C7L-Waive Space Rental Charges College Football Championship GamesCOMMISSION ITEM SUMMARY
Condensed Title:
A Resolution Waiving Space Rental Charges At The Miami Beach Convention Center And Special Event Fees
(Square Footage Fee, Vehicle Beach Access Pass Fee, Lummus Park User Fee, And Police And Fire Administrative
Fees) For The South Florida College Football Task Force, ln Connection With The College Football Championship
Games To Be Held ln South Florida January 2018 Or 2020.
Maximize Miami Beach as a Destination Brand
Supporting Data (Surveys, EnvironmentalScan, etc.): N/A
ltem Summary/Recommendation :
The College Football Playoff (CFP) is a postseason tournament in American college football for the NCAA Division I
Football Bowl Subdivision (FBS). The playotf began in the 2014-2015 season. Four teams play in two semifinal
games, and the winners advance to the College Football Playoff National Championship. The game's venue is
selected based on bids submitted by cities, similar to the Super Bowl or NCAA Final Four. The winner is awarded the
College Football Playoff National Championship Trophy.
The South Florida College Football Championship Game Task Force is leading the effort for the 2018 and 2020 bids.
The bids are due May 27 ,2015 and require the destination to host a series of ancillary events for the College Football
Playoff. The Task Force has identified Miami Beach as a host destination for the following events:
. Playoff Fan Central: Multi-day ticketed event for fan interactive experiences;o Playoff Playlist Live: Multi-day ticketed event featuring outdoor concerts; ando CMT Kickoff Event: Country Music Television Kickoff concert
The South Florida College Football Championship Game Task Force has requested support from the City in waiving
costs associated with these events. The City has historically waived fees associated with space rental of the
Convention Center and special event related fees for prior comparable events such as the Super Bowl and
WrestleMania. ln this case, the Administration recommends waiver of space rental charges at the Miami Beach
Convention Center and the Square Footage Fee, Vehicle Beach Access Passes, Lummus Park User Fee and Police
and Fire Administrative Fees associated with the Special Event Permit.
The City would work with the South Florida College Football Championship Game Task Force to help identify other
sources of funds (1.e. Miami Beach Visitor and Convention Authoritv) to other ex
Financial lnformation:
Source of Funds:
OBPI
Amount Account
1
Total
Financial lmpact Summary: The events will bring thousands of visitors to our City, resulting in both direct and indirect
positive economic impact from this event. Ancillary revenues (i.e. Resort Taxes and other revenue at the Convention
Center) from the event will offset any expenses incurred in the hosting of the event. Furthermore, the City expects to
oenerate oarkino revenue from event attendees.
AGENDA ITEM c-7 Lf-h-t{E MIAMIBEACH DATE312
g MIAMI BEACH
City of Miomi Beqch, 1200 Convention Center Drive, Miomi Beoch, Florido 33,1 39, www.miomibeochfl.gov
COMMISS MEMORANDUM
Mayor Philip Levine and Members
Jimmy L. Morales, City Manager
May 6, 2015
A RESOLUTION OF THE MAYOR CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, W SPACE RENTAL CHARGES AT THE
MIAMI BEACH GONVENTION CENTERAND SPECIAL EVENT FEES (SQUARE
FOOTAGE FEE, VEHICLE BEACH AGCESS PASS FEES, LUMMUS PARK
usER FEE, AND POLICE AND FIRE ADMINISTRATIVE FEES) FOR THE
SOUTH FLORIDA COLLEGE FOOTBALL CHAMPIONSHIP TASK FORCE, IN
CONNECTION WITH THE GOLLEGE FOOTBALL GHAMPIONSHIP GAMES TO
BE HELD !N SOUTH FLORIDA JANUARY 2018 OR JANUARY 2020.
ADMINISTRATION RECOMMENDATION
Adopt the resolution.
BACKGROUND
A college football national championship is the highest award for college football in the
United States, currently the NCAA Division l. The College Football Playoff (CFP) is a
postseason tournament in American college football for the NCAA Division I Football Bowl
Subdivision (FBS). The playoff began in the 2014-2015 season. Four teams play in two
semifinal games, and the winners advance to the College Football Playoff National
Championship. Six bowl games - the Rose Bowl, Sugar Bowl, Orange Bowl, Cotton Bowl,
Fiesta Bowl, and Peach Bowl - rotate as hosts for the semifinal bowl games
The championship game is played on the first Monday that is six or more days after the
semifinals. The game's venue is selected based on bids submitted by cities, similar to the
Super Bowl or NCAA Final Four. The winner is awarded the College Football Playoff
National Championship Trophy. Unlike FBS college football's title system used from 1998 to
2013, the Bowl Championship Series (BCS), the new format does not use computer
rankings or polls to select the participants. Rather, a 13-member committee selects and
seeds the teams. The playoff system is the first time the top-level NCAA football
championship has had a bracket competition. The television broadcast rights to the playoff
games are owned by ESPN through at least the2025 season. The Ohio State won the first
college football playoff defeating Oregon 42-20.
