20140930 SM1MIAMIBEACH
SUPPLEMENTAL MATERIAL 1
City Hall, Commission Chambers, 3rd Floor, 1700 Convention Center Drive
September 30,2014
Mayor Philip Levine
Vice-Mayor Michael Grieco
Comm issioner Joy Malakoff
Commissioner Micky Steinberg
Commissioner Edward L. Tobin
Commissioner Deede Weithorn
Commissioner Jonah Wolfson
City Manager Jimmy L. Morales
City Attorney Raul Aguila
City Clerk Rafael E. Granado
Visrt us at www.miamibeachfl.gov for agendas and video "streaming" of City Commission Meetings.
ATTENTION ALL LOBBYISTS
Chapter 2, Article Vll, Division 3 of the City Code of Miami Beach, entitled "Lobbyists,"
requires the registration of all lobbyists with the City Glerk prior to engaging in any lobbying
activity with the City Commission, any City Board or Committee, or any personnel as defined
in the subject Code sections. Copies of the City Code sections on lobbyists laws are
available in the Gity Glerk's Office. Questions regarding the provisions of the Gode should
be directed to the Office of the City Attorney.
SUPPLEMENTAL AGENDA
R7 - Resolutions
R7A2 Adopt Final Budgets For General, G.O., RDA, Enterprise, lnternal Service, And Special
Revenue Funds
A Resolution Adopting Final Budgets For The General, G.O. Debt Service, RDA Ad
Valorem Taxes, Enterprise, lnternal Service Funds, and Special Revenue Funds For
Fiscal Year 2014115. 5:01 p.m. Second Readinq Public Hearinq
(Budget & Performance lmprovement)
(First Reading on September 10,2014 - R7A2)
(Revised Resolution)
1
THIS PAGE INTENTIONALLY LEFT BLANK
2
RESOLUTION NO
A RESOLUTION ADOPTING FINAL BUDGETS FOR THE
GENERAL, G.O. DEBT SERVICE, RDA AD VALOREM TAXES,
ENTERPRISE, INTERNAL SERVICE, AND SPECIAL REVENUE
FUNDS FOR FISCAL YEAR 2014115
WHEREAS, the City Manager's proposed General Fund operating budget released
September gth,2014 was $280,079,000 and the total proposed operating budget for FY 2014115 nel
of transfers was $501,924,000 including the General Fund, General Obligation Debt Service,
Enterprise Funds, Transfers to the Redevelopment District, and Special Revenues as shown in
Exhibit "A"; and
WHEREAS, on September 10, 2014, the City Commission held its first duly noticed public
hearing and adopted the Tentative FY 2014115 Operating Budget; and
WHEREAS, the final General Fund budget includes $1.9 million in employee givebacks;
$60,000 in efficiencies; brings in an additional $1.1 million in Resort Tax revenues to the General
Fund to offset tourism-eligible expenditures; and
WHEREAS, the FY 2014115 final General Fund budget totals $280,079,000 and is about 18
percent more than the FY 2OOO|OT budget despite pension contribution increases of 98 percent
during the same period, in spite of the fact that inflation during that period, was approximately 18
percent; and
WHEREAS, the final General Fund budget includes a revenue increase of $15.9 million over
FY 2013114, primarily due to increases in property tax revenue, transfers from resort taxes, increases
in licenses and permits; and
WHEREAS, the final Enterprise Fund budgets total $179,846,000; and
WHEREAS, the final budget for lnternal Service funds, which are wholly supported by
transfers from the General Fund, Enterprise Funds and the Redevelopment district, is $78,396,000;
and
WHEREAS, the final Special Revenue Fund budgets total $75,536,000; and
WHEREAS, the City of Miami Beach is authorized to assess an additional $2.00 for
expenditures for Criminal Justice Education degree programs and training courses for officers and
support personnel of the Miami Beach Police Department pursuantto Section 938.15 of the Florida
Statutes; and
WHEREAS, the Police Training and School Resources Fund is currently funded with the
assessed criminal justice education expenditures for the City of Miami Beach pursuant to Section
938.15 of the Florida Statutes, in the amount of $45,000; and
WHEREAS, the City of Miami Beach Police Department intends to utilize the $45,000 for
those purposes as authorized pursuant to Section 938.15 of the Florida Statutes, and the $45,000
shall be expended from the Police Training and School Resources Fund for education degree
programs and training courses of those officers and support personnel of the Miami Beach Police
Department; and
WHEREAS, Section 932.7055 of the Florida Statutes sets forth the purpose and procedures
to be utilized for the appropriation and expenditures of the Police Confiscation Trust Fund; and
Agenda ttem R7 HZ
Date ?-fu-/V3
WHEREAS, the proceeds and interest earned from the Police Confiscation Trust Fund is
authorized to be used for crime prevention, safe neighborhood, drug abuse education and prevention
programs, or for other law enforcement purposes; and
WHEREAS, the Chief of Police is authorized to expend these funds upon request to the City
of Miami Beach Commission, and only upon appropriation to the Miami Beach Police Department by
the City of Miami Beach Commission; and
WHEREAS, the Chief of Police of the City of Miami Beach has submitted a written certification
