C7T-Accept Recommendation Reject Proposals For Online City Merchandise StoreCondensed Title:
A Resolution Of The Mayor And City The City Of Miami Beach, Florida, Accepting The
Recommendation Of The City Manager To Reject All Proposals Received, Pursuant To lnvitation To Negotiate No.
2O1 4-13O-ME, For Online ndise Store.
COMMISSION ITEM SUMMARY
Item Summary/Recommendation:
The Administration identified the creation of an official City of Miami Beach store as an avenue to generate
additional revenue, while also supporting ongoing efforts to build and maintain the city's brand. On February
12, 2014, the Mayor and City Commission approved the issuance of an lnvitation to Negotiate (lTN) for
Online City Merchandise Store.
The ITN was issued on February 26,2014, with an opening date of April 3,2014. A pre-proposalconference
to provide information to the proposers submitting a response was held on March 12, 2014. The City
received proposals from the following firms:
1. Last Minute Apparel
2. Sharp Marketing
On April 2,2014, the City Manager via Letter to Commission (LTC) No. 101-2014, appointed an Evaluation
Committee (the "Committee") consisting of the following individuals. However, after further review of the
City's needs, the Administration is recommending exploring other methodologies and approaches to
accomplish this goal. Therefore, the Committee never convened to consider or score the proposals received
The Administration believes there are further licensing options worth pursuing. Additionally, based on the
feedback and discussions from professionals in licensing and tourism industry, it is believed that starting an
online store, prior to placing merchandise in stores, may not be successful. Therefore, the administration
recommends doing an overall analysis of our current licensed marks as well as what inventory what could be
licensed and work directly with manufacturers through non-exclusive license agreements to place official
Miami Beach merchandise in stores.
RECOMMENDATION
After reviewing the Administration's recommendation, the City Manager recommends rejecting all proposals
received pursuant to this lTN.
ADOPT THE RESOLUTION.
Advisorv Board Recommendation:
Financial lnformation:
Source of
Funds:
Amount Account
1 N/A N/A
2
OBPI Total
Financial Imoact Summarv:
Maximize Miami Beach as a destination brand.
Data (Surveys, Environmental Scan, etc: N/A
Clerk's Office
AGENDA ITEM c7T(s rI,IIAMIBTACH o*r* 7-23-17492
g MIAMIBEACH
City of Miomi Beoch, 1700 Convention Center Drive, Miomi Beoch, Florido 33'l39, www.miomibeochfl.gov
COMMISSIO MEMORANDUM
TO:Mayor Philip Levine and Members of fte City Com
FROM: Jimmy L. Morales, City Manager
DATE: July 23,2014
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE CITY
MANAGER TO REJECT ALL PROPOSALS RECEIVED, PURSUANT TO
INVITATION TO NEGOTIATE NO. 2014.130-ME, FOR ONLINE CITY
MERCHANDISE STORE (THE ITN).
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
KEY INTENDED OUTCOME SUPPORTED
Maximize Miami Beach as a destination brand.
BACKGROUND
With an unrivaled reputation for beautiful beaches, nightlife, renowned cultural arts, luxurious
hotels, historic architecture and culinary offerings, Miami Beach is one of the most visited
vacation destinations in the world. The city is frequently ranked on many lists as a top travel
destination in the US and internationally, positioning Miami Beach as globally recognized
brand.
This type of exposure is unique in the municipal marketing industry and the City of Miami
Beach has the opportunity to take full advantage of this value while continuing to serve the
underling goals and mission of the city.
The Administration identified the creation of an official City of Miami Beach store as an avenue
to generate additional revenue, while also supporting ongoing efforts to build and maintain the
city's brand. lt's worthy to note that most major cities, such as New York City, have official
stores that sell city merchandise.
ln addition, similar to a process that is used by New York City, the administration planned to
seek additional service marks or trademarks for future licensing opportunities. Doing this
ensures that unique merchandise is sold in the city store, as well as maintains the integrity of
the city brand.
To that end, the city was seeking a promotional items distribution company to manufacture (or
have manufactured through a third-party), market, promote, sell and distribute city promotional
items and souvenirs through an online store to be branded exclusively for city purposes.
On February 12,2014, the Mayor and City Commission approved the issuance of an lnvitation
to Negotiate (lTN) for Online City Merchandise Store.
