C7K-Accept Recommendation Pay-By-Phone ServicesGUMMJ::;::;JUN lll::M ::;UMMAKY
Condensed Title:
A Resolution Of The Mayor And City Commission Of The City Of Miami Beach, Florida, Accepting The
Recommendation OfThe City Manager Pertaining To The Ranking Of Proposals, Pursuant To Request For Proposals
(RFP) No. 177-2013ME, For Pay-By-Phone services; And Further Authorizing The Mayor And City Clerk To Execute An
A reement Upon Conclusion Of Successful Ne otiations B The Administration.
Key Intended Outcome Supported:
Improve parking availability; Improve process through information technology.
Supporting Data (Surveys, Environmental Scan, etc: N/A
Item Summary/Recommendation:
On May 8, 2013, the Mayor and City Commission approved the issuance of Request for Proposals (RFP) 177-2013ME
For Pay-By-Phone Services.
On May 9, 2013, RFP No. 0177-2013ME was issued with an opening date of July 17, 2013. A pre-bid conference to
provide infonmation to prospective proposers was held on May 30, 2013. Thirty prospective prospers downloaded the
solicitation from The Public Group, which resulted in the receipt of five (5) proposals.
On August 7, 2013, the City Manager via Letter to Commission (LTC) No. 270-2013, appointed the Evaluation
Committee (the "Committee") for the purpose of evaluating the proposals received in accordance with the criteria
established in the RFP: The Committee convened on August 30, 2013 to evaluate proposals.
The Committee discussed the proposals received and was provided with an overview of the project, information relative
to the City's Cone of Silence Ordinance and the Government Sunshine Law; Performance Evaluation Surveys. The
Committee was also provided with a presentation from each proposer. The Committee was instructed to score and rank
each proposer's qualifications and proposed scope of services and methodology pursuant to the evaluation criteria
established in the RFP. An analysis of cost pursuant to the cost proposal information provided by each firm was
presented by Rocio Alba, committee member and Parking Assistant Director, in accordance with Table 1 of the memo.
RECOMMENDATION
After receiving the recommendation of the Evaluation Committee and City staff, the City Manager exercised his due
diligence and is recommending that the Mayor and the City Commission authorize the Administration to enter into
negotiations with the top-ranked proposers, Parkmobile USA Inc.; and should the Administration not be successful in
negotiating an agreement with the top-ranked proposer, authorizing negotiations with the second-ranked proposer, Pay
By Phone Technologies, Inc.; and should the administration not be successful in negotiating an agreement with the
second-ranked proposer, authorizing negotiations with the third-ranked proposers, Pango USA & Passport Parking;
and further authorizing the Mayor and City Clerk to execute an agreement upon conclusion of successful negotiations
by the administration.
ADOPT THE RESOLUTION
Advisory Board Recommendation:
INA
Financial Information:
Source of
Funds:
Amount
1
2
5
Account
Financial Impact Summary: The City will not incur any costs by providing these services and therefore no allocation
of fundin is re uired. Pa b hone transaction fees are aid b the user.
Cit Clerk's Office Le islative Trackin
MIAMI BEACH
334
City Manager
AGENDA ITEM _C=-· ...:.7_K._:___
DATE ____,tf__,'"/.,_,_'/-~/.3~
MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO:
FROM:
DATE:
Mayor Matti Herrera Bower and Members a; th/ty Commission
Jimmy L. Morales, City Manager ~+--,
September 11, 2013
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE CITY
MANAGER PERTAINING TO THE RANKING OF PROPOSALS, PURSUANT TO
REQUEST FOR PROPOSALS (RFP) NO. 177-2013ME, FOR PAY-BY-PHONE
SERVICES; AND FURTHER AUTHORIZING THE MAYOR AND CITY CLERK TO
EXECUTE AN AGREEMENT UPON CONCLUSION OF SUCCESSFUL
NEGOTIATIONS BY THE ADMINISTRATION.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
KEY INTENDED OUTCOME SUPPORTED
Improve parking availability; Improve process through information technology.
FUNDING
The City will not incur any costs by providing these services and therefore no allocation of
funding is required. Pay by phone transaction fees are paid by the user.
BACKGROUND
The City of Miami Beach Parking Department is pursuing technology enhancements for its
parking payment systems. The following parking payment systems are either in place or will
be in the near term: multi-space pay stations, municipal permit programs, including business
and residential permits, and a license plate recognition (LPR) handheld and a mobile
enforcement system. The next logical progression is for the City to consider a "pay by phone"
system which will interface with various existing third party platforms, including the City's
permitting and financial systems, in real time.