which states that this request complies with the provisions of Section 932.7055 of the Florida Statutes
(written certification attached as Exhibit "B"), and the Guide to Equitable Sharing of Federally
Forfeited Property for Local Law Enforcement Agencies; and
WHEREAS, the Police Confiscation Trust Fund budget for fiscal year 201412015 in the
amount of $756,000 shall be funded from State Confiscated Funds in the amount of $176,000, and
Federal Justice Confiscated Funds in the amount of $580,000, as reflected in the attached Exhibit
"B"; and
WHEREAS, funds in the amount of $756,000 are available in the Police Confiscation
Trust Fund; and
WHEREAS, Section 705.105 of the Florida Statutes, sets forth the procedure for unclaimed
evidence, which is seized by, and in the custody of the Miami Beach Police Department, and shall
vest permanently in the Miami Beach Police Department sixty (60) days after the conclusion of the
proceeding; and
WHEREAS, $75,000 was seized, and has been in the custody of the Miami Beach Police
Department Property and Evidence Unit in excess of the statutory period set forth in Section 705.105
of the Florida Statutes; and
WHEREAS, said funds have vested permanently in the Miami Beach Police Department, and
have now been placed in the Police Special Revenue Account Fund, as provided by Resolution No.
90-19931, adopted on March 7, 1990; and
WHEREAS, the Miami Beach Police Department seeks to purchase those items identified on
Exhibit "C"; and
WHEREAS, the Miami Beach Cultural Arts Council (CAC) was established by the Mayor and
City Commission on March 5, 1997; and
WHEREAS, the mission of the CAC is to develop, coordinate, and promote the visual and
performing arts in the City of Miami Beach for the enjoyment, education, cultural enrichment and
benefit of the residents of, and visitors to, Miami Beach; and
WHEREAS, the Mayor and City Commission adopted the Cultural Arts Master Plan on June
3, 1998, identifying the following program areas for the CAC: cultural arts grants; marketing; facilities;
advocacy and planning; and revenue development; and
WHEREAS, pursuant to its enabling legislation, the CAC's budget for each fiscal year shall be
adopted by the Mayor and City Commission; and
WHEREAS, accordingly, the CAC recommends a $1,307,000 budget allocation for Fiscal
Year 2014115 to continue implementation of its programs; and
4
WHEREAS, the Miami Beach CulturalArts Council (CAC) was created to develop, coordinate,
and promote the performing and visual arts of the City if Miami Beach for the enjoyment, education,
cultural enrichment, and benefit of the residents of and visitors to the City; and
WHEREAS, from December 2013 through July 2014, the Cultural Affairs staff and CAC
conducted its application and review process for its Fiscal Year 2014/15 Cultural Arts Grant
Programs; and
WHEREAS, grants panelists, comprised of the CAC members for CAC grant programs and
both VCA and CAC members for the joint Cultural Tourism grant program, yielded 42 viable
applications, requesting a total of $850,000; and
WHEREAS, the CAC, at its regular meeting on July 10, 2014, reviewed their
recommendations and unanimously supported the recommended Cultural Arts awards totaling
$730,000 for Fiscal Year 2014/15 as more specifically identified in column four of Exhibit "D",
attached hereto; and
WHEREAS, the City Manager has reviewed the recommendations and concurs with same;
and
WHEREAS, the Miami Beach Visitor and Convention Authority (MBVCA) was created
pursuant to Chapter 67-930 of the Laws of Florida, and Sections 102-246 through 102-254 of the
City of Miami Beach Code; and
WHEREAS, pursuant to its enabling legislation, the MBVCA's budget for each fiscal year shall
be presented to the Mayor and Commission; and
WHEREAS, accordingly, the MBVCA recommends approval of the proposed work plan and
budget for FY 201412015, in the amount of $2,765,000, to continue implementation of its programs as
shown in Exhibit "E"; and
WHEREAS, in order to utilize the use of FY 2013114 year-end surplus funds, the Mayor and
City Commission would need to waive the City's established policy of not utilizing one-time, non-
recurring revenue to subsidize recurring personnel, operating, and maintenance costs; and
NOW THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND THE CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that following a duly noticed public
hearing on September 30, 2014, the City Commission hereby waives the City's policy of not utilizing
one-time, non-recurring revenue to subsidize recurring personnel, operating, and maintenance costs
for FY 2014115, and hereby adopts final budgets for the General, G.O. Debt Service, RDA Ad
Valorem Taxes, Enterprise, lnternal Service, and Special Revenue Funds for Fiscal Year 2014/15 as
shown in Exhibit "A" (Total Revenues and Expenditures by Fund and Department), Exhibit "8"
(Confiscated Trust Funds), Exhibit "C" (Police Special Revenue Account), Exhibit "D" (Cultural Arts
Council Grants), and Exhibit "E" (Miami Beach Visitor and Convention Authority).
