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MIAMIBEACH
Presentations & Awards/City Commission Meeting
ADDENDUM MATERIAL 1
City Hall, Commission Chambers, 3rd Floor, 1700 Convention Genter Drive
February 25,20',5
Mayor Philip Levine
Vice-Mayor Joy Malakoff
Commissioner Michael Grieco
Com missioner Micky Steinberg
Commissioner Edward L. Tobin
Commissioner Deede Weithorn
Commissioner Jonah Wolfson
City Manager Jimmy L. Morales
City Attorney Raul J. Aguila
City Clerk Rafael E. Granado
Visrt us at www.miamibeachfl.gov for agendas and video "streaming" of City Commission Meetings.
ATTENTION ALL LOBBYISTS
Ghapter 2, Article Vll, Division 3 of the City Code of Miami Beach entitled "Lobbyists" requires the
registration of all lobbyists with the Gity Glerk prior to engaging in any lobbying activity with the City
Commission, any City Board or Committee, or any personnel as defined in the subject Code
sections. Copies of the Gity Code sections on lobbyists laws are available in the City Clerk's office.
Questions regarding the provisions of the Ordinance should be directed to the Office of the City
Attorney.
ADDENDUM AGENDA
C7 - Resolutions
C7A A Resolution Approving And Authorizing The Acceptance Of Cash And ln-Kind Sponsorships ln
The Total Amount Of 1,700,000.00 Dollars; And Approving Event Ticket Prices; PursuantTo The
Professional Services Agreement (Agreement) With Act Productions, lnc., Dated As Of July 30,
2014, For Event Planning And Marketing Services For The City's Centennial Celebration; And
FurtherAuthorizing The City Manager Or His Designee To Make All Necessary Reimbursements
And/Or Expenditures ln Connection With Said Sponsorship And Ticket Sales Under The
Agreement.
(Tourism, Culture, & Economic Development Department)
1
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COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution Of The Mayor And City Commission Of The City Of Miami Beach, Florida, Approving And Authorizing The
Acceptance Of Cash And ln-Kind Sponsorships ln The Amount Of 1,700,000.00 Dollars; And Approving Event Ticket
Prices, pursuant to the Agreement with Act Productions, lnc., dated as of July 30,2014, for event planning and marketing
services for the City's Centennial Celebration; and further authorizing the City Manager or his designee to make all
reimbursements and/or in connection with said and ticket sales underthe
lntended Outcome Su
Item Summary/Recommendation :
Ensure Expenditure Trends are Sustainable Over the Long Term.
Supporting Data (Surveys, Environmental Scan, etc.): N/A
The City of Miami Beach issued a Request for Qualifications for a vendor to collaborate with the City in planning, managing,
and marketing the "Miami Beach Centennial Celebration" on March 20, 2015. On July 23, 2014, the City Commission
adopted Resolution No. 2014-28661, which awarded Request ForQualifications (RFQ) No. 2014-182-LR, forevent planning
and marketing for the City's Centennial Celebration to ACT Productions, lnc. (ACT). The Professional Services Agreement
(Agreement) between the City and ACT was subsequently executed in September 2014.
Planning for the celebration has resulted in a yearlong celebration that began September 2014 and runs through September
2015, with a 100 hour celebration from March 22-26,2005 and a major public concert on the centennial, March 26,2015.
The Miami Beach 2015 Global Music Festival" celebrating the Miami Beach Centennial on March 26 will be the culmination
of the weeklong festivities. While all Centennial events are free to the public, the Hard Rock Rising concertwill have limited
reserved premium seating which went on sale beginning February 24 for Miami Beach residents and Thursday February 26
for the general public. Reserved ticket prices range between $55 and $540.
