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LTC 466-2025 Black Affairs Advisory Committee Motions - November 4, 2025Docusign Envelope ID: 13EB8489-06F9-4565-94F9-0204A693F97C MIAMI BEACH OFFICE OF THE CITY CLERK LTC No. 466-2025 LETTER TO COMMISSION TO: FROM: Mayor Steven Meiner and Members of the City Commission Rafael E. Granado, City Clerk c�:t;� bV't».AAk DATE: SUBJECT: November 5, 2025 FAsssAosFssE•cF .... Black Affairs Advisory Committee Motions - November 4, 2025 The purpose of this Letter to Commission (LTC) is to update the Mayor and Commission on motions made during the November 4, 2025, Black Affairs Advisory Committee ("BAAC") Meeting. 1.Motion: The BAAC supports Miami Earth Week 2026 and encourages the Mayor and City Commission to support and participate in this initiative. Motion was made by Valerie Crawford, seconded by Bibi Andrade and passedunanimously. 2.Motion: The BAAC congratulates Miami Takeover for 17 years of positive economic andcultural impact in Miami Beach, as outlined in the attachment, and its recent celebration of 50 years of DC's Go-Go music. The BAAC encourages the City's continued financialsupport of the Miami Takeover event. Motion was made by Bibi Andrade, seconded by Valerie Crawford and passedunanimously. 3.Motion: The BAAC believes that the Miami Beach Police Department is on a positive trajectory under Chief Jones' leadership and that extending his contract will reinforce the department's stability and continued progress. The Committee respectfully urges theMayor and City Commission to support this recommendation. Motion was made by William Warren, seconded by Bibi Andrade and passedunanimously. Members in attendance: Glendon Hall (Chair), Bibi Andrade (Vice-Chair), William Warren,Sipiwe Anderson, Valerie Crawford, Dorrie Foster, Dexter Milton Guest in attendance: Michel Thomas, CEO of ECO Channel, Kathia Joseph, Owner ofCasa Matilda For more information, please contact Lissette Garcia Arrogante, Tourism and Culture Director at lissettearro�;iante@mjamjbeachfl oov or x26597. cc: M H/LGA/FV �� We are committed to providing excellent public service and safety to all who live, work and play in our vibrant, tropical, historic community Docusign Envelope ID:13EB84B9-06F9-4565-94F9-0204A693F97C CITY OF M IBEACH ECONOMIC IMPACT •263 room nights in FY2025 (heads in beds) •3,24:room nights picked-up since 2015 •72 total rooms in FY2025 (3.7 nights per reservation) •125 registered hotel guests W,g:'_l~E.stim"at~cl.-~..';·-""..I.•Hotel revenue:$58K I Hotel Tax Revenue:$10KEventWeekend•Increased restaurant and nightlife spending via Impressions]partnerships and indirect spending /fv2o2soet4 •Event-driven tourism boosts tax revenue duringTaxRevenue slow tourism season •3,000+Estimated event impressions combinedF&B]•Estimated indirect travel spending of $995k° Contr acte dEvent o Based on MBVCA survey results flitRevenue Direct event F&B generated sales revenue of $90K+ •Direct event F&B generated tax revenue of $10K+ VISIBILITY &BRANDING •National press coverage in publications geared to diverse professionals,such as Black Enterprise and Essence •Partnerships with travel influencers garnered inquiries for future travel to Miami Beach JF',;~•••·"'.'~.,--.<_*'~-•;?;_;:.,:'.'· .;'-';,.·,',, l I ails Imtressions II.;,.;.p .,;11 Eare d M edia +Sociat Media 3n M einer pictured 6as s $#Se.th$id@h%«fihike#if%st±i We are committed to providing excellent public service and safety to all who live,work and play in our vibrant,tropical,historic community Docusign Envelope ID:13EB84B9-06F9-4565-94F9-0204A4693F97C The Im pact of the 17th A nnual M iam i Takeover on the City of M iam i Beach (July 24-28,2025) The 17th Annual Miami Takeover (MTO)event weekend delivered a significant and positive direct economic impact on the City of Miami Beach,particularly by boosting revenue during the slower tourism season of Quarter 3 (July 1st through September 30th)which focused on mature urban professionals aged 35 to 50. The combined financial activities from the event weekend generated substantial revenue across lodging,food and beverage,and indirect visitor spending,totaling an estimated direct contracted revenue and indirect travel spending of well over $1.1 million. The hospitality sector saw a considerable influx of business,with the event utilizing a total of 72 rooms for the duration of the event.This translated into 263 room nights in fiscal year 2025, representing actual "heads in beds"tourism.The average reservation length was 3.7 nights per