The South Florida College Football Championship Game Task Force is leading the effortfor
the 2018 and 2020 bids. The bids are due May 27 ,2015 and require the destination to host
a series of ancillary events for the College Football Playoff. The Task Force has identified
Miami Beach as a host destination for the following events:
. Playoff Fan Central. Multi-day ticketed event in the Miami Beach Convention Center
for fan interactive experiences;. Playoff Playlist Live: Multi-day ticketed event featuring outdoor concerts in Lummus
Park; and
TO:
FROM:
DATE:
SUBJECT:
City
313
City Commission Meeting
College Football Championship Game Bid
May 6, 2015
Page2 of 2
. CMT Kickoff Event: Country Music Television Kickoff concert in the Miami Beach
Convention Center or Lummus Park.
The South Florida College Football Championship Game Task Force has requested support
from the City in waiving costs associated with these events. The City has historicallywaived
fees associated with space rental of the Convention Center and special event related fees
for prior comparable events such as the Super Bowl and WrestleMania. ln this case, the
Administration recommends waiver of space rental charges at the Miami Beach Convention
Center and the Square Footage Fee, Vehicle Beach Access Passes, Lummus Park User
Fee and Police and Fire Administrative Fees associated with the Special Event Permit. The
City is committed to identifying additional sources of funds (e.9. Miami Beach Visitor and
Convention Authority) to help defray other expenses.
ANALYS!S
The events will bring thousands of visitors to our City, resulting in both direct and indirect
positive economic impact from this event. While it is too soon to know, it is likely (consistent
with comparable events such as the Super Bowl), that additional events at City hotels and
venues will result from the presence of College Football Championship Game. Ancillary
revenues (i.e. Resort Taxes and other revenue at the Convention Center) from the event will
offset any expenses incurred in the hosting of the event. Furthermore, the City expects to
generate parking revenue from event attendees.
CONCLUSlON
ln light of the positive economic impact this event will have on the community, the
l:;:ffirecommends
that the city Commission approve the proposed resolution.
T:\AGENDA\201 5\May\TCED\College Football Championship Memo.doc
314
April2T ,2OLS
Mr. Jimmy Morales
City Manager
City of Miami Beach
1700 Convention Center Drive
Miami Beach, FL 33139
Dear Mr. Morales:
The South Florida College Football Championship Game Task Force is leading our community's bid for the 2018
and 2020 College Football Playoff National Championship Games. ln order to meet the bid's requirements, we
are tasked with securing event venues to host the College Football Playoff Group's Official Ancillary Events.
The Task Force would like to make the City of Miami Beach a featured destination for select marquis events,
yet we will need the City's assistance to secure the event sites and to provide financial support with the
associated event costs.
Below is the description of events that the Task Force is targeting for the City of Miami Beach to host:
PLAYOFF FAN CENTRAL
o Event Dates:
= For 2018 Friday tlslt9 - Sunday U7 /1.8 (orl
> For 2O2O Friday LlLOl20 - Sunday tlL2lzo
o Event Summary:
= Multi-day ticketed event for fan interactive experiences
o Venue Request:
+ Use of the entire Miami Beach Convention Center
= Usage to be reserved and contracted including move-in and move-out dates
n 20L8
o Move-in of Saturday L2/30117 and move-out of Wednesday 01,/LOl1,8
n 2020
o Move-in of Friday tl3lzo and move-out of WednesdaV OtlL5/20
PLAYL!ST LIVE
o Event Dates:
= For2018 Saturday Ll6l18-Sunday t/7/L8(orl
= For2020 Saturday LlLt/2O-Sunday Ll12l2O
o Event Summary:
= Multi-day ticketed event featuring outdoor concerts
tr Minimum attendance of 20,000 patrons at any one time
o Venue Request:
= Use of Lummus Park (including beachfront)
= Usage to be reserved and contracted including move-in and move-out dates
315
tr 2018
o Move-in of Saturday 12/30/L7 and move-out of WednesdaV OtltOlLS
! 2020
o Move-in of Friday Ll3lzo and move-out of Wednesday 0l/15/20
CMT KICKOFF EVENT
o Event Date:
= For 2018 Friday U5118 (or)
= For 2020 Friday I/LO/20
o Event Summary:
=> Currently expected to be a CMT (Country Music Television) kickoff beach or indoor concert with
VIP ticketed and guest areas as well
n Minimum attendance of 5,000 patrons
o Venue Request:
+ Use of either Lummus Park (including beachfront) or the Miami Beach Convention Center
= Usage to be reserved and contracted including move-in and move-out dates
tr 2018
o Move-in of Saturday t2l3olt7 and move-out of Wednesday 01/10/L8
a 2O2O
o Move-in of Friday tl3l2o and move-out of Wednesday 0U15120
The South Florida College FootballTask Force respectfully requests the City of Miami Beach's support in
waiving any costs associated with each of the aforementioned events. The anticipated expenses, as listed
below, are consistent with the requirements outlined in the College Football Playoff National Championship
Games request for proposal specifications:
o Rental costs of any facility utilized (including working areas associated with events)
o Security both Police and other venue security services associated with the events
o Fire, paramedic and first-aid services associated with the events
o Power usage and installation associated with the events
o WiFi/internet usage and installation associated with the events
o Parking for Media and Operations personnel associated with events
o StaffinB associated with the venue usage (i.e. ticket sellers and ticket takers)
r Permit and Sq. Footage fees associated with the events
o Corporate or sponsor sampling corkage associated with the events
o Merchandising corkage associated with the events
o Sanitation associated with the events
o Road closures as needed
The South Florida College Football Task Force appreciates the City's consideration of waiving these requests.