Through the RFP process, the City is seeking a pay by phone (PBP) system that enables
parking payments for the City's on-street and off-street metered facilities via phone, mobile
application "App"; and/or text. The PBP system shall be capable of providing real time web
enabled interfaces with the proprietary platforms described above. The PBP is intended to
supplement existing payment options. The PBP system will have the capability of providing
discounted rates and service fees to residents.
In its due diligence and in an effort to assure that the City was considering all available options
for a PBP system, on March 5, 2013, an industry review meeting was held. The purpose of the
industry review meeting was to receive input from PBP providers on any options the City could
consider for the best system while assuring specifications were competitive and the following
factors were considered: available best practices, the feasibility of the scope of services the
City was considering, and operational efficiencies that may be available through PBP system
options. The companies in attendance were Pango USA, Parkmoblle USA Inc., QuickPay
Corp., Pay by Phone Technologies, and Mobile Now. The Scope of Services was revised in
order to incorporate the comments and suggestions received during the industry review
meeting.
335
Commission Memorandum-RFP # 177-2013 Pay By Phone Services
September 11, 2013
Page 2
RFP PROCESS
On May 8, 2013, the Mayor and City Commission approved the issuance of Request for
Proposals (RFP) 177-2013ME For Pay-By-Phone Services.
On May 9, 2013, RFP No. 0177-2013ME was issued with an opening date of July 17, 2013. A
pre-bid conference to provide information to prospective proposers was held on May 30, 2013.
Thirty prospective prospers downloaded the solicitation from The Public Group, which resulted
in the receipt of the following five (5) proposals:
• Pay-By-Phone Technologies, Inc.
• Pango USA
• Parkmobile USA Inc.
• Passport Parking
• QuickPay
On August 7, 2013, the City Manager via Letter to Commission (LTC) No. 270-2013,
appointed the following Evaluation Committee (the "Committee") for the purpose of evaluating
the proposals received in accordance with the criteria established in the RFP:
Ray Breslin, Collins Park Neighborhood Association President
Rocio Alba, Miami Beach Parking Department
Carlos Estrada, Miami-Dade County Violations Bureau
Jacqueline Hertz, City of Miami Beach VCA
Melissa Mokha, Neighborhood Leadership Academy Graduate
Madeleine Romanello, Transportation and Parking Committee
Alberto Ruiz, Miami Beach Information Technology Department
The Manager also appointed the following alternates:
Nannette Rodriguez, Miami Beach Public Information Office
Wendy Kallergis, Greater Miami and Beaches Hotel Association
The Committee convened on August 30, 2013 to evaluate the proposals received. The
Committee discussed the proposals received and was provided with an overview of the
project, information relative to the City's Cone of Silence Ordinance and the Government
Sunshine Law; Performance Evaluation Surveys. The Committee was also provided with a
presentation from each proposer.
The Committee was instructed to score and rank each proposer's qualifications and proposed
scope of services and methodology pursuant to the evaluation criteria established in the RFP.
An analysis of cost pursuant to the cost proposal information provided by each firm was
presented by Recio Alba, committee member and Parking Assistant Director, in accordance
with Table 1. It is important to note that the cost for pay by phone services (cost to user) is not
a cost to the City; a transaction fee is paid by the user. Please refer to Exhibit A for detailed
cost information.
TABLE 1: USER TRANSACTION FEES
VENDOR NAME COST TO USERS MAXIMUM PERCENTAGE OF TOTAL COST
COST POINTS LOWEST COST • POINTS •
Pango $ 530,640.24 30 0.27 8.21
Parkmobile $ 145,272.40 30 1.00 30.00
Passport $ 400,483.20 30 0.36 10.88
Pay By Phone $ 550,664.40 30 0.26 7.91
Quickpay $ 700,845.60 30 0.21 6.22
*(lowest cost proposal/ cost of proposal bemg evaluated x max1mum allowable pomts = awarded cost points)
336
Commission Memorandum-RFP # 177-2013 Pay By Phone Services
September 11, 2013
Page 3
Additional points, over the aforementioned potential points for qualifications, scope of services,
and methodology and approach were to be allocated, if applicable and in accordance to
following ordinances.
LOCAL PREFERENCE: The Procurement personnel assigned an additional five (5) points to
Proposers, which are, or include as part of their proposal team, a Miami Beach-based vendor
as defined in the City's Local Preference Ordinance. However, none of the proposers were
eligible for Local preference.
VETERANS PREFERENCE: The Procurement personnel assigned an additional five (5)
points to Proposers, which are, or include as part of their proposal team, a small business
concern owned and controlled by a veteran{s) or a service-disabled veteran business
enterprise, as defined in the City's Veterans Preference Ordinance. However, none of the
proposers were eligible for Veterans preference.
The resulting final scores and ranking to be presented for the City Manager for his due
diligence were as follows:
PROFILE OF TOP-RANKED PROPOSER -PARKMOBILE USA INC.
