20170925 SM2MIAMI BEACH
Commission Meeting
SUPPLEMENTAL MATERIAL 2
(Special Gommission Meeting on September 25,20171
City Hall, Commission Chambers, 3'd Ftoor, 1700 Gonvention Center Drive
September 13,2017
Mayor Philip Levine
Commissioner John Elizabeth Alem6n
Commissioner Ricky Arriola
Commissioner Michael Grieco
Commissioner Joy Malakoff
Commissioner Kristen Rosen Gonzalez
Com missioner Micky Steinberg
City Manager Jimmy L. Morales
City Attorney Raul J. Aguila
City Clerk Rafael E. Granado
Visff us at www.miamibeachfl.gov for agendas and video "streaming" of City Commission Meetings.
ATTENTION ALL LOBBYISTS
Chapter 2, Article Vll, Division 3 of the Gity Code of Miami Beach entitled "Lobbyists" requires the
registration of all lobbyists with the City Clerk priorto engaging in any lobbying activitywith the Gity
Commission, any City Board or Committee, or any personnel as defined in the subject Code
sections. Copies of the City Code sections on lobbyists laws are available in the City Glerk's office.
Questions regarding the provisions of the Ordinance should be directed to the Office of the Gity
Attorney.
SUPPLEMENTAL AGENDA
C7 - Resolutions
C7 AH A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH,
FLORIDA, APPROVING AND AUTHORIZING THE MAYOR AND CITY CLERK TO EXECUTE, IN
THE FORM ATTACHED TO THIS RESOLUTION, AN AGREEMENT BETWEEN THE CITY AND
ALCHEMY MIAMI BEACH LLC, FOR CITY MUNICIPAL PARKING GARAGE ADVERTISING
SERVICES, PURSUANT TO REQUEST FOR PROPOSALS NO. 2017-081-WG.
Marketing and Communications/Procurement
Supplemental updated on 9121 12017
(Memorand u m, Resolution, Agreement & Aftachment)
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COMMISSION MEMORANDUM
Honorable Mayor and Members of the City Commission
MIAMIBEACH
TO:
FROM: Jimmy L. Morales, City Manager
DATE: September 13,2017
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH,
FLORIDA, APPROVING AND AUTHORIZING THE MAYOR AND CITY CLERK TO EXECUTE, IN
THE FORM ATTACHED TO THIS RESOLUTION, AN AGREEMENT BETWEEN THE CITY AND
ALCHEMY MIAMI BEACH LLC, FOR CITY MUNICIPAL PARKING GARAGE ADVERTISING
SERVICES, PURSUANT TO REQUEST FOR PROPOSALS NO. 2017.081-WG.
RECOMMENDATION
Adoptthe Resolulion.
ANALYSIS
On January 11,2017, the Mayor and City Commission adopted Resolution No. 2017-29699, accepting the reconwendation of
the Finance and Citywide Projects Cormdttee and authori2ng the Administration to issue Request for Proposals No. 2017-081-
WG for City Municipal Parking Garage Advertising Services (the "RFP").
On March 14,2017 the City received proposals from City Media and Lambda Lambda Signn LLC D/B/AAIchemy Media. The
proposal submitted by City Media offered to install advertising within the parking garages not visible from the right-of-way
(interior), yielding approxinntely $100,200 annually. Alchemy Media subnitted a proposal for: 1) advertising that is not visible
from the right-of-way (interior); and,2) advertising that is visible from the right-of-way (exterior). The revenue proposal submitted
by Alchemy Media with its RFP response proposed $225,000 annually, and included free advertising for the City at other
Alchenry Media nnrkets outside of Miami Beach (refened to as nredia bank), valued by Alcherny Media at $30,000.
On April 26, 2017, the Mayor and City Conrnission adopted Resolution No. 2017-29835, approving the award of the RFP to
Alchemy Media, as the top ranked proposer for Group ll for interior advertising and advertising visible from the right of way; and
authorizing the Administration to negotiate an agreenent, subject to advance approval of the Mayor and Gity Conmission, the
proceeds of which will be utilized for public school enhancernents for the City's public schools.
The City and Alcheny Miami Beach LLC ("Alcherny") a wholly owned subsidiary of Alchemy Media have negotiated the following
Agreenent granting Alchemy, at its sole cost and epense, the right to implennnt, rnnage and operate advertising services in
nine (9) municipal garages (the "City Garages") throughout the City (the "Program').
Alchemy is proposing a minirrum annual guarantee of $250,000, to be paid in nnnthly installnents of $20,833. The proposed
revenue is based on the types, quantities and sizes of advertising formats proposed in Attachment "A" (the 'Media Plan"). Space
for the City's Public Service Announcernents are no longer included as part of the offer by Alchemy.
Attachrnent A includes Alchemy's proposal for both types of advertising proposed: 1) advertising that is not visible from the righl
of-way (interior); and, 2) advertising that is visible from the right-of-way (exterior). The size, quantities and square footage of
signage proposed in AttachnentAare as follows:
SIZE SIZE
TYPE WXH SQ FT QTY TOTAL
SF FOR TYPE
A 6'x12'72 18 1296
B 6',X 8',48 8 3U
82 6'X 6',36 1 36
C 8',X 16'128 25 3200
c2 3',X 8'24 20 480
D 6',X12'72 60 4320
E 4',X 6'24 145 3480
3
2.5'X 3. 5'
Negotiations resulted in the renpval of elevator door advertising to allow for City sponsored public service announcements.
Additionally, the size, quantities and square footage of signage proposed in Attachment A above vary as follows from the
originally proposed and reviewed at the April 26,2017 Conrr{ssion Meeting:r Type C Sign increased from 8' X12'to 8'X 16' but decreased in quantity from 38 to 25 each
o 20 each Type C-2 Sign 3'X 8'were added to wrap parking garage columns (PG No.S). Type F Sign 2'X3'decreased in quantity from 118 to 57 eachr 54 each Type F-2 Sign 2.5 X 3.5'were added for inside elevator car advertising. Type H Sign increased from 32 to 34 each
* The advertisernents on the "G" type signs nny be presented in the form of rotating static innges or video advertisenents.
Alchemy agrees that it shall not place any advertisement for any of the following categories:1. Advertisenent of infornation which promotes unlawful or illegal goods, services or activities;2. Advertisenentoftobaccoortobaccoproducts;3. Advertisernent of firearns;4. Advertisernent of serual services, prograrrs or products;
5. Advertisernent of any non-alcoholic beverage brands which are in direct conpetition with Coca-Cola for the duration of
that certain exclusive non-alcoholic beverage agreernent with Coca-Cola North Anerica, a division of the Coca-Cola Cornpany,
dated March 14,2012;
6. Advertisement relating to medical nnrijuana;
7 . Advertising for alcoholic beverages shall be pemitted, except within 250 feet of any school, day care or house of worship;
and
Advertising, including the size, location and content shall be subject to approval by the City in its proprietary capacity.
Notwithstanding any proprietary approvals by the City, Alchemy shall also be required to secure any regulatory approvals, and all
advertising shall be subject to, and conply with applicable laws, codes, State, Miani-Dade County and City ordinances and
regulations, as rrEly be amended from tirne to tine.
CONCLUSION
The Administration recomnends that Mayor and City Conmission authorize the Mayor and City Clerk to execute, in the form
attached to this Resolution, an agreenrent between the City and Alcherny Miand Beach LLC for City Municipal Parking Garage
Advertising Services, pursuant to Request for Proposals No. 2017-081-WG.
KEY INTENDED OUTCOMES SUPPORTED
Ensure Eryenditure Trends Are Sustainable Owr The Long Term
FINANCIAL INFORMATION
There are no grants associated with this project.
Legislative Tracking
Marketing and CommunicationVProcurement
ATTACHMENTS:
Description
o Resolulion and Agreement
o Media Phn
4
RESOLUTION NO.
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING
THE MAYOR AND CITY CLERK TO EXECUTE, IN THE FORM
ATTACHED TO THIS RESOLUTION, AN AGREEMENT BETWEEN THE
CITY AND ALCHEMY MIAMI BEACH LLC, FOR CITY MUNICIPAL
PARK]NG GARAGE ADVERTISING SERVICES, PURSUANT TO
REQUEST FOR PROPOSALS NO. 2O17.OEl.WG.
WHEREAS, on January 11, 2017, the Mayor and City Comrnission adopted Resolution
No. 2017-29099, accepting the recommendation of the Finance and Cityride Projects
Cornmittee and authorizing the Administration to issue Request for Proposals No. 2017-081-WG
for City Municipal Parking Garage Advertising Services (the "RFP"); and
WHEREAS, on Marcn 14, 2017 the City received proposals from City Media and
Lambda Lambda Sigma LLC D/B/A Alchemy Media ("Alchemy Media"); and
WHEREAS, on April 26,2017, the Mayor and City Commission adopted Resolution No.
2017-29835, approving the award of the RFP to Alcherny, as the top ranked proposer for Group
ll for interior advertising and advertising visible from the right of way; and authorized the
Administration to negotiate an agreernent with Alcherny; and
I^IHEREAS, the City and Alchemy Miarni Beach LLC (.Alchemy"), a wholly owned
subsidiary of Alchemy Media have negotiated an exclusive agreement (the "Agreement")
granting Alchemy, at its sole cost and expense, the right to implernent, manage and operate
advertising seMces in nine (9) municipal garages (the "City Garages") throughout the City (the
'Prograrn"); and
WHEREA$, the Agreement provides for the payment of a minimum annual guarantee of
$250,000, to be paid in monthly installrnents of $20,833, based upon the approved media plan
attached thereto; and
WHEREAS, the Administration recornmends that the Mayor and City Commission
approve the Agreement incorporated herein by reference and attached hereto as Exhibit "1".
NOW, THEREFORE, BE tT DULY RESOLVED By THE MAYOR AND CtW
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA" that the Mayor and City
Commission hereby approve and authorize the Mayor and City Clerk to execute, in the forrn
attached to this Resolution, an agreement between the City and Alcherny Miami Beach LLC for
City Municipal Parking Garage Adveilising SeMces, pursuant to Request for Proposals No.