PASSED and ADOPTED this 30th day of September. 2014.
ATTEST:
tn"R t"8v"E#nu'rc
-,
FOi?M & LANGUAGE
&
_{_
EXECUTION
Rafael Granado, City Clerk (-,(a(,4
Dote5
COMPOSITE E)(HIBIT A
Revenue Summary
by Fund and Major Category
FUt€TIOI\UDPARTMENT
: , G.O. IXBT
GENERAL I SER/ICE RDA ENTERPRISE
SPECIAL
nErre,luEs
._ :. rlq+flll
TOTALS : SERtr'rcE
GB.IERAL OPBATIII|G REV E},IUES
Ad VibremTaxes
Ad Vabrern- South fuinte Costs
Ad ValorerD Capital Renew al & Repl.
Ad VabrerF f,lorrEndy Shores
Oher Taxes
Licenses and funrits
Clurges for Services
Flnes & Forfeits
Mscillaneous
Resort Ta Contributbn
Other
Reserves- Building Dept. Operations
fpr-Yg.gr Syr"plus F-pm Paghg on,_F_u1d.
Sub-Total
G.O. DEBT SERVICEFT,,ID
no Va6iemiaxes
Othe; '
Sub-Total
R,,I{)TOTAL
RDA FUlGCiy TIF only
ADVALOREITII TAXE
iftg-pgJty T-axes- Bq.{ CIty Center (ne1) _
FUT{) TOTAL
EIrqPRSEFUTpS
Oonventbn Center
Farkhg
.
Sanfralion
. Sew er Operations
StormWater
Water Operations
INTERX{AL SERIVICE FUN)S
: Central S€ruices
Fbet iranagerEnt
InfonrEtion Technobgy
Property t\ihnagerEnt
Risk lranagerEnt
$ 5,928,000
: ...
:
$ 280.079.000 $ s.928,000
: $ 114,420,000
: 111:1591000
i
I - ,.2f1801000.:
145,000 :
_ 24,389,000:
--- --26,111-,0@ ,-
, 1o4s6,000 ,
-4,812,000 :
2,436,000
1
I 12,581,000
,. . 91'o91ro-m ..
; 27,366,000! 1,500,000, a,aoo,ooo
iM6'0575;d'oo-i
.), $ 114,420,000:, ii,iss,ooo,: . _2J80-000
145,000
i 24,389,000
. ?,6111.1]000i 10,4961000
; 4,812,.0-00
: 2,436,000
, 12,581,000
: _- 34,08410-0-0
: 27,366,000 .: 1,500,000
; 8,lo0,000 :
Trsoprg^o-oo:
i:ffi
$20,210,000
+j $ 286,007,000 ...
-- - -- i
$ 20,210,000
$ 12,162,000
. so,iori,boo
20r067r000
43,276,000'iri,do+oob
33,428,000
: $ 179,8116,000 .$1 79,846,000
t\ibdbal & Dental hsurance"FUI'D toiAi
'.-.. . .:
t:$ 110,161000:
10,7!7900 ,
,., .1-5,62-9,000 !
9,754,000 :
14,524,000 :
26,696,000 :
$ 78,396.000 :
SPBIAL RB/BII'EFUND6
Eoucaii:n Co"paa
,
Resort Tax
Art in fublic Races
Tourism & Hospitality Schohrships
OrlturalArts Council
Sustainad-tity ... .--'.