Miami Beach residents with a valid form of identification verifying residency will receive a 10% discount by entering promo
code "ResMB100" when purchasing tickets online at www.MiamiBeachl00.com during the 48-hour pre-sale ticket sale
period from Tuesday, February 24,8P.M. through February 26,7:59 P.M. or bycalling (877) 9876487 from 10:00AM to
8:00 PM EST. Miami Beach residents will also have a complimentary viewing area at the concert. The first 5,000 pre-
registered City of Miami Beach residents will be allowed to enter a preferred "Residence Viewing Area" on a first+ome, first-
serve basis. Resident pre-registration also begins Tuesday, February 24 at 8 P.M.
General public ticket sales open on Thursday, February 26 at8 p.m. The complimentary public viewing area does not
require a ticket or pre-registration. Gates open on Thursday, March 26 at noon, with the temporary beach amphitheater
opening at 5 P.M. for the evening's performances.
ln order to help cover the costs of producing a world-class Centennial Celebration, ACT has secured sponsors for these
events at varying levels of cash and in-kind support.
The City's Agreement with ACT requires the City Commission to approve the final ticket prices, as well as all sponsorships.
As a result, the attached resolution is beinq submitted for vour consideration.
Board Recommendation:
Financial lnformation :
Source of Funds:
N/A
Amount Account
1
Total
Financial lmpact Summary:
N/A
AGENDA ITEM Cl AMIAMIBEACHDATE3
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1915.2015
MIAMIBEACH
City of Miomi Beoch, 1700 Convention Cenler Drive, Miomi Beoch, Florido 33,l39, www.miomibeochfl.gov
COMMISSION MEMORANDUM
TO:Mayor Philip Levine and Members of t[e City
FROM: Jimmy L. Morales, City Manager
DATE: February 25,2015
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING
THE ACCEPTANCE OF CASH AND IN.KIND SPONSORSHIPS IN THE
TOTAL AMOUNT OF 1,700,000.00 DOLLARS; AND APPROVING
EVENT TICKET PRIGES; PURSUANT TO THE PROFESSIONAL
SERVICES AGREEMENT (AGREEMENT) WITH ACT PRODUCTTONS,
INC., DATED AS OF JULY 30,2014, FOR EVENT PLANNING AND
MARKETING SERVICES FOR THE CITY'S CENTENNIAL
CELEBRATION; AND FURTHER AUTHORIZING THE CITY MANAGER
OR HIS DESIGNEE TO MAKE ALL NEGESSARY REIMBURSEMENTS
AND/OR EXPENDITURES IN CONNECTION WITH SAID SPONSORSHIP
AND TICKET SALES UNDER THE AGREEMENT.
ADM!NISTRATION RECOMMENDATION
Adopt the Resolution.
BACKGROUND
On March 20,2015, the City of Miami Beach issued a Request for Qualifications for a vendor
to collaborate with the City in planning, managing, and marketing the "Miami Beach
Centennial Celebration". On July 23, 2014, the City Commission adopted Resolution No.
2014-28661 , which awarded Request For Qualifications (RFO) No. 2014-182-LR, for event
planning and marketing for the City's Centennial Celebration to ACT Productions, lnc. (ACT).
The Professional Services Agreement between the City and ACT, dated as of July 30,2014,
was subsequently executed on September 18, 2014 (Agreement).
Planning for the celebration has resulted in a yearlong celebration that began September
2014 and runs through September 2015, with a 100 hour celebration from March 22 - 26,
2015 and a majorpublicconcerton the centennial, March 26,2015. As a citywith a rich
cultural and entertainment history, Miami Beach will feature a 1O0-hour, non-stop historic
festival beginning Sunday, March 22nd. ln addition to Hard Rock Rising Miami Beach,
festivities include a concourse car show, pageant, an astrophysical concert, beachside
wedding for 100 couples, naturalization ceremony for 100 new U.S. citizens, a world-class
CAA tennis exhibition, and more.