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Commission Memorandum - ITN-2014-130-ME Online Store
July 23,2014
Page2
RFP PROCESS
The ITN was issued on February 26, 2014, with an opening date of April 3, 2014. A pre-
proposal conference to provide information to the proposers submitting a response was held
on March 12,2014" The City received proposals from the following firms:
1. Last Minute Apparel
2. Sharp Marketing
On April 2,2014, the City Manager via Letter to Commission (LTC) No. 101-2014, appointed
an Evaluation Committee (the "Committee") consisting of the following individuals:
o Rolando Aedo, Executive Vice President / Chief Marketing Officer Greater Miami
Convention & Visitors Bureauo Liane Carmen, Marketing Asset Manager, Coca-Cola North Americao Gregoy Melvin, Resident, Owner of Babalu Miami, and CulturalArts Council Membero Perry Martino, Owner, Perfect Giftso Steve Farrel, Director of Golf, Miami Beach Golf Club
Alternates:
. Robin Lubetkin, Sr. Manager, Field & Experiential Marketing, Coca-Cola North America
Sports, Entertainment & Community Marketingo Mike Boocks, Head Golf Professional, Miami Beach Golf Club
However, after further review of the City's needs, the Administration is recommending
exploring other methodologies and approaches to accomplish this goal. Therefore, the
Committee never convened to consider or score the proposals received
The Administration believes there are further licensing options worth pursuing. Additionally,
based on the feedback and discussions from professionals in licensing and tourism industry, it
is believed that starting an online store, prior to placing merchandise in stores, may not be
successful. Therefore, the administration recommends doing an overall analysis of our current
licensed marks as well as what inventory what could be licensed and work directly with
manufacturers through non-exclusive license agreements to place official Miami Beach
merchandise in stores.
MANAGER'S DUE DILIGENCE & REGOMMENDATION
After reviewing the Administration's recommendation, the City Manager agrees with this
recommendation and recommends rejecting all proposals received.
CONCLUSION
The Administration recommends that the Mayor and City Commission of the City of Miami
Beach, Florida accept the recommendation of the City Manager to reject all proposals
received, pursuant to lnvitation To Negotiate No. 2014-130-ME for Online City Merchandisestore. ,fr)
JLM / MT tKGVIAD / MS/ ME
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494
RESOLUTION NO.
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
GITY MANAGER TO REJECT ALL PROPOSALS RECEIVED, PURSUANT TO
INVITATION TO NEGOTIATE NO. 2014.130.ME, FOR ONLINE CITY
MERCHANDTSE STORE (THE rTN)
WHEREAS, on February 12, 2014, the Mayor and City Commission approved the
issuance of an lnvitation to Negotiate (lTN) for Online City Merchandise Store; and
WHEREAS, the ITN was issued on February 26,2014, with an opening date of April 3,
2014; and
WHEREAS, a pre-proposal conference to provide information to the proposers
submitting a response was held on March 12,2014; and
WHEREAS, the City received proposals from the following firms: (1) Last Minute Apparel
and (2) Sharp Marketing; and
WHEREAS, on April 2,2014, the City Manager via Letter to Commission (LTC) No. 101-
2014, appointed an Evaluation Committee (the "Committee") conslsting of the following
individuals:
. Rolando Aedo, Executive Vice President i Chief Marketing Officer Greater Miami
Convention & Visitors Bureauo Liane Carmen, Marketing Asset Manager, Coca-Cola North America. Gregory Melvin, Resident, Owner of Babalu Miami, and Cultural Arts Council Membero Perry Martino, Owner, Perfect Gifts. Steve Farrel, Director of Golf, Miami Beach Golf Club
Alternates:
. Robin Lubetkin, Sr. Manager, Field & Experiential Marketing, Coca-Cola North America
Sports, Entertainment & Community Marketing. Mike Boocks, Head Golf Professional, Miami Beach Golf Club
WHEREAS, however, after further review of the City's needs, the Administration is
recommending exploring other methodologies and approaches to accomplish this goal.
Therefore, the Committee never convened to consider or score the proposals received; and
WHEREAS, the Administration believes there are further licensing options worth
pursuing. Additionally, based on the feedback and discussions from professionals in licensing
and tourism industry, it is believed that starting an online store, prior to placing merchandise in
stores, may not be successful.
WHEREAS, after reviewing all the submissions and the Administration's
recommendation, the City Manager exercised his due diligence and recommends that the
Mayor and the City Commission rejects all proposals received pursuant to this lTN.
495
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby accept
the recommendation of the City Manager to reject all proposals received, pursuant to lnvitation
To Negotiate No. 2014-130-ME for Online City Merchandise Store.
PASSED AND ADOPTED this _ day of
ATTEST:
2014.
Rafael Granado, City Clerk Philip Levine, Mayor
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