HomeMy WebLinkAboutLTC 553-2025 - Miami Beach Hotels Enjoy Highest Room Rates for Peak New Year's TravelMIAMI BEACH
OFFICE OF THE CITY MANAGER
LTC#
TO:
FROM:
DATE:
SUBJECT:
LETTER TO COMMISSION
Honorable Mayor Steven Meiner and Members of the City Commission
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December 31,2025 l__,{_,{IT~vvv '-"'\.
Miami Beach Hotels Enjoy Highest Room Rates for Peak New Year's Travel
The purpose of this Letter to Commission (LTC)is to announce that Miami Beach hotel room
rates appear to be ringing in 2026 at the highest levels anywhere in the world ahead of Rio de
Janeiro and New York City two cities that attract worldwide attention for impressive New
Year's Eve celebrations,according to a new study of must-visit travel destinations over the peak
New Year travel period.
National travel coverage published this week by Forbes identifies Miami Beach as the most
expensive city to visit over the New Year's holiday,a clear signal of peak desirability and pricing
power during the city's signature celebrations.The analysis looked at the price of three-star and
above hotel room rates for a three-night stay,confirming that Miami Beach hotel properties are
positioned to experience great tidings as they head into 2026.
The Forbes report on Dec.29 was based on an analysis by a hotel booking platform.The service
compared room rates in 60 international destinations from Tuesday,Dec.30 to Friday,Jan.2
and found that the most affordable qualifying Miami Beach hotel room was priced at $1,187 per
night,higher than any of the other destinations examined.
Preliminary hotel performance indicators for the week of New Year's Eve are projected to show
an increase over the 83.3%occupancy rate and $465.11 room rate recorded between Dec.29,
2024,and Jan.5,2025.
The analysis underscores the strong market performance of Miami Beach and reflects the
continued collaboration among local hoteliers,the Greater Miami Convention &Visitors Bureau
(GMCVB)and the City of Miami Beach to deliver high-quality,safe and memorable experiences
for visitors.
While pricing is shaped by many factors,higher rates during peak travel periods are widely
recognized as an external signal of sustained demand and destination appeal similar to how
exceptional works draw interest to leading galleries or how premier yachts command attention in
the global marketplace.
Miami Beach hotels and the hospitality industry benefit from immersive,unique holiday
programming and events.These include live performances,experiential dining and family-
friendly activities that attract,entertain and drive economic impact.
553-2025