R9I-Shinola Clock Donation - Updateg MIAMIBEACH
City of Miomi Beoch, I 200 Convention Center Drive, Miomi Beoch, Florido 33I 39, www.miomibeochfl.gov
COMMISSION MEMORANDUM
TO:Mayor Philip Levine and Members
FROM: Jimmy L. Morales, City Manager
DATE: July 23,2014
SUBJECT: SHINOLA CLOCK DONATION -
BAGKGROUND / ANALYSIS
The manufacturer of Shinola Clocks has agreed to donate a large clock for placement on public
property in the City. On June 1 1,2014, the City Commission authorized the Administration to file
applicable Land Use Board applications for the placement of Shinola Clocks at the following
general locations:
1. The 1 100 Block of Lincoln Road.
2. The Normandy Fountain.
3. 41't Street and Pine Tree Drive.
4. Soundscape Park.
5. Collins Park (in the event of an additional donation)
Subsequent to this action by the Commission, we have been advised by Shinola Clocks that the
initial donation will consist of only two (2) clocks. Attached is a photograph of a standard
freestanding Shinola Clock, as well as details of the dimensions and design.
The freestanding clocks may be "double sided". The height of a standard freestanding clock is
approximately thirteen (13') feet. ln discussions with representatives from Shinola Clocks, it would
be possible to have a lower stand, to reduce the overall height, if so desired. However, the
manufacturer recommends that the minimum height be seven (7') feet in order to maintain an
appropriate proportion between the clock face and the post, as well as to deter potential vandalism.
Additionally, it appears that the proposed clocks, which include the word "Shinola" on the face, may
be a sign. As such, special authorization by the City Commission may be required for the clocks to
be placed in a right-of-way; otherwise it may be subject to the sign code. ln this regard, Section
114-1 of the City Code defines 'Sign' as:
"an identification, description, illustration, or device which is affixed to or represented
directly or indirectly upon land or a building or structure or object and which directs attention
to a place, activity, product, person, institution, orbuslness."
Chapter 82 of the City Code addresses 'Public Property'. ln this regard, Section 82-414, pertaining
to 'permitted signs, shelters and advertising in public rights-of-way', states the following.
"Notwithstanding any other prohibitions in this Code to the contrary, the city may place, or
contract to place, directory s/gns and bus shelters in the public rights-of-way, or bicycles
Agenda ltem RQ.r ,.
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Commission Memorandum
Shinola Clock Donation - Update
July 23, 2014 Page 2 ot 2
and bicycle rental kiosks as paft of a city-sponsored bicycle rental and sharing program,
with advertising thereon Such s/gns, shelters, bicycles and bicycle rental kiosks shall be
subject to all applicable permitting requirements and design reviews as provided for in the
Iand development reguIations."
Assuming that the issue of allowable 'signage' can be resolved, either by modifications to the
actual clocks, or through another mechanism such as a Commission approved sponsorship
agreement, the only matter pending would be the location and height of the clocks.
ln this regard, since only 2 clocks have been proposed, the Administration believes that the
Normandy Fountain location in North Beach and Collins Park would be best suited. Additionally, so
as not to overwhelm the street, sidewalk and immediate building context within the larger
intersection, it is further suggested that the overall height of the clock not exceed ten (10') feet.
Finally, the administration believes that the double sided version of the clock works best, as it
would allow for the showpiece clock mechanism to be experienced from all directions.
CONCLUSION / RECOMMENDATION
The Administration recommends that the Mayor and the City Commission:
1 . Require a double sided, freestanding clock, at an overall height not to exceed ten (10') feet;
2. Authorize the administration to file an application to the Design Review Board (DRB) for the
Normandy Fountain and Collins Park locations;
3. Refer a separate course of action to authorize the placement of the proposed clocks on City
property or Public right-of-way.
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SHINOLA DETROIT CITY CLOCK
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NET WEIGHT: I75LBs
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CLoCK DESIGN
(REF. B-13581)
INTRODUCED IN THE 18605, STREET CLOCKS BECAME POPULAR FIXTURES ON THE SIDEWALKS OF AMERICAN CITIES.
ARGUABLY, THE MOST FAMOUS IN DETROIT MADE ITS DEBUT DOWNTOWN IN ]933 AT THE ENTRANCE TO THE ERNST
KERN COMPANY DEPARTMENT STORE, WHERE IT BECAME A LANDMARK FOR RESIDENTS WHO OFTEN UTTERED THE
PHRASE, "WE'LL MEET UNDER THE KERN'S CLOCK.'
AS AN EMBLEM OF THIS AMERICAN ARTIFACT, SHINOLA IS PROUD TO INTRODUCE THE SH/NOIA DETROIT CITY CLOCK,
INTENDED TO BE LOCATED AT KEY LANDMARKS IN THE CITY TO CREATE NEW MEETING PLACES FOR ALL TO ENJOY
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