HomeMy WebLinkAboutResolution 2025-33915RESOLUTION NO. 20 2 5- 3 3 9 15
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, (1) APPROVING THE CITY'S SPONSORSHIP OF
THE 2026 WODAPALOOZA SPECIAL EVENT (THE "EVENT"), TO BE HELD
FROM MARCH 12, 2026 THROUGH MARCH 15, 2026 AT LUMMUS PARK
BEACHFRONT AS PART OF THE 2026 MIAMI BEACH FITNESS WEEK,
INCLUDING: (A) A CASH SPONSORSHIP IN AN AMOUNT NOT TO EXCEED
$750,000 FOR THE EVENT, AND (B) A WAIVER OF SPECIAL EVENT PERMIT
FEES AND SQUARE FOOTAGE FEES IN AN AMOUNT NOT TO EXCEED
$120,000; (II) APPROVING, IN SUBSTANTIAL FORM, THE SPONSORSHIP
AGREEMENT BETWEEN WZA SPORTS LLC AND THE CITY FOR THE
EVENT; (III) AUTHORIZING THE CITY MANAGER TO FINALIZE THE
SPONSORSHIP AGREEMENT; AND (IV) AUTHORIZING THE CITY MANAGER
AND CITY CLERK TO EXECUTE THE SPONSORSHIP AGREEMENT.
WHEREAS, the month of March historically experiences a significant increase in visitors
to the City of Miami Beach, particularly in the Art Deco Cultural District (ADCD), placing additional
stress on City services and impacting residents; and
WHEREAS, in March 2023, the City successfully implemented the Miami Beach
Live! initiative, a City -sponsored program focused on fitness and cultural activations, which
demonstrated the potential of fitness-themed programming to drive economic impact and
community engagement; and
WHEREAS, on April 3, 2024, the Mayor and City Commission referred a discussion item
to the Finance and Economic Resiliency Committee (FERC) to explore the feasibility of hosting a
fitness festival in March 2025 or 2026, with the goal of attracting high -caliber fitness organizations
and enhancing the City's cultural and athletic offerings; and
WHEREAS, following favorable recommendations from FERC on March 22, 2024, June
28, 2024 and July 12, 2024, the City Commission approved Resolution No. 2024-33198, directing
the Administration to engage with relevant vendors to bring a fitness festival to the City in March
2026, with funding allocated during the FY 2025 and FY 2026 budget process; and
WHEREAS, the Administration subsequently engaged with WZA Sports LLC ("Event
Organizer"), the organizers of TYR Wodapalooza, and the organizers of HYROX, to activate back-
to-back fitness events during the second and third weekends of March 2026, creating a new
initiative known as Miami Beach Fitness Week; and
WHEREAS, TYR Wodapalooza, a globally recognized functional fitness festival, has
demonstrated its ability to attract thousands of athletes and spectators, and successfully held its
inaugural Miami Beach event in January 2025 at Lummus Park Beachfront; and
WHEREAS, 2026 Wodapalooza (the "Event') will be a multi -day event that brings together
fitness enthusiasts, athletes, and spectators to celebrate health, wellness, and athleticism; and
WHEREAS, the Event shall include, but not be limited to, a fitness competition for all
backgrounds and levels, an exciting and fast race through three workouts within an hour (the
"Gauntlet°), and the spectator experience, which includes one of the largest collections of vendors
and exhibitors as well as spectator workouts and seminars;
WHEREAS, during negotiations, the Event Organizer requested a cash sponsorship in
the amount of $750,000 and a waiver of special event permit fees, including application and
square footage fees; and
WHEREAS, based on direction previously given by the Mayor and City Commission, the
Administration recommends that the Mayor and City Commission do the following: (i) approve the
City's sponsorship of the Event, to be held from March 12, 2026 through March 15, 2026 at
Lummus Park Beachfront, including: (a) a cash sponsorship in an amount not to exceed $750,000
for the Event, and (b) a waiver of special event permit and square footage fees for the Event, in
an amount not to exceed $120,000; (ii) approve, in substantial form, the Sponsorship Agreement
between Event Organizer and the City for the Event (the "Sponsorship Agreement), attached to
the City Commission Memorandum accompanying this Resolution; (iii) authorize the City
Manager to finalize the Sponsorship Agreement, and (iv) authorize the City Manager and City
Clerk to execute the Sponsorship Agreement; and
WHEREAS, the Sponsorship Agreement includes a range of public benefits as outlined in
Exhibit A thereto, including:
. Free Fitness Festival Thursday: Open access to all festival activities on Thursday,
March 12, 2026 for City residents and employees.
