Resolution 2025-33594 2025-33594
RESOLUTION NO�
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, APPROVING EDGELORD LLC FOR
PARTICIPATION IN THE COMMERCIAL LEASE SUBSIDY PROGRAM, WITH A
MAXIMUM ANNUAL REIMBURSEMENT AMOUNT OF$20,000.00, FOR A TERM
OF UP TO THREE (3) YEARS, FOR A TOTAL PROGRAM REIMBURSEMENT
AMOUNT NOT TO EXCEED $60,000.00, SUBJECT TO FUNDING
APPROPRIATION AND APPROVAL DURING THE CITY'S BUDGETARY
PROCESS FOR EACH FISCAL YEAR DURING THE TERM OF THE
AGREEMENT; AND FURTHER, AUTHORIZING THE CITY MANAGER AND
CITY CLERK TO NEGOTIATE AND EXECUTE THE PROGRAM AGREEMENT.
WHEREAS, the Mayor and City Commission established the Commercial Lease Subsidy
Program (the "Program"), a financial grant incentive to promote the City's vision for the Art Deco
Cultural District, by supporting new-to-market arts and cultural businesses, reducing commercial
vacancies, and phasing out legal, nomconforming businesses; and
WHEREAS, the Program offers eligible businesses within the Art Deco/MiMo Commercial
Character Overlay District ("ADCD Overlay") with reimbursement for leasing and mortgage
expenses, including rent, insurance, and real estate taxes, up to a maximum of $60,000 over a
maximum of three(3)years, subject to annual budgetary appropriation and continued compliance
with all Program requirements; and
WHEREAS, the Program prioritizes the following: (i) activation of vacant storefronts, (ii)
supporting new-to-market arts and cWtural businesses, and (iii) assisting legal non-conforming
businesses, defined as those with valid BTRs whose operations were previously compliant but
are now non-permitted under Ordinance No. 2017-4137, to transition in alignment with the City's
vision for the ADCD Overlay; and
WHEREAS, eligible participants will be required to execute an agreement to participate in
the Program Qhe "AgreemenP') and may receive, upon submission of verified expenses,
reimbursement of the following: (i) Business Tax Receipt (BTR) fees and (ii) certain leasing or
mortgage expenses up to $20,000.00 per year for up to three (3)years, for a total reimbursement
amount not to exceed $60,000.00 during the three-year term of the Agreement; and
WHEREAS, applicant EDGELORD LLC ("EDGLRD"), a Florida limited liability company
located at 230 Lincoln Road, Miami Beach, Florida, d/b/a EDGLRD, specializes in AI-driven film,
fashion, digital art, and entertainment experiences, with global recognition and top-tier artist
collaborations; and
WHEREAS, EDGLRD has applied for Program participation and meets all eligibility
criteria as a digital innovation firm whose flagship Miami Beach headquarters will enhance the
cultural ecosystem of the ADCD Overlay through immersive arts and entertainment; and
WHEREAS, EDGLRD has executed a 102-month lease for a long-vacant Lincoln Road
property and plans approximately $1,250,000 in capital improvements to activate the site; and
WHEREAS, City staff review confirms�hat EDGLRD's headquarters will advance Program
goals by introducing a culturalty significant, shareable experience that supports the local creative
economy and draws intemational visitors; and
WHEREAS, participation in the Program will support EDGLRD's ability to lease
commercial property within the ADCD Overlay and reinforce the neighborhood's identity as a
destination for experiential placemaking and digital arts innovation; and
WHEREAS, funding is secured in the Fiscal Year 2024-2025 budget, and the City's
maximum financial commitment to EDGLRD under this Program shall not exceed $20,000.00 per
fiscal year, for up to three (3) years, contingent upon annual funding appropriation and budgetary
approval; and
WHEREAS, the Administration requests that the Mayor and City Commission approve
Edgelord LLC for participation in the Commercial Lease Subsidy Program, with a maximum
annual reimbursement amount of $20,000.00, for a term of up to three (3) years, for a total
program reimbursement amount not to exceed $60,000.00, subject to funding appropriation and
approval during the City's budgetary process foreach fiscal yearduring the term of the agreement,
and authorize the City Manager and City Clerk to negotiate and execute the program agreement.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby approve Edgelord LLC for participation in the Commercial Lease Subsidy
Program, with a maximum annual reimbursement amount of$20,000.00, for a �erm of up to three
(3)years, for a total program reimbursement amount not to exceed $60,000.00, subject to funding
appropriation and approval during the City's budgetary process for each fiscal year during the
term of the agreement; and further, authorize the City Manager and City Clerk to negotiate and
execute the program agreement.
