C7I-Retroactively Approve Contribution Fireworks For 2014-2015 New Year's CelebrCOMMISSION ITEM SUMMARY
Gondensed Title:
A resolution retroactively approving a contribution from the Ocean Drive Association of an amount not to
exceed $30.000.00 in su of the closure of Ocean Drive for the 2014-2015 New Year's celebration.
lntended Outcome Su
Maximize the Miami Beach Brand As A World Class Destination
Supporting Data (Surveys, Environmental Scan, etc.): The 2014 Community Satisfaction Survey
indicated that most Miami Beach residents (64Yo) indicated there were the right numberof majorevents in
Item Summary/Recommendation :
Similar to the prior thirteen (13) years, the Ocean Drive Association (ODA) approached the City to request
participation and sponsorship of a free fireworks show on the beach east of Lummus Park at midnight on
New Year's Eve. The City has partnered with Ocean Drive Association to share in the expenses related to
the closure and fireworks for New Year's Eve, which has ranged from two (2) days to four (4) days
depending on if the holiday occurs on a weekend or weekday. Additionally, there have been 3 years,
2010,201't, and 2012where the Orange Bowl Committee has shared in the cost since they produced an
Orange Bowl Game related concert in the area. This year, the Orange Bowl Committee is not producing a
concert for New Year's Eve and, therefore will not participate in the costs associated with the holiday
activities.
New Year's Eve occurs on a Wednesday this year and early indication is that hotel occupancy will be very
strong. Therefore, the Ocean Drive Association has requested the closure of Ocean Drive to vehicular
traffic beginning the morning of December 31,2014, reopening on January 2,2015 at 7:00 a.m.
As you know, each year the destination hosts the Orange Bowl Game, which is presented by the Orange
Bowl Committee. This closure helps to showcase the City to the visitors who come for the game.
Financial lnformation :
Financial Impact Summaly: The Ocean Drive Association will contribute $3O,OOO.OO toward the
costs of closure of Ocean Drive for New Year's Eve. The City's expenses associated with New Year's Eve
are funded from Resort Tax Collections. The contribution from the Ocean Drive Association will be
in the next FY 2014115 budqet amendment.
Clerk's Office islative Tracki
Max Sklar
AGETTIDA nen C1T
o^rE I -/ t/-/ {E MIAMIBEACH 287
g MIAMI BEACH
City of Miomi Beoch, ,l700 Convention Center Drive, Miomi Beoch, Florido 33,139, www.miomibeochfl.gov
COMMISSION MEMORANDUM
TO:Mayor Philip Levine and Members the
FROM: Jimmy L. Morales, City Manager
DATE: January 14,2015
SUBJECT:A RESOLUTION OF THE MA AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, RETROACTIVELY APPROVING A CONTRIBUTION
FROM THE OCEAN DRIVE ASSOCIATION OF AN AMOUNT NOT TO EXCEED
$3O,OOO.OO IN SUPPORT OF THE2014.2015 NEW YEAR'S CELEBRATION.
ADMIN ISTRATION RECOMMENDATION
Adopt the Resolution.
FUNDING
The City's expenses associated with NewYear's Eve are funded from Resort Tax Collections.
The contribution from the Ocean Drive Association will be appropriated in the next FY
20141 15 budget amendment.
ANALYSIS
Similar to the prior thirteen (13) years, the Ocean Drive Association (ODA) approached the
City to request participation and sponsorship of a free fireworks show on the beach east of
Lummus Park at midnight on New Year's Eve. The City has partnered with Ocean Drive
Association to share in the expenses related to the closure and fireworks for NewYear's Eve,
which has ranged from two (2) days to four (4) days depending on if the holiday occurs on a
weekend or weekday. Additionally, there have been 3 years, 2010,2011, and 2012 where
the Orange Bowl Committee has shared in the cost since they produced an Orange Bowl
Game related concert in the area. This year, the Orange Bowl Committee is not producing a
concert for New Year's Eve and, therefore will not participate in the costs associated with the
holiday activities.
New Year's Eve occurs on a Wednesday this year and early indication is that hotel occupancy
will be very strong. Therefore, the Ocean Drive Association has requested the closure of
Ocean Drive to vehicular traffic beginning the morning of Wednesday, December 31,2014,
reopening on Friday, January 2,2015 at 7:00 a.m.
288
New Year's Eve
Ocean Drive Closure
City Commission Meeting
January 14,2015
Page 2 of 3
The costs for this year's fireworks and closure are as follows:
CITY OF MIAMI BEACH
New Year's Eve 2014
Staffino Costs
Additionally, many Miami Beach nightclubs and hotels host special New Year's Eve events.
The Cityworks with the area hotels and nightclubs to ensure that resources and securitywere
appropriately allocated for the weekend.
NEW YEAR'S EVE ENHANCED STAFFING
Enhanced staffing levels for Police, Fire, Parking, Sanitation and Code Compliance are
provided during the New Year's Eve weekend in the entertainment district. The Police
Department has significant enhanced staffing throughout the weekend on foot patrols, birycle
patrols and ATV patrols throughout the Enteftainment District, as well as undercover Crime
Suppression Team olficers. The Police Depaftment also conducts DUI Saturation Patrols
throughout the weekend.