. Miami Beach Local Discount: 30% off all spectator ticket types for City residents with
valid ID.
. City of Miami Beach Employee Discount: 50% off one spectator ticket for City
employees with valid ID.
. Special Rate for On -Site Competition Sign -Ups: 50% off registration for City residents
participating in the Gauntlet and other fitness competitions.
. Local Resident Partner Discounts: Discounts on merchandise and products from
participating vendors for City residents.
. Miami Beach Senior High School Field Trip: Complimentary tickets and educational
programming for City students.
. Fittest of South Florida Competition: On -site fitness competition featuring City officials
and community engagement.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission
hereby (1) approve the City's sponsorship of the 2026 Wodapalooza special event (the "Event"),
to be held from March 12, 2026 through March 15, 2026 at Lummus Park Beachfront as part of
the 2026 Miami Beach Fitness Week, including: (a) a cash sponsorship in an amount not to
exceed $750,000 for the Event, and (b) a waiver of special event permit fees and square footage
fees in an amount not to exceed $120,000; (ii) approve, in substantial form, the Sponsorship
Agreement between WZA Sports LLC and the City for the Event; (iii) authorize the City Manager
to finalize the Sponsorship Agreement; and (iv) authorize the City Manager and City Clerk to
execute the Sponsorship Agreement. t
PASSED and ADOPTED this /7 day of ft��r , 2025.
ATTEST• � JAN 2 7 2026 Steven Meiner, Mayor
Rafael It. Grenado, City Clerk APPROVED AS TO
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MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Eric Carpenter, City Manager
DATE: September 17, 2025
TITLE: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, (1) APPROVING THE CITY'S SPONSORSHIP OF THE
2026 WODAPALOOZA SPECIAL EVENT (THE "EVENT"), TO BE HELD FROM
MARCH 12, 2026 THROUGH MARCH 15, 2026 AT LUMMUS PARK BEACHFRONT
AS PART OF THE 2026 MIAMI BEACH FITNESS WEEK, INCLUDING: (A) A CASH
SPONSORSHIP IN AN AMOUNT NOT TO EXCEED $800,000 FOR THE EVENT,
AND (B) A WAIVER OF SPECIAL EVENT PERMIT FEES AND SQUARE FOOTAGE
FEES IN AN AMOUNT NOT TO EXCEED $120,000; (11) APPROVING, IN
SUBSTANTIAL FORM, THE SPONSORSHIP AGREEMENT BETWEEN WZA
SPORTS LLC AND THE CITY FOR THE EVENT; AND (111) AUTHORIZING THE
CITY MANAGER AND CITY CLERK TO FINALIZE AND EXECUTE THE
:,PONSORSHIP AGREEMENT.
RECOMMENDATION
Adopt the Resolution.
BACKGROUNDIHISTORY
Historically, the month of March has been a period when the increased impact of visitors placed
added stress on Citywide services, as well as on residents who live in and around the Art Dew
Cultural District (ACDC). This period is defined as high -impact and spans a seven -week period,
including the month of March and the first two weeks of April. Within the seven weeks, the second
and third weekends in March have been identified as having the highest number of visitors and
incidents. During this period, the Miami Beach Police, Fire, Code Compliance, and Sanitation
departments have enhanced staffing in the ADCD area.
In March 2023, the City programmed the month of March with fitness and cultural activations
under the Miami Beach Live! initiative, a City -sponsored program directed by the City Commission
via Resolution No. 2022-32363, to engage with and contract various event producers and provide
special event sponsorship incentives for Miami Beach Livel.
The theme of fitness was the focus of the month -long program aimed at replicating the impact
that the Arts economy has on Miami Beach during Art Week Miami Beach. The connection
between cultural and sporting activities as key drivers of economic impact, attracting visitors, and
generating income served as a programming blueprint.
Fitness Festival in March
On April 3, 2024, at the request of Commissioner David Suarez, the Mayor and City Commission
referred a discussion item (C4 J) to the Finance and Economic Resiliency Committee (FERC),
regarding a fitness festival in March 2025 or 2026. The referral memorandum recommended the
Administration to engage prominent fitness organizations, television programs, and brands such
as CrossFit, American Ninja Warrior, Hyrox, Wodapalwza and RedBull to explore potential
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collaborations. The inclusion of such entities would potentially elevate the Festival's profile, attract
high -caliber participants and spectators, and enhance the overall experience for attendees.