2017-081-WG.
5
PASSED AND ADOPTED this day of 2017.
ATTEST:
RAFAEL E. GRANADO, CITY CLERK PHILIP LEVINE, MAYOR
T:\AGENOA\201719 - September\Procurement\RFPz017-081-WG Parking Garage Advertising\RFP2O1 7'061-WG RESO,doc
APPROVED AS IO
r6NIU & LANGUAGE
Tl* f,1
-
Dste
6
AGREEMENT
BETWEEN
GITY OF MIANTI BEACH, fLORIDA
AND
ALCHEMY MIAMI BEACH LLG
FOR THE IiTPLEMENTATION, MANAGEMENT AND OPERATION OF
CITY MUNIGIPAL PARKING GARAGE ADVERTISING SERVIGES
PURSUANT TO RFP 2017.081.WG
EXHIB'T
I
M14188080997 V2 GT VERSTON 9/19117
7
AGREEMENT BETWEEN
THE GITY OF MIAMI BEACH, FLORIDA AND
ALCHEMY MIAMI BEACH LLC
FOR THE IMPLEMENTATION, MANAGEMENT AND OPERATION OF
CIIY MUNICIPAL PARKING GARAGE ADVERTISING SERVICES
(RFP 2017-081-WG)
THIS AGREEMENT (the "Agreemenf') is made on 2017
(.Effective Date"), between the CITY OF MlAtlll BEACH, a municipal corporation of the State of
Florida, having its principal address at 1700 Convention Center Drive, Miami Feach, Florida
33139 (hereinafter called the "City"), and ALGHEIYIY MIAMI BEACH LLC, a Delaware limited
liability cornpany authorized to do business in Florida, with offices at 1384 Broadway, Suite 804,
New York, NY 10018 (hereinafter called "Alchem/').
RECITALS:
WHEREAS, the City desires to generate advertisement revenues from its rnunicipal
parking garages as may be permitted pursuant to City guidellnes and regulations; and
WHEREAS, the City has considered, in its proprietary capacity, to award an interior
advertising contract for municipal parking garage facility, the proceeds of which will be utilized to
supplement funding for the City's public schools; and
WHEREAS, on January 11, 2017, the Mayor and City Commission adopted Resolution
No. 2017-29699, accepting the recornrnendation of the Finance and Citywide Projects
Committee and authorizing the Administration to issue Requestfor Proposals No. 2017-081-WG
for City Municipa[ Parking Garage Adve(ising Services (the "RFP"); and
WHEREAS, on April 26,2017, the Mayor and City Commission adopted Resolution No.
2017-29835, approving the award of the RFP to Lambda Lambda Sigma LLC d/b/a Alchemy
Media Alchemy, as the top ranked proposer for Group ll for interior advertising and advertising
visible from the right of way; and authorizing the Administration to negotiate an agroement,
sublect to advance approval of the Mayor and City Comrnission; and
WHEREAS, accordingly, the City and Alchemy, which is a wholly owned subsidiary of
Lambda Lambda Sigrna LLC d/b/a Alchemy Media, have negotiated the following Agreement
granting Alchemy, at its sole cost and expense, the exclusive right (subject to the exclusions set
forth in Subsection 3.1) to implernent, manage and operate adve(ising services in nine (9)
rnunicipal garages (the "City Garages") throughout the City (the "Program').
NOW THEREFORE, in consideration of the premises and the mutual covenants and
conditions herein contained and other good and valuable consideration, the receipt and
adequacy of which are hereby conclusively acknowledged, it is agreed by the parties hereto as
follows:
Mt418ffi80997 V2 GTVERSTON 9/19/17
8
sEcTloN t.RECITALS.
The recitals set forth ahove are true and correct and are incorporated herein by reference,
SECTION 2. TERM.
a) The initial term of this Agreement shall be for three (3) Contract Years, cornmencing on
Operational Rollout Date. The "Operational Rollout Date" shall be saxty {60} days from
the date in which Alchemy secures the final building permit for all of the signs to be
placed in the City Garages. No signs may be placed in any of the Advertisirtg
$paces until such time as Alchemy has secured the building permits for all of the
signs to be placed in the City Garages. Alchemy shall provide the City Manager or
his designee with written notice within ten (10) days from the date in which Alchemy
secures all of the final building ponnits.
b) The City Manager, at his sole and absolute discretion, and provided further that Alchemy
is not in default under this Agreement, may extend the term of this Agreement for up to
two (2) additional one {1) year terrns.
c) For purposes of this Agreement, a *Contract Year" shall be defined as that certain 365
day period commencing on the Operational Rollout Date.
d) For purposes of this Agreement, 'Terrn" shall
lerm, if approved by the City Manager.
SECTION 3. ADVERTISING SPAGE(S).
mean the initial term and any renewal
Subject to the exclusions set forth in Subsection 3,1, the City hereby grants to Alchemy the
exclusive right, during the Term of this Agreement, to operate the Program, as described herein,
generally, in the following City Garages and, specifically, upon the following Advertising Spaces
(hereinafter such spaces shall be referred to individually as an Advertising Space, or collectively
as the Advertising Spaces):
3.1 Exclusions.
3.1 .1 Citv Advertisinq. The City shall have a right to advertise, on its own behalf (excluding
third party adverlising) anywhere in the City Garages, which has not been designated as
an Advertising Space for Alchemy, Without limiting the foregoing, all elevator doors and
windows are reserved exclusively for use by the City and specifically excluded as
Advertising Space for use by Alchemy.
3,1.2 Existinq Aqreements. Additionally, this Agreernent shall be subject to existing
agreements ("Existing Agreements") between the City and contractors for the provision
of goods aM/or services in the City Garages, under which agreernents contractors have
the ability to display contractor's logo or the brand names or product identity associated
with the goods and/or services being provided including, without lirnitation, that certain
concession agreernent botween the City and Communitel, lnc. for the operation of
automated teller machines and that certain soncession agreement between the City and
BettoliTrading Corp for the operation of snack machines. The City shall not arnend any
Existing Agreements to (i) permit said contractors to provide advedising services on
behalf of third parties in the City Garages; or allow any advertising on any vending
MIA186080997 V2 GT VERSION 9/17117
9
boxes, ATM machines or encasements for any goods and/or services in the City
Garages.
3'1.3 Euture Agreements. The City will not be prohrbited from entering into future agreements
(includtng new agreements with existrng contractors) for the provrsion of godds and/orservices in the City Garages, which agreements may permrt the diiplay of the
contractor's logo or the brand names or product identity associated with the goods
and/or services being provided, so long as: (r) said future agreements do not permft said
contractors to provtde advertistng services on behalf of third parties in the Crty Garages;
and (ii) any vending boxes, ATM machines or encasements for any goods an-d/orseruces in the City Garages do not contain advertisement, but rnay contatn the
contractor's colors and logo.
3.2 Citv Garaqes.
The Program shall be operated rn the nine (9) Crty parking garages (indivrdually referredto as a "City Garage" or collectively as the "City Garages';), as more p-articularly
deltneated in Exhibit A, tncorporated herern by reference and attached hereto. AnV
modtfication to the list of City Garages shall be sub.;ect to the prior wrrtten approval of th;
City Commissron, tn its sole and absolute drscretion.
3.3 Advertisinq Space(s).
The Advertising Spaces shall be defined as the areas within each City Garage, as more
particularly descrtbed in Exhibit B (the "Advertising Spaces"), rncorporated herein by
reference and attached hereto, to be used exclusively for the Program. Any charrge
requested by Alchemy in the location of the Advertrsing Spaces shall be subject to
the prior written approval of the City Manager, in the City Manager's sole and absolute
discretton.
SECTION 4. USES.
4.1 Adverttsinq Services.
The C[y herein approves the Medra Plan for all the City Garages, containrng a total of14.482.00 square feet of advertising space, whrch includes the locati-on of the
Advertising Spaces, as well as the srze of each advertrsing panel and type of sign for the
Adverttsing Spaces, as described in Exhibit B (collectively, the "Media plai"). The
Media Plan rncludes advertising panels, rdentifred as types A ts, 82 and H, which aretnterior signs which may be visible from the exterior of the City Garages (the
"MedraVision") and advertising panels, identified as types c, c2, D, E, F, Fi and G,
whtch are interior signs which are not visible from the exterior of the Crty Garages, (the
"lnterior signs"). Any change to the Media Plan shall require the written approval of'the
Ctty Manager, in the Crty Manager's sole and absolute drscretion. Any approved
modification to the Media Plan can never exceed the total square footage of 1S,OOO
square feet (the "Media Plan ceiling"). The City Manager, at the City Minage/s sole
discretion, hay Change (as defrned in Subsection 5.1)the Media plan, upon providing
Alcherny with thirty (30) days nohce; however, sard Change willtrrgger a reduction in the
Mtntmum Guarantee, as more particularly set forth rn Subsectron-S.t. Alcherny shall
ensure that any advertisement placed in any of the Advertising Spaces rs not pro-hibrted
by the City's Advertising Standards set forth in Section 4.3, or prohibitecl by any
3
MIA186080997 V2 cT VERSTON 9n7n7
10
applicable laws including, without limitation, Federal, State, or local laws, as may be
amended from time lo lime.
4.2 Desjg!,-,Pgrlnittino, Deliverv. AcceotanceJ,nstallation. Maintenance. and Ooerglion of
the Advertisinq Soace lmpfg.vpments.
4.2.1 Alcherny, at its sole cost and expense, shall be responslble for designing, permifting,
delivery, acceptance, installation, rnaintenance, and operation of all advertising panels
and supporting fixtures and utility connections (the "Advertising Space lmprovements").
THE EXPENSE TO ANY ALTERATION THAT IS REQUIRED TO ANY BUILDING OR
fAGILITY EITHER TO ACCOMMODATE OR AS A DTRECT RESULT OF A SIGN
INSTALLATION SHALL BE THE RESPONSIBILITY OF ALCHEMY.
4.2.2 Alchemy acc€pts the City Garages in "As ls' condition and shall he
responsible, at its solo cost and expense, to maks any alterationor installation (including electrical boxes) which may be requiredin connection with the installation of the Advertising Space
lmprovements.
