Resolution 2025-33745 RESOLUTION NO. z02533745
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE FINANCE AND
ECONOMIC RESILIENCY COMMITTEE, AND APPROVING RETROACTIVE SPECIAL
EVENT SPONSORSHIP FUNDING FOR THE 2025 SWIMWEAR ICONS HALL OF
FAME GALA, WHICH OCCURRED ON MAY 28, 2025, IN AN AMOUNT NOT TO
EXCEED $75,000 TO BE CONSIDERED AS PART OF THE FY 2026 BUDGET
PROCESS; AND FURTHER AUTHORIZING THE CITY MANAGER TO EXECUTE THE
SPONSORSHIP AGREEMENT WITH THE EVENT ORGANIZER.
WHEREAS, on February 26, 2025, the Mayor and City Commission approved a referral item to
consider ezpanding the City's strategic partnership with Miami Swim Week, acknowledging the event's
evolving cultural, tourism, and industry Influence; and
WHEREAS, Miami Swim Week, a cornerstone fashion activation now in its 21st year, continues
to generate significant returns in the form of international media exposure, hospitality industry demand,
and economic impact, reinforcing Miami Beach's reputation as the global epicenter for swimwear and
resort fashion; and
WHEREAS, during its 2025 edition, Paraiso Miami Swim Week hosted numerous high-profile
activafions across the city, including in Collins Park, where over 10,000 attendees were recorded across
multiple days of programming featuring top designers and exclusive product launches; and
WHEREAS,the inaugural Swimwear Icons Hall of Fame Gala was held on May 28, 2025, serving
as a historic milestone for the industry by formally recognizing legacy designers, creatives, and brand
visionaries who have contributed to the global prominence of the swimwear sector; and
WHEREAS,the evenYs high-profile guest list included fashion media, influencers, and keyfigures
from the business and entertainment worlds, all of which contributed to significant digital and press
coverage and further amplified the Clty's cultural and economic visibility on a global scale; and
WHEREAS, the event included an educational component as a public benefit, resulting in event
organizers partnering with the Office of Education and Performance Initiatives to involve youth
representation from the Miami Beach community, including participation by a student member of the
Miami Beach Youth Commission; and
WHEREAS, the organizers of the Gala were awarded a $57,000 grant from the Miami Beach
Vlsitors and Convention Authority in recognition of the evenYs value and alignment with cultural tourism
goals; and
WHEREAS, following the successful execution of [he eveM, the event organizer submitted a
request for $75,000 in retroactive special event sponsorship funding to help support the production and
programming of the Gala; and
WHEREAS, the event organizer further indicated its vision to establish a permanent exhibition in
2027 dedicated to celebrating the swimwear industry and its heritage, which would be housed in Miami
Beach and further ins[itutionalize the City's connection to this globally recognized design sector, and
WHEREAS, at its the May 7, 2025 meeting, the Finance and Economic Resiliency Committee
reviewed the event and the funding request and unanimously recommended the sponsorship be
considered by the City Commission during the FY 2026 budget development process.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby accept the
recommendation of the Finance and Economic Resiliency Committee, and approve retroactive special
event sponsorship funding for the 2025 Swimwear Icons Hall Of Fame Gala, which occurred on May 28,
2025, in an amount not to exceed $75,000 to be considered as part of the FY 2026 budget process; and
further authorizing the City Manager to execute the sponsorship agreement with the event organizer.
PASSED and ADOP7ED this dS dav of T�nC ,2025.
