C4C-Ref- NCAC - Continuation Of The Adopt-A-Beach Pilot ProgramMIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Matti Herrera Bower and Mem
FROM: Jimmy L. Morales, City Manager
DATE: April 17, 2013
SUBJECT: REFERRAL TO THE NEIGHBO HOOD AND COMMUNITY AFFAIRS
COMMITTEE TO DISCUSS THE CONTINUATION OF THE ADOPT-A-
BEACH PILOT PROGRAM.
BACKGROUND
On September 9, 2009, the City Commission adopted a resolution approving and authorizing
the establishment of the Adopt-a-Beach Pilot Program for a period not to exceed one (1) year.
On December 9, 2009, the City signed a lease agreement with the Environmental Coalition of
Miami and the Beaches (ECOMB) for the building located at 210 Second Street. Pursuant to
the terms of the lease agreement, ECOMB agreed to coordinate the City's Adopt-a-Beach Pilot
Program. ECOMB agreed to support this new initiative, relieving City staff of the time
associated with implementing, coordinating and monitoring this program.
Participants of the Adopt-a-Beach Program pay $200 to receive their logo on a sign at their
adopted beach. Participants are required to commit to cleaning that beach a minimum of 4
times per year. The program was launched in 2010, since then 37 organizations have
participated in the program. Of this number, only 18 conducted clean-ups and of those only 4
organizations conducted the minimum of 4 clean-ups required by the Program.
The Administration recommends referral to the City's Neighborhood and Community Affairs
Committee for discussion.
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