99-23036 RESO
RESOLUTION NO.
99-23036
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, APPROVING THE FISCAL YEAR
1998-99 BUDGET OF THE MIDDLE BEACH PARTNERSHIP FOR THE
REVITALIZATION OF 41ST STREET, IN THE AMOUNT OF $74,566,
PLUS $36,500 IN IN-KIND SERVICES, TO BE PROVIDED BY THE
MIDDLE BEACH PARTNERSHIP, FORA TOTAL OPERATING BUDGET
OF $111,066; AND FURTHER AUTHORIZING THE CITY MANAGER TO
NEGOTIATE AND EXECUTE A LOAN AGREEMENT, IN A FORM
ACCEPTABLE TO THE CITY ATTORNEY, WITH THE MIDDLE BEACH
PARTNERSHIP, TO PROVIDE FOR REPAYMENT OF A NON-INTEREST
BEARING LOAN.
WHEREAS, the Middle Beach Partnership has assumed a leadership role in the
revitalization of the 41 st Street District and the hotels along Collins A venue and Indian Creek ( the
District); and
WHEREAS, the Middle Beach Partnership, a not-for-profit corporation, was formed to
manage the affairs of the District; and
WHEREAS, the approval of the District's Fiscal Year 1998-99 budget is necessary for the
continued administration of the District; and
WHEREAS, the Administration has agreed to loan the District funds to pursue the creation
of a self-sufficient District; and
WHEREAS, the Middle Beach Partnership agrees to repay the City all the funds advanced
to the District for these purposes, said repayment terms and conditions to be memorialized in a loan
agreement between the City and the Partnership; and
WHEREAS, the District's proposed budget for Fiscal Year 1998/99 is $111,066, with an
amount of $74,566 due from the City, and $36,500, to be provided in in-kind services, by the
Middle Beach Partnership.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Fiscal Year 1998-99
Budget for the Middle Beach Partnership, for the purpose of revitalizing 41 st Street, in the amount
of $74,566, plus $36,500 in in-kind services, to be provided by the Middle Beach Partnership, for
a total operating budget of $111,066 is hereby approved; and the City Manager is further authorized
to negotiate and execute a loan agreement with the Middle Beach Partnership, to provide for
repayment of a non-interest bearing loan.
PASSED and ADOPTED this 20th day of
January
1999.
ATTEST:
~cf fUil~
CITY CLERK
1f~
MAYOR
SR:CMC:lwb
APPROVED ftS TO
FORM & LANGUAGE
& FOR EXECUTION
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41st Street
MIDDLE BEACH DISTRICT
98-99 OPERATING BUDGET PROPOSAL
ACCOUNT DESCRIPTION AMOUNT IN-KIND
SalariesfFringe
000-111 FT Salary (Director) 28,665
000-160 401 A Pension Plan 2,866
000-162 Insurances 1,000
000-165 Social Security-Medicare 800
TOTAL 33,331
Operating
000-312 Professional Services 5,000 10,000
000-314 Electric 1,500
000-316 Telephone 900 1,500
000-321 Postage 500
000-321 Building & Equip Rent 20,000
000-323 Printing 2,500
000-324 Contracted Maintenance 2,500
000-327 Advertising 8,400
000-341 Office Supplies 1,000
000-343 Other Operating Expense 750 1,000
000-361 Memberships 1,500
000-362 Promotion 17,185
000-363 Travel & Education 3,000
000-364 Local Mileage 500
TOTAL 41,235 36,500
TOTAL OPERATING
BUDGET REQUESTED
$ 74,566
67%
$ 36,500
33%
$111,066
1998-1999
41st Street
Middle Beach Budget Narrative
Salary and Benefits
Total
$28,665
$ 2,866
$ 1,000
$ 800
$33,331
*Middle Beach Director
401(A) PensionPlan
Insurance
Social Security-Medicare
... 50% funded by General Funds
Operating Expenses
Professional Services
.
Professional Services for District
-Sidewalk pressure and steam cleaning
- Professional tree trimming
$ 5,000
Professional Services- Subtotal
$ 5,000
Printine
· Printed materials will be used to promote the district both locally, nationally
and internationally.