4.2.3 Nottrtithstanding the City's proprietary approval, Alcherny acknonrledges and
agrees that it will secure, at its sole cost and expense, all required permits frorn
the City, in its regulatory capacity.
4.2.4 Alchemy shall not suffer or permit the City Garages or any part thereof to be used in any
manner, or anything to be done therein, or sufler or permit anything to be brought into or
kept therein, which would in any way (i) violate any legal requirements or insurance
requirements; (ii) cause structural injury to the City Garages' structure or any part thereof;
(iii) constitute a public or private nuisance; (iv) create a public health, safety or general
welfare risk; (v) materially impair or interfere with the regular operations of the City
Garage: (vi) or impair or interfere with the physical convenience of any of the occupants of
the City Garage. Alchemy understands that this Agreement is limited to building and/or
floor mounted advertising panels and gate arrn advertising, NOTWITHSTANDING THE
PRECEDING, HOWEVER, (r) NO ADVERTTSTNG S|GN SHALL BE PLACED ON A CtTy
GARAGE FA$ADE, EXCEPT AT A GARAGE ENTRANCE OR EX!T, AND tr) NO
ADVERTISING SIGN ABOVE THE FIRST FLOOR SHALL BE PLACED IN ANY
LOCATION WHERE SUCH SIGN MAY BE VISIBLE FROM RIGHT-OF.WAY.
4.3 Advertisitlq S,t3ndards.
Alcherny agrees that it shall not place any adveftisement on the Adveftising Spaces
included in any of the following categories:
A. Advertisement of information, which prornotes unlawful or illegal goods, services
or activities;
B. Advertisement of tobacc,o or tobacco products;
C. Advertisement of firearms;
4
MIAI86080997 V2 GT VERSION 9n7t77
11
D. Advertisement of sexual services. prograrns or products;
E. Political advertisements including those that espouse or oppose the election of
any candidate or paily or Fublic office and/or espouse or oppose the position or
policy of any political party;
F. Advertisement of any non-alcoholic beverage brands which are in direct
competition with Coca4ola for the duration of that certain exclusive non-
alcoholic beverage agreernent with Coca-Cola North America, a divlsion of The
Coca-Cola Company, dated March 14,2012; and
G. Advertisement relating to medical marijuana.
Advertising for aleoholic beverages shall be permitted, except within 250 feet of any
school, day care or house of worship,
Any prohibited material displayed or placed shall be immediately removed by
Alchemy upon receipt of written notace from the Gity Manager or City Manager's
designee. ln the event Alchemy fails to remove any prohibited rnaterial within forty-
eight hours of receipt of written notice from the City, the City may, at its sole option and
discrstion, (i) terminate this Agreement for cause upon written notice to Alchemy,
without liability to the City, or (ii) remove the prohibited materialand charge Alchemy for
the actual cost thereof.
4.4 DiminutionloI Citv's Reoair.
4.4.1 Alchemy releases the City for any diminution of rental value or by reason of
inconvenience, annoyance or intederence with Alchemy's operation of the Program
arising from the City' or its agents making any repairs, replacements, alterations,
decorations, additional or irnprovements in or to any portion of the City Garage, or in or
to fixtures, appurtenances or equipment thereof (collectively, "City Repairs").
Notwithstanding the preceding, however, if any individual City Garage is completely
closed as a result of City Repairs for a period in excess of thirty (30) consecutive
calendar days (the "Closed City Garage'), Alchemy, at its sole discretion, and upon
written notice to the City, rnay rernove the Closed City Garage from the Media Plan
during the time the Closed City Garage is not open to the public. ln such case,
Alchemy shall remove all ads from the Advertising Spaces in the Closed City Garage
and the MG will be adjusted, effective as of the date all ads are rernoved from the
Closed City Garage, in accordance with Subsection 5.1, as if the City had requested
the removal of all the advertising panels in the Closed City Garage. Upon the Closed
City Garage reopening to the public, Alchemy, at its option, may add the Closed City
Garage to the Media Plan.
4.5 Copvriqht. Pate.nts & Royalties.
Alchemy shall indemnify and hold harrnless the City, its officers, employees, contractor
and/or agents from liability of any nature or kind, including costs and expenses for, or
on account of, any copyrighted, patented, or unpatented invenlion, process, or article
rnanufactured or used in the pedormance of the Agreement, including its use by the
City of Miami Beach, Florida. lf Atcherny uses any design, device or rnaterials covered
MIAl86080997 V2 CT VERSTON 9!7i171
12
by letters, patent, or copyright, it is mutually understood and agreed, wilhout exception,
that the propased prices shall include all royalties or cost arising from the use of such
design, device, or material used in connection wlth the Program. This indemnity shall
survive the expiration or termination of this Agreement.
4.6 Gg[s.truction lnsurance.
4.6.1 The City shall not be liable for any claims, losses or damages suffered by third parlies
arising from Alchemy's, or its officers', agents', employees' or contractors' fabrication,
construction, and installation of the advertising panels.
4.6.2 Alchemy shall rnaintain, or require that its contracto(s) maintain, the following insurance
coverages in connection with the installation of the advertising panels:
A. Worker's Compensation insurance in at least the minimum amounts required by
Florida law; and
B. Cornmercial General Liability on a comprehensive basis, including Conlractual
Liability, Products/Completed Operations, in an amount not less than $1,000,000
combined single limit per occurrence for bodily injury and property damage, The
City of Miami Beach, Florida shall be included as an additional insured with
respect to this coverage.
C, Autornobile lnsurance shall be provided covering all owned, leased, and hired
vehictes and non-ownership liability for not less than the following limits:
Bodily lnjury
Bodily Injury
Property Damage
$1,000,000 per person
$1,000,000 per accident
$1,000,000 per accident
4.6.3 The policies of insurance referred to above shall not be subject to cancellation or
changing coverage except upon at least thirty (30) days prior written notice to the City,
and then only subject to the prior written approval of the City Manager or his/her
designee. Prior to the comrnencement of the installation of the advertising panels,
Alchemy shall provide the City with Contractor's Certificate of lnsurance for the
insurance requirements contained in Subsection 4,6.2. All such policies shall be
obtained from companies authorized to do business in the State of Florida with the
following qualifications:
The company rnust be rated no less than 'B+" as to management, no less than "Class
Vll" as to financial strength, by the latest edition of Best's lnsurance Guide, published by
A.M. Best Company, Oldwich, New Jersey, or its equivalent, subject to the approval of
the City Risk Managernent Division.
CERTIFICATE HOLDER MUST READ:
City of Miami Beach
1700 Convention Center Drive, 3'd Floor
Miami Beach, Florida 33139
IvILAl36080997 V2 Gr YER^SION 9l11lI7
13
SECTION 5. ADVERTISING REVENUE.
5.1 Minimum Gu-al:qntqe ("MG")..Commencing on the Operational Rollout Date, the following
sums shall be due and payable by Alchemy to the City within fifteen (15) days following
the end of each calendar rnonth (during each Contract Year throughout the Terrn)
thrrugh the end of the Term (including allextensions to this Agreement).
The Minimum Guarantee (MG) shall be Two Hundred Fifty thousand dollars
($250,000.00) per year, payable in monthly payments of Twenty Thousand Eight
Hundred and Thirty-Three Dollars ($20,833,00). The stated MG is based on the amount
and the location of the advertising panels detailed in Exhilit E (the "Media Plan"). ln the
event there are reductions in the number of advertising panels and/or changes in their
location as detailed in Exhibit B (a "Change") by Alchemy, there will not be any change
in the stated MG. ln the event of a Change requested by the City, it will trigger a
reduction in the stated MG, in direct proportion to the loss of rental value associated
with the Change, as compared to the total rental value for the entire Media Plan, which
reduction shall be documented by Alchemy. For purposes of an example, based upon
the stated MG of $250,000, if at the time of the Change the rnonthly rental income of the
media plan is $1,000,000 and the City requests that a 6'x 8'sign be removed from the
approved Media Plan and the rnonthly rental income of that sign is $15,000, the Change
equals .015 (1.5%) so the reduction in the stated MG would be $3,750,00 (1 ,5o/o ol
$250,000), with the adjusted stated MG equaling $246,250, payable in rnonthly
payments of $20,520.83.
5,2 lnterest on Late Pavments.
Any payment which Alcherny is required to make to the Gity which is not paid within ten
(10) days from the respective date provided for in this Agreement shall be subject to
interest at the rate of eighteen percent (18%ol per annum, or the maximurn interest
allowable pursuant to Florida law, whichever is less, from the due date of payment until
such time as payment is actually received by the City.
5.3 Sales and Use Tax.
Any required Florida State Sales and Use Tax shall be paid by Alchemy directly (upon
presentment of resale certificate or other form of evidence, acceptable to the City
Manager or designee, at his sole discretion, confirming compliance with Florida State
Sales and Use Tax laws), or added to the payments. lt is the City's intent that it is to
receive all payments due from Alchemy as net o, such Florida State Sales and Use Tax.
5.4 Utilitv Charges. Alchemy shall pay twelve and 50/100 ($12.50) Dollars per month plus
applicable sales tax for each advertising panel requiring lighting.
5.5 Pavment Remittance. All payments due to the City hereunder shall be sent to
the following address:
City of Miami Beach Office of Communications Depaftment
Attention: Tonya Daniels, Director
1701 Meridian Avenue, 5th Ftoor
Miami Beach, Florida 33't39
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sEcTroN 6. MA!ryTENAry9E ANp EXAMINATTON OF RECORDS.
6.1 Alchemy shall maintain current, accurate, and cornplete financial records (on an accrual
basis) related to its operations herein. Systems and procedures used to maintain these
records shall include a system of intemal controls and all accounting records shall be
maintained in accordance with generally accepted accounting principles and shall be
open to inspection and audit by the City Manager or the City's Conlract Manager, upon
reasonable prior notice, whether verbal or written, and during nonnal business hours.
