LTC 174-2004 Public Relations and Communications Services Ad Hoc Committee
CITY OF MIAMI BEACH
Office of the City Manager
Letter to Commission No. 174-2004
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To:
Date: July 12, 2004
From:
Mayor David Dermer and
Members of the City Commission
Jorge M, Gonzalez C\,v-, _ /'
City Manager U ã
PUBLIC RELATIONS AND COMMUNICATIONS SERVICES AD HOC COMMITTEE
Subject:
As reported on May 26, 2004 in connection with the rejection of RFP No. 9-03-04 for Public
Relations Services, Marketing and Communications and Consulting Services for the City of Miami
Beach, I was considering appointing individuals to serve on an Ad Hoc Committee to better define a
scope of services. As was previously reported, the Evaluation Committee questioned the lack of
responsive bids and felt the scope of services was too broad and should be better defined to reflect
the City's priority needs, commensurate with the funding allocated, and to perhaps encompass the
top three target industry segments. The Committee recommended they be invited back to reconvene
and assist in the redevelopment of the scope of services, which they believed lacked direction, prior
to contract negotiation.
To that end, I am appointing an Ad-Hoc Public Relations Committee made up of representatives
from this selection committee, as well as individuals from other City boards and committees, to
assist and provide guidance with regard to the City's public relations strategy and ensure a
collaborative representation of City interests.
I am appointing the following individuals to serve on the above subject Ad Hoc Committee and
would appreciate your input:
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:J. Qrlando Alvarez, Jr. - Pension Board Member, City of Miami Beach Resident, and vice-
..:::r ttesident of marketing and development at Mercy Hospital
;f; Rènry Blinder, City of Miami Beach Resident and Vice President, Product Development &
0- ~mmunications, Global Interactive Travel Group, American Express Global Travel
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.. f;jj;a Cole - Production Industry Council Chairperson and Senior Vice President Public
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:::: Rèlations - Fountainbleu Hotel
.i !Øarlo Courtney - Ocean Drive Association
c;> Mårk A. Lunt - Sr. Manager & Practice Leader: SE Area & Caribbean Basin, Hospitality
Advisory Services - Ernst & Young LLP
· Elsie Sterling Howard, VCA Chairperson and President of Sterling Public Relations
· David Kelsey, South Beach Hotel and Restaurant Association
· Jose Lima, Director of Tourism Marketing - Village of Bal Harbour
· Roymi V. Membiela, CAC Board Member and President of Roymi Membiela and
Associates
· Alfredo Richard, CAC Vice Chair and Senior Vice President Communications - Claxson
· Joe Zubizarreta, Chief Operating Officer - Zubi Advertising
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If you have any comments or other suggestions, please advise me by the close of business on
Monday, July 19, 2004.
JMG:C~AS
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Christina Cuervo, Assistant City Manager f,.,
Max A. Sklar, Acting Director, Tourism and Cultural Development Department~
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