO CONSIDER FUNDING A HALLOWEEN 2025 PROJECTION
MAPPING EVENT IN CANOPY PARK WITH SPONSORSHIP FUNDING TO BE
CONSIDERED AS PART OF THE FY 2026 BUDGET PROCESS.
RECOMMENDATION
The Adminislretion recommends accepting the recommendation of the Finance and Economic
Resiliency Committee (FERC)to consider funding a Halloween 2025 projection mapping event in
Canopy Park.
The Administration rewmmends that while the City Commission evaluates the funding oi a
projection mapping event during Halloween in Canopy Park in an amount of $121,900, it also
carefully considers several critical factors Ihat will signifcantly impact the Generel Fund budqet,
beginning in FV 2026:
1. The City's increasing un(unded capital improvement program
2. Long-term General Fund financial projections indicating a potential shoMall in upcoming
fiscal years
3. The passage of Amendment 5 in November 2024, which increases the homestead
ezemption and further constrains the growth of taxable property values
These considerations are essential to ensure that tlecisions regarding funding the projection
mapping event in Canopy Parkalign with the Citys broader long-term fnancial stability antl
strategic priorities.
BACKGROUND/HISTORV
On February 26, 2025, the Mayor and City Commission approved a re(ertal sponsored by
Commissioner Joseph Magazine to the Finance and Economic Resiliency Committee (FERC)to
discuss sponsoring a projeclion mapping event in Canopy Park for Memonal Day 2025 or another
suitable festive date. The referral mentioned the sponsor's initial conversations with Mr. Michael
Rossi, of Miami Music Festival (MMF), who would be willing to provide a 100% discounl on the
G.O. Bond funded equipment needed for the show.
ANALYSIS
Miami Beach Music Festival (MMF) has 6een producing artistic projection mapping events for
hislonc months ihat include Memorial Day and Fourth of July as well as an annual holiday event
in partnership with the Ciry. The refertal item aims for MMF to activate an artistic projection
mapping event in Canopy Park.
99�
Canopy Pa�:
Canopy Park is in the South Beach neighborhood at 707 West Avenue, behveen the 600 and 700
blocks of Alton Road. Historirally, special event permits have not been issued for Canopy Park,
as it has been consideretl a passive neighborhood park.
7he Administretion met with MMF Director Michael Rossi and Tim Carr, President of the
SobeWest Neighborhood Association and resident o(Bentley Bay to discuss a projection mapping
event in Canopy Park. The proposed projection map0�ng would be on the east side of the Bentley
Bay Condominium along with varying event and per(ormance elements. Il was determined that
the best time of the year lo launch a pmjection mapping event in Canopy Park would be on
October 31, 2025, for Halloween.
As part of this refertal, MMF provided a cost estimate for the projection mapping and event costs
are as tollows:
Proiection MaoOina Cost:
MMF provided a budget for the wst to project on the north building of the Bentley Bay
Condominium. Based on the building scale and necessary equipment the amount would be
$87,400.
Pr000sed Event Cost
MMF provided three (3)event packages to add to the projection mapping, the FERC selected Ihe
Halloween Village Package.
Neighborhood Notifcation:
Should this potential activation be approved; the Administration recommends informing the
surrounding neighborhood organizations that include WAVNA and Sobe West to ensure
communiry input and buy-in. Should the desire be to fund an artistic projection mapping event in
Canopy Park on October 31, 2025, for Halloween, funding would need to be identifed during the
2026 budgelprocess.
At the May 7, 2025, Finance and Economic Resiliency Committee (FERC) meeting, staff and
MMF presented the three (3) event package options to FERC for review. The FERC provided a
favorable recommendation to fund a Halloween 2025 projeclion mapping event in Canopy Park
in the amount of$121,900 (which includes the projection mapping equipment cost of$87,400 and
the $34,500 Halloween package. See atlached) to be considered dunng the FY 2026 budget
process.
The FERC also discussed the potential to acquire an additional four (4) projectors as a public
beneft moving forward. MMF has provided a separate budget (attached as Exihbit B) with Ihe
costs �o acquire the equipment at $296,964. Should the City Commission consider this option,
the total for the event and the purchasetl equipment amounts to$394,064.
