Resolution 2025-33782 RESOLUTION NO. 2025-33782
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE
RECOMMENDATION OF THE CONVENTION CENTER ADVISORY
BOARD (CCAB), AS SET FORTH IN THE LETTER TO COMMISSION
(LTC) DATED JUNE 23, 2025, REQUESTING THAT THE CITY
COMMISSION APPROVE A ONE-TIME EXTENSION OF THE PRIDE
PARK ACTIVATION WINDOW BY THREE (3) ADDITIONAL DAYS—
FROM SEVENTY-FIVE (75) DAYS TO SEVENTY-EIGHT (78) DAYS—
FOR CALENDAR YEAR 2026 ONLY, IN ORDER TO ACCOMMODATE
AND RETAIN ADOBE MAX, A HIGH-VALUE CONVENTION CLIENT
WITH AN ESTIMATED ECONOMIC IMPACT OF$60 MILLION THROUGH
2027.
WHEREAS, the Mayor and City Commission passed Resolution No. 2024-33112
on June 26, 2024, which approved the City's Special Event Guidelines reducing the
number of allowed activation days at Pride Park to seventy-five (75) per year; and
WHEREAS, at the June 23, 2025, meeting of the Convention Center Advisory
Board (CCAB), a motion was unanimously approved recommending that the City
Commission extend the Pride Park activation period by three (3) days—for a total of
seventy-eight (78) days—for the calendar year 2026 only, in order to facilitate the return
of Adobe MAX, a premier global conference that delivered an estimated $30 million in
economic impact during its 2024 event; and
WHEREAS, Adobe MAX has expressed strong interest in returning to Miami
Beach in both 2026 and 2027, generating a projected combined economic impact of$60
million for the City and its hospitality economy; and
WHEREAS, the requested three (3) day extension would be made possible by
allocating six (6) days from the existing Pride Park activation "bank" and adding three (3)
new days, subject to Commission approval, in a manner that also accommodates the
operational needs of Design Miami; and
WHEREAS, the CCAB fuRher recommends close coordination among the City
Administration, Adobe MAX, Design Miami, the Convention Center, and the Palm View
Neighborhood Association to ensure the successful execution of the proposed extension
in a way that supports all stakeholders and minimizes neighborhood impacts; and
WHEREAS, the return of Adobe MAX to Miami Beach aligns with the City's
strategic goals of bolstering its convention portfolio, enhancing local economic activity,
and positioning the Miami Beach Convention Center as a destination of choice for high-
caliber events aligned with emerging technology, business, and creative industries.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Convention Center Advisory
Board (CCAB), as set forth in the Letter to Commission (LTC) dated June 23, 2025,
requesting that the City Commission approve a one-time extension of the Pride Park
activation window by three (3) additional days—for a total of seventy-eight(78) days—for
calendar year 2026 only, to retain Adobe MAX and support the continued economic and
cultural vitality of Miami Beach's convention sector.
r
PASSED AND ADOPTED this dS day of ��1 he- 2025.
ATTEST:
L�C�+�_
;U;� 3 0 )02� ;•�r,^"' `��c ,, Steven Meiner, Mayor
� y•.
IN[ORP�OM1��tDN i
� ae . Granado, City Clerk 3 ��, c
�� REGISBARBOU �°�Hzb_��
(Sponsored by Commissioner Joseph MagaziYt�)�
APPROVED AS TO
CoSponsored by Commissioner Alex J.Fernandez g, FRM �ECUTIONE
���FI� F�Z7� 2f
City Attorney �z �ate
Resolutions -C7 BU
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: City Attorney Ricardo J. Dopico
DATE: June 25, 2025
TITLE: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTWG THE RECOMMENDATION OF THE
CONVENTION CENTER ADVISORY BOARD (CCAB), AS SET FORTH IN THE
LETTER TO COMMISSION (LTC) DATED JUNE 23, 2025, REQUESTING THAT
THE CITY COMMISSION APPROVE A ONE-TIME EXTENSION OF THE PRIDE
PARK ACTIVATION WINDOW BY THREE (3) ADDITIONAL DAYS - FROM
SEVENTY-FIVE (75) DAYS TO SEVENTY-EIGHT (78) DAYS - FOR CAIENDAR
YEAR 2026 ONLY, IN ORDER TO ACCOMMODATE AND RETAIN ADOBE MAX, A
HIGH-VALUE CONVENTION CLIENT WITH AN ESTIMATED ECONOMIC IMPACT
OF $60 MILLION THROUGH 2O27.
RECOMMENDATION
BACKGROUNDIHISTORY
ANALYSIS
The attached resolution is presented at the request of the sponsor, Commissioner Joseph
Magazine.
FISCAL IMPACT STATEMENT
N/A
Does this Ordinance reauire a Business Imoact Estimate?
(FOR ORDINANCES ONLY)
If applicable, the Business Impact Estimate (BIE) was published on:
See BIE aL https://www.miamibeachfl.qov/city-halllcitwclerk/meeting-notices/
FINANCIAL INFORMATION
CONCLUSION
71
. Applicable Area
Citywide
Is this a "Residents Riaht to Know" item Is this item related to a G.O. Bond
pursuant to Citv Code Section 2-17� Proiect?
No No
Was this Aaenda Item initiallv reauested bv a lobbvis[which as defined in Code Sec 2-481
includes a orincioalennaaedinlobbvina? No
If so, speci(y the name of lobbyist(s) and principal(s):
Deoartment
City Attomey
Sponsor(sl
Commissioner Joseph Magazine
Co-soonsor(sl
Commissioner Alex Fernandez
Condensed Title
Increase Pride Park Activation Days From 75 to 78 for 2026 Only for Adobe Max.
(Magazine/Fernandez) CA
Previous Action (For Citv Clerk Use Onlv)
12