PASSED and ADOPTED this 23rtl day of April 2025. �J ^
r�i p�/lR�w"� �� lX�invL_
Steven Meiner, Mayor
ATTEST: _\��;7"a'd�"���,�
-1 / JUL 2 5 ?02� � � ti ,
/ � �
IN:�P OPAIED� ;
Raf I E. Granado, City Clerk �y . 3 ,
.,.,R�H���r,, .=
Sponsored by Commissioner Alex J. Fernandez
Co-Sponsoretl by Commissioner Joseph Magazine
APPROVED AS TO
FORM & LANGUAGE
& FO XECUTION
�)LZ�Zo2i
City ttorney c�: Date
Resolutions •C7 E
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Enc Carpenter, City Manager
DATE: Apnl 23, 2025
TITLE: A RESOLUTION OF THE MAYOR AND CITV COMMISSION OF THE CITV OF
MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING THE CITY
MANAGER TO EXECUTE AN AGREEMENT WITH EDGELORD, LCC, INC. FOR
PARTICIPATION IN THE COMMERCIAL LEASE SUBSIDY PROGRAM, IN AN
AMOUNT NOT TO EXCEED EZ0,000 PER YEAR, FOR UP TO THREE (3)YEARS,
SUBJECT TO FUNDING APPROPRIATION AND APPROVAL DURING THE
CITY'S BUDGETARY PROCESS FOR EACH FISCAL VEAR DURING THE TERM
OF THE AGREEMENT.
RECOMMENDATION
The Administration recommends that the Mayor and City Commission adopl the Resolution,
authorizing an award and participation agreement under the Commercial Lease Subsidy Program
("Program")to EDGELORD, LCC, located at 230 Lincoln Road ("Property').
BACKGROUNDIHISTORV
Sponsored by Commissioner Alex Femandez, Ihe Commercial Lease Subsidy Program is a
ieimbursemenhbased fnancial incenlive designed to imigorate the commercial environment
within the Art Deco Culturel District(ADCD).The primary objectives are to support art and culNral
businesses, reduce commercial vacancies, and phase out non-conforming 6usinesses.
Approved by �he City Commission via Resolulion Na 202232207, [he Program leverages
exisling zoning regulations for the Art Deco/MiMo Commercial Character Oveday Distnct, to
attract appealing business activities aligned with the City's cultural brand and communiry values.
Eligible participants may receive reimbursement for
1. Annual Business Tax Receipl(BTR)fees, and
2. Leasing expenses up to a maximum o($60,000 over three years.
Eligible leasing expenses include: (i)rent or mortgage payments,(ii)insurance,and(iii)real estate
taxes. Reimbursement is contingent upon annual budgetary appropnation and continued
conpliance with Program requirements.
The geographic focus is the Oveday Districl and includes properties bounded by Ocean Drive to
Ihe eas[, Fifth Street to the sou[h, Washington Avenue to the west, and 23rd Street to the north.
The Program specihcally targe�s (i) vacant storefronts, (ii) new-to-market businesses focused on
arts and culture, and (iii) legal non-confortning businesses, defned as businesses with valid
Business Tax Receipt, and where operations were law(ul 6efore being reclassified as non-
permitted, under Ordinance 2017-0137. Examples include, but no[ limi�ed lo, checkcashing
stores, pawn shops, souvenir and t-shirt shops, and tobacco antl vape tlealers.
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The Program aims to reimagine the commercial charecter of the Overlay DisMct by priontizing
businesses that create immersive, shareable expenences, fostenng customer engagement
through artisanal, experiential, and activiry-based concepts.
Pmgram applications are reviewed by Ciry staR, and selected candidates are recommended to
the City Commission. Reimbursements are issued after Program participants submit records of
eligible ezpense payments.
Applicant Details:
• Applicant EDGELORD, LLC (Tenant)
. Applicant RepresenWtive: Charles Jung, Owner
• Property Location: 230 Lincoln Road
. Landlord: 245 LINCOLN MB TITLE LLC dba 230 Lincoln MB
• Business Activify: Digital innovation flrm specializing in AI-driven enterlainment, flm,
fashion, and digital arl
• Websi[e: https7/edqlyd.com/
ANALYSIS
EDGELORD has exewted a 102-month lease at 230 Lincoln Road antl intends to invest
approximately $1,250,000 in tenant improvements to create a state-of-the-art headquarlers that
will serve as both an operational base and a cultural destination. The company's planned
improvemenis are ezpected to signifcantly enhance the aesthetics and lunclionality of the
space, aligning with the Ciry's goals of promoting immersive, high-quality expenences within the
Art Deco CWtural Dis[rict.
Founded by acGaimed flmmaker Hartnony Konne and pnvate equity executive Matt Holt,
EDGELORD LLC is a colleclive known for pmducing groundbreaking cross�lisciplinary
projecGs.
