HomeMy WebLinkAboutC7R Untitled Art LOI[2][3]INFORMA MARKETS ART, LLC
April 17, 2026
Honorable Mayor and Members of the City Commission
City of Miami Beach
1700 Convention Center Drive,
Miami Beach, FL 33139
Re: Letter of Intent - Essential Terms for Multi-Year License Agreement for the
Annual Untitled Art Show
Mayor and Commissioners:
Informa Markets Art, LLC (Licensee) submits this Letter of Intent outlining key business
terms for a multi-year license with the City of Miami Beach (City) for the Untitled Art show
(Show). For the City's benefit, and to streamline negotiations, Licensee notes that many of the
provisions outlined herein reflect amounts and practices established since the Show's inception
in 2012.
1. Parties and Premises
a. Licensor: City of Miami Beach, a Florida municipal corporation.
b. Licensee: Informa Markets Art, LLC, a Delaware limited liability company.
c. Premises: Beachhead and spoil areas east of Ocean Drive between 10th Street and
13th Street; Premises approximately 201,060 sq. ft. of beach, 12,000 sq. ft. spoil
area for back-of-house, and 3,000 sq. ft. spoil area for exhibitions.
2. Term, Renewal, and License Period
a. Term: Five years (2026–2030).
b. Renewal Option: Licensee holds option for additional five (5) years on same or
similar financial terms and dates, exercisable by written notice no later than
February 1, 2030.
c. License Period: Up to forty-five (45) consecutive days, generally between November
5 and December 20, inclusive of load-in and load-out, with agreed written
adjustments permitted.
3. Uses and Approvals
INFORMA MARKETS ART, LLC
a. Permitted Uses: Show, installation/removal of structures, related sales/displays,
fencing/screening per approved permits.
b. Spoil Area: 12,000 sq. ft. back-of-house; 3,000 sq. ft. for artistic
exhibitions/activations.
c. Approvals: Licensee responsible for securing required permits; applications to be
submitted by July 1 each year; City to coordinate and enable FDEP application by
September 1 each year.
4. License Fee, City Costs, and Security Deposit
a. Approach: Fees and costs intended to reflect parties prior course of dealings.
b. 2026 License Fee: 2026 fee based on 2025 fee plus standard adjustment and
applicable taxes; due Nov 1, 2026.
c. Annual License fee adjustment: starting with the 2027 license fee, the license fee
will be increased annually by the higher of 3% or CPI-U (Miami–Fort Lauderdale),
capped at 6%.
d. City Costs: Licensee to reimburse City for all City-incurred costs related to Show, at
then-prevailing rates, payable within fifteen (15) business days of invoice with
reasonable documentation.
e. Security Deposit: Up to 30% of License Fee, due 60 days before License Period,
replenishable, and refundable within 90 days after end of License Period.
5. Discounted Tickets and Community Engagement
a. Discounted Tickets: Licensee will provide the following discounted tickets:
1. Discounted tickets for students (with valid student ID); and
2. Discounted tickets for Miami Beach residents (with valid ID).
b. Community Engagement: Licensee shall participate in an annual community
webinar led by the City’s Neighborhood Division as part of the Special Event
permitting process.
6. Non-Compete Window
City will not license premises to other art shows 30 days before/after the Show.
7. Sponsorship and City Tickets
a. Sponsorship: City to be recognized as a show partner level sponsor with logo
recognition in the Untitled Miami catalogue(s) and event website (with link to City’s
website).
b. Tickets: Licensee to provide twenty (20) complimentary VIP passes and twenty-five
(25) complimentary day passes to the City each year.
INFORMA MARKETS ART, LLC
8. Maintenance and Restoration of Premises
a. During Event: Daily housekeeping and trash removal during the event required.
b. Post-event: Licensee to rake and sift beach sand and conduct other maintenance to
return the Premises and surrounding areas to substantially the same condition as
prior to the Show.
9. Termination for Convivence
Either party may terminate the license prior to conclusion of the 2030 Show upon written
notice no later than June 1 of the year of the Show to be terminated. If City terminates
for convenience, Licensee shall be reimbursed any deposits made to the City and shall be
entitled to recover all documented non-refundable costs and expenses as well as any
exhibitor cancellation penalties incurred with respect to that year’s Show.
The foregoing summarizes the essential terms intended for inclusion in a definitive
License Agreement. We appreciate the Commission’s consideration and stand ready to
collaborate with staff to finalize the License Agreement for the Commission's consideration.
Respectfully submitted,
Jeff Lawson
on behalf of Informa Markets Art, LLC