--
Waste l-lauler
sth & Alton GaragE
7th St. Ga^rage
Transportatbn
tuople's Transport+bl Fhn
fulice Oonfiscation
njrce Specirr nevenuei -
fuilce Training
Red Light Canera
ErErgency S1-1
lnfornEtbn & Technology
FU]{)TOTAL
ro-r-Al ALL_FIJP9-
Less Transfers
107,000
62,889,000
- 72o,OOO
1,307,000
356,000
" 77,000
_587,000| 2,oas,ooo
:: 1,2150,000 : :
756,OOO
, : 75,000 ,: ,
45,000
896,000
39s.000
$75,536,000 ,l $ 75,536,000 I
' :1
GRAND TOTAL . ALL FI,|{)S
: $280,079,000 $5,928,000 $20,210,000 : 1179,846,000 $75,536,000 I $ s61,599,000 ,S 78,396,000
6
COMPOSITE EXHIBIT A
TOTAL EXPENDITURES BY FUND AND DEPARTMENT
Fiscal Year 2014/15
G.O. DEBT SPECIAL INTERNAL
FUNCTION/DEPARTMENT GENERAL SERVICE RDA ENTERPRISE REVENUES TOTALS SERVICE
MAYOR & COMMISSION
ADMINISTRATIVE SUPPORT SERVICES
CITY MANAGER
$1,916,000
3.415.000Communications 1,410,000
BUDGET & PERFORMANCE IMPROV 2,242,0N
Org. Dev. & Performance lmprovement 5|Z,OOO
Education Compact
FINANCE
Procuremenl
t07,0m
62,889,000
720,000
14?,ON
1.307.000
$1,916,000
$18,267,000
$5,017,000
$100,029,000
15,629,0(x)
14,524,0N
26,696,000
1,046,000
9,754,000
10,747,0W
lntormation Technology
HUMANRESOURCES/LABORRELATIONS 2j72,W
5,308,000
1,667,000
1,374,000
5,017,000
5,553,000
615,000
29,147,000
10,91 1,000
63,284,000
8,853,000
Risk Management
Medical Dental
CIry CLERK
Centsal Seruices
CITYATTORNEY
ECONOISIC DEV. & CULTUML ARTS
Economic Development
REAL ESTATE, HOUSING & COMM. DEV. 466,000
1,324,000
13,590,000PLANNING 3.92O.OOO
CulturalArts
TOURISM, ECON, DEV & CULTUML DEV 3,5O9,OOO
CONVENTION CENTER
Resort Tax
Art in Public Places
Tourism & Hospitality Sholarships
Cultural Arts Council
OPERATIONS
Homeless Seruices
BUILDING
COOE COMPLIANCE
COMMUNITY SERVICES
PARKS & RECREATION
PUBLIC WORKS
Property Management
Sanitation
Seu€r
Stormwater
Water
Sustanability
Waste Hauler
Normandy Shores
CAPITAL IMPROVEMENTPROJECTS 4,9O3,OOO
PARKING
5th E Alton Garage
7th Street Garage
FLEET MANAGEMENT
TRANSPORTATION
Peode's Transportation Plan
PUBLIC SAFETY
POLTCE 94,865,000
Police Confiscation
Police Spscial Revenues
Police Training
Red Light Camera
12,162,N0
20,067,000
43,276,W0
20,804,000
33,428,m0
50,109,000
$226,629,000
356,000
77,000
222,W
587,000
2,385,000
2,739,000
1,450,000
$r69,162,000
756,000
75,000
45,000
896,000
388,000
$9,846,000
395,000
$2,415,000
s2,180,000
$5,928,000
20,210,000
FIRE
EMERGENCY MANAGEMENT
Emergency 9-1-1
CITYWIDE ACCOUNTS
CITYWIDE ACCTS-Normandy Shores 222,0@
C|TYW|DEACCTSOperatingConlingency 1,000,000
CITYWIDE ACCTS-Other 8.624.000
CarMorward fom Prior Year Set Asides 0
Transfers
Capital lnvestment Upkeep Fund 225,0N
lnfo & Comm Technology Fund 395,000
Pay-as-you{o Capital 1,400,000
CAPITAL RENEWAL & REPLACEMENT 2,18O,OOO
G.O. DEBT SERVICE
RDA€ity TIF Transfer only
City Center
TOTAL . ALL FUNDS
Less Transfers
GRAND TOTAL . AIL FUNDS
T-s6d?900T- -s,-frr,60r-:fo;?Imdd- Ti-rO]ffifdil TE;536@- _:fsE-,sr5I,m- -i6Tr3-mT-($59,67s,000)
-$Smgzamd-
5.928.000
20.210.000
7
EXHIBIT B
Police Department
Confiscations - Federal& State Funds
FY15 BUDGET REQUEST
FEDERAL FUNDS:
Federal Funds - (603)
STATE FUNDS:
State Funds - (607)
FY15
Reouest
Oroanizational Development Travel & Off-site testinq 50.000
Trainino Supplement to supplement LETTF 60,000
Crime Scene 3D Camera System 90,000
Bulletoroof Vest Partnershio 35.000
Graffitieradication throuqh Teen Job Corp.25,000
Bodv Cameras 310,000
Gvm Eouioment 10.000
Total Funds (603)580.000
Costs connected with the prosecution/processinq of forfeitures.20.000
Crime Prevention initiatives & School Liaison Proiects 30.oo0
AR Rifle Prooram/initiative- Citv's match for reimbursement of rifles at $500.15.000
15o/o of State Funds collected in FY13 to be used for drug abuse treatment, drug and
crirne orer,ention education and non-orofit communitv based oroorars.19,000
PAL Boino Prooram 47.OOO
VOCA Salarv Match 45.000
fotal Funds (6071 176.000
Total Federa! & State Funds 756,000 ,
8
EXHIBIT..B''
CERTIFICATION
l, Daniel J. Oates. Chief of Police, Crty of Miamr Beach, do hereby certify that the
aforementioned proposed request for expenditures from the City of Miami Beach police
Confiscation Trust Fund, for the 201412015 fiscal year providrng funds for expendrtures,
complies with the provistons of Sectron 932.7055(4)(a), Florida Statutes, and the Guide to
Equitable Sharing of EQderally Forfeited Property for Local Law Enforcement Agencres.