Such records and accounts shall include, at a minlmum, a breakdown of gross receipts,
expenses, and profit and loss statements. In the event Alcherny accepts cash as a form
of payrnent, it shall maintain accurate receipt-printing cash registers or the like which will
record and show the payment for every sale made or service provided in the Concession
Areas; and such other records shall be maintained as would be required by an
independent CPA in order to audit a statement of annual gross receipts and profit and
loss statemenl pursuant to generally accepted accounting principles.
6.2 MaDtgnance Reports.
Upon the request of the City Manager or Contract Manager, Alcherny shall submit
annually, as requested by the City, a maintenance report reflecting routine maintenance
performed on the Concession Area lmprovements, including any repairs performed.
SECTION 7. ]NSPECTION AND AUDIT.
Alchemy shall maintain its financial records pertaining to its operations herein for a period of
three (3) years after the expiration or other termination of this Agreement, and such records
shall be open and available to the City Manager or Contract Manager, as deerned necessary by
thern. Alchemy shall maintain all such records at its principal office, currently located at IE!t!
!Nl, or, if moved to another location, all such records shall be relocated, at Alchemy's expense,
to a location in Miami Beach, within ten (10) days' notice (written or verbal) from the City.
The City Manager or Contract Manager shall be entilled to audit Alchemy's records pertainlng to
its operations, as often as he deems reasonably necessary throughout the Term of this
Agreement, and three (3) times withln the three (3) year period following termination of the
Agreement (regardless of whether such termination results from the natural expiration of the
Term or for any other reason). The City shall be responsible for paying all costs associated with
such audits, unless the audit(s) reveals a deficiency of five (5%) percent or more in any
adjustments rnade to the stated MG, in which case Alchemy shall pay to the City, within thirty
(30) days of the audit being deemed final by lhe City, the cost of the audit and a sum equal to
the amount of the deficiency revealed by the audit, plus interest.
sEcTtqN 8. TN(ES. ASSESSMENTS.
8.1 Alchemy agrees and shall pay before delinquency all taxes and assessments of any
kind levied or assessed upon an Advertising Space or Advertising Spaces (or
portion thereof), and/or on Alchemy by reason of this Agreement, or by reason of
Alchemy's business and/or operations within an Advertising Space or Spaces. Alcherny
will have the right, at its own expense, to contest the amount or validity, in whole or in
part, of any tax hy appropriate proceedings diligently conducted in good faith.
Alchemy may refrain from paying a tax to the extent it is contesting the imposition of
same in a manner that is in accordance with law. However, if, as a result of such
I
M1ArS6080997V',2 GTVERStONgil7tl? - - ' ,
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contest, additional delinquency charges become due, Alchemy shall be responsible
for such delinquency charges, in addition to payment of the contested tax, if so ordered.
Alchemy shall also be solely responsible (at its sole cost and expense) for obtaining
arrd maintaining cunent any applicable licenses or permits, as reguired for the
operations contemplated in this Agreement including, without limitation, any
occupational licenses reguired by law fqr the proposed uses contemplated in Section
3 and for each Advertising Space (if required).
8.2 Pr,p.cgd.ufq ]f Ad Valorem Taxes Assessed.
lf ad valorem taxes are assessed against an Advertising Space or the Advertising
Spaces (or any porlion thereof) or any City Garages by reason of Alchemy's business
and/or operations thereon, Alcherny shall be solely responsible for prompt and timely
payment of same.
sEciloN e. EMPLoYEES AND INDEPENDENT CgNTRACTORS.
9.1 Alchemy'sEmolovees.
9.1.1 Alchemy shall select, train and employ such number of employees or contractors as is
necessary or appropriate for Alchemy to satisfy its responsibilities hereunder with a
workforce located within Miarni-Dade County, Florida. Alchemy shall be the sole
authority to hire, terminate and discipline any and all personnel employed by Alchemy.
9.1.2 Alchemy shall designate a competent full-time employee, to oversee the day-today
operations, and who shall act as the contract administrator for the Prograrn and serve as
Alcherny's primary point-person with the City. This individual shall have the requisite
amount of experience in operating, managing, and rnaintaining the Program and
operations contemplated herein. The employee shall be accessible to the City Manager
or his designee al all reasonable tirnes during nonnal business hours to discuss the
managernent, operation and maintenance of the Program, and within a reasonable time
frame during non-business hours in the event of an emergency. Consistent failure by
the employee to be acoessible shall be reported to Alchemy's principal(s), and if not
rectified, shall be grounds for replacement of the ernployee.
9.2 Alchemy's employees and/or contractors shall wear identification badges and uniforms
approved by the City Manager or his/her designee, during all hours of operation when
such employee or contractor is acting within the scope of such employment or such
contractor relationship, All employees and/or contractors shall observe all the graces of
personal groorning. Alchemy shall hire people to work in its operation who are neat,
clean, well groomed, and who shall comport thernselves in a professional and courteous
manner,
9.3 Alchemy shall use commercially reasonable efforts to hire ernployees and/or contractors
for the Program from among unemployed workers in the City of Miami Beach workforce.
9.4 The City approves City Media Advertising, LLC as Alchemy's lnterior Media
subcontractor for purposes of this Agreement.
9
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9,5 City's Contract Manaser/Citv Manager's desiqnee. Except for those responsibilities
expressly set forth in this Agreement for, respectively, the City Comrnission and/or the
City Manager, the City Contract Manager/City Manager's designee, for this Agreement,
who shall sen/e as the City's day to day representative and point person for Alchemy
with respect to the Agreement, shall be the City's Communication's Department Director
or his or her designee.
sEgTtON 10. !MPROVEMENTS. MA|NTFifANCE. REpAtR ANp OPERAT|ON.
Alcherny accepts the use of any and all Advertising Spaces provided in this Agreement .AS lS,"
"WHERE lS," and "WITH ALL FAULTS," existing as of the Effeclive Date.
10.1 lnlprovements
Alchemy shall be solely responsible (including cost) and shall pay for the design,
fabrication, construction and installation of the Advertising Space lmprovernents.
10.2 Maintenance/Repair.
Alchemy shall maintain, at its sole cost and expense, all Advertising Spaces or
Advertisin g Space I m provernents contained thereon.
Alcherny shall be solely responsible for the dayto-day operation, maintenance and
repair of all Advertising Spaces and Advertising Space lmprovements contained
thereon. Alcherny shall maintain the Advertising Space lmprovements in good working
order and condition. Alchemy shall keep all advertising panels and the area within five
(5) feet of the Advertising Space free of graffiti. Additionally, Alcherny shall repair any
damage to the City Garages caused by Alchemy, its employees, agents, or contractors.
10.3 Ordprly Operation
Alchemy shall conduct a neat and orderly operation at all times and shall be solely
responsible for the necessary maintenance services to properly maintain the Advertising
Space lmprovements. Alchemy shall make available all equipment within the Advertising
Space for examination by the City Manager or his/her designee upon reasonable verbal
and/or written notice from the City.
10.4 No Dan{elouF Materials.
Alchemy agrees not to use or permit the storage and/or use of gasoline, fuel oils, diesel,
illuminating oils, oil larnps, combustible powered electricity produclng generators,
turpentine, benzene, naphtha, propane, natural gas. or other similar substances,
combustible materials, or explosives of any kind, or any substance or thing prohibited in
the standard policies of fire insurance companies in the State of Florida, on or within any
of the Advertising Spaces, or on any City property and/or right of way.
Alchemy shall indemnify and hold City harmless from any loss, damage, cost, or
expense of the City, including, without limitation, reasonable attorney's fees, incurred as
a result of, arising frorn, or connected with lhe placement by Alchemy of any "hazardous
substance" or "petroleum products' on, under, in or upon the Advertising Spaces as
those terms are defined by applicable Federal and State Statute, or any environrnental
MIA185080997 v2 GT VERSTON 9n7tl7
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rules and environmental regulations promulgated thereunder; provided, however,
Alchemy shall have no liability in the event of the willful misconduct or gross negligence
of the City, its agents, seruants or employees. The provisions of this Subsection 8.4 shall
survive the termination or earlier expiration of thls Agreement.
10.5 Securitv.
Alchemy may, at its sole option, employ or provide reasonable security measures, as it
rnay deem necessary to protect the Advertising Space lmprovernents and any
equipment thereon. Alchemy shall not employ any recorded video surveillance without
the prior written approval of the City Manager.
Under no circumstances shatl the City be responsible for any stolen or damaged
equipment, nor shall City be responsible for any stolen or damaged personal propefiy
of Alchemy's employees, contractors, agents, and/or other third parties.
10.6 lnspection.
Alchemy agrees that any Advertising Space (including, without limitation, any equipment
thereon) may be inspected at any time by the City Manager or his/her designee.
SECTIOT.I 1 1. INSURANCE.
11.1 Alchemy shall maintain, at its sole cost and expense, the following types of insurance
coverage at alltimes throughout the Term of this Agreement:
(a) Comprehensive General Liability in the minimum amount of One Million Dollars
($1,000,000.00) per occurrence for bodily injury and propedy darnage.
(b) Workers Compensation lnsurance shall be required in accordance with the laws
of the State of Florida and Ernployer's Liability lnsurance in an amount not less
than $1,000,000.
(c) Automohile lnsurance shall be provided covering all owned, leased, and hired
vehicles and non-ownership liability for not less than the following limits:
Bodily lnjury
Bodily lniury
Property Darnage
$1,000,000 per person
$1,000,000 per accident
$1,000,000 per accident
(d) Professional Liability lnsurance in an amount not less than $1,000,000.
The policies of insurance referred to above shall not be subject to cancellation or
changing coverage except upon at least thirty (30) days prior written notice to lhe City,
and then only subject to the prior written approval of the City Manager or his/her
designee. Prior to the Commencement Date of this Agreement, Alchemy shall provide
City with a Certificate of lnsurance for each such policy. ALL POLICIES SHALL NAME
rHE C]TY OF MIAMI BEACH, FLORIDA AS AN ADDITIONAL NAMED INSURED. AlI
MIAl86080997 V2 CT VERSTON 9lt7l17
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such policies shall be obtained from cornpanies authorized to do business in the State of
Florida with the following qualifications:
The company must be rated no less than "B+" as to management, no less
than "Class Vtl" as to financial strength, by the latest edition of Best's
lnsurance Guide, published by A.M. Best Company, Oldwich, New
Jersey, or lts equivalent, subject to the approval of the City Risk
Management Divlsion.
