R2A-Issue RFP Advertisement Program For Trolley VehiclesCOMMISSION ITEM SUMMARY
Condensed Title:
Request For Approval To lssue A Request For Proposals (RFP) For Advertisement
For Trollev Vehicles.
Maximize The Miami Beach Brand As A World Class Destination
N/A
Item Su mmary/Recommendation :
The City of Miami Beach is interested in receiving proposals from qualified vendors that will
develop and manage a revenue advertising program for the City's existing and planned fleet of
trolleys. The selected proposer will sell advertising, install, maintain, and remove advertising
on and in the trolleys.
Such advertising shall be in the form of external window advertising on the trolley windows,
both sides and the rear windows, as well as digital advertising on the monitors located inside of
each trolley. The City of Miami Beach reserves 1Oo/o o'f air time at no cost to run Public Service
Announcements. Advertising can also be sold inside the trolleys in the form of posters
specifically designed to fit pre-placed rails inside the trolleys.
As per the current contract with Limousines of South Florida, the City has the right to sell and
install advertising on the interior and exterior of the vehicles. Limousines of South Florida will
not be charged any expenses for the same and will not collect revenue from any advertising
sales.
RECOMMENDATION
To seek proposals from interested parties, the Administration recommends that the Mayor and
City Commission of the City of Miami Beach, Florida authorize the issuance of RFP 2015-179-
LR for Advertisement for Trolley Vehicles.
N/A
Ad Board Recommendation:
Financial lnformation:
Clerk's Office islative Tracki
Agenda ltem R&A
Financial lmpact Summary:
Alex Denis, Max Sklar
T:\AGENDA\20'15\June 10\Procurement\RFP 2015-179-LR Advertisement Program for Trolley Vehicles - ISSUANCE
Cb MIAMIBEACH Date 6-tolr224
MIAMIBEACH
City of Miomi Beoch, l7O0 Convention Center Drive, Miomi Beoch, Florido 33,l39, www.miomibeochfl.gov
COMMISS N MEMORANDUM
Mayor Philip Levine and Members
Jimmy L. Morales, City Manager
June 10, 2015
TO:
FROM
DATE:
the City
PROPOSALS (RFp) FOR ADVERTTSEMENT PROGRAM
ISSUANCE OF A REQUEST FOR
FOR TROLLEY VEHICLES.
ADMINISTRATION RECOMMENDATION
Authorize the issuance of the RFP.
KEY INTENDED OUTCOME
Maximize the Miami Beach Brand As A World Class Destination.
BACKGROUND
The City of Miami Beach is interested in receiving proposals from qualified vendors that will develop and manage
a revenue advertising program for the City's existing and planned fleet of trolleys. The selected proposer will sell
advertising, install, maintain, and remove advertising on and in the trolleys.
Such advertising shall be in the form of external window advertising on the trolley windows, both sides and the
rear windows, as well as digital advertising on the monitors located inside of each trolley. The City of Miami
Beach reserves 10% of air time at no cost to run Public Service Announcements. Advertising can also be sold
inside the trolleys in the form of posters specifically designed to fit pre-placed rails inside the trolleys.
As per the current contract with Limousines of South Florida, the City has the right to sell and install advertising
on the interior and exterior of the vehicles. Limousines of South Florida will not be charged any expenses for the
same and will not collect revenue from any advertising sales.
To seek proposals for the desired services the Administration is seeking to issue RFP 2015-179-LR.
. MINIMUM QUALIFICATIONS. Please Reference, Appendix C, RFP 2015-179-LR for Advertisement
Program for Trolley Vehicles (attached).
. SUBMITTAL REQUIREMENTS. Please Reference Section 0300, RFP 2015-179-LR for Advertisement
Program for Trolley Vehicles (attached).
. CRITERIA FOR EVALUATION. Please Reference Section 0400, RFP 2015-179-LR for Advertisement
Program for Trolley Vehicles (attached).
CONCLUSION
The Administration recommends that the Mayor and Commission authorize the issuance of the RFP for
Advertisement Program for Trolley Vehicles.
ATTACHMENTS
Attachment
ffir,
2015-179-LR for Advertisement Program for Trolley Vehicles.
JLM / MT lKcrB / AD / MS
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