Letter to Mayor Jay Dermer 10/3/69
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FLORIDA
33139
"V ACATIONLAND U. S. A."
OF'F'ICE OF' CITY MANAGER
CLIFFORD W. O'KEY
CITY MANAGER
CITY HAL.L.
1130 WASHINGTON AVENUE
TELEPHONE: 534--7511
October 3, 1969
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FROM:
Mayor Jay Dermer and Members of C;ty Council
Cl iff~'.:tI)/9'~Y
City Managet- "
TO:
SUBJECT:
BASS MUSEUM
I have reviewed the background of this city's acceptance of the
art works and art objects from Mr. and Mrs. John Bass. I have
also reviewed the circumstances of the acceptance and the docu-
mentation of this city's commitments concerning same.
From my understanding of the terms of the acceptance, it would
appear that this act on the part of Mr. and Mrs. Bass cannot be
interpreted as a "gift." This city acts more in the role of a
trustee whose contractual obligation is to house, display, protect
and properly maintain these works of art. After discussing this
matter with the City Attorney, I conclude that the art objects
being questioned as to authenticity are not in fact possessions
of this city in the sense that we have an option as to their display.
Inasmuch as some questions have been raised as to authenticity
claims of the works displayed and reiterate similar statements
made at the time the City assumed its trustee role in preserving,
protecting and displaying the works, that to guard this cit~'s
government from accusations questioning our community's credibility
in presenting works of art as authentic that two courses of action
should be taken:
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1) The City Council by resolution should direct the Bass Museum
Board of Trustees to move immediately to retain the services
of a recognized art authority to draw a properly documentated
catalog of identification for all objects of art displayed
in our museum, leaving to the judgment of such recognized art
expert the degree of investigation he feels is needed to
satisfy himself as to the veracity of the owners' claims and
the legitimacy of the questions that have been raised concerning
such works. '
(continued)
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To: Mayor Jay Dermer and Members of City Council
October 3, 1969
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2) That we direct the Bass Museum Board to consider some modi-
fication of the display to make it abundantly clear to all
viewers of the controversial art works that some question
has been raised as to the authenticity of the claims as to
the attribution.
It is my reconvnendation that City Council, as a matter of policy,
indicate its support for maintenance of a museum of art and that
the questions concerning the credibility of the claims of the
donor are being investigated. Upon an indication from you
gentlemen of your support for this course of action. J will
assume the prerogative of calling a meeting of the Bass Museum
Board to consider the directions set forth in Council's resolution.
CWO'K:FG
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667 MADISON AVENUE . NEW YORK, N. Y. 1002
May 16,1973 838.682(
Mr. Frank Spence
City Manager
1130 Washington Boulevard
Miami Beach, Florida 33157
j2R: pI? 55 /Ylv:/ Ct.J~
Dear Mr. Spence:
Thank you for your time last week. I felt the discussion was fruitful.
I have given the museum project quite a bit of thought during the
past week and herein I've taken the liberty of putting down some of
our ideas and expanding upon them.
It is my'strong feeling that the name of the museum must be changed.
There are two primary reasons: 1) The name is not respected and 2)
it is extraordinarily difficult to raise funds from the private sec-
tor for a museum with another man's name attached.
Additionally the museum must have the freedom to display any picture,
at any time, anywhere in the museum. It is understandable that a
donor would want his oictures shown together. however if the museum
should acquire an object which fits into the scope of a collection
it should be placed in proximity to assure continuity.
As you probably know the price of art has skyrocketed during the
last year or two and quality master paintings are practically im-
possible to obtain. However, the collection will have to be upgraded.
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primarily through private donations and loans. There are two major
areas to be worked on: 1) Seeking pictures to supplement the existing
collection through loans. gifts and purchases and 2) loans of small
collections in other areas such as, Oriental porcelain, African primi-
tives, pre-Columbian etc.
The size of the museum is not
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important as the quality of the material shown. In the future only
works of the highest quality should be exhibited in the museum.
The board of trustees of the museum should be kept as small and as
professional as possible. There should be a maximum of five to ten
members some of whom should be city officials but the majority of
whom should be private citizens (community leaders). The Association
of Art Museum Directors published a pamphlet called Professional
Practices in Art Museums and I have requested that five copies be
sent to you for distribution. In this pamphlet there are clear
guide lines for the relationship of the trustees to the director and
the director to the staff. Policy and implementation of same are
discussed. Guide lines are given for the care and feeding of the
collection including acquisitions by purchase and gift, disposals,
cataloging, preservation, display and loans.
The city should plan to find adequate funds for maintenance and staff
and seed money for the funding of exhibition programs, membership
department and a 'museum shop. The museum shop and the membership
department can be revenue producing, in fact, profitable. Exhibition
programs should be funded by the city, however as the membership and
fund raising programs become active and successful those funds can be
matched from the private sector. If the city feels it advisable to-'~~
improve the quality and stature of the museum quickly it must provide
the funds necessary. It should be kept in mind that the museum can
be a valuable teaching aid for the schools. This should be carefully
considered and the museum should probably take two or three traveling
exhibitions a year. In addition the director and his staff should
organize one or two shows a year which would then circulate from the
museum. Federal funds are often available for this purpose. The key
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to all these programs is the director and his staff. The director
should be a man of integrity who knows his way around the art world
and is respected by his colleagues. Just as important will be this
man's ability to develop support for the museum in the community.
In the past the museum has closed itself off from the art world
and has not encouraged the public. Immediate steps should be taken
to establish relationships with national organizations such as the
Association of Art Museum Directors, the American Association of
Museums, the College Art Association and the Art Dealers Association.
There are also certain other institutions such as the American Fed-
eration of Arts. the Museum of Modern Art, the Smithsonian and the
Metropolitan Museum of Art in New York which regularly circulate
exhibitions for short term loan for reasonable fees.
The museum has done little to involve the public. A clear program
or policy of purposes and goals is necessary. Community relations
are important. Membership and fund raising programs are vital to
supplementing the finances of the museum. Building a strong member-
ship is paramount to the fund raising efforts.
The survival of the museum depends on its funding. I am enclosing
the financial statement of an important mid-Western art center.
The size of this institution and the community make the figures a
valuable guide line for the Miami Beach Museum of Art. In this case
the community support has been built over a long period, however in
my opinion, the citizens of Greater Miami have the wherewithal to
support this museum and after a proper period of time and education
will do so. In the meantime funding can only come from the city.
The city should even consider acquiring one major picture a year
since there is no endowment to draw upon. You will note in the
sample budget a profit in excess of $70,000 from the membership
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department. Although the educational department was also profit-
able I don't think the Miami Beach Museum should get into classes
and teaching at this time, there seems to be a general trend away
from this in other museums and the facilities are not available.
It is important though to have a series of guest lecturers as well
as a resident lecturer or chief docent. The museum shop is not only
a valuable source of revenue but also a valuable educational tool
in that. through the sale of books and authentic reproductions.
culture and knowledge are spread in the community. Even though
there is a library contiguous to the museum it must have a small
library of its own for regular in-house research. Although it
would be nice to build an endowment for the museum, the funds
initially raised from the private sector will have to go for im-
proving the collection and exhibitions. In time, when the flow
of funds exceeds the daily demand, a certain percentage should be
placed in an endowment fund. It is also logical to assume that
certain matching funds will come from state and national funds,
primarily National Endowment.
There are several dates on which I will be available to meet with
you in the near future. May I suggest the 23rd or 24th of May,
the 29th or 30th of May, or any other date that we can mutually
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agree upon.
Thank you.
C rles Cowles
Publisher
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