97-22558 RESO
RESOLUTION NO.
97-22558
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, APPROVING THE 1997-98 BUDGET
OF THE MIDDLE BEACH PARTNERSHIP FOR THE REVITALIZATION
OF 41ST STREET IN THE AMOUNT OF $123,986.
WHEREAS, the Middle Beach Partnership has assumed a leadership role in the
revitalization of the 41st Street District and the hotels along Collins Avenue and Indian Creek; and
WHEREAS, the Middle Beach Partnership, a public-private, not-for-profit corporation
collectively was formed to manage the affairs of the District; and
WHEREAS, the approval of the District's 1997-98 budget is necessary for the continued
administration of the District; and
WHEREAS, the Administration has agreed to loan the District funds to pursue the creation
of a self-sufficient district; and
WHEREAS, the Middle Beach Partnership agrees to repay the City all the funds advanced
to the District for these purposes.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the 1997-98 Budget for
the Middle Beach Partnership, for the purpose of revitalizing 41st Street, in the amount of$123,986,
is hereby approved and adopted.
PASSED and ADOPTED this 21st
day of
October
1997.
ATTEST:
lwb:
APPROVED AS TO
FORM & LANGUAGE
& FOR execunON
_RQLJ- rC<A~
CITY CLERK
-1)/. 1//717
city Date
41st Street
MIDDLE BEACH DISTRICT
97-98 OPERATING BUDGET PROPOSAL
ACCOUNT DESCRIPTION AMOUNT IN-KIND
SalariesIFringe
000-111 FT Salary (Director) 27,260
000-160 401 A Pension Plan 2,726
000-162 Insurances 1,000
TOTAL 30,986
Operating
000-312 Professional Services 15,000 10,000
000-314 Electric 1,500
000-316 Telephone 1,000 1,500
000-321 Postage 3,000
000-321 Building & Equip Rent 20,000
000-323 Printing 7,500
000-324 Contracted Maintenance 2,500
000-327 Advertising 12,000
000-341 "Office Supplies 1,500
000-343 Other Operating Expense 1,000 1,000
000-361 Memberships 1,500
000-362 Promotion 10,000
000-363 Travel & Education 3,000
000-364 Local Mileage 1,000
TOTAL 56,500 36,500
TOTAL OPERATING
BUDGET REQUESTED
$ 87,486
$ 36,500
71%
29%
$123,986
..
1997-1998
41st Street
Middle Beach Budget Narrative ·
Salary and Benefits
Total
$27,260
$ 2,726
$ 1,000
$30,986
*Middle Beach Director
401(A) PensionPlan
Insurance
* 50% funded by CnBG
Operating Expenses
Professional Services
.
Professional Services for District
-Sidewalk pressure and steam cleaning
- Professional tree trimming
$ 5,000
.
Part-time clerical assistance/office worker
$10,000
-to assist the Director in District administrative operations, grant
administration, mailing and shared advertising campaigns, and the
development of the special services district.
Professional Services- Subtotal
$15,000
Printinl[
· Printed materials will be used to promote the district both locally, nationally
and internationally.
-Middle Beach Partnership Stationary
-Merchant Directory & Map
-Promotional Materials to be placed in hotels
- Middle Beach Newsletter
-Miscellaneous information materials
Printing Subtotal
$ 500
$ 2,000
$ 2,500
$ 1,500
$ 1,000
$ 7,500
Advertisin2"
Advertising for the 41st Street commercial area will be developed as "shared
advertising campaigns" or "co-ops" enabling the District to leverage.. advertising
dollars to effectively market the area to two target markets; the tourist/visitor to
Miami Beach, and the local/resident consumer. The following described advertising
campaigns will further enhance a positive image for 41st Street-Middle Beach as a
shopping destination for the traveler and resident alike.
Chamber of Commerce Visitor's Guide
$4,500
Back cover placement ( 4 color) printed 2x annually
($4,500 District Budget - $4,500 Businesses).
The Chamber's Visitor's guide is published twice a year with 130,000 copies per
printing (260,000 plus 30,000 to City to be distributed through the office of Michael
Aller). The Guide is distributed to hotels in the tri-county area which have the Van-
Dee info racks. The Guides are distributed at Information Visitor Centers on Lincoln
Road, Miami International Airport and at the Chamber of Commerce. Placement of
this ad also covers an editorial section on 41st Street and the District as well as the
placement of a coupon (optional) which could be used to track the success of the
campaIgn.
Chamber of Commerce Directory
$ 500
Tab placement lxIyear-full color.