person.The event hosted 125 registered hotel guests.Financially,the hotel stays generated $58K in hotel revenue and contributed $10K in Hotel Tax Revenue directly to the city.Beyond the immediate impact,the MTO event has demonstrated a long-term contribution to tourism, with 3,245 room nights picked-up since 2015. In terms of visitor spending beyond lodging,the economic activity was robust.Direct event Food &Beverage (F&B)sales generated over $90K in sales revenue and generated more than $10K in F&B tax revenue (This number does not Include required gratuity charged by each contracted venue).Importantly,attendees'spending throughout the city boosted the local economy:the event is credited with increasing restaurant and nightlife spending via partnerships and indirect spending.The estimated total indirect travel spending by visitors over the weekend was a significant $995K.based on survey results submitted to the MBVCA. Beyond the direct financial metrics,the event sustained the city's profile,benefiting future tourism.It generated approximately 3,000 estimated event impressions over the weekend, and a massive 5.0M impressions from earned media and social media exposure.This visibility included national press coverage in publications geared toward diverse professionals,such as Black Enterprise and Essence,and resulted in inquiries for future travel to Miami Beach following partnerships with travel influencers. Economic Impact and Tourism The MTO event generated significant financial activity and tourism during the typically slower month of July. •Financial Generation:The overall event budget was $183K,representing 90%of the annual Miami Takeover organizational budget,with marketing,advertising and PR costs ($39K)accounting for 21%of the event budget. We are committed to providing excellent public service and safety to all who live,work and play in our vibrant,tropical,historic community Docusign Envelope ID:13EB84B9-06F9-4565-94F9-0204A4693F97C •Lodging and Attendance: o The event secured 263 actual hotel room nights,which exceeded the MBVCA TAP grant requirement and represented a long-term benefit to the city. o These stays were concentrated at the Marseilles Hotel (190 room nights)and the Z-Ocean Hotel (73 room nights). a The event attracted 125 direct travelers and generated over 3,000 unique event impressions. o 90%of event attendees paid admission,with ticket prices for Miami Beach events ranging from complimentary (Meet &Greet)to $80 (Splash Day Time Pool Party). Local Benefits and Community Engagement The event contributed directly lo the local economy through job creation and business partnerships: •Job Creation:The MTO created or supported 75+jobs for Miami residents,including bartenders,lobby hosts,VIP hosts,security and technicians. •Business Engagement:The MTO contracted with a number of local businesses and venues,such as the Marseilles Hotel,M2 nightclub,the Z-Ocean Hotel,Sobe Express, and Savory Public Relations. •Community Events:The event emphasized social responsibility through two community service initiatives:an annual Community Service Beach Sweep and the Colgate Bright Smiles Bright Futures Pediatric Dental Screening for participants of the Miami Beach Police Athletic League (PAL). Marketing,Branding,and Audience 4 The MTO's marketing strategy was crucial in diversifying Miami Beach's cultural image:. •Cultural Focus:The event celebrated 50 years of Go-Go music and BIPOC culture, specifically marketing Miami Beach as a hub for unique cultural experiences beyond its traditional reputation. •Target Audience:The core audience consisted primarily of Tourists (80%)who were Black/African American (87%)professionals,aged 21--60 (95%). •Media Success:The event garnered significant press,reporting 5 million impressions. This included over 100 earned media features in regional and national cultural media like Black Enterprise.Hip Hop Wired,and local TV coverage on WSVN Deco Drive. •Mayor's Attendance:The Mayor of Miami Beach,Steven Meiner,attended the "Art of Go-Go Culture Fest"at the Miami Beach Bandshell,providing a high-profile endorsement. •Community Events:The event emphasized social responsibility through two community service initiatives:an annual Community Service Beach Sweep and the Colgate Bright Smiles Bright Futures Pediatric Dental Screening for participants of the Miami Beach Police Athletic League (PAL). We are committed to providing excellent public service and safety to all who live,work and play in our vibrant,tropical.historic community