C7U-Approve Placement Of 20 Banners For Miami Book Fair InternationalCOMMISSION ITEM SUMMARY
Condensed Title:
A Resolution Approving And Authorizing The Placement OfTwenty {20) Banners For The Miami Book Fair
International, To Be Held November 22-24, 2013, In The City Of Miami, As Requested By The Applicant At
The Following Locations: Fifth (5th) Street, Between Alton Road And Ocean Drive; Collins Avenue From
Fifth {5th) Street To Tenth (101h) Street, Washington Avenue From Fifth (51h} Street To Lincoln Road, And
Macarthur Causeway From Fountain Drive To Terminal Island; Said Banners To Be Installed No Earlier
Than October 24, 2013, And Removed By November 25, 2013.
Key Intended Outcome Supported:
Maximize Miami Beach as a destination brand
Supporting Data (Surveys, Environmental Scan, etc.): The 2012 Community Satisfaction Survey reported
nearly six out of ten residents (57%) rated management of special events as excellent or good, yet this
figure is down from 70% in 2009. Residents of South Beach/Bella Isle and Mid Beach were more critical of
management of special events.
Item Summary/Recommendation:
The City Code Section 82-411 (d) requires that the City Commission approve the installation of temporary
banners for special events taking place outside the City. The purpose of the banners is to promote the
Miami Book Fair International, which is produced by Miami Dade College, to be held at downtown Miami.
This event will bring both tourists and book enthusiasts together for the weekend.
The Administration recommends the City Commission approve the installation of the subject light pole
banners for the Miami Book Fair International, to be held November 22-24, 2013, in the City of Miami, as
requested by the applicant at the following locations: Fifth (51h} Street, between Alton Road and Ocean
Drive; Collins Avenue from Fifth (5th) Street to Tenth (1 01h) Street, Washington Avenue from Fifth (5th)
Street to Lincoln Road, and Macarthur Causeway from Fountain Drive to Terminal Island; said banners to
be affixed to light poles in the public right-of-way, measuring 3 feet x 7 feet and having copy and design as
shown on the attached drawings; to be installed and removed in accordance with all other applicable City
requirements; banners to be installed no earlier than October 24, 2013, and removed by November 25,
2013.
THE ADMINISTRATION RECOMMENDS ADOPTING THE RESOLUTION.
Advisory Board Recommendation:
I N/A
Financial Information:
Source of Amount Account
Funds: 1
[J 2
3
4
OBPI Total
Financial Impact Summary: The City will collect $550 in Banner Permit Fees.
Ci Clerk's Office Le islative Trackin
Max Sklar
MIAMI BEACH
JLM
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AGENDA ITEM _C_7_ll.;...___
DATE f-1 /-/3
~ MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Matti Herrera Bower and Me
DATE: September 11, 2013
SUBJECT A RESOLUTION OF THE MAYOR ND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING THE PLACEMENT
OF TWENTY (20) BANNERS FOR THE MIAMI BOOK FAIR INTERNATIONAL,
TO BE HELD NOVEMBER 22-24, 2013, IN THE CITY OF MIAMI, AS
REQUESTED BYTHEAPPLICANTATTHE FOLLOWING LOCATIONS: FIFTH
(5TH) STREET, BETWEEN ALTON ROAD AND OCEAN DRIVE; COLLINS
AVENUE FROM FIFTH (5Th) STREET TO TENTH (10TH) STREET,
WASHINGTON AVENUE FROM FIFTH (5TH) STREET TO LINCOLN ROAD, AND
MACARTHUR CAUSEWAY FROM FOUNTAIN DRIVE TO TERMINAL ISLAND;
SAID BANNERS TO BE AFFIXED TO LIGHT POLES IN THE PUBLIC RIGHT-
OF-WAY, MEASURING 3 FEET X 7 FEET AND HAVING COPY AND DESIGN AS
SHOWN ON THE ATIACHED DRAWINGS; TO BE INSTALLED AND REMOVED
IN ACCORDANCE WITH ALL OTHER APPLICABLE CITY REQUIREMENTS;
BANNERS TO BE INSTALLED NO EARLIER THAN OCTOBER 24, 2013, AND
REMOVED BY NOVEMBER 25, 2013.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
ANALYSIS
The City Code Section 82-411 (d) requires that the City Commission approve the installation
of temporary banners for special events taking place outside the City.
The City Code requires Banners affixed to light poles or other similar structures on the public
right-of-way shall be subject to the following regulations:
(1) The right to install, as well as the number, location and method of installation of
banners shall be subject to the design review process and approved by the city
manager, or his/her designee for special events taking place in the city, and by the
city commission for special events held outside of the city.
a.
(2)
In considering whether to approve light pole banners for events held outside
of the city, the city commission may, among other factors, consider whether
the municipality or other governmental entity hosting that special event would
reciprocate such action within its own jurisdiction for special events taking
place in the city.
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(3)
(4)
(5)
(6}
(7)
Banners shall not exceed three feet in width by seven feet in length. Banners may be
double-sided. The color, design and material of all banners shall be approved under
the design review process.
Banners directing the public's attention to a public institution or special district may
be erected for an indefinite period, subject to being maintained in good condition and
periodic review for appropriateness under the design review process.
Any text shall be limited to a maximum of 25 percent of the total area of the banner,
unless the text constitutes the overall image of the banner.
Banners announcing special events either to be held in city or to be associated in
some manner with the city, as determined by the city commission, may be erected up
to 30 days prior to the event being announced and must be removed within seven
days after such event. Special event banners shall require prior approval by the city
commission.
a.
b.
Text for special event banners shall be limited to the name of the event, the
name of the sponsor and the date of the event.
Any single corporate symbol or logo associated with the sponsorship of any
special event shall be limited to five percent or one square foot of the total
area of the banner, whichever is smaller; two or more symbols or logos
associated with sponsorship shall be limited to ten percent, or two square
feet of the total area of the banner, whichever is smaller.
A performance bond shall be required to ensure the removal of the banners in case
of advanced deterioration of the banners, or if a dangerous condition presents itself,
the city may at its sole discretion direct banners to be removed at any time.
The city shall require the sponsoring organization to provide a certificate of insurance
that covers the sponsor's property as well as the property of city. This certificate of
insurance shall be approved by the city's office of risk management.
The purpose of the banners is to promote the Miami Book Fair International, which is
produced by Miami Dade College, to be held at downtown Miami. This event will bring both
tourists and book enthusiasts together for the weekend.
CONCLUSION AND RECOMMENDATION
The Administration recommends the City Commission approve the installation of the subject
light pole banners for the Miami Book Fair International, to be held November 22-24, 2013,
in the City of Miami, as requested by the applicant at the following locations: Fifth (5th) Street,
between Alton Road and Ocean Drive; Collins Avenue from Fifth (5th) Street to Tenth (1 01h)
Street, Washington Avenue from Fifth (5th) Street to Lincoln Road, and Macarthur Causeway
from Fountain Drive to Terminal Island; said banners to be affixed to light poles in the public
right-of-way, measuring 3 feet x 7 feet and having copy and design as shown on the
attached drawings; to be installed and removed in accordance with all other applicable City
requirements; banners to be installed no earlier than October 24, 2013, and removed by
Nove~ 25, 2013.
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T:\AGENDA\2013\September 11\Book Fair Banenrs MEMO.doc
Attachments: Exhibit "1"-Sample Banner Display
2
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Nov.17-24
downtown • •• • ·miami
Miami Dade
College
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RESOLUTION TO BE SUBMITTED
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