J �!pC%�-�- (/ (�
Steven Meiner, Mayor
ATTEST:
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;
i�'�—r• `: ;
's `�.IN:ORP ORAIE�'
Rafa E. Grenado, City Clerk +,,�, y� �h;
�� REGISBARBOU 'Q�cHz�;^9`
Sponsored by Commissibner Joseph Magazine
Sponsored by Commissioner David Suarez
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
►�_� ZY ts
C.n City Attorney ��'h' Date
1 `
Resolutions-C7 AJ
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Enc Carpenter, Ciry Manager
DATE: June 25, 2025
TITLE: A RESOLUTION OF THE MAYOR AND CIN COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE FAVORABLE RECOMMENDATION
OF THE FINANCE AND ECONOMIC RESILIENCY COMMITTEE, AT ITS MAY 7,
2025, MEETING TO CONSIDER SPECIAL EVENT SPONSORSHIP IN THE
AMOUNT OF $75,000 TO SUPPORT THE 2025 SWIMWEAR ICONS HALL OF
FAME GALA EVENT WHICH OCCURRED ON MAY 28, 2025, TO BE
CONSIDERED DURING THE FY 2026 BUDGET PROCESS.
RECOMMENDATION
7he Administretion recommends Ihat while the City Commission evaluates the tunding of
re[roadive sponsorship requesf in an amount of $75,000 for [he 2025 Swimwear Icons Hall of
Fame Gala event which occurred in May, it also carefully wnsitlers several critical factors that
will signifcantly impact the Generel Fund budget, beginning in FY 2026:
1. The City's increasing unfunded capital impmvement program
2. Long-term General Fund fnancial projections indicating a potential shortfall in upcoming
fscal years
3. The recent notifwtion of a$5-6 million annual budget impact on the General Fund due to
the new 2°/ collection fee imposed by the Miami-Dade Taz Collecmr
4. The passage of Amendment 5 in November 2024, which increases the homestead
exemption and (urther constrains Ihe growth of taxable property values
These consideretions are essential to ensure that decisions regarding fundinq the retroactive
sponsorship request in an amount of$75,000 for the 2025 Swimwear Icons Hall to Fame Gala
event that ocwrred in May align with the City's broader lonq-term fnancial stabiliry and strategic
priorities. If the Commission recommends funding the retroactive sponsorship of the 2025
Swimwear Icons Hall of Fame Gala event, the Administration recommends it be consideied as
part of the FV 2026 budget process.
BACKGROUNDIHISTORV
On February 26, 2025, the Mayor and Cily Commission approved a referral item sponsored by
Commissioner Joseph Magazine and co-sponsored by Commissioner David Suarez to discuss
expanding Miami Beach's partnership with Miami Swim Week.
ANALYSIS
Miami Swim Week celebrated its 21st edition in 2025. The weeklong activation featured multiple
events, exclusive product launches, and runway presentations by top brands in swimwear and
Ihe resort wear industry.
Based on Miami Swim Week's proven track recortl of economic impact, media exposure, antl
industry relevance,the refeval asks Miami Beach to seek to expand its partnership with the event-
7007
The expansion could be through increased municipal support—whether through infrastructure
enhancements, marketing collaborations, or incentives tor participating businesses— which
would further cement the city's sWtus as the global leader in swimwear fashion. Additionally,
fostenng a stronger relationship with Miami Swim Week could encourage year-round fashion
activations, sustaining visitor engagement beyond the event itself. By deepening its investment,
Miami Beach can maximize the long-tertn economic and cultural benefits of this wotltl-renowned
fashion spectacle.
Paraiso Miami Swim Week, ihe anchor event during Miami Swim Week, took place onMay 29-
June 1, 2025, in ihe City ot Miami Beach's municipal bt P49 with an es[imated attendance of
10,000 over the couree of the ac[iva[ion days.
The event organizers of Miami Swim Week and Paraiso Swim Week launched the inaugural event
Swimwear Icons Hall of Fame Inaugural Induction Gala (the Gala), during the 2025 Miami Swim
Week.The Gala celebrated individuals who have made a signi(icant contribution to the swimwear
indus�ry. The Event took place in Miami 8each on May 28, 2025.
In addition to the inaugural Gala, the organizers have shared the intent to establish a permanent
exhibition honoring the swimwear industry in Miami Beach in 2027.