CERTIFICATE HOLDER MUST READ:
City of Miami Beach
'1700 Convention Center Drive, 3d Floor
Miami Beach, Florida 33139
Should Alchemy fail to obtain, maintain or renew the policies of insurance referred to
above, in the required arnounts, the City may, at its sole discretion, obtain such
insurance, and any sums expended by City in obtaining said insurance, shall be repaid
by Alchemy to City, plus ten percent (10%) of the amount of premiums paid to
compensate City for its administrative costs. lf Alchemy fails to repay Gity's expenditures
within fifteen (15) days of demand such failure shall be deemed an event of default, and
the total sum owed shall accrue interest at the rate of eighteen (18%) per annum percent
until paid,
Compliarrce with the insurance requirements in this Section, shall not relieve Alcherny of
the liabilities and obligations under this Section or under any other portion of this
Agreement, and the City shall have the right to ohtain from Alchemy specimen copies of
the insurance policies in the event that suhmitted certificates of insurance are
inadequate to ascertain compliance with required coverage. Alcherny represents and
warrants that any insurance protection required by this Agreement or otherwise provided
by its contractors and subcontractors shall in no way limit the responsibility to indemnify,
keep and save harmless and defend the City or its officers, employees, contractors,
consultants, agents, and instrumentalities as herein provided.
11.2 S_uQr,poation.
Theterms of insurance policies refened to in Subsection 11.1 (a)and (c)shall preclude
subrogation claims against Alchemy, the City and their respective officers, employees,
contractors, agents, and seruants.
SECTION I2. INDEMNITY,
12.1 ln consideration of a separate and speclfic consideration of Ten ($10.00) Dollars
and other good and valuable consideration the receipt and sufficiency of which are
hereby acknowledged, Alchemy shall indemnify, hold harmless and defend the City,
its officials, directors, rnembers, employees, contractors, agents, and servants from
and against any and all actions (whether at law or inequity), claims, liabilities,
losses, and expenses, including, but not limited to, attorneys' fees and costs, lor
personal, economic or bodily injury, wrongful death, loss of or darnage to property,
which may arise or be alleged to harre arisen from: (1) wholly or in part from the
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negl$ent acts, erors, omissions or other misconduct of Alchemy, its officers, director,
rnembers, employees, agents, contractors, subcontractors, or any other person or
entity acting under Alchemy's control or supeMsion; (2) Alchemy's breach of the terms
of this Agreement or lts representations and warranties herein; (3) lhe operation of
the Program; or (4) the use of the Advertising Space. To that extent, Alchemy shall pay
all such clairns and losses and shall pay all such costs and judgments which may
issue from arry lawsuit arising from such claims and losses, and shall pay all costs
and attorneys' fees expended by the City in the defense of such claims and losses,
including appeals.
12.2 Subsection 12.1 shall surviv€ the termlnation or expiration of this Agreernent. Subsection
12.1 shall not apply, however, to any such liability that arises as a result of the willful
misconduct or gross negligence of the City or its officers, employees, contractors, agents
and s6rvants.
SECT]ON 13. FORCE MAJEURE.
13.1 Neither party shall be obligated to perform hereunder and neither party shall be deemed
to be in default if peformance is prevented by:
(a) Any act or chain of related acts resulting in destruction, vandalism or theft which
render at least fifly percent (50%) of the City Garages unusable at any one point
in time and which is not caused by negligence of Alchemy;
(b) earthguake; hurricane; flood; act of God; direct act of lenorisrn; or
comrnotion occurring which renders at least fifty percent (500/o) of the
Garages unusable;
(c) any law, ordinance, rule, regulation or order of any public or military authority
stemming frorn the existence of economic or energy controls, hostilities, or war
which renders at loast fifty percent (50%) of the City Garages unusable.
13.2 Labor Dispute.
ln the event of a City employee labor dispute which results in a strike, picket or boycott
affecting at least fifry (50Yo) percent of the City Garages, Alchemy shall not thereby be
deemed to be in default or to have breached any part of this Agreement, unless such
dispute shall have been caused by illegal labor practices or violations by Alchemy of
applicable collective bargaining Agreements (and there has been a final determination of
such fact which is not cured by Alchemy within thirty (30) days).
13.3 V,Vaiver of Loss from Hazards.
Alchemy hereby expressly waives all claims against the City for loss or damage
sustained by the Alchemy resulting from any Force Majeure contemplated in Subsection
13.1 and Labor Dispute in Subsection 13.2 above, and Alchemy hereby expressly
waives all rights, claims, and demands against the City and forever releases and
discharges the City from all demands, claims, actions and causes of action arising from
any of the aforesaid causes-
civil
City
MIAl86080997 V2 GT !-ERSION 9r17lt7
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SECTION 14. DEFAULT AND TERMINATION.
Subsect'rons 14.1 through 14.5 shall constitute events of default under this Agreement. An
event of default by Alchemy shall entitte the City to exercise any and all remedies described as
City's remedies under this Agreement.
14.1 Bgn(r,qptcy,
lf either the City or Alchemy shall be adjudged bankrupt or insolvent, or if any receiver or
trustee of all or any part of the business property of either party shall be appointed, or if
any receiver of all or any part of the business property shall be appointed and shall not
be discharged within ninety (90) days after appointrnent, or if either party shall make an
assignment of its property for the benefit of creditors, or shall file a voluntary petition in
bankruptcy, or insolvency, or shall apply for reorganization or arangernent with its
creditors under the bankruptcy or insolvency laws now in force or hereinafter enacted,
Federal, State, or othenrise, or if such petitions shall be filed against either party and
shall not be dismissed within ninety (90) days after such filing, then the other party may
immediately, or at any time thereafter, and without further dernand or notico, terminate
this Agreement without being prejudiced as to any remedies which rnay be available lo it
for breach of contract.
14.2 Default in Payment,
ln the event Alchemy fails to subrnit any payment within fifteen (15) days of its due date,
and such failure continues fifteen (15) days after written notice thereof, then the City
rnay, without further demand or notice, terminate this Agreement without being
prejudiced as to any remedies which may be available to it for breach of contract,
14,3 N-o,n-Monetary Default. .
Except to the extent othenryise specified in this Agreernent, in the event that Alchemy or
the City fails to reasonably perform or observe the non-monetary covenants, terms or
provisions under this Agreement, and such failure continues thirty (30) days after written
notice thereof from the other party hereto, such non-defaulting parly may imrnediately or
at any tirne thereafter, and without further demand or notice, terminate this Agreement
without being prejudiced as to any remedies which may be available to it for breach of
contract. In the event that a default is not reasonably susceptible to being cured within
such period, the defaulting party shall not be considered in default if it shall, within such
period, commence with due diligence and dispatch to cure such default and thereafter
completes with dispatch and due diligence the curing of such default, but in no event
shall such extended cure period exceed ninety (90) days from the date of written notice
thereof. ln the event Alchemy cures any default pursuant to this Subsection, it shall
promptly provide the Clty Managerwith written notice of sarne.
14.4 Failure to Rernoye GfqfII!. ln the evenl that Alcherny fails to remove graffiti from any
podion of the Advertising Space or surrounding area within five (5) feet of an
Advertising Space and such failure continues for a period of five (5) calendar days after
written notice thereof from the City, sa'rJ failure shall conslitute a graffiti violation under
this Agreernent. lf Alchemy shall have graffiti violations in the peilormance of its
obligations under this subsection of the Agreernent of five (5) or more times during any
Contract Year during the Term hereof, then the City may immediately or at any time
r4
MiAi8608o997 V2 GT VERSTON 9mt17
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thereafter, and without further demand or notice, terminate this Agreement without being
prejudiced as to any remedies which may be available to it for breach of contract.
Alchemy acknowledges that the purpose of this provision is to prevent repetitive defaults
by Alcherny under the Agreement, which work a hardship upon the City, and deprive the
City of the timely pedormance by Alchemy hereunder.
14.5 Reoetitive Delault. lf Alchemy shall have defaulted in the performance of any (but not
necessarily the same) term or condition of this Agreement for five (5) or more times
during any Contracl Year during the Terrn hereof, then such conduct shall, at the
election of the City, represent a separate event of default which cannot be cured by
Alchemy. ln such case, the City may imrnediately or at any time thereafter, and without
fu(her demand or notice, terminate this Agreement without being prgudiced as to any
remedies which may be available to it for breach of contract. Alchemy acknowledges
that the purpose of this provision Is to prevent repetitive defaults by Alctremy under the
Agreernent, which work a hardship upon the City, and deprive the City of the timely
peformance by Alchemy hereunder.
14.6 City's Remedies for Alchemy's Default.
lf any of the events of default, as set forth in this Section, shall occur, the City may, after
expiration of the cure periods, as provided above, at its sole option and discretion,
institute such proceedings as in its opinion are necessary to cure such defaults and to
compensate the City for damages resulting from such defaults, including but rrot
limited to the right to give to Alcherny a notice of termination of this Agreement. !f such
notice is given, the term of this Agreement shall terminate upon the date specified in
such notice from Ci$ to Alchemy. On the date so specified, Alchemy shall then guit and
surrender the Advertising Space(s) to City pursuant to the provisions of Subsection
12.8. Upon the termination of this Agreernent, all rights and interest of Alchemy in and to
the Advertising Space(s) and to this Agreement, and every part thereof, shall cease and
terminate and City flay, in addition to any other rights and remedies it rnay have, retain
all sums paid to it by Alchemy under this Agreement, including but not lirnited to, the
Performance Bond in Section 15 herein.
In addition to the rights set forth above, the City shall have the rights to pursue any and
all of the following:
14.6.1 The right to injunction or other similar relief available to it under Florida law against
Alchemy; and/or
14.6.2The right to maintain any and all actions at law or suits in equity or other proper
proceedings to obtain darnages resulting from Alchernt's default.
14.7 lf an event of default by the City shall occur. Alchemy may, after expiration of tlre cure
perlods, as provided abovo, terrninate this Agreement upon written notice to the City.