I
Chief of Police
Miami tseach Police Department
/tQ/t{l't
ljat. '
9
EXHIBIT C
MIAMI BEACH POLICE DEPARTMENT
SPEGIAL REVENUE ACCOUNT
BU...DGET
.. .. -FrscAL-YEAR.2014l15
COMMUNITY ACTMITIES
LAW ENFORCEMENT EQUTPMENT AtD. SUBP_L|ES
FACILITIES MAINTENAiICE
: : $ 50,000
I $ 20,000
.
,.,,
TOTAL $ 75,OOO
10
EXHIBIT "C"
\l I il) \\'lI
l. I)aniel Oates. ('itr ol \liarrri llcuch. do ltcrchr ecrtil'\ that tltc alirrenrentioncd proposcd
rcqul:st t'trr crpcnditurcs lnrrtt tltc ('itr ol' \lilutti llcach I'olicc lrlrirring & School Itcsourccs
lruntl lirr tlrc lol-l I5 llscirl rcar. to llrotidc tirrtds lirr tltc ctlttcatir,ltt ol'prrlicc pcrs()r)ncl ill
rarious sclrttols. c()nlcrcnccs. itttrl uorksltops iutd l()r the purchasc ot'lrainitrg artd ()perali()nal
supplies. is in aceordurrce u itlr guide littcs cslithlislrcd hr thc l)ir ision ol' ('rintittal .lusticc
Standards aur.l lraininll. xs pr()\ itlcd br Sccliott ()itl.l) itnd ()-1.1.15. I loridu Slittutcs.
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12
EXHIBIT ..E"
MBVCA FY 2014115 WORK PLAN AND BUDGET
FY 2014/2015 TOURISM ADVANCEMENT PROGRAM
The MBVCA strategically focuses funding to maximize tourism and brand, to improve Miami Beach by focusing
on events and projects that generate significant publicity, strengthen brand and increase tourism (generating
critical resort taxes for Miami Beach). The Board pays significant attention to marquee events.
Review process:
For over a decade, the MBVCA has used a multi-level review process for its grant program; the process is
reviewed annually. The process includes a mandatory pre-proposal staff conference regarding MBVCA policies
and procedures and TAP. During the interview, MBVCA administration advises each potential applicant
regarding the eligibility and appropriateness of the proposed project and defines the grant category best suited
to the potential applicant. lf eligible, the applicant will then receive further detail of the process, including
required attachments and meeting dates. All grant formats and policies are available on the MBVCA website.
By Florida law, all MBVCA meetings are advertised and open to the public; all records are public records.
Annually, the MBVCA Board reviews and refines grant guidelines with respect to efficacy and effectiveness. ln FY
2OL2/2O73, the MBVCA implemented changes to its funding caps and declining scale. The new declining scale
and funding caps allowed the MBVCA to diversify their funding into other areas and initiatives as requested by
the City administration and/or the Board. ln FY 2073/2014 the MBVCA maintained the criteria in place for the
Major One Time Special Event and Special Events Recurring grant categories requiring a total of 350 hotel room
nights to be contracted, from the original 250 hotel room nights required and the media impressions up from
500,000 to a required 1,000,000.