ln addition to the aforementioned items, we welcome your guidance on identifying any additional expenses
that can waived in association with our bid effort.
316
We look forward to working with the City of Miami Beach on our efforts to bring the excitement and economic
impact of the 20L8 and 2020 College Football Playoff National Championship Games and associated events to
our community.
Sincerely,
;frAfG_*
Judge Michael B. Chavies
Chair
South Florida College Football Championship Game Task Force
317
RESOLUTION NO.
A RESOLUTION OF THE MAYOR AND GITY COMMISSION OF THE CITY OF
MIAM! BEAGH, FLORIDA, WAIVING SPACE RENTAL CHARGES AT THE
MrAMr BEACH CONVENTTON CENTERAND SPEGTAL EVENT FEES (SQUARE
FOOTAGE FEE, VEHICLE BEACH ACCESS PASS FEES, LUMMUS PARK
USER FEE, AND POLIGE AND FIRE ADMINISTRATIVE FEES) FOR THE
SOUTH FLORIDA COLLEGE FOOTBALL TASK FORCE, IN CONNECTION
WITH THE COLLEGE FOOTBALL GHAMPIONSHIP GAMES TO BE HELD !N
SOUTH FLORIDA JANUARY 2018 OR JANUARY 2020.
WHEREAS, the College Football Playoff (CFP) is a postseason tournament in American
college football for the NCAA Division I Football Bowl Subdivision (FBS); and
WHEREAS, the CFP championship game is played on the first Monday that is six or more
days afterthe semifinals and the game's venue is selected based on bids submitted by cities, similar
to the Super Bowl or NCAA Final Four; and
WHEREAS, the South Florida College FootballChampionship Game Task Force is leading
the effort for the 2018 and 2020 bids, which are due May 27 , 2015 and the selected destination
would be requried to host a series of ancillary events for the CFP; and
WHEREAS, the Task Force has identified Miami Beach as a potential host destination for
the following events:
. Playoff Fan Central: Multi-day ticketed event for fan interactive experiences;. Playoff Playlist Live: Multi-day ticketed event featuring outdoor concerts;. Country Music Television (CMT) Kickoff Event: CMT Kickoff concert; and
WHEREAS, the South Florida College Football Championship Game Task Force has
requested support from the City in waiving costs associated with these events; and
WHEREAS, the City has historically waived fees associated with space rental of the
Convention Center and special event related fees for prior comparable events such as the Super
Bowl and WrestleMania; and
WHEREAS, the Administration recommends waiver of space rental charges at the Miami
Beach Convention Center and the Square Footage Fee, Vehicle Beach Access Pass Fees,
Lummus Park User Fee, and Police and Fire Administrative Fees associated with the Special Event
Permit for the South Florida College Football Championship Game Task Force; and
WHEREAS, the City is committed to identifying additional sources of funds to help defray
other expenses; and
WHEREAS, the events will bring thousands of visitors to ourCity, resulting in both direct and
indirect positive economic impact.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission of the City of Miami Beach, Florida, hereby waive space rental charges at the
318
Miami Beach Convention Center and special event fees (Square Footage Fee, Vehicle Beach
Access Pass Fees, Lummus Park User Fee, and Police and Fire Administrative Fees) forthe South
Florida College FootballTask Force, in connection with the College FootballChampionship games
to be held in South Florida January 2018 or January 2020.
PASSED and ADOPTED this 6th day of May, 2015.
ATTEST:
PHIt-IP LEVINE, MAYOR
RAFAEL E. GRANADO, CIry CLERK
JLM/KGB/MAS
T:\AGENDAV015\May\TCED\College Football Championship Reso.doc
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
altol66,1ffiy.# E;.
319