On March 22, 2024, members of FERC discussed the Event proposal to activate the Lummus
Park beachfront in March 2025. The FERC voted on a favorable recommendation to the April 3,
2024, City Commission meeting for discussion.
At the June 28, 2024, FERC meeting, staff presented initial research into the feasibility of
programming for a Fitness Festival in March 2025. The Administration recommended focusing
discussions on the production of a fitness event for March 2026. The FERC passed a favorable
recommendation for the City Commission to direct the Administration to negotiate with the
relevant vendors to bring a Fitness Festival during March 2026 and to make a budget priority
during the FY 2025 and FY 2026 budget process.
On July 12, 2024, at the FERC Budget Workshop, the Committee recommended a fitness festival
activation in March 2026 for $ 1.4 million. The funding would be allocated from the existing
Large -Scale Community Events budget ($606,000). The Administration would set aside
$500,000 allocated annually in FY 2025 and FY 2026 for $ 1.0 million from the Large -Scale
Community Events budget. The remaining $400.000 would be identified through sponsorship
or the FY 2026 budget development process.
At the July 24, 2024, City Commission meeting, the Mayor and City Commission accepted the
favorable recommendation from the Finance and Economic Resiliency Committee at its June 28,
2024, meeting, and directed the Administration to proceed to engage with the relevant vendors
to bring a Fitness Festival during March 2026 and to crake a budget priority during the FY 2025
and FY 2026 budget process via Resolution# 2024-3318 (attached).
After the July 24, 2024, City Commission meeting, where the Mayor and City Commission
approved the Administration to engage with relevant vendors to activate during March 2026, Staff
engaged the event organizers behind two major fitness events, Wodapalooza and HYROX to
activate the second and third weekends in March in the Lummus Park beachfront. Having both
events on back-to-back weekends allows for the creation of a "Fitness Week," in Miami Beach.
At the June 25, 2025, City Commission meeting, the Mayor and City Commission approved via
Resolution #2025-33742 (attached) the March 2026 special event programming in Lummus Park
and Lummus Park beachfront, which included Wodapalooza on the second weekend from March
12 -15, 2026, on the Lummus Park beachfront 7-10 streets, as part of the Miami Beach Fitness
week.
ANALYSIS
The Wodapalooza (WZA) festival began as a grassroots single -day fitness competition in Miami's
Sayfront Park with 145 athletes and 500 spectators in 2012 and has since established itself as
the world's premier Functional Fitness Festival. Wodapalooza descends on Miami Beach for 4
days and brings together thousands of athletes, spectators, and fitness fanatics to celebrate
fitness, community, and life.
There are multiple parts to the festival; the fitness competition for all backgrounds & levels, the
Gauntlet, and the spectator experience, which includes one of the largest collections of vendors
& exhibitors as well as spectator workouts & seminars. All set on the beautiful backdrop of Miami
Beach, the Wodapalooza has become a calendar staple for the fitness community and a winter
getaway for athletes from around the world. The Festival is a multi -day event that brings together
fitness enthusiasts, athletes, and spectators to celebrate health, wellness, and athleticism.
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The Wodapalooza Fitness Festival took place for the first time on Miami Beach from January 11,
2025, through January 30, 2025, including load -in and load -out. The Festival was held at Lummus
Park Beachfront between 6th Street and 10th Street, showcasing various fitness competitions,
vendor expos, and community activities, drawing thousands of participants and spectators to the
City of Miami Beach.
March 2026
The Wodapalooza Fitness Festival has been incentivized by the City to bring their festival as part
of "Miami Beach Fitness Week" the second weekend in March 12-15, 2026, in the Lummus Park
beachfront from 7 through 10 streets.
As part of the sponsorship agreement, the Event Organizer shall provide Sponsor with sixteen
(16) Sponsor passes allowing entry to all Festival events. All complimentary tickets provided
by an event/event producer shall be consistent with the City Commission established policy
for the distribution of tickets. Additionally, the Event Organizer shall provide the public benefits
listed below.
Public Benefits
• Free Fitness Festival Thursday
o The first day of the festival & competition, Thursday, March 12th, will remain open
to all from open until closing.
o Miami Beach locals can enjoy participating in festival activities such as seminars,
workshops, and workouts, shop the diverse verdor village, spectate the Elite
competition, and experience everything the event has to offer.
• Please note, attendance Friday to Sunday will remain ticketed.
