C7G-Accept Recommendation Waive Fees For Dolphins Cycling Challenge Event -WeitCOMMISSION ITEM SUMMARY
Condensed Title:
A Resolution Accepting The Recommendation Of The Finance And Citywide Projects Committee
Waiving $15,495 ln Special Event Fees For The Dolphins Cycling Challenge Event Taking Place ln
Miami Beach On 7th And 8th, 2015.
lntended Outcome
Maximize the Miami Beach Brand As A World Class Destination
Supporting Data (Surveys, Environmental Scan, etc.): The 2014 Community Satisfaction Survey
indicated that most Miami Beach residents (640/0) indicated there were the right number of major
events in the Citv: 24%
ltem S ummary/Recommendation :
The item was referred by Commission Weithorn at the November 19, 2014 City Commission Meeting.
The first Dolphins Cycling Challenge (DCC) was held November 2010 where they raised $533,000, for
Sylvester Comprehensive Cancer Center. ln2011, $1,070,000 was raised, more than doubling the
funds raised in the 2010 inaugural ride. Again in 2012, DCC doubled in ridership and in fundraising
raising $2,200,000 for Sylvester Comprehensive Cancer Center, while adding a Miami Beach rest
stop/ reception component, based at the Miami Beach Marina parking lot. At the fourth Dolphins
Cycling Challenge in 2013, more than 2,500 riders raised $3.1 million for Sylvester, with the rest stop/
reception portion moving to Ocean Drive and the beachfront. This year, the NFL recognized this as a
signature event for the League and worked with the City to move the event to February 7, 2015, after
the conclusion of the NFL season, in orderto increase participation from players.
There are several rides that vary in distance, but the 29 mile ride, entitled the Miami Beach
Touchdown Ride starts at Sun Life Stadium and ends on Ocean Drive and features a reception tent on
the beachfront south of 1Oth Street. The event is produced and permitted under Dolphins Cycling
Challenge, lnc, a 501(cX3) non-profit organization. Based on prior years, the total estimated special
event related fees are $15,495.00. Please note that a Security Deposit of $5,000 is also required, but
is not an item that can be waived.
The Finance and Citywide Projects Committee considered this item at their December 12,2014
ing and recommended in favor of the requested waiver of fees.
Financial lnformation :
Max Sklar
AGENDA trEM c7 eE MIAMIBEACH o^rE /-/(/'/r277
g MIAMIBEACH
. APP fee. Permit fee. Square footage. Vehicle Access Passes $2250 (15 x$150)
Clly ot Mloml Beoch, 1700 Convention Cenler Drive, Miomi Beoch, Florido 33,l39, www.miomibeochfl.gov
COMMISSION MEMORANDUM
Honorable Mayor and Members of ffie City
FRoM: Jimmy L. Morales, City Manager
DATE: January 14,2015
SUBJECT: A RESOLUTION OF THE MAYOR AND GITY COMMISSION OF THE CITY OF
MIAM! BEACH, FLORIDA ACCEPTING THE RECOMMENDATION OF THE
FINANCE AND CITYWIDE PROJECTS COMMITTEE WAIVING $15,495 IN SPECIAL
EVENT FEES FOR THE DOLPHINS CYCLING CHALLENGE EVENT TAKING
PLACE !N MIAMI BEACH ON FEBRUARY 7TH AND 8TH, 2015.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution as recommended by the Finance and Citywide Projects Committee at their
December 12, 2014 meeting.
ANALYSIS
The item was referred by Commission Weithorn at the November 19, 2014 City Commission
Meeting.
The first Dolphins Cycling Challenge (DCC) was held November 2010 where they raised
$533,000, for Sylvester Comprehensive Cancer Center. ln 2011, $1,070,000 was raised, more
than doubling the funds raised in the 2010 inaugural ride. Again in 2012, DCC doubled in
ridership and in fundraising raising $2,200,000 for Sylvester Comprehensive Cancer Center,
while adding a Miami Beach rest stop/ reception component, based at the Miami Beach Marina
parking lot. At the fourth Dolphins Cycling Challenge in 2013, more than 2,500 riders raised
$3.1 million for Sylvester, with the rest stop/ reception portion moving to Ocean Drive and the
beachfront. This year, the NFL recognized this as a signature event for the League and worked
with the City to move the event to February 7, 2015, after the conclusion of the NFL season, in
order to increase participation from players.
There are several rides that vary in distance, but the 29 mile ride, entitled the Miami Beach
Touchdown Ride starts at Sun Life Stadium and ends on Ocean Drive and features a reception
tent on the beachfront south of 1Oth Street. The event is produced and permitted under Dolphins
Cycling Challenge, lnc, a 501(cX3) non-profit organization. Based on prioryears, the following is
an estimate of the special event related fees:
o Lummus User fee. Police/ Fire admin
Total:
$2s0
$250
$9,900 without tax ($10,593 if taxed)
$1275
$1 570
$15,495
Please note that a Security Deposit of $5,000 is also required, but is not an item that can be
waived.
278
Commission Memorandum
January 14, 2015
Dolphins Cycling Challenge - Specral Event Fee Waiver
Page 2 of 2
The Finance and Citywide Projects Committee considered this item at their December 12,2014
meeting and recommended in favor of the requested special event fee waivers.
CONCLUSION
The Administration recommends adopting the Resolution as recommended by the Finance
ana
ffiae
Projects Committee at their December 12,2014 meeting.
JLM:KGB:MAS
T:\AGENDA\20 1 SUan uary\TCED\fcwpc DCC special event fee waiver MEMO.docx
We ore commilfed to providing excellenl public service ond sofe\ lo oll who live work. and ploy in our vibranl lropical, historic community
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