R9H-Request Rental Fee Waivers For The Sustainable Authentic Florida ConferenceMIAMI BEACH
OFFICE OF THE MAYOR AND COMMISSION MEMORANDUM
To: Jimmy Morales, City Manager
From: Matti Herrera Bower, Mayor
Date: June 25, 2013
Re: Fee Waiver Request for the Sustainable Authentic Florida Conference, to be held in
Miami Beach. October 23-25, 2013
Please place on the July 1ih, 2013 City Commission Agenda an item to request rental fee
waivers for the use of the Colony Theater and the Miami Beach Botanical Gardens for the
Sustainable Authentic Florida Conference, to be held in Miami Beach, October 23-25, 2013.
I have attached the draft conference materials, as well as the request from the organizational
committee.
I thank you in advance for your attention to this matter. Should you have any questions, please
contact Gabrielle Redfern at extension 6157.
MHB/ fgr
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Agenda Item R q If
Date 1-11~13
Miami Beach Co
June 21, 2013
945 PENNSYLVANIA AVENUE, MIAMI BEACH, FLORIDA 33139
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To: Mayor Matti H. Bower
CC: Members of the City Commission
Fr: Denis A. Russ
Re: Sustainable and Authentic Florida Conference
T -305-538-0090
F-305-538-2863
Request for Rental Waiver at Colony Theater and Botanical Gardens
Dear Mayor Bower and Commissioners:
This will request rental fee waiver for the use of the Colony Theater and the Miami Beach
Botanical Gardens for the Sustainable Authentic Conference in Miami Beach, October 23-
25, 2013.
We are very pleased to update you on plans and activities for the 2013 Sustainable and
Authentic Florida Conference, in Miami Beach. In order to successfully pursue grant
and funding support we have separated from official City of Miami Beach board I
committee structure, but have retained the mission and goals established in the original
appointment by the Mayor of the Conference Host Committee.
We plan for day one to be held at the MDPL Art Deco Welcome Center and the program
and activities will focus upon both the preservation and development of the Miami
Beach Art Deco District and the current emerging role of Miami Beach in fostering green
and sustainable goals and practices.
Day two. at the Colony Theater, we will present aspects of the history, development,
cultural endowment and the opportunities and challenges facing Greater Miami,
followed by an exploration of elsewhere in Florida -Jacksonville, Orlando, Tampa.
Then, in the third day we will come together at the Miami Beach Botanical Gardens and
examine the value of a Metropolitan Narrative in projecting our place and guiding our
future.
Attached you will find the Conference Descriptive Narrative prepared by Herb Hiller and
Caroline McKean and the current draft of the Conference Program Schedule which will
continue to be updated.
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The conference will look to tourism, urban narrative and community at the crossroads of
who we are and where we are and with a fresh outlook for these creative times. The
conference will ask:
• How can the creatively-inspired economic renewal of Miami Beach serve as a
model for the Miami mainland and Florida?
• What becomes the metro Miami narrative when viewed through 10,000 years of
history from the Miami Circle to Art Basel?
• At a time when Florida's main markets for tourism and investment grow
increasingly urban, place-focused and creatively driven, how might urban florida
better tell its own authentic story?
• How might authentic Florida narratives better serve Florida interests?
Sincerely,
6/"l)ell/6 A. i6eu
Denis A. Russ, Host Committee Chair
2013 Sustainable Authentic Florida Conference in Miami Beach
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Tourism, metro narratives, and community
A fresh outlook for these creative times
Miami Beach will host the 2nd annual Sustainable Authentic Florida Conference October 23-25.
Conference theme is the value of metro narratives for attracting visitors, newcomers and entrepreneurs
from among populations relocating into American cities elsewhere.
Conference sessions will start from the successful turnaround of Miami Beach based in Art Deco
buildings that captured visitors and entrepreneurs from around the world. Panelists will look for practical
advantage from what's real and appealing about Florida's own cities
Does sprawling Miami, let alone Jacksonville, Orlando or Tampa Bay, resonate for people who prize
green neighborhoods of timeless buildings, space for easy social connections, for art and performance,
local shopkeeping, and for getting around by transit, foot and bike?
"It used to be that travelers went looking for where the locals hang out," says conference director Herb
Hiller. "Today's super connected generation wants to hang out with them whether they're vacationing or
looking for where to start a new business. "As Americans increasingly flock to cities, 'place' -that
quaintly European notion-newly counts."
Confirmed conference panelists include Bob McNulty, founder and president of Partners for Livable
Communities, Washington, D.C.; Dorothy J. Fields, Ph.D., founder of the Miami Black Archives
Foundation, Miami; Bruce Stephenson, Ph.D., director, Masters of Planning for Civic Urbanism, Rollins
College, Winter Park, and John Stuart, Ph.D., Chairman, Department of Architecture, Florida
International University, Miami.
"The conference is about finding metro narratives," says Hiller. "It's not about branding. Brooklyn isn't a
brand. Vancouver isn't a brand. They're places that compel by their livable buzz. People look for
livability tweets."
Conference host chairman Denis [cq] Russ of the Miami Beach Community Development Corporation
says the program will also hold Miami Beach out as one of America's leading green cities. "What's
more creative than dealing with sea-level rise in a city with an average elevation of four feet?"
Conference sponsors include the Greater Miami Convention & Visitors Bureau, Miami Beach Chamber
of Commerce, the Miami Design Preservation League, University of Miami School of Architecture, and
the energy efficiency and management company Ameresco.
For further information about the conference and to register
http:l/www.s ustain• :::;.;;~='::"'~~~~~~"""-
DRAFT 349 w SAFL Description_DAR
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Tourism, metro narratives, and community
A fresh outlook for creative times
October 23-25 2013 !