The City will also continue enforcement of our current laws and regulations with respect to
open containers and public consumption of alcoholic beverages, in order to ensure that
residents and visitors have a safe and enjoyable experience in Miami Beach. A letterwill be
sent to businesses reminding them of the City's laws and asking for their assistance in
curbing public consumption of alcohol. The City's goal is to work in partnership with our
businesses to curtail the public consumption of alcoholic beverages throughout our city, which
sometimes results in negative and unwanted behavior. Various collateralmaterials have been
developed by the City and have been offered to businesses (free of charge) to help in
educating the public about our laws.
Ocean Drive Closure
Dec 31 (7aml - Jan 2 (7aml
2 Davs
Police $ 40,000
Fire $ 31,997
Fireworks Clean-up, logistics, permits,
barricades, etc.$ 26.500
Public Works - Sanitation $ 8,000
TOTAL $ 106,497
Ocean Drive Association Contribution $ 56,443
City's Contribution $ s0,0s4
ODA Contribution Net of Fireworks
Costs $ 29,943
289
New Year's Eve
Ocean Drive Closure
City Commission Meeting
January 14,2015
Page 3 of 3
Traffic & Parking Restricfions. Ocean Drive (5 to 14 streets) will be restricted to pedestrians only (no vehicles)
from Tuesday, December 31 at 7:00 a.m. through Thursday, January 2,2013 at
7:00 a.m. in anticipation of large crowds during the holiday.
Parking. All municipally operated parking facilities will be open. The following lots will have
extended hours until 4:00 a.m. on December 31/January 1 : 46 Street, South Pointe
Park, and Convention Center & Fillmore. Special event flat rates ($1S - $20) apply
at most garages.o Residential parking zones citywide will be enforced.o Valet operations normally on Ocean Drive were relocated to Collins Avenue.
Extended Hours. Nightclubs have been provided notice that service of alcohol for establishments
with Sam licenses will be extended until 7:00 a.m. on Tuesday, January 1,2014.
CONCLUSION
The Administration recommends adopting the attached resolution, accepting a contribution in
an amount not to exceed $30,000.00 from the Ocean Drive Association toward the costs of
closure of Ocean Drive for New Year's Eve as this event benefits the community and our
visito16l,.l
rLMWB*Ul
T:\AGENDAt201 5Uanuary\TCED\New Year's Eve 2014-201 5.MEM.doc
290
RESOLUTION NO.
A RESOLUTION OF THE MAYOR AND CITY GOMMISSION OF THE CITY
OF MIAMI BEAGH, FLORIDA, RETROACTIVELY APPROVING THE
ACCEPTANCE AND APPROPRIATION OF A CONTRIBUTION FROM THE
OCEAN DRIVE ASSOCIATION IN AN AMOUNT NOT TO EXCEED
$3O,OOO.OO IN SUPPORT OF THE FIREWORKS SHOW ON THE BEACH
AND THE cLosuRE oF ocEAN DRrvE FRoM srH ro ist'STREETS
FOR THE 2014-2015 NEW YEAR'S CELEBRATION.
WHEREAS, similar to the prior thirteen (13) years, the Ocean Drive Association approached
the City to request participation and sponsorship of a free fireworks show on the beach east of
Lummus Park at midnight on New Year's Eve and the closure of Ocean Drive from sth to 1sth Streets
to vehiculartraffic beginning at 7:00 a.m. on December 31,2014 and reopening on January 2,2015
at 7:00 a.m.; and
WHEREAS, the City Administration worked diligently with the area hotels and nightclubs to
ensure that resources and security were appropriately allocated for the 2014-2015 New Year's
celebration; and
WHEREAS, due to the popularity of New Year's Eve, occupancy levels in Miami Beach were
strong and, as a result, many visitors enjoyed the free fireworks show and the closure of Ocean
Drive; and
WHEREAS, in the past, the City has assisted in defraying costs associated with the closure
of Ocean Drive and the public fireworks show, and other ancillary City services associated with the
New Year's celebration in Miami Beach.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission of the City of
Miami Beach, Florida, hereby retroactively approve the acceptance and appropriation of a
contribution from the Ocean Drive Association in an amount not to exceed $30,000.00 from the
Ocean Drive Association toward the support of the City's costs for the free public fireworks show on
the beach east of Lummus Park and the closure of Ocean Drive from sth to 1Sth Streets for the 2014-
2015 New Year's celebration.
PASSED and ADOPTED this 14th day of January, 2015.
ATTEST:
Philip Levine, Mayor
Rafael E. Granado, City Clerk
JLMKGB/MAS
T:\AGENDAVOl SUanuary\TCED\New Year's Eve 201 4-201 S.RESO.doc
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
,{z{"1*,//i;- fuffiii;^-;t;>/ffi
291
THIS PAGE INTENTIONALLY LEFT BLANK
292