• Miami Beach Local Discount
Miami Beach residents will be afforded a 30%discount for all spectator ticket types
including all ticket types, including weekends, two-day and single day.
o Discounted ticket purchases by residents can only be made at the on -site box-
office.
o Residents will be required to show an ID that lists Miami Beach as their official
residence.
• City of Miami Beach Employee Discount
• City of MB government employees will be afforded a 50% discount for one (1)
spectator ticket of all types including weekend, two-day and single day.
• Discounted ticket purchases can only be made at the on -site box-office.
o City of MB government employees will be required to show an employee ID
explicitly stating their current employee status.
• Special Rate for Wodapalooza Competition On -Site Sian -ups
o Residents enjoy 50% off registration for the Gauntlet and other fitness competitions
when registering on -site.
o Like the discounted spectator tickets, residents can participate at this discounted
rate.
• Local Resident Partner Discounts
o Miami Beach residents will receive a discount on merchandise and products.
o This % and specific deals will be on a brand -by -brand basis, at their discretion.
o These deals will be confirmed prior to the event.
• Invite Miami Beach Senior High School for a Field Trio
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o Provide a limited number of tickets to Friday of the event, for high-school students
to come learn and experience everything that the Wodapalooza fitness festival has
to offer.
o This will include a behind -the -scenes tour for students, a meet & greet with elite
athletes, and a special seminar and workshop, to learn more about the benefits of
health and wellness.
Host the Fittest of the South Florida Official Competition
o Collaborate with city officials to host the second year of the on -site fitness
competition
o This would take place on one morning of the event, to be determined format and
structure
o Residents can come and cheer on their city officials, and enjoy the day's festivities
During agreement negotiations, the Event Organizer expressed the desire to receive a waiver of
special event permitting and square footage fees as part of the City sponsorship.
FISCAL IMPACT STATEMENT
The fiscal impact of $800,000 to incentivize Wodapalooza for the Miami Beach Fitness Week in
March 2026 was allocated in the FY 2025 and FY 2026 budget process via Resolution 2024-
33198, subject to FY 2026 budget approval by the City Commission.
Does this Ordinance require a Business Impact Estimate?
(FOR ORDINANCES ONLY)
If applicable, the Business Impact Estimate (BIE) was published on:
See BIE at: https:l/www.miamibeachfl.goy/city-hall/city-clerk/meeting-noticesl
NIA
CONCLUSION
The Administration recommends approving in substantial form, the special event sponsorship
agreement with Wodapalooza and the City for an amount not to exceed $800,000 as part of Miami
Beach Fitness Week in March 2026 as approved by the City Commission via Resolution # 2024-
33198, directing the Administration to engage with relevant vendors to bring a fitness festival to
the city in March 2026 with funding allocated during the FY 2025 and FY 2026 budget process;
and authorizing a waiver of special event permitting and square footage fees; and further
authorizing the City Manager and City Clerk to execute the sponsorship agreement, contingent
upon FY 2026 budget approval by the City Commission.
Applicable Area
South Beach
Is this a "Residents Right to Know" item, Is this item related to a G.O. Bond
pursuant to City Code Section 2.17? Project?
No No
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Was this Agenda Item initially requested by a lobbyist which as defined in Code Sec 2481
includes a principal engaged in lobbying? No
If so, specify the name of lobbyist(s) and principal(s):
Department
Tourism and Culture
Sponsor(sl
Commissioner David Suarez
Co-sponsor(s)
Condensed Title
Approve Sponsorship Agmt / Wodapalooza, MB Fitness Week in March 2026. IDS) TC
Previous Action (For City Clerk Use Only)
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RESOLUTION NO. 2 0 2 4- 3 3 1 9 8
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
FINANCE AND ECONOMIC RESILIENCY COMMITTEE AT ITS JUNE 28, 2024
MEETING TO DIRECT THE ADMINISTRATION TO ENGAGE WITH RELEVANT
VENDORS TO BRING A FITNESS FESTIVAL TO THE CITY IN MARCH 2O26
AND TO ADD FUNDING AS A BUDGET PRIORITY DURING THE FY 2025 AND
FY 2026 BUDGET PROCESS.