FISCAL IMPACT STATEMENT
There is avently no funding for the requesled $121,900. Funding woultl neetl to be identi(ed,
budgeted or allocated dunnq the PY 2026 budget development process.
Does this Ordinance reauire a Business Imoact Estimate�
(FOR ORDINANCES ONLY)
If applicable, the Business Impact Estimale (BIE)was published on:
See BIE at: httos:/lwww.miamibeachfl.00vlcitv-halllcitv-clerk/meetinn-notices/
998
FINANCIAL INFORMATION
CONCLUSION
The Adminislration recommentls accepting the Finance and Economic Resiliency Committee
favorable recommendation to tund a Halloween 2025 projection mapping event in Canopy Park
in ihe amount of$121,900 to be considered during the FY 2026 budget process.
Aooliwble Area
South Beach
Is this a "Residents Rioht to Know" item. Is this item relaled to a G.O. Bond
ounuant to CiN Code Section 2-17Y Proiect?
No No
Was this Aaenda Item initiallv reauested bv a lobbvist which as defined in Code Sec. 2-481.
includes a orincioal enaaaed in lobbvino7 No
If so, specify the name of lobbyist(s) and pnncipal(s):
Deoartment
Tourism and Culture
Soonsor(s)
Commissioner Joseph Magazine
Co-soonsorlsl
Condensed Title
Accept ReGFund Halloween 2025 Projection Mapping at Canopy Park. (Magazine) TC
Previous Action IFor Citv Clerk Use Onivl
999
� ESTIMATE 1001
������� I— Miami Music FesHval,INL �ehno'a�miamimus ciast�al com
� � 1440 Ocean Dnve +1 �305)9039251
Miami BeacR FL 33139 m annnusicfeslrval com
MIAMI MUSIC FESTIVAL
EwM Dab: OcYaber 31 Lwdan Drta: October 28
EvaN Loe�lion: Bentley Bay BulEi�g LoaE-0ul 0ah: Oclober 31
❑ATF OUE DATE
ea�ro ISSUED
6113/2025 ESTIMATE
PROpUCTOR3ERVILE qTY. MTE TpT�L
EQUIPMENT RENTAL(3 Day G�arqa)
Chnstie M 4k25 RGB Laser Projeaor 6 $3,500.00 $21 000.00
ChristieM-SeneslensHD.6]-50.]9 6 $200.00 $1200.00
Projecror Stmcmres I Scaffominq 6 $160.00 $960.00
Powar distro an0 CarNock package 1 $500.00 $500.00
fl5V AC Utiliry Power Kit 1 5250.00 $250.00
QI FiCer ViCeo Cable System 2 $75Q00 $1,500.00
Disguise MeGia Sener 2 $1,000.00 $2,000.00
G%2C meEia server
Nenvork Rack � $500.00 $500.00
Conlains-48 port 1 Day Rate POE switch,G�
router.remote switch,8 access poin[s
Server Support Kit i §500 00 $500.00
Induaes access poin�rou�ers, KVM.cable atlaplers.
