C7G-Amend Resolution 2014-28560 North Beach Special Event Incentive ProgramCOMMISSION ITEM SUMMARY
Condensed Title:
A Resolution Of The Mayor And City Commission Of The City Of Miami Beach, Florida, Establishing
Criteria For Special Event Fee Waiver For The North Beach Special Event lncentive Program
ned To Attract And Events ln The North Beach Area Of The C
On April 23, 2014 the City Commission adopted Resolution No. 2014-28560 establishing a North
Beach Special Event lncentive Program designed to attract events to the North Beach area of the
City. The City Commission amended the resolution revisiting the program in 18 months, requested
quarterly Letter to Commission (LTC) reports and requested the Administration develop criteria for
said fee waivers.
The criteria is summarized in the attached memorandum.
The Administration recommends adopting the North Beach special event fee waiver criteria .
lntended Outcome Su
A Community Consensus Cohesive Master Plan For The North Beach Neiqhborhood
Supporting Data (Surveys, Environmental Scan, etc.): N/A
The Mayor's Blue Ribbon Panel on North Beach recommended creation of such a orooram.
Financial lnformation :
OBPI
Financial lmpact Summary: N/A
CIerk's Office islative Trackin
Max Sklar
AGENOA ITEM C.7 G
DArE s--zl- a YE MIAMIBEACH 217
E MIAMIBEACH
€ity of Miomi Beoch, I200 Convention Cenler Drive, Miomi Beoch, Florido 33139, www.miomibeochfl.gov
COMMISSION MEMORANDUM
TO:Mayor Philip Levine and Members of f,re City
FROM: Jimmy L. Morales, City Manager
DATE: May 21,2014
SUBJECT:
MIAMI BEACH, FLORIDA, AMENDING RESOLUTION NO. 2014-28560
ESTABLISHING AMENDED GRITERIA FOR SPECIAL EVENT FEE WATVER FOR
THE NORTH BEACH SPECIAL EVENT INCENTTVE PROGMM DESIGNED TO
ATTRACT AND ENCOURAGE EVENTS IN THE NORTH BEACH AREA OF THE
GITY.
ADMINISTRATION RECOMMENDAT!ON
The Administration recommends adopting the North Beach special event fee waiver criteria.
BACKGROUND
On April 23, 2014 the City Commission adopted Resolution No. 2014-28560 establishing a
North Beach Special Event lncentive Program designed to attract events to the North Beach
area of the City. The City Commission amended the resolution revisiting the program in 18
months, requested quarterly Letter to Commission (LTC) reports and requested the
Administration develop criteria for said fee waivers.
The following criteria have been developed:
1. Type of Event
a. Special events must take place within the boundaries of the following area: the south
side of 63'd Street on the south, the north side of 87th Terrace on the north, the west
side of Bay Drive on the west, and the Atlantic Ocean on the east. Events are only
allowed in commercial and public spaces; no residential special event permits will be
issued.
b. The event may be produced by for profit commercial entities or non-profit
organization (501(c)3 or 501c(6)) that provides direct services to the community.c. The event must be a new event to the North Beach area.
d. The event must be open to the general public, whether by paid admission or not.
e. The event must be within one of the City's target categories (i.e. Design and
Architecture; Music, Film and Fashion; LGBT; Wine and Food; Cultural Art; Athletic
and Fitness).f. All persons or entities interested in conducting a special event must submit an online
application (www.eventsmiamibea ) and meet all the requirements to obtain a
permit as specified in Section 12-5 of the City Code and as more specifically set forth
in the City's adopted Special Event Requirements and Guidelines.
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City Commission Memorandum
North Beach Special Event Fee Waiver Criteria
May 21,2014 Page 2
2. Economic lmpact and Promotional Value to the Gity
a. Siqnificant lmpact - events that have a track record or a demonstrable potential to
provide a significant national and/or international return for Miami Beach in regard to
publlcity and visitorship.
b. Television Coveraoe - events with confirmed television coverage and viewership
from a major network or cable provider.
c. Hotel Room Niohts - events with confirmed hotel room nights in Miami Beach with
50 room nights or greater.
d. Develooment Areas - events which occur during holidays; programs which help
expand the positive impact of tourism the area.