WHEREAS, in April 2022, the Administration initiated the curation of the second Miami
Beach Live!, for March 2023, with a focus on cultural and fitness activations in the Art Deco
Cultural District (ADCD), specifically the Lummus Park and beachfront areas from 6th through
10th Streets; and
WHEREAS, at the October 26, 2022, City Commission accepted the recommendation of
the City Administration via Resolution 2022-32363, to engage and contract with various event
producers and provide special event sponsorships incentives for Miami Beach Live!; and
WHEREAS, through special event spo; isorship incentives, the City attracted prestig ous
events interested in activating during the month of March in the Ocean Drive, Lummus Park,
and the Art Deco Cultural District areas; and
WHEREAS, by incentivizing event organizers, the City benefitted from an increased
number of visitors coming to the City cr Miami Beach specifically for Miami Beach Live! events;
and
WHEREAS, the criteria to qualify for special event sponsorship included events that
increased Resort Tax collection by supporting tourism initiatives with large hotel room blocks or
estimated tourist attendance, events that served as a marketing/branding opportunity for the
City to generate favorable media impressions on the international stage via partnership and
media/PR exposure, and events that improve the quality of life of City residents by promoting
safe, healthy and enjoyable events that residents would also want to attend; and
WHEREAS, on April 3, 2024, at the request of Commissioner David Suarez, the Mayor
and City Commission referred a discussion item (C4 J) to the Finance and Economic Resiliency
Committee (FERC), regarding a fitness festival in March 2025; and
WHEREAS, the Administration has reviewed the feasibility of a fitness festival in Miami
Beach in March 2025, and based on the 2023 Miami Beach Livel event schedule, fitness events
and the funding support should be focused on the two (2) High -Impact weekends in March; and
WHEREAS, City staff has initiated high-level conversations with representatives of
HYROX, Red Bull, Mayhem Nation, and Sportworx regarding a fitness festival in Miami Beach
for two (2) weekends in March 2025 or 2026; and
WHEREAS, based on the Administration's experience with the 2023 Miami Beach Live!,
the timeline, funding, and marketing needed to ensure the success of any event would require a
minimum of twelve (12) months of lead time and planning; and
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WHEREAS, at the June 28, 2024, FERC meeting, staff presented initial research into
the feasibility of programming for a Fitness Festival in March 2025; and
WHEREAS, currently, producing a fitness festival for March 2025 would only allow for a
maximum of six (6) months of production time, which may not provide the desired result of a
successful fitness festival; and
WHEREAS, therefore, should the City Commission approve a fitness festival, the
Administration recommends focusing discussions on the production of an event for March 2026;
and
WHEREAS, at its June 28, 2024, meeting, the FERC passed a favorable
recommendation for the City Commission to direct the Administration to negotiate with the
relevant vendors to bring a Fitness Festival during March 2026 and to make a budget priority
during the FY 2025 and FY 2026 budget process.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the favorable recommendation from the Finance and Economic
Resiliency Committee at its June 28, 2024 meeting, and direct the Administration to proceed to
engage with the relevant vendors to bring a Fitness Festival during March 2026 and to make a
budget priority during the FY 2025 and FY 2026 budget process.
PASSED AND ADOPTED this oW day of t i 2024.
AT -EST: I
W•// Steven Meiner, Mayor
Rafael E. Granada, City Clerk
_ SEP 0 9 2024
APPROVED AS TO
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339 of 1214
RESOLUTION NO. 2025-33742
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, APPROVING THE MARCH 2O26
SPECIAL EVENT PROGRAMMING IN LUMMUS PARK AND
LUMMUS PARK BEACHFRONT, AND AUTHORIZING THE FUTURE
PROOF CONFERENCE TO TAKE PLACE DURING THE SECOND
WEEK OF MARCH 2O26.