Miami Beach
Sustainable Authentic Florida 2013
Preliminary Conference Schedule
Wednesday, October 23
Draft-06-10-2013
( •confirmed speakers; *invited or to be invited)
10:00 AM
12:00 PM
Pre Conference Activity Options
Hosted Lunch and Registration
•Welcome: Hon. Matti Herrera Bower, Mayor, City of Miami Beach,
GMCVB President & CEO William D. Talbert Ill
•Introductions: Conference Coordinator, Denis Russ, Miami Beach CDC
*Award to Ed Chiles, Manatee County
•Herb Hiller, Conference Director
Miami Beach and the Rise of Authentic Florida Narratives
2:00 Miami Beach, Preservation and the Arts
•Moderator: Charles D. Urstadt, Chairman, Miami Design Preservation League
•George Neary, Cultural Tourism Director, Greater Miami Convention & Visitors Bureau.
•Herb Sosa, Cause Marketer
*Michael Spring, Director, Miami-Dade Council of Cultural Arts
3:00 Break
3:15 Miami Beach, Green and Sustainable
*Moderator
•Tracey E. Gallentine, Senior Account Executive, Ameresco: Energy
Efficiency/Renewable Energy
•Elizabeth Wheaton, Miami Beach Environmental Resources Manager
•Brian Scheinblum, Cambean Hospitality, Chairman, Miami Beach Chamber of
Commerce Sustainability Business Council
4:15 Q&A
4:45 Hosted tours of the Miami Beach Art Deco District by Miami Design Preservation League
6:30 Hosted dinner and evening, Espanola Way
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Thursday, October 24
9:00AM
9:30
9:45
10:15
11:30
12:00
1:00PM
2:00
3:30
•Robert H. McNulty, Founder and President, Partners for Livable Communities
Keynoter: Metro Narratives to Attract Creative Visitors, Newcomers and Investors
*Comment: Elizabeth Trice, 2° Portland (Maine)
Q&A
*Moderator, Kevin McGeever, VISIT FLORIDA
Four takes on a Metro Miami Narrative
•Dorothy J. Fields, Ph.D., Founder, Black Archives History and Research Foundation,
Inc. of Greater Miami: Diversity
*Mitchell Kaplan, Books & Books: Endless re-invention and pop culture
*Elizabeth Plater-Zyberk, Dean, University of Miami School of Architecture:
Sourcing the New Urbanism
*Speaker to be invited on Miami as "Capital of Latin America"
Q&A
Hosted buffet or box lunch
*Moderator, Kevin McGeever, VISIT FLORIDA
A Survey of Metro Narratives elsewhere through Florida
*Wayne W. Wood, Han. A1A, downtown civic activist; Jacksonville
•Bruce Stephenson, Director, Masters of Planning for Civic Urbanism, Rollins College;
Orlando
*James Moore, Director of Planning, HDR Architecture's International Program, Tampa
Bay
Q&A
•Paul George, Ph.D., HistoryMiami, hosted boat tour of the Miami River
Dinner to be determined
Friday, October 25
9:00AM *Moderator
Sourcing, Strengthening, Applying and Evaluating Metro Narratives
•John Stuart, Ph.D., Chairman, Department of Architecture, Florida International
University, assisted by graduate students
*Paul T. Lehr, Executive Director, National YoungArts Foundation
*Elizabeth Trice
10:30 Break
10:45 Facilitated discussion and next steps
11:45 Close
*Special presentation: John Moran, Gainesville
•Denis Russ, Community Development Director, Miami Beach CDC
•Caroline McKeon, Associate Conference Director, Florida Journeys Communications
•Herb Hiller, East Coast Greenway Alliance
Thereafter: Post Conference Activity Options
oOo
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SPONSORSHIP SOLICITATION
Miami Beach Community Development Corporation in association with
the East Coast Greenway Alliance and Florida Journeys
Communications is proud to present the Second Annual Sustainable
Authentic Florida Conference October 2013 in Miami Beach.
Conference presenters come from education, the arts, business, and
planning. The conference will be important and well attended by
stakeholders from across Florida. Sponsorship opportunities are
available to businesses and organizations that want to show their
support for the conference vision and to increase their visibility among
Floridians who share this vision: Authenticity advances sustainability
for Florida's future.
Your sponsorship will enable us to offer conference registrants an
exceptional event that will be both experiential and interactive.
Sponsors will be recognized according to their level of participation.
Diamond Emerald Platinum Gold Silver Bronze*
Bronze and lower level sponsors identified by name only (without logo).
To discuss sponsorship in greater detail and to pledge your support,
please contact:
Denis Russ, Director
Miami Beach Community Development Corporation
Sustainable Authentic Florida Conference 2013
Denis@ MiamiBeachCDC.org
305-672-4782
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SPONSORSHIP PLEDGE
Thank you for your generous donation to Miami Beach Community
Development Corporation the Sustainable Authentic Florida
Conference 2013. The Conference will be an important, well attended
event with participation by stakeholders from across Florida.
Name of Organization--------------
Contact Name~---------------
Street Address----------------
City, State, Zip Code-------------
Contact Phone Number-------------
Contact Email Address--------------
Donation Level:
Diamond $30,000
Emerald $20,000
Platinum $ 10,000
Gold $ 5,000
Silver $ 2,500
Bronze $ 1,000
Other
Please make checks payable to Miami Beach Community Development
Corporation with the note "Sustainable Authentic Florida Conference
2013".
Mail to:
Denis Russ
Miami Beach Community Development Corporation
945 Pennsylvania Avenue
Miami Beach, FL 33139
For Diamond, Emerald, Platinum, Gold and Silver sponsors, please
email your high resolution logo to caroline@floridajourneys.com
You will receive a receipt for your donation by postal mail.
Thank you for your support!
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