R9H-Discuss 2014 Community Satisfaction Survey Questions For Nautilus Middle SchMIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
TO: Mayor Philip Levine and Member
DATE: January "151 2014
SUBJECT: DISCUSSION REGARDIN
SATISFACTION SURVEY
SCHOOL
BACKGROUND/ANALYSIS
COMMISSION MEMORANDUM
ADDITIONAL 2014 COMMUNITY
UESTIONS FOR NAUTILUS MIDDLE
On January 8, 2008, the City of Miami Beach entered into an Education Compact (the "Compact")
with Miami-Dade County Public Schools (M-DCPS). Since the Compact implementation, the City
of Miami Beach has collaborated with M-DCPS to Enhance Learning Opportunities for Youth in all
Miami Beach public schools. Community survey results in 2012 reflect 91 percent of residents
with children in public schools are very satisfied or satisfied compared to 53 percent and 51
percent very satisfied or satisfied in 2005 and 2007 respectively.
Despite the overall improvement in perception by families with children in public school,
community members continue to voice concerns about Nautilus Middle School. Per the
Compact, the City may conduct parent satisfaction surveys with the assistance of M-DCPS,
including findings on key drivers for satisfaction.
In order to gain a better understanding of the concerns of our community regarding Nautilus
Middle School, the City has contacted M-DCPS to assist with the administration of an online
survey hosted by the City via our SNAP survey software. Additionally, the City has requested
options from Kerr and Downs Research (KDR) regarding the addition of questions to the 2014
Community Survey (Residential), with the City working with M-DCPS to obtain all parental contact
information for parents/guardians of current Nautilus Middle School students to allow the sampling
to remain statistically valid. The overall length of the 2014 draft Residential Survey is 1 04
questions. The 2012 survey was 94 questions with an average administration time of 21 minutes.
KDR has indicated that they can achieve high participation rates with a Residential Survey of
approximately the same administration time as the 2012 surveys. Recommendations from KDR
are provided below:
• If Nautilus is a hot issue-add 100 interviews to the overall study, which would cost $6,950
if 5 questions were added; $10,700 if 10 questions were added
• If Nautilus is a very hot issue -add 370 interviews to the overall study, which would cost
$15,590 if 5 questions were added; $19,340 if 10 questions were added
• If Nautilus is a curiosity-"steal" 50 interviews from Mid Beach & The Islands, which would
cost $3,750 if 5 questions were added; $7,500 if 10 questions were added
The Administration is working with M-DCPS to collaborate with the City to conduct an online survey
to parents with children at Nautilus Middle School. Should M-DCPS not support this option, the
City may consider one of the recommendations presented above by the survey consultant Kerr and
Downs. The additional survey questions above would only be asked to the pre-identified oarents
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Agenda Item 13 CfH
Date 1-1 '5"-1 q
Discussion Regarding Additional 2014 Community Satisfaction Survey Questions for
Nautilus Middle School
January 16, 2014
Page 2 of2
of current Nautilus Middle School students, and per the consultant will not impact response rates to
the Community Satisfaction Survey.
If the Commission were to approve one of the recommendations from Kerr and Downs Research,
there would be sufficient time to draft additional survey questions to be incorporated in the 2014
Resid~ ;~unity Satisfaction Survey prior to implementation.
JLM/K~L~
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