Miami Beach COMMUNITY SATISFACTION SURVEY DR PHILLIP DOWNSCity of Miami Beach
Community Satisfaction Survey
May 2014
Kerr & Downs Research
Phillip Downs, Ph.D.
Joseph St. Germain, Ph.D.
Nicole Pick
Rachael Powell
850.906.3111
pd@kerr-downs.com
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Study Purpose 3
Methodology 7
Contextual Comments 10
Residential Survey Findings 11
Business Survey Findings 98
Strategic Recommendations 203
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Table of Contents
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Study Purpose
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3
Assess the community’s pulse on critical issues
Involve a representative group of residents and businesses
Use results as part of the City of Miami Beach’s strategic planning process
Compare results to historic findings and to other municipalities
Include a broad range of issues
Study Purpose
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Topics – Residents
Quality of life
City services
Historic preservation & development
Public safety
City destinations, cultural events & attractions
Recreation & parks
Value of City services
Communication preferences
Interacting with City government
City’s website
Demographics
Study Purpose
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5
Topics – Businesses
Reasons for locating businesses in Miami Beach
City services
Planning, zoning & construction
Historic preservation & development
Public safety
City destinations, cultural events & attractions
Value of City services
Communication preferences
Interacting with City government
Perceptions of City’s attitudes toward businesses
Code inspections
Demographics
Study Purpose
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6
Methodology
Telephone interviews
February & March, 2014
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7
Sample size & Sampling error - Residential
# of Sampling Confidence
Residential Area Population Interviews error level
South Beach & Belle Isle 33,272 380 ±5% 95%
South Pointe 3,422 346 ±5% 95%
North Beach 31,039 380 ±5% 95%
Condo Corridor Middle 10,579 371 ±5% 95%
Mid Beach & The Islands 13,543 374 ±5% 95%
Totals 91,855 1,851
Methodology
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Sample size & Sampling error - Businesses
# of # of Sampling Confidence
Business Area Businesses Interviews error level
North Beach 1,571 309 ±5% 95%
Mid Beach 1,447 304 ±5% 95%
South Beach 4,004 351 ±5% 95%
Totals 7,022 964
Methodology¹
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¹There are more slides on methodology at the end if the reader is interested.
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Contextual Comments
This survey represents the most exhaustive and representative feedback City government receives from residents and businesses
Residents and business owners are brutally honest in their ratings; nonetheless:
4 out of 5 residents and business owners would recommend the City of Miami Beach, and
Residents rate the quality of life as very high
Responses to many questions in the survey are highly correlated, i.e., if traffic is an issue (as it is to a majority of residents), then ratings of other City-services are influenced
Perceptions change slowly
Findings
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Residential Survey Findings
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Quality of Life
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Quality of life
72% of residents 65 or older rated quality of life as excellent or good.
81% of married people with children at home rated quality of life as excellent or good.
75% of divorced or separated people with children at home rated quality of life as excellent or good.
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How to best improve quality of life in the City of Miami Beach
NA1
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1 Not included as a response in 2012
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Rating for Miami Beach compared to a few years ago
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Likelihood of recommending Miami Beach as a place to live
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City Services
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Highest Rated City Issues for Residents in 2014*
*% of Excellent + Good ratings.
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Lowest Rated City Issues for Residents in 2014*
*% of Excellent + Good ratings.
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Satisfaction with public schools*
*Residents with children in Miami Beach public schools.
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Reason for dissatisfaction with public schools
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Satisfaction with public schools
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Cleanliness of streets
In neighborhoods
In business areas
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Cleanliness of canals/waterways
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Storm drainage
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Sidewalks
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Adequacy of street lighting
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Appearance and maintenance of City’s public buildings
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Overall quality of the beaches
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Recreation programs
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Appearance of playgrounds
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Maintenance of parks
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Landscape maintenance
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Garbage/trash collection
34
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Addressing of homelessness
35
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City’s efforts to be a “green” or sustainable city
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Is there an area of the City that needs to be improved
* Top areas for improvement were South Beach, Washington Avenue, North Beach, Collins Avenue, and Alton Road.
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City’s ability to meet expectations for City services
65% of residents 65 or older rated the City’s ability to meet expectations as excellent or good.
63% of married people with children at home rated the City’s ability to meet expectations as excellent or good.
36% of divorced or separated people with children at home rated the City’s ability to meet expectations as excellent or good.
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Level of code enforcement
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Reasons for too little code enforcement
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Reasons for too much code enforcement
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Level of neighborhood noise
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Level of neighborhood noise
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Reasons for way too much neighborhood noise
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Support for spending tax dollars to address rising sea levels
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Historic Preservation and Development
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Effectiveness of historic preservation efforts
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Efforts to regulate development
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Transportation and Parking
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Availability of parking
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50
Traffic flow
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Condition of roads
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Availability of bicycle paths/lanes
53
53
Primary mode of transportation
54
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Alternative methods of transportation*
*Willing to use.