The MBVCA guidelines and application process places emphasis on defining and measuring the economic impact
of each event, as well as considering the impact and value of marketing, publicity and television
origination/viewership. Questions concerning the economic impact of the program, including requiring an
explanation of various aspects of the marketing plan, and how the numbers of hotel room nights are calculated
and where they are contracted, are also required as part of the application, as are the event's or organization's
publicity plan, community and residential involvement, or special residents' considerations. Standardized recap
sheets and point systems have been developed to give each applicant a score that rates potential success. Using
this tool, the MBVCA can better evaluate the applicant's long-term commitment to the community,
commitment to brand enhancement, value to tourism, and economic impact. The application requires contract
confirmation for hotel room blocks; media contract agreements and/or viewership contracts to be attached to
the completed application; that data must be confirmed before and after funding is awarded. The MBVCA votes
on each specific and individual grant, and evaluates the grant request, funds available and possible extenuating
circumstances after a formal presentation is made by the grant applicant. A question and answer period follows
with further discussion as needed.
RECURRING PROJECTS:
The MBVCA has a current policy in place to fund recurring projects on a declining scale. The declining scale
encourages recurring events to recruit corporate and private sponsorship and, therefore, not solely rely on
MBVCA funds as a means of sustaining the event year after year. The award category establishes funding caps
for recurring events, funding that can be reduced based on the maximum request for the specific grant category.
Below is the current scale, implemented in FY 2072/13; applicable to non and for profit agencies.
Year 1 lnitial Grant Award
Year 2 No more than 80% of Eligible Request
Year 3 No more than70% of Elieible Reouest
Year 4 No more than 60% of Elieible Reouest
Year 5 New Cycle Begins
13
EXHIBIT "E"
MBVCA FY 2014115 WORK PLAN AND BUDGET
CATEGORIES:
Tourism Advancement Program funds are currently awarded in nine categories, including: Cultural Tourism, Film
lncentive, lnitiatives, Major One Time Special Event, North Beach lnitiative, Special Events Recurring, Special
Projects, Special Projects Recurring, and Tourism Partnerships. The MBVCA has developed pre-eligibility criteria
for grants within these categories. The criteria allow staff to determine eligibility and the appropriate grant
category. Applicants must meet two of three of the criteria noted.
Grant Catesorv HotelRoom Nishts lmpressions Viewership
Cultural Tourism 200 500,000 1,000,000
Film lncentive*250 N/A N/A
lnitiatives* *N/A N/A N/A
Major One Time Special
Event
350 1,000,000 1,000,000
North Beach lncentive 75 200,000 500,000
Special Events Recurring 3s0 1,000,000 1,000,000
Special Proiects 2,500 2s0,000,000 15,000,000
Special Projects
Recurring
2,s00 250,000,000 15,000,000
Tourism Partnerships 200 500,000 5,000
(visitors/attendees/participa nts)
* lndustry specific eligibility criteria in place for this program
** lnitiatives are specifically targeted towards organizations chosen by the MBVCA to carry out the designated initiative
Budeet
Budget (TAP) FY 2014/2015:
The MBVCA has budgeted 51,696,000 for FY 2OL4l2Ot5 for its Tourism Advancement Program which reflects
6L% of the total budget. This grant funding reflects an increase of 561,500 from FY 2OL3/20L4. This increase is
due to an increase in the total number of new grants being requested.
The Tourism Portnerships category is budgeted at $120,000, reflecting 4% of the total budget for FY
2O14/2OL5. The category currently includes applicants at the maximum request cap of 530,000. Four
applications are anticipated to be received.
The Culturol Tourism category, a joint grant with the City's Cultural Arts Council (CAC) is budgeted at
530,000 with the CAC contributing an additional 530,000. A total of three applicants are expected, each
at a 530,000 request.
The Major One Time Special Event category, representing 13% of the total budget, is budgeted at
5362,000 in FY 2Ot4/2015, which reflects an increase from FY 2OL3/2OL4. The MBVCA expects eight
new events to apply at a maximum request of 545,000. The MBVCA works tirelessly to stimulate and
recruit new events and is willing and prepared to fund valuable tourism and brand related events. ln
fact, the MBVCA works with all partners, city leadership and media to solicit appropriate new projects.
New applicants are expected to include Maison d' Objet, Park Fest 5K, Model Beach Volleyball
Tournament, Revolt Music Conference, among others.
The Speciol Events Recurring category, reflecting 24% of the total budget, has been calculated at
5570,000 for FY 2074/2075 based on the established declining scale and the number of applicants
anticipated to return.
The Special Projects category is budgeted at 5119,920 with two applicant expected at the maximum
request of590,000 representing 4%oflhe total budget.
The Special Projects Recurring category is budgeted at 5334,080 and represe nts 72o/o of the total budget.