4
City Comm ission Meeting
Centennial Ticket Pricing and Sponsorship Acceptance
February 25,2015
Page 2 of 3
The "Miami Beach 2015 Global Music Festival" celebrating the Miami Beach Centennialon
March 26th will be the culmination of the weeklong festivities. While all Centennial events
are free to the public, the Hard Rock Rising Miami Beach concert will have limited reserved
premium seating which went on sale beginning February 24 for Miami Beach residents
and Thursday February 26for the general public. Reserved ticket prices range between $55
and $1,000, please refer to Exhibit "A" for a detailed list of ticket prices.
lnternational superstars who will be performing include Andrea Bocelli, Barry Gibb and
Gloria Estefan, Flo Rida, DJ lrie, Dave Mason, Jon Secada, Ky-Mani Marley, NestorTorres,
Nicole Henry, and Third World to name a few.
Miami Beach residents with a valid form of identification verifying residency will receive a
10% discount by entering promo code "ResMB100" when purchasing tickets online
at www.MiamiBeachl00.com during the 48-hour pre-sale ticket sale period from Tuesday,
February 24,8P.M. through February 26,7:59 P.M. or by calling (877)987-6487 from 10:00
AM to 8:00 PM EST. Miami Beach residents will also have a complimentary viewing area at
the concert. The first 5,000 pre-registered City of Miami Beach residents will be allowed to
enter a preferred "Residence Viewing Area" on a first-come, first-serve basis. Resident pre-
registration also begins Tuesday, February 24 at8 P.M.
General public ticket sales open on Thursday, February 26 atB p.m. The complimentary
public viewing area does not require a ticket or pre-registration. Gates open on Thursday,
March 26 at noon, with the temporary beach amphitheater opening at 5 P.M. for the
evening's performances.
ln order to help cover the costs of producing a world-class Centennial Celebration, ACT has
secured the following sponsors for these events at varying levels of cash and in-kind
support:
. Seminole Hard Rock Hotel. Atlantic Broadband. Coca-Colao Baptist Health South Florida
. Live Nation
. Royal Caribbean lnternational. Geico. Land Rovero W Hotel. Car2Goo Model Launcher. Whole Foods
The Administration further recommends that the City Commission authorize the City
Manager or his designee to make any necessary reimbursements and/or expenditures in
connection with said sponsorship and ticket sales under the Agreement. The City and ACT
anticipate additional sponsorships will be secured in the next thirty (30) days and any
subsequent sponsorships will be brought back to the City Commission for approval.
The City's Agreement with ACT requires the City Commission to approve the final ticket
prices, as well as all sponsorships. As a result, the attached resolution is being submitted
for your consideration.
5
City Commission Meeting
Centennial Ticket Pricing and Sponsorship Acceptance
February 25,2015
Page 3 of 3
GONCLUSION
Staff and ACT have worked diligently to identify sponsors to off-set the costs of producing
these events. The Administration recommends the adoption of the attached Resolution
authorizing the acceptance of these sponsors.
JLM/KGB/MAS
T:\AGENDA\201S\March\TCED\Centennial Sponsorships and Ticket Pricing Acceptance Memo.doc
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RESOLUTION NO.
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING THE
AGGEPTANCE OF CASH AND IN.KIND SPONSORSHIPS !N THE TOTAL
AMOUNT OF 1,700,000.00 DOLLARS; AND APPROVING EVENT TICKET
PRICES; PURSUANT TO THE PROFESSIONAL SERVICES AGREEMENT
(AGREEMENT) WITH ACT PRODUGTTONS, tNC., DATED AS OF JULY 30,
2014, FOR EVENT PLANNING AND MARKETING SERVICES FOR THE
CITY,S CENTENNIAL CELEBRATION; AND FURTHER AUTHORIZING THE
CITY MANAGER OR HIS DESIGNEE TO MAKE ALL NECESSARY
REIMBURSEMENTS AND/OR EXPENDITURES IN CONNECTION WITH
SAID SPONSORSHIP AND TICKET SALES UNDER THE AGREEMENT.
WHEREAS, on March 20, 2015, the City issued Request for Qualifications No. 2014-
182-LR (the RFQ), for event planning and marketing for the City's Centennial Celebration; and
WHEREAS, on July 23, 2014, the City Commission adopted Resolution No. 2014-
28661, authorizing the administration to negotiate and contract with ACT Productions, lnc.
