C7AA-Accept Donation Soundscape Cinema SeriesCOMMISSION ITEM SUMMARY
Condensed Title:
A Resolution authorizing the acceptance of twenty-two thousand dollars ($22,000) in cash donation (including sponsorship)
from the Marilyn and Edward Gadinsky Charitable Foundation made to the City in support of the SoundScape Cinema
Series for Fiscal Year 2013/14; and authorizing the City Manager or his designee to make such expenditures and/or
reimbursements from the aforestated donations, in furtherance of and consistent with the aforestated event.
Key Intended Outcome Supported:
Increase community ratings of cultural activities.
Supporting Data (Surveys, Environmental Scan, etc.): The 2012 Community Satisfaction Survey reported two out of
three residents (67%) believed the City offered the right amount of cultural activities, while 27% said there were too few. In
2005, 34% of residents thought there were too few cultural activities, and in 2009 the figure decreased to 24%. Residents of
North Beach (30%) and South Pointe (31%) were more likely to say there were too few cultural activities.
Item Summary/Recommendation:
As you know, the City developed and produced the SoundScape Cinema Series at the ExoStage, which launched in March
2011 and allows the public to experience FREE weekly movies. The Cinema Series is part of the City's Arts in the Park
program that was launched in 2006 in response to the results of community surveys and focus groups that indicated
residents would like to see more free cultural events. The SoundScape Cinema Series uses the state-of-the-art visual and
audio technology in SoundScape on a soaring, 7,000-square-foot projection wall. The inaugural season of the Cinema
Series ran fourteen (14) weeks, with movies shown on Wednesday nights in an effort to bring consumers to the area during
a slower night of the week. The SoundScape Cinema Series was very well received by the Community, generating an
average weekly attendance of 938 people, with a high of 1,200 for The Wizard of Oz. Attendees continue to provide very
positive feedback to City Staff regarding the experience, and many say it has enhanced their sense of community and
quality of life. Today.com, in cooperation with Travel+ Leisure, ran a story in the travel section of the website on June 10,
2011 , highlighting America's Best Outdoor Movie Theaters, which included the City's SoundScape Cinema Series.
The Administration was in the midst of planning to continue the Cinema Series from October 2011-May 2012, when Mr.
and Mrs. Edward Gadinsky approached the City interested in supporting the Cinema Series. After several discussions, the
Gadinskys agreed to a cash donation of$ 36,376 to cover the costs associated with Licensing Fees for the movies and
Technical Staff for the Event. In exchange, the City recognized them prior to each weekly movie and in all marketing and
promotions associated with this Cinema Series. The Gadinskys continued sponsorship of the 2012/13 SoundScape
Cinema Series in the amount of $18,188, and would like to contribute $22,000 in sponsorship for 2013/14.
Advisory Board Recommendation:
IN/A
Financiallnfonnation:
Source of Funds: Amount Account
1
OS PI Total
Financial Impact Summary:
These sponsors are providing a total of $22,000 in funding and in-kind contributions to offset the costs for SoundScape Cinema
Series.
Ci
Si
MIAMI BEACH
anager
446
AGENDA ITEM c 7 A A
DATE {0-(b-r}
~ MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 331 39, www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Matti Herrera Bower and Mem
FROM: Jimmy L. Morales, City Manager
DATE: October 16, 2013
SUBJECT: A RESOLUTION OF THE MAYOR A D CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, AUTHORIZING THE ACCEPTANCE OF TWENTY-
TWO THOUSAND DOLLARS ($22,000) IN CASH DONATION (INCLUDING
SPONSORSHIP) FROM THE MARILYN AND EDWARD GADINSKY
CHARITABLE FOUNDATION MADE TO THE CITY IN SUPPORT OF THE
SOUNDSCAPE CINEMA SERIES FOR FISCAL YEAR 2013/14; AND
AUTHORIZING THE CITY MANAGER OR HIS DESIGNEE TO MAKE SUCH
EXPENDITURES AND/OR REIMBURSEMENTS FROM THE AFORESTATED
DONATIONS, IN FURTHERANCE OF AND CONSISTENT WITH THE
AFORESTATED EVENT.