Parkmobile USA Inc ("Parkmobile") began doing business in the United States in 2008 and
has deployed its solutions in more than 450 municipalities, universities, and transit system
locations throughout the United States, Australia, and Europe over the past fourteen years.
Parkmobile's services is currently live in a number of municipalities in Florida, including Wilton
Manors, Hollywood, St. Petersburg, St. Pete Beach, Tampa, Lake Worth, and West Palm
Beach. Furthermore, Parkmobile has a large number of privately-owned locations it services in
other Florida cities, spanning Orlando, Jacksonville, St. Augustine, and Fort Lauderdale.
Parkmobile offers users fast and easy on-street account set up options. Customers can
register via internet; download a mobile app; utillze the mobile browser enrollment application;
or call the 800 number and register via the IVR platform.
Parkmobile is capable of supporting both license plate and stall number (pay by space)
environments. Parkmobile provides customers with a number of messaging options including a
15 minute reminder text message. Customer can select the types of messages (transaction
start, reminder and transaction end) and method of delivery (email, text, or push).
Parkmobile currently has a 24/7 helpdesk and call center. First level and escalation support
are handled at the internal support located in Atlanta, GA.
337
-----__________________________ ___.
Commission Memorandum-RFP # 177-2013 Pay By Phone Services
September 11, 2013
Page4
MANAGER'S DUE DILIGENCE AND RECOMMENDATION
After receiving the recommendation of the Evaluation Committee and City staff, the City
Manager exercised his due diligence and is recommending that the Mayor and the City
Commission authorize the administration to enter into negotiations with the top-ranked
proposers, ParkMobile USA Inc.; and should the Administration not be successful in
negotiating an agreement with the top-ranked proposer, authorizing negotiations with the
second-ranked proposer, Pay By Phone Technologies, Inc.; and should the administration not
be successful in negotiating an agreement with the second-ranked proposer, authorizing
negotiations with the third-ranked proposers, Pango USA & Passport Parking; and further
authorizing the mayor and city clerk to execute an agreement upon conclusion of successful
negotiations by the Administration.
CONCLUSION
The Administration recommends that the Mayor and City Commission of the City of Miami
Beach, Florida accept the recommendation of the City Manager pertaining to the ranking of
proposals, pursuant to request for proposals (RFP) No. 177-2013ME for Pay-By-Phone
Services to enter into negotiations with the top-ranked proposers, ParkMobile USA Inc.; and
should the Administration not be successful in negotiating an agreement with the top-ranked
proposer, authorizing negotiations with the second-ranked proposer, Pay By Phone
Technologies, Inc.; and should the administration not be successful in negotiating an
agreement with the second-ranked proposer, authorizing negotiations with the third-ranked
proposers, Pango USA & Passport Parking; and further authorizing the mayor and city clerk to
execute an agreement upon conclusion of successful negotiations by the Administration.
T:\AGENDA\2013\September 11\Procurement\RFP-177-2013 ME Pay By Phone Services-Memo Final.doc
338
RESIDENT
Regular user
Frequent user
NON-RESIDENT
Regular user
Frequent user
TOTAL# of TXNS
PARKMOBILE
EXHIBIT A
City of Miami Beach
RFP 177-2013
Parking Pay By Phone System
txns/wk
3
5
3
5
#of users
3,739
3,739
7,478
1,075
1,075
2,149
9,627
Residents no fee; 0.35 w/out wallet; 0.30 w/wallet
Assumptions: 50% of users with wallet and 50% w/out wallet
Total #Txns
583,284
972,140
1,555,424
167,622
279,370
446,992
2,002,416
Resident 1,555,424 $0.00 $0.00
50% Non-Residents 223,496 $0.30 $67,048.80
50% Non-Residents 223,496 $0.35 $78,223.60 ___ ..:...;_.;..:_ __
2,002,416 $145,272.40
PASSPORT
All users $0.20
All transactions 2,002,416
PANGO
Regular users $0.29; Pre-paid frequent users $0.24
Assumption: 50% Regular and 50% Pre-paid
50% transactions 1,001,208
50% transactions 1,001,208 __ .....:.....___;. __
2,002,416
PAY BY PHONE
$0.20 $400,483.20
$0.29 $290,350.32
$0.24 __ ......:$~2....:..40.:....:.,2_8_9_.9_2
$530,640.24
Option 2-fees added to price of pkg-$0.35 w/txt msg; 0.20 w/out
Assumptions: 50% of users with text and 50% w/outwant text
50% transactions 1,001,208 $0.35 $350,422.80
50% transactions 1,001,208 $0.20 $200,241.60 __ ___:.._....:..._ __
2,002,416 $550,664.40
QUICKPAY
All users $0.35
All transactions 2,002,416 $0.35 $700,845.60
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RESOLUTION TO BE SUBMITTED
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