Printing Subtotal
$ 1,000
$ 1,500
$ 2,500
-Merchant Directory & Map
-Middle Beach Newsletter
Advertisine-
Advertising for the 41st Street commercial area will be developed as "shared
advertising campaigns" or "co-ops" enabling the District to leverage advertising
dollars to effectively market the area to two target markets; the tourist/visitor to
Miami Beach, and the local/resident consumer. The following described advertising
campaigns will further enhance a positive image for 41st Street-Middle Beach as a
shopping destination for the traveler and resident alike.
Chamber of Commerce Visitors Guide
$7,200
Back cover placement (4 color) printed 2x annually
($4,500 District Budget - $4,500 Businesses).
The Chamber's Visitor's guide is published twice a year with 130,000 copies per
printing (260,000 plus 30,000 to City to be distributed through the office of Michael
Aller). The Guide is distributed to hotels in the tri-county area which have the Van-
Dee info racks. The Guides are distributed at Information Visitor Centers on Lincoln
Road, Miami International Airport and at the Chamber of Commerce. Placement of
this ad also covers an editorial section on 41st Street and the District as well as the
placement of a coupon (optional) which could be used to track the success of the
campaign.
Chamber of Commerce Directory & Program
$ 1,200
Tab placement lx/year-full color.
The Chamber's Directory is distributed to all members of the Chamber and to any
requests for information from businesses as part of their business inquiry package.
There are 5,000 of the directories printed annually.
Advertising Subtotal:
$ 8,400
Promotions
.
Holiday Decorations
$ 17,185
Promotions Subtotal:
$17,185
Operating expenses:
Telephone:
-long distance and cellular calls
Posta,e:
-postage for mailing of newsletters to
entire 33140 zip code 3/x per year.
$ 900
$ 500
Office supplies:
$ 1,000
$ 750
$ 1,500
Other Operatin, Expenses:
Membershins:
-Miami Beach Chamber of Commerce
-Florida Redevelopment Association
-Fl Main Street
-Miami Beach TMA
-International Downtown Association
-Miami Design Preservation League
Travel And Education
-Attendance at professional annual
conference (IDA or FRA)
-Educational seminars/mini conferences
$ 3,000
Local Mileaf!e
- Local Transportation
$ 500
Total Operating Expenses
Total Operating Budget
$ 8,150
$ 74,566
In-kind to the Middle Beach Partnership
Professional Services:
$ 10,000
-Architectural services of 2 board members
Ira Giller
Martin Hyman
-Computer services hardware and software
Colonial Bank staff
Electric:
-In-kind, Colonial Bank
Telephone:
-Telephone equipment, 2 lines
and local calls in-kind, Colonial Bank
Buildine' (rent) and Equipment Rental:
-Office space for Middle Beach Director
meeting facilities, office furniture, office
equipment provided by Colonial Bank
$ 1,500
$ 1,500
$20,000
Contracted Maintenance:
-Maintenance of office equipment
$ 2,500
Other Operatinir Expenses:
-Meeting refreshments and
office supplies
$ 1,000
TOTAL IN-KIND
$36,500
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COLONIAL BANK
Barton S. Goldberg
Chainnan
South Florida Region
December 14, 1998
Ms. Lynn W. Bernstein, Director
Middle Beach Partnership
301 41st street
suite 301
Miami Beach, FL 33140
Dear Lynn:
Colonial Bank has contributed the following in-kind services to
the 41st street, Middle Beach Partnership, during the fiscal year
October 1, 1997 though September 30, 1998:
Building (rent) and Equipment Rental $ 20,000
Office space for Middle Beach Director,
meeting facilities, office furniture,
office equipment; Colonial Bank, suite
301, 301 41st street
Electric
In-kind, Colonial Bank 1,500
Telephone 1,500
Telephone equipment, 2 lines, and local
calls, in-kind, Colonial Bank
Contracted Maintenance
Maintenance of office equipment 1,500
Other Operating Expenses
Meeting costs 1,000
:i~Y#~,Kind
, '(L-.