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Willing to reduce on-street parking on main streets to provide for:
NA1
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1 Not included as a response in 2012
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Willing to reduce on-street parking on main streets to provide for:
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Safety
58
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Police department
59
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Emergency medical response
60
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Fire department
61
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Ocean rescue/lifeguard/beach patrol
62
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Emergency/hurricane preparedness
63
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Neighborhood safety during the day
64
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Neighborhood safety during the evening/night
65
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Business/commercial area safety during the evening/night
66
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Culture/Entertainment/Tourism
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Number of museums
68
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Number of cultural activities
69
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Number of family friendly activities
70
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Number of major events
71
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Number of restaurants
72
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Number of bars & nightclubs
73
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Average attendance at various City venues
74
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Visited various business areas in Miami Beach:
75
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Management of special events
76
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Effect of tourism industry on quality of life
77
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Economy/Taxes
78
78
Value of City services for tax dollars paid
79
79
Capital improvement projects
80
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Communication
81
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Source of information about the City
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Value of information sent by the City1
83
1 17% of residents did not receive information
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Number of times residents contacted the City within the past 12 months
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Reason for most recent City contact
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Method of Contact
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Customer Service
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Easy to find a City customer service representative
88
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City employee was courteous and professional
89
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City employee had proper training and knowledge
90
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Satisfied with experience of contacting the City
91
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City is open to hearing residents’ concerns or issues
92
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Website
93
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Visited the City’s website
94
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Satisfaction with City’s website
95
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Demographics
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White (93%)
Evenly split between Hispanic/Latino (50%) and not (50%)
Of Hispanics living in Miami Beach, 30% were born in Cuba and 27% were born in the United States
Live in an apartment or condo (69%)
Homeowner (79%)
Lived in Miami Beach for 18 years
49 years of age
Earns $58,000 per year
Married (53%)
Speaks English at home (79%)
Lives in Miami Beach year round
Female (51%)
Demographic Profile
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Business Survey Findings
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Ratings of City Services
99
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Reason for locating business in Miami Beach
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Highest rated City issues for Businesses in 2014*
*% of Excellent + Good ratings.
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Lowest rated City issues for Businesses in 2014*
*% of Excellent + Good ratings.
102
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Cleanliness of streets in business areas
103
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Cleanliness of canals/waterways
104
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Storm drainage
105
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Condition of sidewalks
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Appearance and maintenance of the City’s public buildings
107
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Overall quality of the beaches
108
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Maintenance of parks
109
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Landscape maintenance
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Garbage/trash collection
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City’s ability to address homelessness
112
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City’s efforts to be a “green” or sustainable city
113
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Planning/Zoning/Construction
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Public property inspections
115
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Satisfaction with fairness of inspections
116
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Level of code enforcement
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Historic Preservation and Development
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Effectiveness of historic preservation efforts
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Efforts to regulate development
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Transportation and Parking
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Effectiveness of public transit system in bringing customers to businesses
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Effectiveness of public transit system in bringing employees to businesses
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Rating for the condition of roads
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Availability of customer parking
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Rating for traffic flow
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Safety Ratings
127
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Police department
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Emergency medical response
129
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Fire department
130
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Ocean rescue/lifeguard/beach patrol
131
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Emergency/hurricane preparedness
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Safety in commercial areas during the day
133
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Safety in commercial areas during the evening/night
134
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Amount of street lighting at night
135
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Culture/Entertainment/Tourism
136
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Number of restaurants
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Number of nightclubs
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Number of museums
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Number of cultural activities
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Number of family friendly activities
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Number of major events
142
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Management of special events
143
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Economy/Taxes
144
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Value of City services for tax dollars paid
145
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Preferred level of improvements to the Miami Beach Convention Center
146
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Effect of the Miami Beach Convention Center on your business
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Effect of tourism on your business
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Communication
149
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Sources of information about the City
150
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Value of information sent by the City
151
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Contact with the City
152
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Reasons why businesses contact with the City
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Method of contact with the City
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Customer Service
155
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Easy to find a City customer service representative
156
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City employee was courteous and professional
157
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City employee had proper training and knowledge
158
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Process for contacting the City is user-friendly and easy to understand
159
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Business requests were processed in a timely fashion
160
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Satisfied with City customer service representative
161
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City is open to businesses’ concerns
162
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How the City can ensure business success
NA1
NA1
NA1
163
1 Not included as a response in 2012
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Website
164
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Visited the City’s website
165
165
Satisfaction with City’s website
166
166
Code Inspections
167
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Number of times inspected by the Building Department in the past three years
168
168
Easy to get service at the Building Department
169
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Building Department employees were courteous and professional
170
170
Building Department employees had proper knowledge and training
171
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Satisfied with interaction with the Building Department
172
172
Building Department inspections were consistent over time
173
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Building Department inspections were fair
174
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Building Department is open to hearing concerns or issues of businesses
175
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Number of inspections by the Fire Department
176
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Easy to get service at the Fire Department
177
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Fire Department employees were courteous and professional
178
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Fire Department employees had proper knowledge and training
179
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Satisfied with interaction with the Fire Department
180
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Fire Department inspections were consistent over time
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Fire Department inspections were fair
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Fire department is open to hearing concerns or issues of businesses
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Number of times inspected by the Planning Department in the past three years
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Easy to get service at the Planning Department
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Planning Department employees were courteous and professional
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Planning Department employees had proper knowledge and training
187
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Satisfied with interaction with the Planning Department
188
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Planning Department inspections were consistent over time
189
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Planning Department inspections were fair
190
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Planning Department is open to hearing concerns or issues of businesses
191
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Building, Fire & Planning Departments
1 Strongly agree + agree
192
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City Government
193
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Performance in meeting my expectations
194
194
Miami Beach as a place to run a business
195
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Miami Beach as a place to run a business compared to previous years
196
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Likelihood of recommending Miami Beach as a place to run a business
197
197
Support spending tax dollars to address rising sea levels
198
198
Support spending tax dollars to build a rapid transit system
199
199
Most important challenges facing businesses
200
200
Business Profile
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93% - owners/managers
Been in business 12 years
Had 5 employees
Had annual revenue of $525,000
Had one Miami Beach Location
Had no locations outside Miami Beach
Type of business
18% retail
17% professional services
Business Profile
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Strategic recommendations
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Residents
The following slides present issues, that if improved, have the best chance of increasing residents’ perceived value of City government and satisfaction with living in Miami Beach.
