LTC 258-2025 Convention Center Advisory Board MotionDocusign Envelope ID:65B5987F-E939-4BBA-8874-62CCD735185C
MIAMI BEACH
OFFICE OF THE CITY CLERK
LTC No.
LETTER TO COMMISSION
TO:
FROM:
DATE:
SUBJECT:
Honorable Mayor Steven Meiner and Members of the City Commission
Rafael E.Granado,City Clerk ~
June 23,2025
Convention Center Advisory Board Motion
The purpose of this Letter to the Commission ("LTC")is to inform the Mayor and City
Commission of a motion made,and unanimously approved,by the Convention Center Advisory
Board (CCAB)at its June 23,2025 meeting.
Members present:Robin Jacobs (Chair),Antonio Hernandez (Vice-Chair),Mark Gidney,Chris
Gloede (Ex-Officio),Bruce Gould,Prakash Kumar,Carl Linder,and Lee Zimmerman.
Motion:Request to extend Pride Park Activation Days to Retain High-Value Convention
Client.On behalf of the Convention Center Advisory Board (CCAB)and Chairwoman
Robin Jacobs,we respectfully recommend extending the Pride Park activation window
from 75 to 78 days-an additional three (3)days-for the year 2026 only.This adjustment
would allow us to retain Adobe MAX,a premier global client that brought $30 million in
economic impact during its 2024 event at the Convention Center and our destination.
Adobe MAX has again expressed strong interest in returning to Miami Beach for both 2026
and 2027 (combined estimated economic impact of $60M).
To accommodate Adobe MAX but especially Design Miami's operational (move-in)needs,
we propose allocating the remaining six (6)days from the current Pride Park activation
"bank"and adding three (3)new days.The three (3)days are subject to Commission
approval.This one-time extension for 2026 only would ensure we meet Adobe MAX's
requirements and secure their continued presence for 2026 and 2027.
We recommend close coordination among the City of Miami Beach,Adobe MAX,Design
Miami,the Convention Center,and the Palm View Neighborhood Association to ensure a
smooth and successful outcome that is mutually beneficial to all.Retaining this high-
caliber client-who also contributed a vibrant sidewalk art installation along Espanola
Way-supports our shared goals of economic growth,civic engagement,and maintaining
Miami Beach's status as a premier destination for conventions,meetings,tradeshows and
events.It also strengthens our position in key business verticals,especially technology,
and complements the momentum of the new Grand Hyatt Headquarters Hotel which will
indeed unlock a whole new wave of high quality/caliber of events.
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258-2025
Docusign Envelope ID:65B5987F-E939-4BBA-8874-620CD735185C
We appreciate your thoughtful consideration and stand ready to assist with next steps.
Please contact Luis Wong,Administrative Service Manager,Economic Development
Department at LuisWong@miamibeachfl.gov should you have any questions.
MHIS/LW,g,wU
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