Special Event Sponsorship Request:
Paraiso Swim Week did not apply for funding through the Special Event Sponsorship Program for
the 2025 activation. However, the event was awarded a grant from the Miami Beach Visitors and
Convention Authority in an amount of$57,000 for the 2025 activation.The event organizers have
requested an amount of $75,000 as a special event sponsorship for the Gala event which
occurred dunng Swim Week in May 2025.
At the May 7, 2025, Finance and Economic Resiliency Committee (FERC) meeting, the event
organizers presented the details of the Event along with the special event sponsorship request of
$75,000. The FERC provided a fawrable recommendation to the City Commission to consider
special event funding in the amount of$75,000 to support the Swimwear Icons Hall of Fame event
to be considered tluring the FY 2026 process. In addition, the FERC also requested that an
educational elemeni be considered by the event organizers as a public beneft.
The event organizers worked with the Ciry's ORice o(Education and Performance Initiatives and
engaged City of Miami Beach students for the Swimwear Icons Hall of Fame evenL There was
participation of one (1) Miami Beach student, a member o(the Miami Beach Vouth Commission
who attended the Event on May 28, 2025, with their parent.
Should the Mayor antl City Commission approve to retroactively sponsor Ihe Swimwear Icons
Hall of Fame event, funtling would need to 6e identified, budgeted, or allocated dunng the FY
2026 budget development process.
FISCAL IMPACT STATEMENT
As part of the potential partnership, the event organizers are seeking special event funding for
the inaugural Swimwear Icons Hall of Fame event in the amount of $75,000. Funtling for the
proposed event has not been identifed, budgeted, or allocatetl. It is recommended [hat the City
Commission approve, that funding be prioritized thmugh the FY 2026 budget development
process.
Does this Ordinance recuire a Business Imoact Estimate?
(FOR ORDINANCES ONLY)
If applicable, the Business Impact Estimate (BIE)was published on:
See BIE at ht[ps:l/www.miamibeachil.qovlcitwhalllcity-clerk/meetinq-notices/
'�0�8
FINANCIAL INFORMATION
CONCLUSION
The Administration recommends accepting the favorable recommendation of Ihe Finance and
Ewnomic Resiliency Committee at its May 7, 2025, meeting to retroactivety consider special
event funding in the amount of$75,000 to support ihe Swimwear Iwns Hall of Fame event,which
occuved on May 28, 2025, to be considered dunng lhe FY 2026 pmcess. In additioq the FERC
requested that an educational element be considered by the event organizers as a public beneft.
Currently, the City does not provide special event sponsorship to Paraiso Miami Swim Week,
which takes place annually. Funding for the proposed event has not been identified, budgeted, or
allocated. It is recommended that,should ihe City Commission approve,that funding be prioritized
through ihe FY 2026 budget development process.
Aoolicable Area
South Beach
Is this a "Residents Riaht to Know" ilem. Is this itam related to a G.O. Bond
pursuant to CiN Code Section 2-174 Proiect7
No No
Was this Aaenda Item initiallv reouested bv a lobbvist which as defined in Code Sec. 2d87
includes a princioal enoaoed in Iobbvina4 No
If so, specity the name of lobbyist(s)and principal(s):
Deoartment
Tourism and Culture
Soonsor(sl
Commissioner Joseph Magazine
Co-soonsorlsl
Commissioner David Suarez
Condensed Title
Accept Rec, Special Event Sponsorship for Swimwear Icons Hall of Fame Event. (JMIDS)TC
Previous Action (For CiN Clerk Use Onlvl
1009
Committee Referrels-C4 AG
MIAMIBEACH
COMMISSION MEMORANDUM
TO: Honoreble Mayor and Members of the City Commission
FROM: CommissionerJosephMagazine
DATE: February 26, 2025
TITLE: REFERRAL TO THE FINANCE AND ECONOMIC RESILIENCY COMMITTEE TO
EXPAND MIAMI BEACH'S PARTNERSHIP WITH MIAMI SWIM WEEK.