Barton S. Goldberg
BSG:blc
An Affiliate of Colonial BancGroup, Inc.
30l-41st Street (Arthur Godfrey Road), Miami Beach, Florida 33140
Telephone 305/535-9300
http://www.colonialbank.com
AN EQUAL OPPORTUNITY EMPLOYER
$ 26,500
MAR TIN J. H Y MAN
REGISTERED ARCHITECT
DESIGNER' PLANNER
A.I.A. · NCARB
TELEPHONE (305)865-6110
TELEFAX (305)865-5305
HECEIVED
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5601 COLUNS AVENUE · SUITE CU-7B
MIAMI BEACH, U.S.A. 33140
1 OCTOBER 1998
Ms. LYNN W. BERNSTEIN. DIRECTOR
MIDDLE BEACH PARTNERSHIP
301 41ST STREET-SUITE #301
MIAMI BEACH. USA 33140
DEAR LYNN:
IN AN EFFORT TO DEVELOP THE SCOPE OF WORK AND BID DOCUMENTS
FOR THE 41ST STREET BEAUTIFICATION PROJECT. DURING THE
FISCAL YEAR 1 OCTOBER 1997 THROUGH 30 SEPTEMBER 1998. I HAVE
CONTRIBUTED FIFTY (50) HOURS OF IN-KIND PROFESSIONAL SERV-
ICES TO THE 41ST STREET. MIDDLE BEACH PARTNERSHIP. As A
LICENSED ARCHITECT MY HOURLY FEE IS $100.00. THEREFORE. THE
VALUE OF MY CONTRIBUTION FOR THE YEAR WAS $5.000.00.
MJH/KK
. HYMAN
The Giller Building
976 Arthur Godfrey Road
Miami Beach FL 33140
(305)538-6324 FAX (305)538-5921
Reg. #AA COO1364
. Giller & Giller, Inc.
October 1, 1998
Ms. Lynn Bernstein
Director
Middle Beach Partnership
301 41st St. Suite #301
Miami Beach, FL 33140
Dear Lynn:
In an effort to develop the Scope of Work and Bid Documents for the 41 st Street
Beautification Project during the fiscal year 10/1/97 through 9/30/98, I have contributed
40 hours of in-kind Professional Services to the 41 st St. Middle Beach Partnership.
As a Florida licensed Architect, my hourly rate is $125.00. Therefore, the value of my
contribution for the year was $5,000.00.
Ira D. iller, AI.A
President
ARCHITECTS
INTERIOR DESIGNERS
CONSTRUCTION MANAGERS
ITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
tp:\\cLmiam i-beach. fl. us
~ITY OF MIAMI BEACH
COMMISSION MEMORANDUM NO. 53 -93-
TO:
Mayor Neisen O. Kasdin and
Members of the City C mission
DATE: January 20, 1999
FROM:
Sergio Rodriguez
City Manager
SUBJECT:
A RESOL ION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, APPROVING THE FISCAL YEAR
1998-99 BUDGET OF THE MIDDLE BEACH PARTNERSHIP FOR THE
REVITALIZATION OF 41ST STREET, IN THE AMOUNT OF $74,566,
PLUS $36,500 IN IN-KIND SERVICES, TO BE PROVIDED BY THE
MIDDLE BEACH PARTNERSHIP, FOR A TOTAL OPERATING BUDGET
OF $111,066; AND FURTHER AUTHORIZING THE CITY MANAGER TO
NEGOTIATE AND EXECUTE A LOAN AGREEMENT, IN A FORM
ACCEPTABLE TO THE CITY ATTORNEY, WITH THE MIDDLE BEACH
PARTNERSHIP, TO PROVIDE FOR REPAYMENT OF A NON-INTEREST
BEARING LOAN.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
BACKGROUND
The Middle Beach Steering Committee was created on July 13, 1994, by the City Commission to
assume a leadership role in the revitalization of the 41st Street Business District. The Middle Beach
Steering Committee formed the Middle Beach Partnership and the Commission agreed to support
the Partnership by advancing monies to facilitate the development of the District. The Business
District agreed to assess themselves at a later date, to repay the loans, or loaned funds, following
the completion of the 41st Street Beautification Project, to be implemented by the City. The process
for developing a Special Assessment District will be undertaken in Fiscal Year 98/99 and will be
in place for Fiscal Year 99/00. The steps for developing the district are as follows:
1. Define boundaries
2. Develop property list
3. Research property information
4. Create budget for maintenance of physical improvements
5. Develop budget for administrative costs
6. Determine prior years' administrative costs repayment
7. Develop assessment formula
DATE
c-16
1-2D -7<1
;1/
6udget
AGENDA ITEM
8. Gain support of 41st Street property owners
9. Hold election
10. Approval/confirmation of District by City Commission
In order to initially start up and operate the District, members of the Middle Beach Partnership met