WHEREAS, the month of March has historically been designated as a part of a
"high impact" period that spans seven weeks and draws significant tourism to the City's
Art Deco Cultural District (ADCD), thereby requiring elevated operational readiness by
the Miami Beach Police, Fire, Code Compliance, and Sanitation departments; and
WHEREAS, the Administration continues to prioritize proactive event planning
that reflects the City's commitment to public safety, quality of life, and economic growth
through strategic activations in Lummus Park and the beachfront; and
WHEREAS, based on the s-iccess of the Miami Beach Live! Initiative in March
2023 — which emphasized a blend of fitness, arts, and cultural activations — the City
seeks to elevate March 2026 programming by producing a large-scale "Fitness Festival"
in collaboration with world-renowned brands to elevate the festival's profile, attract high -
caliber participants and spectators, and enhance the overall experience for attendees;
and
WHEREAS, during the March 13, 2024, City Commission meeting, the
Commission discussed a new proposed event, the Future Proof Conference by Advisor
Circle, to be held on the Lummus Park beachfront in March 2025; and
WHEREAS, the Future Proof Conference was presented as a new large-scale,
four -day event designed to catalyze the development of the modem investment
management industry by convening a novel community of investors and finance
professionals to explore and address transfonnative trends within the financial sector,
and
WHEREAS, event organizers requested City Commission approval for the
proposed event dates, including bad -in and load -out, spanning from March 11, 2025,
through March 21, 2025;
WHEREAS, at the March 22, 2024, Finance and Economic Resiliency Committee
(FERC) meeting, Committee members adopted a favorable recommendation to the full
City Commission, recommending a waiver of the restrictions on new special events during
the high impact period, with the understanding that the event producer would go through
the special event permitting process; and
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WHEREAS, at the April 3, 2024, City Commission meeting, the Mayor and City
Commission referred a discussion item to the FERC, recommending for the
Administration to engage prominent fitness organizations, television programs, and
brands to organize a Fitness Festival in March 2025 or 2026; and
WHEREAS, on April 3, 2024, the Mayor and Commission discussed item R9 AF
and accepted the recommendation of FERC to approve the Future Proof conference for
March 11 - 21, 2025, including load -in and load -out, in the Lummus Park beachfront
between 10 and 14 Streets; and
WHEREAS, the Future Proof Citywide conference successfully activated in the
Lummus Park beachfront on March 16 -19, 2025, with its footprint spanning from 10 -13
Streets on the beachfront and 10-12 Streets in the Lummus Park spoil; and
WHEREAS, following feasibility assessments presented at the June 28, 2024
FERC meeting, the Administration recommended a March 2026 timeline to allow for full
event development and production planning; and
WHEREAS, the City Commission acopted this recommendation at its July 24,
2024, meeting and made the March 2026 Fitness Festival a budget priority, allocating
$1.4 million during the FY 2025 and FY 2026 budget process; and
WHEREAS, through the City's special event sponsorship incentives, high -profile
events are encouraged to commit to Miami Beach by offering benefits such as increased
Resort Tax revenue, hotel block generation, enhanced international media exposure,
and experiences aligned with resident interests and City branding objectives; and
WHEREAS, in April 2025, the event organizers of the Future Proof
conference notified the City of their intention to return in March 2026 and
submitted a special event application for the third week in March 2026; and
WHEREAS, production schedules for these events involve complex logistical
coordination, with shared infrastructure and overlapping load-in/load-out periods,
requiring robust planning by event producers in collaboration with the Administration and
stakeholders including the Boucher Brothers, Ocean Drive Association, and ADCD
residents; and
WHEREAS, all participating event producers have expressed their commitment
to working together in coordination with City departments to ensure seamless transitions,
minimize public disruptions, and create a woddclass experience for visitors and
residents alike.
WHEREAS, for the month of March in 2026, Lummus Park and the beachfront
will be hosting the following events, including the Fitness Festival events on the second
and third weekends, Future Proof on the first half of the second week and other
grandfathered events in the first week and last weekend:
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Week 1 March 1,2026
Winter Party Festival (9-10 Streets beachfront)
• 305 Half Marathon (11 to 12 Y: Streets Lummus Park)
Week 2 March 8-11, 2026
Future Proof (10 —13 Streets beachfront)
Weekend 2 March 12 - 15, 2026
. TYR Wodapalooza (7-10 Streets beachfront)
Weekend 3 March 19 - 22, 2026
HYROX (11 to 14 Streets beachfront)
Weekend 4 March 28 - 29, 2026
• Model Volleyball (12 Street beachfront); and
WHEREAS, prior to the events in March, the South Beach Wine & Food Festival
(SOBEWFF) is held in the Lummus Park beachfront from February 19 - 22. 2026 from
10 to 15 Streets. SOBEWFF will be sharing infrastructure with the Future Proof
conference and will overlap their production schedules; and
WHEREAS, at the June 25, 2025, City Commission meeting, the Administration
presented the production schedule for the month of March 2026, including load -in and
load -out dates, for the Mayor and City Commission to discuss and approve.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby approve the March 2026 Special Event programming in Lummus
Park and Lummus Park beachfront, and authorize the Future Proof Conference to take
place during the second week of March 2026.
PASSED and ADOPTED this.2Sday of 14
ATTEST:
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JUN 3 0 2925 Steven Meiner, Mayor
a ranado, City Clerk
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