SUBTOTAL $28.410.00
GO Bontl Clry Event Discoun1100% 100% $28,470.00
7bTAL t0.00
NonGO Bo�W Epuipmant Ranbl
Chrislie M 4k25 RGB Laser Projedor 6 $3,500.00 521.000
Christie Zoom Lens HD 4-5 Special Lens for long tlislance projeclion 10 $200 52 000
6 Pro�eaor Swnolas 6 $250 51.500
SandbagsCounlerv.eignt � $300 5300
Tobl WnMEaulpnrnl TOTAL f?A.l00
VIDEO LABOR DAVS
PrePmgramming 1TimeCnarge 1 $8.000.00 58000
Indu�es Desiqn Template,3-�BwlCing Maps Design,
Pmduclion Meetings, Metlia Programming into Server, Oisguise
Pmjec[File
Artistic GraOhic Design-Bentley eay Buileing i $10,000.00 510,000.00
ViaeoTechnicianlSnowLeaO 4 1 $1,200.00 54,800.00
PmjectionEngineer d 1 $90000 $3,fi00.00
1000
Pmjection Engineer 4 1 §900.00 $3,600.00
Metlia Server OOera�or 4 1 5�,500.00 $6,000.00
MediaServarOperamr 4 1 E1,500.00 $6,000.00
�IRfOiK ftl,M0A0
MISCELWlWS
Generamr Permitting Fees 1 $7,500.00 $7,500.00
Permrt Run, InspecLon,and Lite Safety Plans ta General Canhac�or
GeneramrRental 1 $1700.00 $1,700.00
36kW(ASkVA)Three PM1ase,60 HeRz,0.8 PF
TronsDortation-DeLvery 2 $500.00 31,000.00
SIIBTOTAL i10.100A0
PRODUGiIONLABOR
Elec[rical�Genera�orinsGlanE Stnke 2 $500.00 $1,000.00
ScaRolaing antl S�mcWral LOAO IN 8 SET UP 4 §300.00 $1,200.00
ScaRaldingandS�mcWralSVike 4 $300.00 $1,200.00
Securiry 4 5500.00 $2,000.00
ProiectLead 4 y1.250.00 $5,000.00
wnmw sw.+oe.eo
Halbween Vllage Packa9e
Slage,Audio,antl Lighting Package $12.00�.00
DJ EpuiOment 8 Artist Fees $S.D00.00
Rentals for VillageNenCors b5A00.00
Supplies tar Communi�y Ac4vi�ies S2.W0.00
Prqed Lead anG Laborlor VillageNendors $10,000.00
NlIOfAL �lf.�IL/�
co�ia��rn�am�M�s��Fesn�ai,irvc io Pay. T�TA� $ 121 ,900.00
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THANKVOU.
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ESTIMATE 1001
11/�! �����r MiamiMusicFastivallNC �1Lno(dmammusicfeslvalmm
I� 14400ceanDnve t1 (305�9019251
MiamiBeacRFL33139 m�ai nusc(esivalcom
MIAMI MUSIC FESTIVAL
EvaM D�te: October 31 LoaMn Oab: Oc1o0er 28
Evam Locatlon: BeiMey Bay Builtling Lostl-0ut Oab: OctoOer 31
OnTE DUE DATE
ea�ro ISSUFL]
6ll.�o?F ESTItMTE
PflODUCTOR3FRVKF OTY. MTE tt1T�L
E�UIPMENT RENTAL(7 Day C�arg�)
C�nstie M 4k25 RGB Laser Prolector 6 $3,500.00 521.000.00
Christie M-Senes lens H0.6]-SD]3 6 5200.00 $1.200.00
Pmjecmr StmcNres I ScaHobing 6 $160.00 5960.00
Power tlis�m ana Camlock package i $500.00 $500.00
115V AC Utiliry Power Klt 1 5250.00 $250.00
OI Fiber Vitleo CaWe System 2 $750.00 $1,500.00
DisgJise MeCia Server 2 51.000.00 $2,000.00
GX 2C metlia server
Network Rack 1 $500.00 $500,00
Contains-48 part 1 Day Ra[e PoE switc�,Gb
router remote switcR&access points
ServerSupportltil 1 $500.00 $500.00
Inclutles access point rnulers,KVM.cable atlaplars.
SUBWTAL $28.41�.00
GO BorM Ciry Event D�scowt 100% 100% -$28.410 00
TOTAL SO-00
NonGO Bo�M E9uipmeM 1 Timo PurNaa
ChnsGa M 4k25 RGB Laser Prajeciar 4 f88,598.00 3266.384
Chnnb Zaam Lens HO 45 Speciel Lene lar lorg Eistance projecCm 4 sq,gg5 E19.980
Rigging Ca9a < $2.200 $B�B00
6ProjectorScattoltls 6 $250 $1,500
SantlbagsGoumenvegh� 1 $300 5300
TaYEWM� TOTK {19b.Y61
VIOEO LABOA DRVS
PreProgramming t Time Charge 1 $8,000.00 $8,000
Indutles Design Template,3-D Building Maps Design.