Said termination shall becorne effective upon receipt of a written notice of termination
by the City, but in no event shall Alchemy specify a termination date that is less than
sixty (60) days from the date of the written termination notice. On the date specified
in the nolice, Alchemy shall quit and sunender the Advertising Space(s) to City
pursuant to the provisions of Subsection 14,8.
I5
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14.8 SurrendCr of Advettis.iEg Spa,ces/Re,mgJpl.by AlcEq,my of eouipmenUlmorovements.
Upon expiration, or earlier termi,ration of this Agreement, Alcherny shall surrender the
Advertising Spaces in the same condition as the Advertising Spaces were prior to the
Effective Date. Alchemy shall, at its sole expense and at no charge to the City, remove
all advertising panels from the Ad\€rtising Spaces, (as well as any other perrnanent or
fixed improvernents) and restore lhe Advertising Spaces and any surrounding areas,
including repairing any damage caused from the removal of the Advertising Space
lmprovements, no later than sixty (60) days after the conclusion of the Term (or from the
date of other terrnination of this Agreement) unless a longer time period is agreed to, in
writing, by the City Manager or his/her designee.
Alchemy's obligation to observe or perform this covenant shall survive the expiration or
other termination of this Agreement. Continued occupancy of any Advertising Spaces
after expiratlon or terrnination of the Agreement (unless othenivise agreed to pursuant
to the signed Removal Schedule) shall constitute trespass by Alchemy, and may be
prosecuted as such. ln addition, Alchemy shall pay to the City One Thousand
($1,000.00) Dollars per day as liquidated darnages for such trespass and holding over.
14.9 SubstitutePerformance.
ln the event that Alchemy fails to properly perform the removal of any Advertising Space
lmprovernenls and restoration of the Advertising Spaces to their original condition in
accordance with the tenns of the Agreernent, then the City shall have the right to
undertake and/or purchase, as the City Manager deerns appropriate, any such supplies,
materiats, services, etc., covered herein and to charge Alcherny for all actual costs
thereby incurred by the City. Alchemy shall be responsible for paying all of said costs.
SECT]ON 15. BOND OR ALTERNATE SECURITY.
Alchemy shall, within thirty (30) days from the Effective Date, fumish to the City Manager or
his/her designee a Bond in the sum stated below for the payment of which Alchemy shall bind
itself for the faithful performance of the terms and conditions of this Agreement. A Bond, in the
amount of One Hundred and Twelve Thousand Five Hundred Dollars (S112,500.00) shall be
provided by Alchemy in faithful observance of this Agreernent, A cash deposit, irrevocable letter
of credit, or certificate of deposit may also suffice, as determined by the City Manager or his/her
designee, in consultation with Alchemy. The form of the Bond or alternate security shall be
approved by the Gity's Chief Financial Officer. ln the event that a Certificate of Deposit is
approtred, it shall be a One Hundred and Twelve Thousand Five Hundred Dollars {$112,500.00)
one-year Certificate of Deposit in favor of the City, which shall be automatically renewed, the
original of which shall be held by the City's Chief Financial Officer. Alcherny shall be so required
to maintain said Bond or alternate security in full force and effect throughout the Term of this
Agreernent. Alchemy shall have an affirmative duty to notfu the City Manager or his/her
designee, in writing, in the event said Bond or alternate security lapses or otherwise expires. All
interest that accrues in connection with any financial instrument or sum of money referenced
above shall be the property of Alchemy, except in an event of default, in which case the City
shall be entitled lo all interest that accrues after the date of default.
MIA186080997 V2 GT YEIISION 9!t1m
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s-EcTloN 16. ASSTGNMENT ANp SUBCONTRACTT,NG.
Alchemy shall not assign this Agreement or all or any portion of its costs or obligations
(including subcontracting) under this Agreement without the prior written consent of the City
Manager, in the City Manager's sole discretion. Alchemy shall notify the City Manager of any
proposed assignment, in writing, at least sixty (60) days prior to the proposed effective date of
such assignment. ln the event that any such assignment is approved by the City, the assignee
shall agree to be bound by all the covenants of this Agreement required of Alchemy.
Notwithstanding the foregoing, the approval by an affiliate of Alchemy, as a subcontractor, shall
not be unreasonably withheld, conditioned or delayed.
Alchemy, before making any subcontract for any portion of Alchemy's responsibilities under this
Agreement, will state in writing to the City Manager's designee the narne of the proposed
subeontractor, the portion of the services which the subcontractor is to do, the place of business
of such subcontractor, and such other information as the City may require. The provisions of
this Agreement will apply to such subcontractor and its officers, agents and employees in all
respects as if it and they were employees of Alchemy; and Alchemy will not be in any manner
thereby dischargod from its obligations and liabilities hereunder, but will be liable hereunder for
all acts and negligence of the Subcontractor, its officers, agents, and employees, as if lhey were
employees of Alchemy. The services performed by the subcontractor will be subject to the
provisions hereof as if performed directly by Alcherny. The City Manager reserves the right to
withdraw his or her consent to a subcontractor based upon substandard performance of the
Agreement.
SECTION 17..NO IMPROPER USE.
Alcherny will not use, nor suffer or permit any person to use in any manner whatsoever, any
Advefiising Space lmprovements, for any illegal or improper purpose, or for any other purpose
in violation of any Federal, State, County, or municipal ordinance, rule, order or regulation, or of
any governmental rule or regulation now in effect or hereafter enacted or adopted. Alchemy will
protect, indemnify, and forever save and keep harmless the City, its officials, ernployees,
contractors, and agents from and against damage, penalty, fine, judgment, expense or charge
suffered, imposed, assessed or incurred for any violation, or breach of any law, ordinance, rule,
order or regulation occasioned by any act, neglect or ornission of Alchemy, or afly official,
director, agent, contractor, or servant regarding the Program. ln the event of any violation by
Alchemy, or if the City or its authorized representative shall deern any conduct on the part of
Alchemy to be illegal or improper, the City shall have the right to suspend Alchemy's operations,
should Alchemy fail to correct any such violation, conduct, or practice to the satisfaction of the
City Manager or his designee within two (2) days, following written notice of the nature and
extent of such violation, conduct, or practice. Such suspension to continue until the violation is
cured to the satisfaction from the City Manager or his/her designee.
sEgIlgN 18. NoflcES.
All notices from the City to Alchemy shall be deemed duly served upon receipt, or on the next
business day after delivery to a nationally recognized business courier prior to their deadline for
next day delivery to Alchemy at the following address:
MIA186080997 v2 GT VBRSION 9/17117
t7
24
ALGHEMY MIAMI BEACH LLC
1384 Broadway, Suite 804
New York, NY 10018
Attention: Michael Freedman
With copies to:
Atfredo J. Gonzalez
Greenberg Traurig, PA
333 Avenue of the Americas
Suite 4400
Miami, FL 33131
All notices from Alchemy to the City shall be deemed duly served upon receipt, or on the next
business day after delivery to a nationally recognized business courier prior to their deadline for
next day delivery to the City at the following addresses:
City Manager
City of Miami Beach
1700 Convention Center Drive
Miami Beach, FL 33139
With copy to:
City of Miami Beach
1700 Convention Center Drive
Miami Beach, FL 33139
Attn: ffice of Communications, Tonya Daniels, Director
With copy to:
City of Miami Beach
1700 Convention Center Drive
MiamiBeach, FL 33139
Altn: Procurernent Department, Alex Denis, Director
Alchemy and the City may change the above maillng address at any time upon giving the other
party written notification. All notices under this Agreement must be in writing.
SECTION 19. LAWS.
19.1 9ompliance.
Alchemy shall comply with all applicable City, County, State, and Federal ordinances,
statules, rules and regulations, including but not lirnited to all applicable environmental
City, County, State, and Federalordinances, statutes, rules and regulations.
MIAI86080997 V2 GT'VERSTON 9lt7n7
l8
25
19-2 Governing Law.
This Agreement shall be governed by and construed in accordance with the laws of the
State of Florida. Any civil action arising in any way frorn this Agreement or the activities
of the parties under this Agreernent shall be brought only in a court of competent
jurisdiction located in Miami-Dade County, Florida.
19.3 Eoual EmolovmentOooortunitv.
Neither Alchemy nor any affiliate of Alchemy perforrning services hereunder, or pursuant
hereto, will discrirninate against any ernployee or applicant for employment because of
race, creed, s€x, color, national origin, sexual orientation, and disability (as defined in
Title I of ADA). Alcherny will take affirmative steps to utilize minorities and females in the
workforce and in conelative business enterprises.
19.4 No Discriminatlq!.
ln connection with the performance of the agreement, Alchemy shall not exclude from
participation in, deny the benefits of, or subject to discrimination anyone on the grounds
of race, color, national origin, sex, age, disability, religion, income or family status.
Additionally, Alchemy shall comply fully with the City of Miami Beach Human Rights
Ordinance, codified in Chapter 62 of the City Code, as may be amended from time to
time, prohibiting discrirnination in employment, housing, public accommodations, and
public services on account of actual or perceived race, color, national origin, religion,
sex, intersexuality, gender identity, sexual orientation, marital and farnilial status. age,
disability, ancestry, height, weight, domestic partner slatus, labor organization
membership, familial situation, or political affiliation.
19.5 Eoual Benefits For DomesliE-Pafiqers.
Alchemy acknowledges that if this Agreement is valued at over $100,000 and Alchemy
rnaintains 51 or more full time employees on their payroll during 2O or more calendar work
weeks, Section 2-373, of the Miami Beach City Code, "Requirement for city contractors to
provide equal benefits for domestic partners" ("Ordinance"), is applicable. lf applicable, said
Ordinance requires any contractor doing business with the City of Miami Beach, which are
awarded a contract pursuant to competitive proposals, to provide "Equal Benefits" to their
employees with dornestic partners, as they provide to their employees with spouses.
Additionally, if applicable, this Ordinance applies to all employees of Alchemy who work within
the City limits of the City of Miami Beach, Florida, and Alchemy's employees located in the
United States, but outside the City of Miami Beach limits, who are directly performing work on
tho Agroement within the City of Miami Beach.