3. Other
a. The entity producing the event must be in good standing with the City and be current
on all debts.
b. The proposed event venue must have a valid license and certificate of use and must
not have active code violations.
c. Special event permits cannot be issued for ongoing uses that may require City
licensing.
d. Special event permits cannot be issued for events that are entirely or primarily
promotional in nature. A true public benefit must be the focus of the event permit.
CONCLUSION
The Administration recommends adopting the North Beach special event fee waiver criteria.
tu
JLM/KGB/MAS
T:lAGENDA\2014\May\TCED\Special Event Fee Waiver Criteria Memo.dOCX
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RESOLUTTON NO. 2014-28s60
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
oF IrilAtU[ BEACH, FLORIDA, ACCEPTING THE RECOiiiilENDATtON OF
THE MAYOR'S BLUE RIBBON PANEL ON NORTH BEACH
REVITALIZATION AND ESTABLISHING A NORTH BEACH SPECIAL
EVENT INCENTIVE PROGRATU ("PROGRAM''} DESIGNED TO ATTRACT
AND ENCOURAGE EVENTS IN THE NORTH BEACH AREA OF THE CIry
ESTABLISHING CRITERIA FOR THE PROGRAIII, AND REQUIRING THE
CITY ADMINISTRATION TO PROVIDE QUARTERLY I/\'RIfiEN UPDATES
TO THE CITY COMMISSIOI.I AND TO REVISIT THE PROGRAM EIGHTEEN
(18)MONTHS FROM THE ADOPTION OF THIS RESOLUTION.
WHEREAS, in January 2014, the City Administration began efforts to develop a North
Beach Economic Development and Revitalization Strategy Planl and
WI{EREAS, in March 2014, Mayor Philip Levine created the Mayor's Blue Ribbon Panel
on North Beach Revltalization; and
WHEREAS, the Mayor's Blue Ribbon Panel on North Beach Revitalization has met
weekly and recommended that the City waive special event fees for events that take place in
North Beach as a means to incentivize event producers 1o host events in the area; and
WHEREAS, the Mayods Blue Ribbon Panel on North Beach Revitalization believes
hosting a wide variety of special events will enhance the offerings available for the local
residents while also attracting visitors to the area; and
WHEREAS, the following criteria have been developed for the waiver of special event
fees in the North Beach area:
1. The City Manager shall be charged with the responsibility and authority to approve
the waiver of any and all special event fees for events taking place within the
following boundaries: the south side of 63'o Street on the south, the north side of 87s
Terrace on the north, the west side of Bay Drive on the west, and the Atlantic Ocean
on the east
2. All persons or entities interested in conducting a special event must complete an
application and meet all the requirements to obtain a permit as specified in Section
12-5 of the City Code and as more specifically set forth in the City's adopted Special
Event Requirements and Guidelines.
3. Ihe entity producing the event must be in good standing wth the City and be current
on all debts: and
WHEREAS, upon satisfaction of the above criteria, the City Manager may waive any and
all of the following Special Event Permit Fees: Application Fee, Permit Fee, Use of Public
Property Fee, Concession Agreement Fee, Vehicle Access Fee, Park User Fees, Right-of-Way
Permit Fees, Lightpost Banners Fees for lightposts in North Beach, Police Department Off-duty
Administrative Fees, Fire Departmenl Off-duty Administrative Fees, Parking Department
Administrative Fees, and may provide for a Speclal Event Parking Rate.