then City Manager Jose Garcia-Pedrosa; an agreement was reached that the City would loan funds
for some of the administrative costs for the District and the balance would be funded through in-kind
services from the Partnership. The funds will be repaid from the Special Assessment District
scheduled to be in operation for FY 99/00. The amount of the funds to be repaid will be based on
actual operating expenses less the actual amount of in-kind services provided. From 1994 through
1998, the City has provided a total amount of $236,616 to the District. The estimated in-kind
services from 1994 through 1998 is $146,000. Therefore, after deducting in-kind services, the
amount to be repaid by the District during FY 94-98 is $90,616, as reflected in the attached Exhibit
A.
The Middle Beach Partnership is eager to move forward on the 41st Street Beautification project.
On May 1, 1996, the City Commission adopted a resolution appropriating $5 million for the 41 st
Street Beautification Project. The Finance and Citywide Projects Committee reviewed the plan at
its meeting of March 12 ,1998, and recommended that Phase I and II of the Project be implemented
and that the appropriation be reduced to $1,727,250. The construction is scheduled to begin April
12, 1999. On June 17, 1998, the Mayor and Commission adopted Resolution No.98-22789,
authorizing the Administration to pursue a loan agreement with Colonial Bank in an amount not to
exceed $1,400,000, for a period of five (5) years, at an interest rate not to exceed percent 4.6% per
annum, to fund the administrative costs for maintenance for the improvements. The loan will be
repaid by the Middle Beach's 50% share of the 1% Resort Tax (Quality of Life Funds).
The loan is submitted for approval as a separate item on this January 20, 1999 agenda. The bank
has requested that the City provide an additional source of revenue for the repayment of the loan.
The City is pledging Resort Tax revenues as the primary source of repayment. In addition, we have
incorporated a covenant to budget and appropriate sufficient moneys to pay the debt service on the
note in the event that the pledged portion of the Resort Tax is insufficient. .
ANAL YSIS
The attached budget reflects a lean, hands-on management budget for the Middle Beach Partnership
for the 1998-99 fiscal year. Members of the Middle Beach Partnership will provide in-kind office
space, meeting rooms, office equipment and professional services totaling $36,500 as their
commitment to the success of the District. The Partnership and City Administration support the FY
1998-99 request for funds for administrative and operating expenses of the Partnership, in the
amount of$III,066, consisting of $74,566 from the City, and $36,500 in in-kind services to be
provided by the Partnership (a breakdown of the line item budget is attached). These funds will
ensure the continued momentum and development of the Middle Beach Partnership; $38,066 will
be treated as a loan to the District, to be repaid in full to the City once the district and assessments
have been put in place. Therefore; the total amount to be repaid from fiscal year 1994 through Fiscal
Year 1998 is $90,616. The amount to be repaid for FY 99 is estimated to be $38,066.
CONCLUSION
The Administration recommends that the City Commission adopt the FY 1998-99 Middle Beach
, .
;~.\., V
I
\ .
Partnership budget in the amount $111,066, consisting of $74,566 from the City, plus $36,500 In-
kind Services from the Partnership.
The Middle Beach Partnership has demonstrated an ability to assist in the development and progress
of the 41st Street area. The Administration recommends that the City Commission continue funding
the Middle Beach Partnership and that the loan for administration and operating expenses be repaid
as agreed.
,uP
SR:CMC:lwb