Pursuant to said Ordinance, Alchemy warrants and represents and/or acknowledges as follows:
a) Alchemy certifies and represents that during the performance of this Agreement,
Alchemy will comply with this Ordinance;
b) The failure of Ahhemy to comply with this Ordinance shall be deerned to.be a material
breach of this Agreement;
c) lf Alchemy fails to cornply with this Ordinance, the City rnay terminate this Agreement
and all monies due or to become due under this Agreement rnay be retained by the
MrA186080997 V2 GT VERSION 9lt7t17
19
26
City. The City may also pursue any and all olher remedies at law or in equity for any
breach;
lf the City Manager or his designee determines that Alchemy has set up or used its
contracting entity for the purpose of evading the requirements of this Ordinance, the
City may terminate this Agreement;
Failure to comply with this Ordinance may subject Alchemy to the procedures set forth
in Division 5 of Article 2 of the City Code *Debarment of Contractors frorn city work".
sEcrLqN ?0., ru ISCELLAN Eous.
20.1 Nq Partnershio.
Nothing contained in this Agreement shall constitute or be construed to be or create a
paftnership or joint venture between the City and Alchemy.
20.2 Modifications.
This Agreemenl cannot be changed or modified except by Agreernent in writing
executed by all Farties hereto. Alchemy acknowledges that no modification to this
Agreement may be agreed to by the City unless approved by the Mayor and City
Commission except where such authority has been expressly provided herein to the City
Manager or his/her designee.
20.3 Comolete-,Ao[.e,ement.
This Agreement, togelher with all exhibits incorporated hereto, constitutes allthe
uMerstandings and Agreements of whatsoever nature or kind existing between the
parties with respect to Alchemy's operations, as contemplated herein.
20,4 Headinos.
The section, subsection and paragraph headings contained herein are for convenience
of reference only and are not intended to define, limit, or describe the scope or intent of
any provision of this Agreement.
20.5 Fjnding Effect.
This Agreement shall be binding upon and inure to the benefit of the parties hereto and
their respective successors and permitted assigns.
20.6 Clauses.
The illegality or invalidity of any term or any clause of thls Agreernent shall not affect the
validity of the remainder of the Agreement, and the Agreement shall remain in full force
and effect as if such illegal or invalid lerm or clause were not contained herein unless the
elimination of such provision detrimentally reduces the consideration that either party is
to receive under this Agreement or materially affects the continuing operation of
this Agreernent.
d)
e)
20
MrA i 860S0997 v2 GT VERSION 9n7il7
27
20.7 Severabilitv.
lf any provision of this Agreement or any portion of such provision or the application
thereof to any person or circumstance shall be held to be invalid or unenforceable, or
shall becorne a violation of any local, State, or Federallaws, then the sarne as so
applied shall no longer be a part of this Agreement but the remainder of the Agreement,
such provisions and the applk:ation thereof to other persons or circumstances, shall not
be affected thereby and this Agreement as so modified shall.
20.8 Not a Lease.
It is expressly understood and agreed that no part, parcel, building, facility, equipment or
space is leased to Alcherny, that it is a Alchemy and not a lessee; that Alchemy's right to
operate the Program shall continue only so long as this Agreement remains in effecl.
20.9 Procedure for Ap,pIqvALspnd/or Consents bv the Citv.
ln each instance in which the approval or consent of the City Manager or
his/her designee is allowed or required in this Agreement, it is acknowledged that such
authority has been expressly provided herein to the City Manager or his/her designee by
the Mayor and City Commission of the City. ln each instance in which the approval or
consent of the City Manager or his/her designee is allowed or required in this
Agreement, Alchemy shall send to the City Manager a written request for approval or
consent (the "Approval Request").
The Clty Manager or his/her designee shall use reasonable efforts to provide
written notice to Alchemy approving of consent to, or disapproving of the request, as
quictcty as possible but in any event within thirty (30) days frorn the date of Approval
Request (or within such other time period as may be expressly set forth for a particular
approvalor consent under this Agreement). However, the City Manager or
his/her designee's failure to consider such request within this time provided shall not be
deemed a waiver, nor shall Alchemy assume that the request is automatically approved
and consented to. The City Manager or his/her designee shall not unreasonably
withhold, delay or condition any such approval or consent. This subsection shall not
apply to approvals required herein by the Mayor and City Cornrnission.
20,10 No WAiyer.
It is mutually covenanted and agreed by and between the parties hereto that the failure
of the City to insist upon the strict performance of any of the conditions, covenants,
terms or provisions of this Agreernent, or to exerclse any option herein confened, will not
be considered or construed as a waiver or relinquishment lor the future of any such
conditions, covenants, terms, provisions or options but the same shall continue and
remain in full force and effect. A waiver of any term expressed herein shall not be
implied by any neglect of the City to declare a forfeiture on account of the violation of
such term if such violation by continuod or repeated subsequently and any express
waiver shall not affect any terrn other than tlre one specified in such waiver and that one
only for the time and in the manner specifically stated.
The receipt of any sum paid by Alchemy to the City after breach of any condition,
covenant, term or provision herein contained shall not be deemed a waiver of such
IvIIA186080997'/: GT VERSION 9[t7ll7
2l
28
breach, but shall be taken, considered and construed as payment for use and
occupation, and not as rent, unless such breach be expressly waived in writing by the
City.
20.11 No Third Partv Beneficiarv,
Nothing in this Agreement shall confer upon any person or entity, including, but not
limited to subcontractors, other than the parties hereto and their respective successors
and permitted assigns, any rights or remedies by reason of this Agreement.
20.12 No Lien.
ln the event any nolice or claim of lien shall be asserted against the interest of the City
on account of or arising from any work done by or for Alcherny, or any person claiming
by, through or under Alchemy, or for improvements or work, the cost of which is the
responsibility of Alcherny, Alchemy agrees to have such notice or clairn of lien cancelled
and discharged within thirty (30) days after notice to Alcherny by City. ln the event
Alchemy fails to do so, City may terminate this Agreement for cause withoul liability to
City.
20.13 Proposal Documents. Proposal Documents shall mean the RFP with alt
arnendments thereto, issued by the City in conternplation of this Agreement (the
"RFP"), and Alchemy's proposal in response thereto (the .Proposal"), all of which are
hereby adopted by reference and incorporated harein as if fully set forth in this
Agreement. Accordingly, Alchemy agrees to abide by and be bound by any and all of
the Proposal Documents; provided, however, that in the event of an express conflict
between the Proposal Docurnents and this Agreement, the following order of
precedent shall prevail: (i) this Agreement; (ii) the RFP; and (iii) the Proposal; and
further provided that in any case, the precedence will be given to that termiprovision
which allows the City to enforce this Agreement in the strictest possible terms, and/or
in accordance with the term(s) most favorable for the City.
sEc-TroN 21. LIMTTATTON OF LlABlLITY.
The City desires to enter into this Agreement placing the operation and rnanagement of
the Advertising Space(s) in the hands of a private rnanagement entity only if so doing the City
can place a limit on its liability for any €use of action for breach of this Agreement, so that its
liability for any such breach never exceeds the sum of Fifty Thousand Dollars ($50,000.00).
Alcherny hereby expresses its willingness to enter into this Agreement with a Fifty Thousand
Dollars ($50,000,00) limitation on recovery for any action for breach oI contract. Nothing
corrtained in this paragraph or elsewhere in this Agreement is in any way irrtended to be a
waiver of limitation placed upon the Cit/s liability as set forth in Florida Statutes, Section
708.28.
sEcTtoN 22. JURy.TRIAL WAIVER.
CITY AND ALCHEMY HEREBY KNOWINGLY AND INTENTIONALLY WAIVE THE RIGHT TO
TRIAL BY JURY IN ANY ACTK'N Ofl PROCEEDING THAT CITY AND ALCHEMY MAY
HEREIN AFTER INSTITUTE AGAINST EACH OTHER WITH RESPEGT TO ANY MATTER
AR|S|NG OUT OFOR RELATED TO TH|S AGREEMENT OR THE ADVERTISING SPACE(S).
MIA185O8O997 V2 GT VERSION 9I7iIL7
22
29
(A)
(B)
sEcTloN 23. CONFLTCT OF |NTER-ES--T.
Alchemy agrees to adhere to and be governed by the Miarni-Dade County Ethics and Conflict of
lnterest laws, as same rnay be amended from time to time, and by the City of Miami Beach
Charter and Code, as same may be amended from time to time, in connection with the
perforrnance of the Services,
Alchemy must disclose the name(s) of any officer, director, agent, or immediate family
member (spouse, parent, sibling, and child) who is also an employee of the City of Miami
Beach. Further, Alchemy must disclose the name of any City employee who owns, either
directly or indirectly, an interest of ten percent (10%) or more in the Proposer entity or any of
its affiliates.
sEcloil 24. FLORTDA PUBLTq REgpRpS LAW.
Contractor shall comply with Florida Publlc Records law under Chapter 119, Florida
Statutes, as may be amended from time to time. Records made or received in
conneclion with this Agreement are public records under Florida law, as defined in
Section 1 19.01 1(1 2), Florida Statutes.
Pursuant to Section 119,0701 of the Florida Statutes, if the Contractor meets the
definition of "Contractof' as defined in Section 1 19.0701(1Xa), the Contractor shall:
(3)
Keep arrd maintain public records required by the City to perform the service;
Upon request from the City's custodian of public records, provide the City with a
copy of the requested records or allow the records to be inspected or copied
within a reasonable time at a cost that does not exceed the cost provided in
Chapter 1 19, Florida Statutes or as otherwise provided by law;
Ensure that public records that are exempt or confidentia! and exempt from
public records disclosure requirements are not disclosed, except as authorized
by law, for the duration of the contract terrn and following completion of the
Agreement if the Contractor does not transfer the records to the City;
Upon completion of the Agreernent, transfer, at no cost to the City, all puhlic
records in possession of the Contractor or keep and maintain public records
required by the City to perform the service. lf the Contractor transfers all public
records to the City upon completion of the Agreement, the Contractor shall
destroy any duplicate public records that are exempt or confidential and exempt
from public records disclosure requirements. lf the Contractor keeps and
maintains public recprds upon completion of the Agreemerrt, the Contractor shall
rneet all applicable requirements for retaining public records. All remrds stored
electronically must be provided to the City, upon request from the City's
custodian of public records, hr a format that is compatible with the inforrnation
technology systems of the City.