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NOW, THEREFORE, BE IT DULY RE$OLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Mayods Blue Ribbon Panel on North
Beach Revitalization and hereby establish a North Beach Special Event lncentive Program as
set forth herein which is designed to attract and encourage events in the North Beach area of
the City, establishing criteria for the Program, and requiring the City Administration to provide
quarterly written updates to the City Commission and to revisit the program eighteen (18)
months from the adoption of this Resolution.
PASSED ANO ADOPTED this 23'd day of April, 2014.
ATTEST:
PHILIP LEVINE, MAYOR
RAFAEL E. GMNADO, CIry GLERK
APTNOVED43 iO
F$3i'.4 & LA:r,iGL-A;g
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221
RESOLUTION NO.
A RESOLUTION OF THE MAYOR AND CIry COMMISSION OF THE
GIry OF MIAMI BEACH, FLORIDA, AMENDING RESOLUTION NO.
2014-28560 ESTABLISHING AMENDED CRITERIA FOR SPECIAL
EVENT FEE WAIVERS FOR THE NORTH BEACH SPECIAL EVENT
INCENTIVE PROGRAM DESIGNED TO ATTRACT AND ENCOURAGE
EVENTS !N THE NORTH BEACH AREA OF THE CITY.
WHEREAS, on April23,2014 the City Commission adopted Resolution No. 2014-28560
establishlng a North Beach Special Event lncentive Program designed to attract events to the
North Beach area of the City; and
WHEREAS, in Resolution No. 2014-28560, the Clty Commission provided that the
program be revisited in 18 months, requested quarterly Letterto Commission (LTC) reports, and
requested the Administration develop additional criteria for said fee waivers; and
WHEREAS, the following amended criteria is established:
1. Type of Event
a. Special events must take place within the boundaries of the following
area: the south side of 63'd Street on the south, the north side of 87th
Terrace on the north, the west side of Bay Drive on the west, and the
Atlantic Ocean on the east. Events are only allowed in commercial
and public spaces; no residential special event permits will be issued.
b. The event may be produced by for profit commercial entities or non-
profit (501(c)3 or 501c(6)) organizations that provide direct services to
the community.
c. The event must be a new event to the North Beach area.
d. The event must be open to the general public, whether by paid
admission or othenrise.
e. The event must be within one of the City's target categories (i.e.
Design and Architecture; Music, Fllm and Fashion; LGBT; Wine and
Food; Cultural Art; Athletic and Fitness).
2. Economic lmpact and Promotional Value to the Gity (must meet 2 or
more of the following criteria)
a. Siqnificant lmpact - events that have a track record or a demonstrable
potential to provide a significant national and/or internatlonal return for
Miami Beach in regard to publicity and visitorship.
b. Television Coveraqe - events with confirmed television coverage and
viewership from a major network or cable provider.
c. Hotel Room Niqhts - events with confirmed hotel room nights in
Miami Beach with 50 room nights or greater.
d. Development Areas - events which occur during holidays; programs
which help expand the positive impact of tourism the area.
222
3.Other
b.
All persons or entities interested in conducting a special event must
submit an online application (www.eventsmiamibeach.com) and meet
all the requirements to obtain a permit as specified in Section 12-5 ol
the Clty Code and as more specifically set forth in the City's adopted
Special Event Requirements and Guidelines.
The entity producing the event must be in good standing with the City
and be current on all debts.
The proposed event venue must have a valid license and certificate of
use and must not have active code violations.
Special event permits cannot be issued for ongoing uses that may
require City licensing.
Special event permits cannot be issued for events that are entirely or
primarily promotional in nature.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby amend Resolution No. 2014-28560 and establish the amended criteria set
forth herein for special event fee waivers for the North Beach Special Event lncentive Program
designed to attract and encourage events in the North Beach area of the City.
PASSED AND ADOPTED this 21th day of May, 2014.
ATTEST:
PHILIP LEVINE, MAYOR
RAFAEL E. GRANADO, CITY CLERK
APPROVEDASTO
FORM & LATdGUAGE
& FOR EXECUTION
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a.
d.
e.
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