Protluclion Mee�ings.Matlia Programming'mb Server,Oisguise
Pmjec�File
Artistic Grap�ic Oesign-Bentley Bay BuilOing 1 $10,000.00 $10,000.00
VIOeo TecnnicianlSnow Lead 4 t $'I 2�0.00 54,800.00
1002
Projeclian Engineer 6 1 E900.00 $3,600.00
Projection Engineer 4 1 $gp0.00 $3.600.00
MetliaServerOperaror 4 1 $L500.00 $6000.00
MeaiaSenerOperator 4 1 y1.500.00 36.000.00
JIIB'TOTAL. t�7.�00.�0
MSCELLANWS
Generaror Permitting Fees 1 $7,500.00 $7,500.00
Germit Run,Inspection,ana Lite Sa(ety Plans�o General ConVactor
GeneramrRental i $t,700-00 51.100.00
3fikW(45kVA)Three Phase.60 Her�z,0.8 PF
Transpotlation-Dellvery 2 $500.00 51,000.00
l�TOfAL f7C.2N.M
PRODUCTONLABOR
ElecVical�Generamr Instal and Shike 2 $500.00 57.000.00
Swfloltling ana Slmcmral LOAD IN&SET UP d $300.00 $1 200.00
Scaflolding ana Slmcwral Slnke 4 $300.00 51.200.00
Securiry 4 $500.00 82.000.00
PmjectLeaa 4 $1,250.00 $5,000.00
81lm711L =10,�OOAO
Melbween YJlage Package
Stage,Autlio,and Ligh�ing Package 512 000.00
DJ EQuipmen�&Mis�Fees 55.000 00
Rentals!ar VillageNendors 95.000 00
Supplies(or Community Adivities 52500(%]
ProjeM Leatl and Labor for VillageNentlors $10.000.00
BIIBfOTAI �{,6Y0.00
ConlactMiamiMusicFestival,WC�opay. '. L� 5 39`�,�64.��
I HANK VOU
1003
Committee Referrals -C4 AF
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of Ihe City Commission
FROM�. CommissionerJoseph Magazine
DATE: February 26, 2025
TITLE: REFERRAL TO THE FINANCE AND ECONOMIC RESILIENCY COMMITTEE TO
DISCUSS SPONSORING A PROJECTION MAPPING EVENT IN CANOPY PARK
FOR MEMORIAL DAV 2025 OR ANOTHER SUITABLE FESTIVE DATE.
RECOMMENDATION
After having met with community leaders and Mr. Rossi of lhe Miami Music Festival (MMF), who
also manages the Holiday Festival of Lights on Ocean Dnve with great success. We would like to
add a proposal to discuss sponsoring a similar event in Canopy Park. We are told that MMF would
be open to giving a 700% discounl on Ihe GO Bontl equipment, but we will neetl additional
equipment.
BACKGROUND/HISTORY
ANALY515
N/A
FISCAL IMPACT STATEMENT
TBD
Does this Ordinance recuire a Business Imoaet Estimate7
(FOR ORDINANCES ONLY)
If applicable, tha Business Impact Estimate (BIE)was published on:
See BIE al: https�/l 'amibeachFl qo Iciri-hall/citvcle kl t' o-nol ces/
FINANCIAL INFORMATION
CONCLUSION �
N/A
Aoolicable Area
South Beach
1004
Is this a "Residents Riaht to Know" item. Is this item related to a G.O. Bond
punuant to CIN Code Seetion 2-777 Proieet7
No No
Was this Aoenda Item initiallv reauested bv a lobbvist which, as definad in Code Sec. 2�81
inclutles a orincioal enaaned in lob6vinoY No
IF so, specify Ihe name of lobbyist(s)and principal(s): N/A
Deoartment
OKce o/Commissioner Joseph Magazine
Soonsor(sl
Commissioner Joseph Magazine
Co-soonsor(sl
Condensed Title
Ref: FERC -Canopy Park Projection Mapping Event (Magazine)
Previous Action lFor Ciri Clerk Use Onlvl
1005