Anticipated applicants include the Orange Bowl Marketing Campaign; South Beach Comedy Festival;
Miami Marathon and Half Marathon and Tropical 5K; the Food Network South Beach Wine and Food
Festival; the Miami lnternational Film Festival; FUNKSHION Fashion Week Miami Beach; and Miami
14
EXHIBIT ..E''
MBVCA FY 2014115 WORK PLAN AND BUDGET
Fashion Week. These events, recruited and sustained by the MBVCA, are all marquee events and
annually fill the City's hotel rooms.
o The Film lncentive category is budgeted at 530,000 for FY 2074/2075, which represents 1% of the
budgeU budgeting for a total of 1 possible applicant.
o The North Beoch lnitiotive category is budgeted at 530,000 for FY 20L412015, representing less than 1%
of the budget; in anticipation of 3 applicants at the maximum request of $10,000 each.
Destination Marketins
The Destination Marketing allocation reflects a 1% of the total budget for FY 2074/2075. This allocation provides
for the additional placement of stories and press releases on the PR Newswire.
New lnitiatives
The MBVCA expects to support new initiatives in FY 2OL4/2OL5. Strategic plans, goals and initiatives are
developed through consultation, the result of ongoing communications with the Mayor, Commission and City
Administration. Some of these initiatives include WorldOut Games and the continued support of The Customer
and You - Certificate Program in Service.
Pu blic Relations lnitiative
ln FY 2013 /2OL4, the MBVCA put out a Request for Qualifications (RFQ) for a P.R. agency of record
to enhance Miami Beach's image. The MBVCA selected Hill & Knowlton/SAMCOR to support the MBVCA efforts
by continuing increasing brand awareness through strategic media outreach to consumer and travel trades,
major event recruitment, and business and corporate communications programs. There is an allotment of
5250,000, representingg % of the total budget, towards this effort.
The contract with H+K runs through June 30, 2015 in FY 2OL4{2OL5. Objectives include increased public
relations or tourism related activities in CMB, recruitment of new events and meetings, and improvement of
CMB global reputation. CMB leaders have been active participants in planning and in oversight. H+K has an
extensive presence in the US and internationally. The agency's ability to network and leverage its global
relationships is crucial to the growth of the 'Miami Beach' brand.
H+K created and distributed a total of 15 press releases during their first year as agency of record, garnering
2,97L,443,219 media impressions and 12 press releases during their second year, generating 3,9L3,347,9LO
media impressions. ln their third year, H&K generated 2,783,369,818 media impressions to date, through the
issuance of 13 press releases.
Visual Memoirs Proiect
The MBVCA issued an Request for Proposals (RFP) for qualified entities to record, catalogue and warehouse
personal and eyewitness accounts of the history of the City of Miami Beach in FY 2077/2072. The deliverables
included a recorded detailed history of Miami Beach through personal interviews, creating collateral materials
about the history of Miami Beach and identifying comprehensive exhibit concepts that can be implemented to
execute a comprehensive visual memoir library and promotional campaign.
The Miami Design Preservation League in partnership with Close-Up Productions, was awarded a one year
contract on October 7,z}]-t in the amount of 521,000, and the contract was renewed in FY 20t2/2}t3 for an
additional 521,000, which represents 1% of the total budget. A total of forty interviews were conducted during
the Project's first year.
The exhibit opened to the public daily for its initial run from mid-October through late November 20L2, free of
charge from 10:00am until 4:30pm and reopened during Art Deco Weekend 2013. The documentary played on a
loop in the lecture hall portion of the Art Deco Welcome Center. Seating was also placed near the screen and
accommodated approximately 25 people at a time with standing room in the back.
15
EXHIBIT "E"
MBVCA FY 2014115 WORK PLAN AND BUDGET
An educational component was developed in FY 2OL2/2013 that included a video and guide for Miami Beach
Middle Schools. As of June 2014, a total of 66 interviews have been conducted and transcribed. ln FY
201312014, the videos were prepared for archival as part of a statewide university consortium. MDPL will also
collaborate with various institutions to create links to the online materials. ln FY 2Ot4/2015 MBVCA will also
provide additional recommendations for interviewees.
!T/AP! Development
The MBVCA wishes to provide visitors with timely and relevant information about the City of Miami Beach, its
public and private attractions, services, hotels, businesses, and events in order to enhance visitors (and
residents) experience. Visitors to Miami Beach - all visitors worldwide - are increasingly using technology to
navigate cities or make decisions about leisure experiences, dining, parking, entertainment and travel in general.
Worldwide, technology is king. Many visitors already use the free Miami Beach Wi-Fi service to access the
information they need at locations around town.
Miami Beach visitors and residents are using smartphones and tablets to communicate and acquire information
to make these kinds of decisions on-the-go. lt is now critical for these visitors and residents to have access to
mobile applications (Apps)that can help them obtain the information they need to make a timely and informed
decisions.