Strategic recommendations
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Improve residents’ views of City government by:
Increasing positive experiences with City officials
Open to residents’ issues & concerns
Customer service
Knowledgeable
Easy to contact/find someone
Courteous
Professional
Strategic recommendations
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Improve residents’ views of City government by:
Increasing satisfaction with local public schools
Faculty & staff
Curriculum
Class/school size
Violence/lack of discipline
Strategic recommendations
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Improve residents’ views of City government by:
Increasing satisfaction with regulation
Code enforcement
Regulate growth & development
Noise, disturbances, & crowd management during major events
Strategic recommendations
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Improve residents’ views of City government by:
Increasing satisfaction with cleanliness (priority order)
Canals/waterways
Neighborhood streets
Commercial area streets
Homelessness
City buildings
Beaches
Strategic recommendations
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Improve residents’ views of City government by:
Increasing satisfaction with logistics
Traffic flow
Parking
Road conditions
Strategic recommendations
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Satisfaction with the cleanliness & maintenance of the City
Satisfaction with code enforcement & regulation
Availability of parking
Positive experiences with City officials
Rating of living in Miami Beach
Satisfaction with local schools
Value of City services
Drivers of residents’ ratings
Traffic flow in Miami Beach
This figure was created via Structural Equation Modeling (SEM), a sophisticated multivariate model that identifies which factors are most critical in affecting a citizens’ ratings of
living in Miami Beach and value of City services. Width of green lines indicates the level of impact each factor has on value of city services and rating of living in Miami Beach.
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Businesses
The following slides present issues, that if improved, have the best chance of increasing business owners’ ratings of City government and of Miami Beach as a place to run a business.
Strategic recommendations
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Improve business owners’ views of City government by:
Increasing positive experiences with City officials
Open to residents’ issues & concerns
Customer service
Knowledgeable
Easy to contact/find someone
Courteous
Professional
Strategic recommendations
212
212
Improve business owners’ views of City government by:
Increasing feelings of safety
Police ratings
Feel safe around business at night
Public street lighting
Strategic recommendations
213
213
Improve businesses owners’ views of City government by:
Increasing satisfaction with logistics
Traffic flow
Parking
Public transit
Road conditions
Strategic recommendations
214
214
Improve business owners’ views of City government by:
Increasing satisfaction with cleanliness
Beaches
Commercial area streets
Homelessness
Canals/waterways
City buildings
Strategic recommendations
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215
Improve business owners’ views of City government by:
Increasing satisfaction with building department
Open to concerns and issues
Easy to find/contact someone
Inspections are fair
Inspections are consistent over time
City buildings
Strategic recommendations
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Drivers of businesses’ ratings
Importance of tourism & beaches
Positive experiences with City officials
Traffic flow in Miami Beach
Satisfaction with emergency services
Rating of Miami Beach as a place to run a business
My employees and I feel safe
Satisfaction with code enforcement & development
Satisfaction with city cleanliness & maintenance of the city
Rating of City services
This figure was created via Structural Equation Modeling (SEM), a sophisticated multivariate model that identifies which factors are most critical in affecting business owners’ ratings
of City services and their ratings of Miami Beach as a place to run a business. Width of green lines indicates the level of impact each factor has on ratings of City services and on
Miami Beach as a place to run a business.
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City can help ensure businesses’ success by:
Increase parking
Finish (minimize) road construction
Improve traffic flow
Provide a cleaner business environment
Decrease taxes and regulations
Increase police presence
Address flooding issues
Fix roads and sidewalks
Strategic recommendations
218
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City of Miami Beach
2014 Community Survey
Kerr & Downs Research
Phillip Downs, Ph.D.
Joseph St. Germain, Ph.D.
Nicole Pick
Rachael Powell
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