98-22762 RESO
RESOLUTION NO. 98-22762
A RESOLUTION OF THE MAYOR AND THE CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATIONS OF THE
CONVENTION CENTER ADVISORY BOARD (CCAB) AND APPROVING THE
USES FOR THE BALANCE OF THE COMMUNITY BENEFIT COMMITTEE FUND,
CURRENTLY UNDER THE OVERSIGHT OF THE BOARD.
WHEREAS, on March 18, 1998, the Mayor and City Commission requested that the CCAB
prepare a marketing plan for the Committee Benefit Committee Fund, and make recommendations
on the distribution of student and senior discount tickets; and
WHEREAS, the CCAB convened to discuss the marketing plan and ticket distribution and,
as a result, the following recommendations, attached more specifically hereto as Exhibit "A", were
formulated:
1. Start a fund to develop new audiences in Miami Beach for the Jackie Gleason
Theater of the Performing Arts;
2. Continue to utilize the fund to support programming;
3. Establish a quarterly "grant" program to evaluate proposals for theater rent subsidy
for community and cultural groups that design innovative, educational and
entertaining programs that address the needs of senior citizens and students on Miami
Beach - $30,000;
4. Sponsor, with Mt. Sinai Hospital or other organizations, a series of "Senior
Seminars" - $5,000;
5. Fund a "culminating event" for students enrolled in the Academy of Arts Related
Technologies for Entertainment Careers (ARTEC) - $10,000;
6. Increase funding to outreach targeted senior housing units - $5,000;
7. Funding needed to update the 1993 Gleason Audience Survey - $10,000; and,
8. Determine fund levels through an annual budget review process.
NOW THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, THAT THE MAYOR
AND CITY COMMISSION ACCEPT THE RECOMMENDATIONS OF THE
CONVENTION CENTER ADVISORY BOARD (CCAB) AND THE
ADMINISTRATION APPROVE THE USES FOR THE BALANCE OF THE
COMMUNITY BENEFIT COMMITTEE FUND, CURRENTLY UNDER THE
OVERSIGHT OF THE BOARD.
PASSED and ADOPTED this 3rd day of
J:~t 1998.
APPROVED AS TO:::
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MIAMI BEACH CONVENTION CENTER
JACKIE GLEASON THEATER
MEMORANDUM
RE:
Mayor Niesen O. Kasdin and
Members of the City Commission
Convention Center Advisory Board
CBC Funds
May 13, 1998
V\
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TO:
FROM:
DATE:
Pursuant to the Miami Beach City Commission discussion at its regular meeting of March 18, 1998,
the Convention Center Advisory Board has met to discuss potential uses for the balance of the
Community Benefit Committee Fund, currently under the oversight of the Convention Center
Advisory Board. In response to Commission directives, the CCAB is pleased to present to the
commission the following suggestions for use of these funds, which, according to Commission
resolution 92-20454, are to be used to "...present and promote performances, programs, shows and
entertainment at reduced admission prices or free admission for the residents of Miami Beach".
The CBC fund presently receives its revenue through a $1.00 surcharge collected on each ticket sold
for the Jackie Gleason Theater. The fund then in turn subsidizes 80% of up to $35.00 face value
tickets for 80 tickets to each performance at the Gleason, which are made available to Miami Beach
resident senior citizens and students in a monthly public on-sale. The CBC funds monthly 2x5 ads in
the Miami Herald Neighbors section publicizing these monthly senior citizen/student discount ticket
program on-sale dates. As subsidy of these tickets is the primary focus of this program, we suggest
that a minimum balance of$150,000 be maintained in the fund to insure the ongoing liquidity of the
program.
With regard to programming support expenditures, in its final action, the board approved a
$15,000.00 grant to Story Theatre. Last season, the CBC also subsidized the US Marine Corps Band
performance at the Gleason.