The MBVCA's preliminary review of opportunities and needs was initiated in spring 2011 in consultation with
area experts, and subsequent to a public meeting sponsored by the MBVCA, as a situational analysis. The
MBVCA released an RFP in January 20L2 and awarded a one year contract to Just Program LLC dba Solodev on
May 22, 2012. The purpose of the RFP was to develop a Miami Beach-focused web-based digital content
management system (CMS) and modifiable database to support 3'd party mobile applications via an application
programming interface (APl).
Currently, the API is fully functional with 230 different categories of businesses each averaging 90 different
services and amenities. Web and App developers will be able to use these attributes to create new and exciting
experiences for their end-users. A fully functional mobile App for the MBVCA API for both iPhone and Android
platforms are also available free of charge.
We have allocated 510,000 or less than 1% of the overall budget in FY 2OL4/2015, to add additional categories
to expand the API data to include local non-business information that can be useful in app development such as
beach access roads, public restrooms, and life-guard stands. The MBVCA approved the issuance of an API
Marketing RFQ to market the API to App Developers, to be released in FY 2014/2015.
Proiected Cash Flow Reserve
The MBVCA has budgeted 52,000, or 0% of the total budget, in the cash flow reserve for FY 2OL4|2OL5. The City
of Miami Beach allots resort tax payments to the MBVCA a month after its collection. Therefore, as a fiscal
responsibility, the MBVCA has built in a $2,000 projected cash flow reserve to its budget to ensure that all grants
awarded will have the necessary funds to be reimbursed upon proper request and documentation.
FY 2014/2015 Administration and Overhead
The MBVCA's administration and benefits costs are budgeted at 5325,000 for the FY 2OL412O15. This figure
representsL2%ofthetotal budgetandincludesa3%COLA. TheoverheadallocationisbudgetedatSls5,800
which reflects 7% of the overall budget. The increase from FY 2013/2014 is attributed to the hiring of an
additional staff person; the completion of a new office space; cloud information hosting and redundancy, and
capital expenditures. The total administration and overhead is 18% of the total budget.l
1 This is below the non-profit industry standa rd of 20% (Source: BBB)
16
EXHIBIT "E"
MBVCA FY 2014115 WORK PLAN AND BUDGET
FY 2013/2014 Rollover
A total of 5355,000 will be rolled over from FY 207312014 into the FY 2OL4|20L5 MBVCA budget to fund special
projects. This rollover of funds is primarily from the grants that were either not awarded and/or were rescinded
for noncompliance.
17
EXHIBIT,.E''
MIAMI BEACH VISITOR AND CONVENTION AUTHORITY
FY 20t4l20t5
ADOPTED BUDGET PROPOSED
FY 201?,2014 FY 2014,2015 VARTANCE
REVENUES
Unrestricted
Rollover
Projected Resort Tax
TOTAL REVENUES
EXPENDITURES
Administration & Benefits
Operating Expenses
Capital
Total Administration
GMNTS - Tourism Advancement Program
Tourism Partnerships
Cultural Tourism
Major One Time Special Event
Special Events Recurring
Special Projects
Special Projects Recurring
Film lncentive
North Beach lncentive
Total Tourism Adv. Program
Ma rketing/P R/Iech nology
Marketing/Communications and PR RFP
Visual Memoirs
API Marketing
lT Development
Total
Other
Destination Marketing
lnitiatives
R&D
Projected Cash Flow Reserve
Total other
TOTAL
s 17s,00o
s 200,000
2.289.OOO
s 3ss,ooo
s 2,410,000
s (17s,000
S lss,ooo
s 121.000
2,664,OOOs s 2,765,@O s 101,000
s 311,265
s 170,000
S 2s,ooo
s
s
s
32s,000
185,800
3,000
t3,735
15,800
(22,OOO
s
s
s
S sos,zes s s13,800 S z,sss
s 120,000
S 3o,ooo
s 22s,000
s 616,000
s 180,000
s 433,s00
S 3o,ooo
s
$ 12o,oo0
$ go,ooo
S 362,000
$ 670,000
$ 119,920
S 334080
$ go,ooo
S 3o,ooo
s
s
s 137,000
S s4,ooo
s (60,080
S (ee,42o
s
S 3o,ooo
S 1.634.500 s 1,696,000 S 61.soo
s 2s0,000
S zr,ooo
s
s 124,000
s 250,000
$ 21,ooo
S so,ooo
$ 10,000
s
s
S so,ooo
$ (114,000
s 39s,000 $331,000 s (64,000
s 4s,000
S 60,000
5 2t,23s
S 2,ooo
S sg,zoo
$ 183,000s-
S z,ooo
S s,aoo
s 123,000
5 Qt,23s
s
s t28,235 s 224,200 s 9s,96s
5 2,664,OOO s 2,76s,000 5 101,000
18