(4)
(C) RreUEST FOR RECORDS; IIIOIIICOMPLHNCE.(1) A request to inspect or copy public records relatirrg to the City's contract for
services must be made directly to the City. lf the City does not possess the
requested records, the City shall immediately notify the Contractor of the request,
and the Contractor must provide the records to the City or allow the records lo be
inspected or copied within a reasonable time.
23
MIAr 86A80997 V2 CT YERSION 9flT17
(1)
(2)
30
Contractor's failure to comply with the City's request for records shall constitute a
breach of this Agreement, and the City, at its sole discretion, may: (1) unilaterally
terminate the Agreement; (2) avail itself of the remedies set forth under the
Agreement; and/or (3) avail itself of any availahle remedies at law or in equity.
A Contractor who fails to provide the public records to the City within a
reasonable time may be subject to penalties under s. 119.1Q.
(D) CrVrL ACT|ON.
lf a civil action is filed against a Gontractor to compel production of public records
relating to the Citys contract for services, the court shall assess and award
against the Contractor the reasonable costs of enforcement, including
reasonable attorney fees, if:a. The courl determines that the Contractor unlaMully refused to comply with
the public records request within a reasonable time; and
b. At least I business days before flling the action, the plaintiff provided written
notice of the public records request, including a staternent that the
Contractor has not complied with the request, to the City and to the
Contractor.
A notice complies with subparagraph (1Xb) if it is sent to the City's custodian of
public records and to the Contractor at the Contractor's address listed on its
contract with the City or to the Contractor's registered agent. Such notices must
be sent by common carrier delivery seruice or by registered, Glohal Express
Guaranteed, or certified mail, with postage or shipping paid by the sender and
with evidence of delavery, which may be in an electronic forrnat.
A Contractor who complies with a public records request within 8 business days
after the notice is sent is not liabte for the reasonable costs of enforcement.
IF THE CONTRACTOR HAS SUESTIONS REGARDING THE APPLICATION OF
CHAPTER 119, FLORIDA STATUTES, TO THE GONTRACTOR'S DUTY TO
PROVIDE PUBLIC RECORDS RELATING TO THIS AGREEiIENT, CONTACT THE
CUSTODIAN OF PUBLIC RECORDS AT:
CITY OF MIAMI BEACH
ATTENTION: RAFAEL E. GRANADO, CIW CLERK
17OO GONVENTION CENTER DRIVE
MIAMI BEACH, FLORIDA 33139
E-MAI L: RAFAELG RANAP9@MIAM I BEACH FL.GoV
PHONE: 345-673-7411
THE REMAINDER OF THIS PAGE IS INTENTIONALLY LEFT BLANK.
(2)
(3)
(1)
(2)
(3)
(E)
lvllAl86080997 V2 GT VERSION 9l.l1lt7
24
31
IN WITNESS WHEREOF,
their seals to be affixed, all as
Agreement.
the parties hereto have caused their names to be signed and
of the day and year first above written, indicating thelr
Attest:
Rafael E. Granado, City Clerk
Date:
Attest:
Signature
Print Name/Title
Date:
CITY OF MIAMI BEACH, FLORIDA
Philip Levine, Mayor
ALCHEMY MIAMI BEACH LLC
Michael A. Freedman, Manager
By:
By:
MIA186080997 V2 GT VERSION 9fi7fl7
?s
32
Exhibit A
LIST OF CITY GARAGES
M1A186080997 V2 GT VERSTON 9ni!17
26
33
List of City Garages
Garage 1 (Gl): 2707 Street, Miami Beach, Florida 33139
Garage 2 (G2): 51212 Street, Miami Beach, Florida 33139
Garage 3 (G3): 1301 Collins Avenue, Miami Beach, Florida 33139
Garage 4 (G4): 1500 Collins Avenue, Miami Beach, Florida 33139
Garage 5 {G5}: 640 17 Street, Miami Beach, Florida 33139
Garage 6 (G6): 400 42 Street, Miami Beach, FloritJa 33140
Garage 7 (G7): 1755 Meridian Avenue, Miami Beach, Florida 33139
Garage 9 (GS): 500 17 Street, Miami Beach, Florida 33139
Garage 10 (GI0): 1900 Bay Road, MiamiBeact, Ftorida 33139
34
Exhibit B
tlJlEDIA PLAN
I{tAI86080997 V2 GT VERSION 9lt7ll7
,r1
35
OVERVIEW
9 GARAGES
Type of siqns Size Quonlity Tolo! Sq Fl
WxH So Ft
A 6' x 12'72 t8 1,296.00
B 6'x 8'48 I 384.00
82 6'x 6'36 36.00
c B'x 16'128 25 3,200,00
c2 3'x 8'24 20 480.00
D 6'x 12'72 60 4,320.00
E 4'x 6'24 t45 3.480.00
F 2'x3'6 62 s72.00
t2 2.5'x 3.5'8.7s 54 472.50
G 40"E 4 20.00
H I'x6'12 34 408.00
Totol 43r 14,469.50
Srlgn H is
double sided
36
GI
Tvpe of slons Size Quontlty Totol So Ft
WxH So Ft
A 6' x 12'72 I 72.00
B 6'x 8'48 'l 48.00
B2 6'x 6'36 0
C 8'x I 6'r28 5 640.00
D 5'x 12'72 I 72.00
E 4'x6'24 t4 336.00
F 2'x 3'6 t0 60.00
t2 2.5'x 3.5'8.75 6 52.s0
G 40"5 0
H 'I'x 5't2 3 36.00
Iolol 41 1,316.50
Sign H ts
double sided
37
G2
Type of siqns Size Quontlty Tolol Sq Fl
WxH Sq Ft
A 6'x 12'72 2 r44.00
B 5'x 8'48 0
82 6'x 6'35 0
c 8'x I 6'128 4 sr 2.00
D 6' x 12'72 ?648.00
E 4'x 5'24 l7 408.00
F 2'x 3'6 0
t2 2.5' x 3.5'8.75 2 r 7.50
G 40"5 0
H I'x6'12 2 24.00
Tolol 36 r.753.50
Siga H ts
double sided
38
G3
Tvoe ol sions Size Quontity Totql So Ft
WxH So Ft
A 6' x 12'72 2 144.00
B 5'x8'48 0
B2 6'x 6'36 0
c 8'x 16'r28 2 256.OA
D 6' x 12'7?l3 936.00
E 4'x 6'24 l5 360.00
F 2'x 3'6 I 48.00
F2 2.5'x 3.5'8,75 4 3s.00
G 40"5 0
H I'x 6't2 2 24.W
Iotql 46 1,803.00
SIgn t is
double sided
39
G4
lype of siqns Size Quontity Tolol So Ft
WxH Sq Ff
A 5'x 12'72 I 72.00
B 6'x 8'48 48.00
82 6'x6'36 0
c 8'x 16'128 A 5r2.00
D 6'x 12'72 2 144.00
E 4'x6'24 20 480.00
F 2'x 3'6 26 156.00
t2 2.5'x 3.5'8.75 6 52.50
G 40"5 I s.00
H 'l'x 6'12 4 48.00
Tolol 65 1.517.50
Si,gn H is
doub/e s'ded
40
G5
Iyoe of siqns Size Quontlty Totol So Ft
WxH So Ft
A 6'x 12'72 4 288.00
B 6'x I'4 0
92 6'x6'36 I 36.00
c 8'x 16'128 2 256.00
c2 3'x 8'24 20 480.00
D 5'x 12'72 17 1,224.ffi
E 4'x6'24 7 168.00
F 2'x 3'5 4 24.00
t2 2.5'x 3.5'8.75 't0 87.50
G 40"5 3 r5.00
H I'x d't2 I i08.00
Io lol 77 2,686.50
Sign H is
double sided
41
G6
Type of slqns Size Quonlity Iolol Sq Ff
WxH So Ft
A 6'x 12'72 2 144.00
B 6'x 8'48 2 96.00
B2 6'x 6'36 0
c 8'x 16't28 0
D 6' x 12'72 0
E 4'x 6'24 I 2't6.00
t 2'x 3'6 4 24.00
t2 2.5'x 3.5'8,75 4 35.00
G 40"5 0
H I'x6't2 4 48.00
Totot 25 563.00
Sign tl is
double sided
42
G7
Type of sisns Size Qusntify Iolol Sq Ft
WxH So Ft
A 6' x 12'72 2 r44.00
B 6'x 8'48 2 96.00
B2 6'x6'36 0
c 8'x l6'r28 0
D 6' x 12'72 t6 I ,152.00
E 4'x6'24 25 624.00
F 2'x3'6 IO 60.00
F2 2.5'x 3.5'8./5 IO 87.s0
G 40"5 0
H I'x6'12 3 36.00
Totol 6?2,r99.50
Slgn H is
double sided
43
G9
Tvoe of sions Size Quontity Ioiol Sq Ft
WxH So Ft
A 6' x 12'72 2 144.00
B 6'x 8'48 2 96.00
B2 6'x 6'36 0
c 8'x I 6'r28 2 256.00
D 6'x l2'72 2 144.00
E 4'x 6'24 2s d00.00
r 2'x 3'6 0
F2 2.5'x 3.5'8.75 I 70.00
G 40"5 0
H l'x 6'12 4 48.00
Totol 45 r.358.00
Sign fl is
double sided
44
Gr0
fype of slEns Size Quontily Totol So Ft
I{IxH So Ft
A 6'x 12'72 2 144.00
B 6'x 8'I 0
B2 6'x 6'35 o
c I'x 16'128 6 768.00
D 6'x 12'72 0
E 4'x6'24 t2 288.00
F 2'x 3'6 0
t2 2.5'x 3.5'8.75 4 35.00
G 40"5 0
H l'x 6'12 3 35.00
Totol 27 t,27r.00
&lgn H is
double sided
45
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