We suggest that it is important that the fund be used to develop new audiences in Miami Beach for
the Jackie Gleason Theater. Additionally, from a programming point of view, the fund should
continue to be utilized to support programming which, because of the admission, or in some cases
lack of admission charged, needs funding to present at the theater. We offer the following
suggestions for programming of available funds during the initial year of operation:
. Establish a quarterly "grant" program to evaluate proposals for theater rent subsidy for
community and cultural groups that design innovative, educational and entertaining programs
that address the needs of senior citizens and students on Miami Beach. A joint subcommittee
comprised of members of the Convention Center Advisory Board and the Miami Beach
Cultural Arts Council (e.g. e from the CCAB, 3 from the MBCAC and 1 from SMG) will be
formed to develop criteria, evaluate these grant proposals and make funding recommendations
to the CCAB. ($30,000)
. Sponsor, with Mt. Sinai Hospital or other organizations, a series of "Seniors Seminars"
dealing with health, safety, finance and quality oflife issues for our older patrons. These
seminars would be held at the Gleason be free to Miami Beach senior citizens. ($5,000)
EXHIBIT nAn
. Funding a "culminating event" for students enrolled in the ARTEC Academy. This event,
held at the Gleason will be produced and marketed by AR TEC students and will showcase
performances by Dade County Public School students, with a featured artist such as Nestor
Torres. ($10,000)
. We would like to propose increase to outreach to targeted senior housing units, including
Rebecca Towers, The Blackstone Hotel, Council Towers, Federation Towers, the Little
Havana Activity Center, and other prominent senior or community oriented projects. ($5,000)
. Update the 1993 Gleason Audience Survey conducted by Strategy Research. This document
has been invaluable in determining the composition, size and needs of our patron base and
should be revised. ($10,000)
Funding levels would be determined through an annual budget review process to insure that the fund
would not drop below the aforementioned recommended minimum level of$150,000.
We present these items as ideas for consideration in the administration of this fund, and welcome
further discussion with the Commission in further refining or augmenting these items.
cc: Sergio Rodriguez, City Manager
Mayra Diaz Buttacavoli, Assistant City Manager
Doug Tober, General Manager/SMG
CITY OF MIAI\11 BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAJ."n BEACI-I, FLORIDA 33139
http:\\d.mi.uni-beaeh_ll.11S
COMMISSION MEMORANDUM NO. 3 50 ~ '1 B
TO:
Mayor Neisen O. Kasdin and
Members of the City mmission
DATE: June 3, 1998
FROM: Sergio Rodriguez
City Manager
SUBJECT: A RESOLU ON OF THE MAYOR AND THE CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE
RECOMMENDA TIONS OF THE CONVENTION CENTER ADVISORY
BOARD (CCAB) AND APPROVING THE USES FOR THE BALANCE OF
THE COMMUNITY BENEFIT COMMITTEE FUND, CURRENTLY UNDER
THE OVERSIGHT OF THE BOARD.
ADMINISTRA TION RECOMMENDATION
Adopt the Resolution.
BACKGROUND
On March 18, 1998 the City Commission directed that the CCAB prepare a marketing plan for
the Committee Benefit Fund and make recommendations on the distribution of student and senior
discount tickets.
ANALYSIS:
The CCAB convened to discuss the marketing plan and ticket distribution. As a result, the
following recommendations were formulated, as reflected on Exhibit "A":
1, Start a fund to develop new audiences in Miami Beach for the Jackie Gleason
Theater.
2. Continue to utilize the fund to support programming.
3. Establish a quarterly "grant" program to evaluate proposals for theater rent subsidy
for community and cultural groups that design innovative, educational and
entertaining programs that address the needs of senior citizens and students on
Miami Beach - $30,000.
AGENDA ITEM~
DATE to-3-'18
1
4. Sponsor, with Mt. Sinai Hospital or other organizations, a senes of "Senior
Seminars" - $5,000.
5. Funding a "culminating event" for students enrolled in the Academy of Arts
Related Technologies for Entertainment Careers (ARTEC) - $10,000.
6. Funding increase to outreach targeted senior housing units - $5,000.
7. Funding to update 1993 Gleason Audience Survey - $10,000.
8. Funding levels would be determined through an annual budget review process.
CONCLUSION
The Administration concurs with the recommendation of the CCAB. Further, the Administration
recommends for SMG to schedule the sale of tickets on days and times when the students of
Miami Beach can participate without disrupting their academic schedule. Due to the change in
the City's demographics in the past five years, the Administration recommends for SMG to avail
equally the 80 discount tickets per performance to students and seniors. Also, SMG is to
advertise the availability of discount tickets to Miami Beach students. The Mayor and
Commission should adopt the resolution.
SR:~f
Attachments
F:\CMGR\$ALL \COMMEMO.98\CBC.MEM
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