Its work spans flm, music,fashion, gaming, and visual art, and the company has garnered
global recogni[ion [hrough collaborations wilh internationally renowned (gures such as
Kim Kardashian, The Weeknd, Travis Scod, and Marc Jacobs. Most notably, EDGELORD
premiered two flms—AGGRO DR1 FT and BABY Imasion—at the Venice Film Feslival.
EDGELORD's move to Lincoln Road re0ects a strategic tlecision to integrate inlo Miami
Beach's cultural ecosystem and participate in lhe revitalizatlon of the icanic commercial
cortidor. EDGELORD's relocation will activate a previously underutilized space and attrac[
visitors through art installations, public programming, and collaborations with local creatives.
Their model aliqns with the CLS Program's vision of creating immersive, shareable, and
culWrally ennching ezperiences.
Ciry staff has evaluated EDGELORD proposal and determined that the company meets
the Program's cntena for arts and culture-based businesses. ENGELORD's
programming and presence are expected to attract regional and intemational visitors, support
the local crea[ive economy, and conlnbute posi[ively[o the wmmercial landscape o(South
Beach.
Based on engagement wi[h the applicant, Cily staH has determined that EDGELORD LLC is
well positioned to meet lhe goals of the Commercial Lease Subsidy Program. The applicant has
demonstrated a clear understanding of the Program's o6jectives and presented a strong vision
tor how their presence will contribute to the cultural and economic vitality of the Art Deco CWtural
DisVict.
EDGELORD is actively participating in and applying/or mWtiple City initiatives, including the
Expedi[ed Plan Review Program (EPRP) and [he Jo6 Creation Incentive Program (JCIP),
659
demonstreting a long-term commitment to embedding in our local business ewsystem. Their
involvement in these programs reflecls both operational wmmitment and a collaborative
approach to becoming an integrated part of the Miami Beach community. The firm's alignment
with City pnonties across planning, pertniriing, and worktorce development underswres its
potential to generate meaningful economic and cultural impact.
EDGELORD is undertaking a substantial intenor buildout designed to create a high-quality,
visually engaging envimnment refledive of their work at the intersection of digital art, fashion,
and entertainmenL The tenanfs approach emphasizes cultural programming and immersive
design, direclly supporting the CLS Program's focus on expenen[ial, arts-dnven concepts Ihat
activate the pedestrian realm and wntribute to a vibrant commercial cortidor.
EDGELORD is a new entrant to the Miami Beach business landscape, however, the company's
leadership has shown protessionalism and an eagemess to work collabordtively with City slaR.
7hey have expressed interest in developing partnerships with local creatives and cultural
organizations, which is consistent with the Progrem's intent to attract culturally relevant,
community-oriented businesses to the Overlay DisMct.
FISCAL IMPACT STATEMENT
The Program's fiscal impact to the Ciry is $20,000 annually tor up to three (3) years, contingent
upon funding appropnations in the annual budgeL Funding !or the Progrem has been secured in
the Fiscal Vear 2024-2025 budget.
Does this Ordinance reauire a Business Imoact Estimate?
(FOR ORDINANCES ONLY)
If applica6le, the Business ImpaM Estimate (BIE)was published on:
See BIE at httos://www.miamibeachfl.aov/citv-hail/citVclerklmeetino-noticesl
FINANCIAL INFORMATION
Funding (or the Commercial Lease Subsidy Proqram is included in the Cily's Fisral Year 2024-
2025 budget, wilh the total fnancial commilment for EDGELORD will not exceed $20,000
annually, tor up to three (3) years, subject to continued appropriations. This support will assist
with lhe reimbursement of eligible leasing expenses, in accordance with Program guidelines, and
is intended to promote economic activation through innovative and culturally significant tenants
wi[hin the Art Deco Cultural Distnct.
CONCLUSION
The Administretion rewmmends thal the Mayor and Cily Commission adopt [he Resolution,
authorizing an award and participation agreemen[under the Commercial Lease Subsidy Program
('Program")to EDGELORD, LCq located at 230 Lincoln Road ("Property").
Aoolicable Area
Ci[ywide
Is this a "Residents Riaht to Know" item. Is this item related to a G.O. Bond
pursuant ta Citv Code Section 2-17? Proiect7
No No
660
Was this Agenda Item initiallv reauested bv a lobbvist which as defined in Code Sec 2d81
includes a orincioal enaaoed in lobbvinu? No
If so, specify �he name of lobbyist(s) and pnncipal(s):
Deoartment
Economic Development
Soonsor(sl
Co-soonsorls)
Condensed Title
Execute Agreement wl EDGELORD LLQ Commercial Lease Subsidy Program. ED
Previous Action 1For City Clerk Use Onivl
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