(ACT), as the top ranked proposer pursuant to said RFQ, for the collaboration, planning,
managing, and marketing of the "Miami Beach Centennial Celebration"; and
WHEREAS, the City and Act executed a Professional Services Agreement, dated as of
July 30, 2014, (Agreement), which Agreement requires City Commission approval of the
sponsorships and ticket prices relating to the City's Centennial Celebration; and
WHEREAS, planning for the celebration has resulted in a yearlong celebration that
began September 2014 and runs through September 2015, with a 100 hour celebration from
March 22 - 26,2005, which includes a major public concert on the date of the centennial, March
26,2015; and
WHEREAS, the Miami Beach 2015 Global Music Festival, celebrating the Miami Beach
Centennial on March 26, 2015, will be the culmination of the weeklong festivities, including
performances by international superstars, such as Andrea Bocelli, Barry Gibb, Gloria Estefan,
Flo Rida, DJ lrie, Dave Mason, Jon Secada, Ky-Mani Marley, Nestor Torres, Nicole Henry, and
Third World; and
WHEREAS, in addition to Hard Rock Rising Miami Beach concert, festivities include a
concourse car show, fashion show, an astrophysical concert, beachside wedding for 100
couples, naturalization ceremony for 100 new U.S. citizens, a world-class CAA tennis exhibition,
and more; and
WHEREAS, while all Centennial events are free to the public, the Hard Rock Rising
Miami Beach concert will have limited reserved premium seating with ticket prices ranging
between $55 and $1,000; and
WHEREAS, Miami Beach residents with a valid form of identification, verifying
residency, will receive a 10o/o discount off of the reserved premium seating during the forty-eight
hour pre-sale ticket sale period from Tuesday, February 24,8 P.M., through February 26, 7:59
P.M., with general public ticket sales opening on Thursday, February 26,2015, at 8 P.M.; and
8
WHEREAS, Miami Beach residents will also have a complimentary "Residence Viewing
Area" at the concert, for which residents may preregister, commencing on Tuesday, February
24,2015 at 8 P.M., on a first-come, first-serve basis, for the first 5,000 pre-registered City of
Miami Beach residents; and
WHEREAS, in order to help cover the costs of producing a world-class Centennial
Celebration, ACT has secured the following sponsors for these events at varying levels of cash
and in-kind support:
. Seminole Hard Rock Hotel. Atlantic Broadbando Coca-Cola. Baptist Health Systems. Live Nation. Royal Caribbean. Geico. Land Rovero W Hotel. Car2Goo Model Launcher. Whole Foods. Elaine Lancaster; and
WHEREAS, the Adrninistration recommends that the City Commission approve and
accept the aforestated cash and in-kind sponsorships, totaling $1,700,000.00; and
WHEREAS, the Administration recommends that the City Commission approve the event
ticket prices as set forth in the attached Exhibit "A"; and
WHEREAS, the Administration further recommends that the City Commission authorize
the City Manager or his designee to make any necessary reimbursements and/or expenditures
in connection with said sponsorship and ticket sales under the Agreement.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE Clry OF MIAMI BEACH, FLORIDA, hereby approve and authorize the
acceptance of cash and in-kind sponsorships, in the amount of $1,700,000.00; and approve
event ticket prices, as set forth in the attached Exhibit "A"; pursuant to the Professional Services
Agreement (Agreement)with Act Productions, lnc., dated as of July 30,2014, for event planning
and marketing services for the City's Centennial Celebration; and further authorize the City
Manager or his designee to make all necessary reimbursements and/or expenditures in
connection with said sponsorship and ticket sales under the Agreement.
PASSED and ADOPTED this 25th day of February,2015.
ATTEST:
PHILIP LEVINE, MAYOR
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
41r{
RAFAEL E. GRANADO, CITY CLERK
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