( $500 District Budget - $500 Businesses)
The Chamber's Directory is distributed to all members of the Chamber and to any
requests for information from businesses as part of their business inquiry package.
There are 5,000 of the directories printed annually.
Neighbors Section - MIAMI HERAW
Miami Beach Sun Post
Touch Miami
$5,000
Local ad campaign to promote shopping on 41st Street.
The Business District's ad campaign will run in the Neighbors Section of the Miami
Herald and in the Miami Beach Sun Post and possibly other publications or multi
media formats. The ads will be geared to announce 41st Street as the neighborhood
shopping district to residents of the Beach and surrounding areas.
Development of Print Ad Campaign
$ 2,000
The development of a print advertising campaign for the Middle Beach District to be
utilized throughout the year. The "theme" advertising campaign is aimed to help
establish the identity of the 41st Street/Middle Beach commercial district as a
shopping district for residents and visitors alike.
Advertising Subtotal:
Promotions
.
Christmas Decorations
Promotions Subtotal:
Operating expenses:
Telephone: $ 1,000
-long distance and cellular calls
Postae-e: $ 3,000
-postage for mailing of newsletters to
entire 33140 zip code 3/x per year.
Office supplies: $ 1,500
Other Operating- Expenses: $ 1,000
Memberships: $ 1,500
-Miami Beach Chamber of Commerce
-Florida Redevelopment Association
- Fl Main Street
-Miami Beach TMA
-International Downtown Association
-Miami Design Preservation League
Travel And Education
-Attendance at professional annual $ 3,000
conference (IDA or FRA)
-Educational seminars/mini conferences
Local Mileaee
-Local Transportation
$1,000
Total Operating Expenses
~
$ 12,Ol[)O
t
$ 10,000
$10,000
$ 12,000
In-kind to the Middle Beach Partnership
Professional Services:
$ 10,000
-Architectural services of 2 board members
Ira Giller
Martin Hyman
-Computer services hardware and software
Colonial Bank staff
-Professional marketing assistance
Colonial Bank: Mark Silverstein
and Robert Goodman
-Professional legal assistance
Colonial Bank counsel: Mark Lipsitz
Board member: Gerald K. Schwartz
Electric: $ 1,500
- In-kind, Colonial Bank
Telephone: $ 1,500
-Telephone equipment, 2 lines
and local calls in-kind, Colonial Bank
Buidling (rent) and Equipment Rental: $20,000
-Office space for Middle Beach Director
meeting facilities, office fwniture, office
equipment provided by Colonial Bank
Contracted. Maintenance:
-Maintenance of office eqiupment
$ 2,500
Other Operatine- Expenses:
- Meeting refreshments and
office supplies
$ 1,000
TOTAL IN-KIND
$36,500
:ITY OF MIAMI BEACH
~ITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
1ttp:\\ci. miami-beach. fl. us
COMMISSION MEMORANDUM NO. t.. ce, ~ - 91
TO:
Mayor Seymour Gelber and DATE: October 21,1997
Members of the CitY}lO . sion
Jose Garcia-Pedrosa
City Manager
RENEWED FINANCIAL COMMITMENT / MIDDLE BEACH
PARTNERSHIP
FROM:
SUBJECT:
ADMINISTRATION RECOMMENDATION:
The Administration recommends that the City Commission adopt the FY 1997-98 Middle Beach
Partnership budget in the amount of$123,986.
BACKGROUND:
The Middle Beach Steering Committee was created on July 13, 1994 by the City Commission to
assume a leadership role in the revitalization of the 41 st Street Business District and the Hotel
District along Collins Avenue and Indian Creek. The Commission agreed to loan the district the
monies in order to facilitate the development of the district.
ANALYSIS:
The attached budget reflects a lean, hands-on management budget for the Middle Beach District for
the 1997-98 fiscal year. Members of the Middle Beach Partnership have provided in-kind office
space, meeting rooms, office equipment and professional in-kind services totaling $36,500 as their
commitment to the success of the district. The Partnership and City Administration support the FY
1997-98 request for funds for the administrative and operating expenses of the district in the amount
of$123,986 of which $87,486 is to be repaid, and $36,500 is in-kind services. These funds will
ensure the continued momentum and development of the Middle Beach Partnership, and will be
treated as a loan to the District, to be repaid in full to the City once the district and assessments have
been put in place.
CONCLUSION:
The Middle Beach Partnership has demonstrated an ability to assist in the development and progress
of the 41st Street area. The Administration recommends that the City Commission continue funding
the Middle Beach Partnership as a loan for administration and operating expenses.
JGP:~lwb
AGENDA ITEM
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DATE