ADMINISTRATION RECOMMENDATION
Adopt the resolution.
ANALYSIS
As you know, the City developed and produced the SoundScape Cinema Series at the
ExoStage, which launched in March 2011 and allows the public to experience FREE weekly
movies. The Cinema Series is part of the City's Arts in the Park program that was launched
in 2006 in response to the results of community surveys and focus groups that indicated
residents would like to see more free cultural events. The SoundScape Cinema Series uses
the state-of-the-art visual and audio technology in SoundScape on a soaring, 7,000-square-
foot projection wall.
In producing the SoundScape Cinema Series the City uses the following Selection Criteria:
1. Public Performance Event License availability
2. Rating of "G", "PG" or "PG-13" by the Motion Picture Association of America (MPAA)
3. History of critical and commercial success to appeal to largest resident population
4. Variety of programming through length of series: balancing recent and classic films
in numerous genres (action, comedy, musicals, drama, animation, suspense,
science fiction/fantasy); non-political content
5. Appropriateness of film to public outdoor large-screen format
The inaugural season of the Cinema Series ran for fourteen (14) weeks, with movies shown
on Wednesday nights in an effort to bring consumers to the area during a slower night of the
week. The SoundScape Cinema Series has been very well received by the Community,
generating an average weekly attendance of 938 people, with a high of 1 ,200 for The
Wizard of Oz. Attendees continue to provide very positive feedback to City Staff regarding
the experience and many say it has enhanced their sense of community and quality of life.
447
SoundScape Cinema Series
Edward and Marilyn Gadinsky Charitable Foundation
October 16, 2013
City Commission Meeting
Page 2 of 2
Today.com, in cooperation with Travel + Leisure, ran a story in the travel section of the
website on June 10, 2011, highlighting America's Best Outdoor Movie Theaters, which
included the City's SoundScape Cinema Series.
Due to the program's success, additional movies were added to the schedule to be shown in
August prior to the start of the next school year. Unfortunately, weather and other technical
issues with the equipment forced the City to cancel those movies.
The Administration was in the midst of planning to continue the Cinema Series from October
2011 -May 2012, when Mr. and Mrs. Edward Gadinsky approached the City interested in
supporting the Cinema Series. After several discussions, the Gadinsky's agreed to a cash
donation of$ 36,376 to cover the costs associated with Licensing Fees for the movies and
Technical Staff for the Event. They made payments in two installments occurring in October
2011 and January 2012. In exchange, the City recognized them prior to each weekly movie
and in all marketing and promotions associated with the Cinema Series. The City funded any
other costs for the series (e.g. port-o-lets}. 38 films were shown to large and enthusiastic
crowds. The Gadinskys continued sponsorship of the 2012/13 SoundScape Cinema Series
in the amount of $18,188, and would like to contribute $22,000 in sponsorship for 2013/14.
The Gadinskys moved to Miami Beach in 1965. Edward Gadinsky is a successful Florida
real estate developer. Marilyn Lane Gadinsky is a former Miami News reporter, award-
winning photojournalist and was the head of her own public relations firm. She is a founding
member of the Miami Children's Museum where, until recently, she served on the Board of
Directors. Mr. and Mrs. Gadinsky are patrons of arts whose charitable endeavors include the
Miami Children's Museum, the Miami City Ballet and the Arsht Center for the Performing
Arts.
CONCLUSION
Staff has worked diligently to identify funding sources to off-set the costs of producing this
event that provides a unique cultural experience for our residents and visitors. The
Administration recommends the adoption of the attached Resolution authorizing the
acceptance of the donation, their appropriation to cover costs of SoundScape Cinema
Series and authorizes the City Manager to make such expenditures and reimbursements
assoc~· ed with the event.
JLM/K /MAS/GF
T:\AGEN 12013\0ctober 16\Gadinsky Sponsorship Acceptance Memo.doc
448
RESOLUTION TO BE SUBMITTED
449