RECOMMENDATION
BACKGROUNDIHISTORY
Miami Swim Week has established itself as ihe premier global event for swimwear tashion.
drawing over 30,000 attendees and representing more than 60 counmes. With an estimated
annual economic impact of$75 millioq the event signifcantly boosts Miami Beach's hospitality,
retail, and tourism secbrs. Reports indicate that the influx of visitors translates into thousands ot
hotel room bookings, increased restaurant and dub patronage, and heightened consumer
spending across [he cily. The evenCs internatlonal appeal and strong indus�ry presence ensure
that Miami Beach remains at the forefront of global swimwear Uentls.
Beyond its direct economic beneTts, Miami Swim Week generates massive media ezposure,
accumulating over 14 billion impressions across various plaHorms, acwrtling ro a Burrelles audit.
The evenl showcases Miami Beach as a luxury litestyle destination, reinforcing its reputation as
a fashion rapital. Coverage from major outlets such as Forbes, Elle, and CBS News, amongst
many others on social media platfortns, ampli(ies Miami Beach's global visibiliry, attracting more
high-profle partnerships and corporale sponsorships. This ongoing media presence contdbutes
to the city's brend identiry and sVengthens its positioning as a hub for fashion, lourism, and
cultural events.
The alignment behveen Miami Swim Week and Miami Beach's brand is undeniable. The event
not only supports multlple industry sectors—including design, re12i1, manufacturing, and
logistics—but also fuels innovation and creative expression within the swimwear industry. Miami
Beach provides Ihe peAect setting, leveraging its Gimate, coastal allure, antl luxury infrastructure
to attract leading designers, buyers, and inFluencers. As a result, ihe event has continuetl to
evolve, expanding i[s reach and reinforcing i�s role as a key driver of economic aclivity and
industry growih.
We consider it appropriate to refer to the Finance an Economic Resiliency Committee a pathway
for Miami Swim Week and the Ciry of Miami Beach ro have an expanded partnership in the coming
years.
ANALYSIS
Given Miami Swim Week's proven Uack record of economic impact, metlia exposure,and industry
relevance, Miami Beach should seek to expand its partnership with the event. Increased municipal
suppod—whether Ihrough infrasiructure enhancemeMs, marketing collaborations, or incentives
for participating businesses—would further cement [he city's status as the global leader in
1010
swimwear fashion. Atlditionally, fostering a sironger relationship with Miami Swim Week could
encourage year-round fashion ac[ivations, sustaining visitor engagemen[beyond the event itself.
By deepening its inves�ment, Miami Beach can maximize the long-term economic and cultural
benefts of this wodtl-renowned fashion spectacle.
FISCAL IMPACT STATEMENT
TBD
Dces this Ordinance reouire a Business Impact Estimate?
(FOR ORDINANCES ONLY)
If applicable, the Business Impact Estimate (BIE)was published on:
See BIE at httpsJlwww miamibeachfl.aov/citwhalllcity-derk/meetinq-notices/
FINANCIAL INFORMATION
CONCLUSION
Aoolicable Area
South Beach
Is this a "Residents Riaht to Know" item. Is this item relatetl to a G.O. Bond
Dursuant lo CiN Coda Section 2-777 Proiect?
No No
Was this Aaenda Item initiallv reauesled bv a lobbvist which as de£ned in Code Sec. 2481
includes a orincioal enaaped in Iob6vino7 No
If so, specify the name of lobbyist(s) and principal(s): N/A
Deoartment
OHice of Commissioner Joseph Magazine
SpOf150I(SI
Commissioner Joseph Magai�ne
Co-soonsor(sl
Commissioner David Suarez
Condensed Title
1011
Ref: FERC- Expand Partnership with Swim Week. (Magazine/Suarez)
Previous Adlon lFor CiN Clerk Use Onlvl
7072
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