C4F-Ref- FCWPC - Greater Miami Convention And Visitors Bureau Interlocal AgreemeMIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, \WIW.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Philip Levine and Member
FROM: Jimmy L. Morales, City Managerl.&----=:'u=!ri::---...
DATE: March 5, 2014
SUBJECT: REFERRAL TO THE FINANC AND CITYWIDE PROJECTS COMMITTEE OF A
DISCUSSION REGARDING THE GREATER MIAMI CONVENTION AND VISITORS
BUREAU INTERLOCAL AGREEMENT.
BACKGROUND
The City has been contracting with the Greater Miami Convention and Visitor's Bureau (GMCVB)
since 1984 for the purpose of promoting the Miami Beach Convention Center and the destination.
The GMCVB is the entity primarily responsible for pursuing and securing Convention business for
the Convention Center, with the Convention Center management company also responsible for
pursuing booking business, which typically includes shorter term uses. A booking policy governs
priority of bookings. The GMCVB also engages in local, national and international marketing of the
overall destination in an effort to promote tourism. The goal of both the convention booking and
destination marketing is to secure hotel room nights in the City, and further enhance the City's
tourism economy. Funding for the City's Agreement with the GMCVB is derived from the Municipal
Resort Tax revenue. The GMCVB derives additional funding from Miami-Dade County, Village of Bal
Harbour, member fees and cooperative marketing partnerships. The GMCVB's activities are
focused primarily in marketing and convention sales/meeting sales.
In 1984, the City of Miami Beach (CMB), Miami Dade County, the City of Miami and the Village of
Bal Harbour, entered into an lnterlocal Agreement with the Greater Miami Convention and Visitor's
Bureau to perform tourism and convention sales and promotion functions. On July 7, 1999, the
Mayor and City Commission adopted Resolution No. 99-23237, approving an agreement with the
GMCVB for an initial term commencing on October 1, 1999 and ending on September 30, 2002, with
one, two (2} year renewal option, at the City's discretion. On December 8, 2004, the City
Commission adopted Resolution No. 2004-25767 which approved an agreement with the GMCVB
for five (5) years, from October 1, 2004-September 30, 2009. On July 7, 2009, the Finance and
Citywide Projects Committee directed the Administration to negotiate a new five (5) year agreement
with the GMCVB. On September 24, 2009, the City Commission adopted Resolution No. 2009-
27217 approving a new five (5) year agreement commencing on October 1, 2009, and ending on
September 30, 2014.
CONCLUSION
Based on the foregoing, it is recommended that the Mayor and City Com mission refer this matter to
the FCJJ1C for direction.
JLM/K't;tMAS
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