Resolution 2025-33768 RESOLUTION NO ZaZ533768
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, DIRECTING THE CITY
ADMINISTRATION TO COLLABORATE WITH THE GREATER MIAMI
CONVENTION AND VISITORS BUREAU (GMCVB) TO DEVELOP AND
LAUNCH A SAVOR MIAMI BEACH MARKETING CAMPAIGN TO HELP
PROMOTE MIAMI BEACH BUSINESSES DURING THE MONTH OF
JULY 2025 THROUGH A DEDICATED WEBPAGE, THE CITY'S SOCIAL
MEDIA PLATFORMS, AND PRESS OUTREACH.
WHEREAS, the City of Miami Beach recognizes the importance of supporting local
businesses, especially during the slower summer months; and
WHEREAS, the City Administration, in collaboration with the Greater Miami
Convention and Visitors Bureau (GMCVB), aims to develop and launch a Savor Miami
Beach marketing campaign to promote local dining specials during the month of July; and
WHEREAS, the City Commission believes that this initiative will enhance the
visibility of local businesses and attract more local visitors to Miami Beach businesses
during the slow summer months; and
WHEREAS,the City of Miami Beach is committed to fostering a vibrant and thriving
business community that contributes to the overall economic health and quality of life for
its residents and visitors; and
WHEREAS, the coliaboration with the GMCVB will leverage the organization's
expertise in marketing and tourism to ensure the success of the Savor Summer
campaign, thereby maximizing the reach and impact of the promotional efforts; and
WHEREAS, the Savor Summer marketing campaign is intended to enhance
community engagement and economic activity during the slower summer months and will
include targeted online and social media outreach, with the goal of encouraging Miami-
Dade County residents to support local businesses; and
WHEREAS, as part of the program, restaurants will offer a special incentive —
such as a prix-fixe menu or limited-time discount for the month of July— and the city will
publicize the program via a dedicated webpage, social media postings, email
communication, and press outreach; and
WHEREAS, the City Commission is dedicated to exploring innovative and effective
strategies to support local businesses and enhance the economic vitality of Miami Beach.
NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby direct the City Administration to collaborate with the Greater Miami
Convention and Visitors Bureau (GMCVB) to develop and launch a Savor Miami Beach
marketing campaign to help promote Miami Beach businesses during the month of July
2025 through a dedicated webpage, the City's social media platforms, and press
outreach. �('
PASSED and ADOPTED THIS aS day of ✓unC 2025.
ATTEST: �/i j�f/�-'�- U �
Steven Meiner, Mayor
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� �el�Granado, City Clerk .IUN 3 � 202� . CF\M'-BJ����c'•�.,
� REGIS BARBOU 'F'�y'�
(Sponsored by Commissioner Kristen Rosen Gonzalez) ; "rxmar�aaito; �
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APPROVED AS TO
FORM &LANGUAGE
8 FOR EXECUTION
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�'h'a�w�aY Date
2
Resolutions •C7 BG
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: City Attorney Ricardo J. Dopico
DATE: June 25, 2025
TITLE: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITV OF
MIAMI BEACH, FLORIDA, DIRECTING THE CIN ADMINISTRATION TO
COLLABORATE WITH THE GREATER MIAMI CONVENTION AND VISITORS
BUREAU (GMCVB) TO DEVELOP AND LAUNCH A SAVOR MIAMI BEACH
MARKETING CAMPAIGN TO HELP PROMOTE MIAMI BEACH BUSINESSES
DURING THE MONTH OF JULY 2025 THROUGH A DEDICATED WEBPAGE, THE
CIN'S SOCIAL MEDIA PLATFORMS,AND PRESS OUTREACH.
RECOMMENDATION
BACKGROUNDIHISTORV
ANALYSIS
The attached Resolution was prepared at the request of the sponsor, Commissioner Knsten
Rosen Gonzalez.
FISCAL IMPACT STATEMENT
NIA
Does this Ordinance reauire a Busineas Imoact Estimate7
(FOR ORDINANCES ONLY)
If applicable, the Business Impact Estimate (BIE)was published on:
See 81E at: https'l/www miamibeachfl qo Ic'N-hall/citvtle klmeetino notices/
FINANCIAL INFORMATION
CONCLUSION
Aoolicable Area
Citywide
1153
Is this a "Residents Riaht to Know" item Is this item related to a G.O. Bond
pursuantto CiN Code Section 2-177 Proiect7
NO No
Was this Aaentla Item initiallv reouestetl bv a lobbvist which as defned in Code Sec 2381
includes a orincioal enaaoed in IobhvinaT No
If so, specify the name of lobbyist(s)and principal(s):
DeoaRment
City Attorney
Soonsorfsl
Commissioner Kristen Rosen Gonzalez
Co-soonsorfsl
Condensed Title
Develop and Launch a Savor Summer Marketing Campaiqn to Promote MB Businesses.
(Rosen Gonzalez) CA
Previous Action (For Citv Clerk Usa Onlvl
1154