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HomeMy WebLinkAbout2005-25815 Reso RESOLUTION NO. 2005-2581$ A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, CONSENTING TO THE APPOINTMENT OF MAX SKLAR AS DIRECTOR OF TOURISM AND CULTURAL DEVELOPMENT. WHEREAS, the City Manager has appointed Max Sklar to serve as the City's second Director of the recently created Tourism and Cultural Development Department; and WHEREAS, pursuant to Section 4.02 of the City of Miami Beach Charter, the City Manager has power to appoint directors of City departments with the consent and confirmation of the Mayor and City Commission; and WHEREAS, the Mayor and City Commission wish to consent and confirm the appointment of Max Sklar as the Director of Tourism and Cultural Development. NOW, THEREFORE BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission have consented to and confirmed the appointment of Max Sklar as the Director of Tourism and Cultural Development. PASSED and ADOPTED this 23rd day of February, 2005. CITY CLERK ATTEST: ~r~Nv~ T:\AGENDA\2005\Feb2305\Regular\TCD Director- MaxSklar.RES.doc APPROVED AS TO FORM & LANGUAGE & FOR EXECUTION JI/1/ 1kiJJ.iL:- ~~2-J ?-~5 ~ Date CITY OF M!AMI BEACH COMMISSION ITEM SUMMARY m Condensed Title: A resolution consenting to the appointment of Max Sklar as Director ofTourism and Cultural Development. Issue: Shall the City Commission appoint Max Sklar as Director of Tourism and Cultural Development? Item Summa IRecommendation: Max has been with Miami Beach for over the past 6 % years with experience in the Neighborhood Services Department, the Mayor and Commission Office and most recently as Acting Director of Tourism and Cultural Development since March 2004. After a year as Acting Director, Max has demonstrated his ability to effectively perform in this capacity and serve the City of Miami Beach well. The Administration recommends a rovin the resolution. Advisory Board Recommendation: I N/A Financial Information: Source of Funds: D Finance Dept. Ci Clerk's Office Le islative Trackin Christina Cuervo AGENDA ITEM DATE C7E --- ;2~,-o~ CITY OF MIAMI BEACH CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139 www.ci.miami-beach.fl.us COMMISSION MEMORANDUM Subject: Mayor David Dermer and Members of the City Commission Jorge M. Gonzalez 1.v- '-/ City Manager () 0 A RESOLUTION OF THE MAYOR AND THE CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA CONSENTING TO THE APPOINTMENT OF MAX SKLAR AS DIRECTOR OF TOURISM AND CULTURAL DEVELOPMENT. Date: February 23, 2005 To: From: ADMINISTRATION RECOMMNEDATION Pursuant to the requirements of Article IV, Section 4.02 of the City Charter it is recommended that the Mayor and City Commission adopt the Resolution consenting to the appointment of Max Sklar as the Director of Tourism and Cultural Development. ANALYSIS In June 2001, phase one of the Administration's reorganization was implemented, which included the creation of four consolidated new departments. The Public Works and Operations, Capital Improvement Projects Office and Neighborhood Services Department have already been created and are up and running. The final Department was the Tourism and Cultural Development Department whose mission it will be to further develop the City's focus on tourism and culture. The Department includes the Office of Film and Event Production Management (which includes Special Events and Film and Print); the Cultural Affairs Program; the Cultural Arts Council; the Convention Center and Jackie Gleason Theater of Performing Arts; the Tourism, Convention and Protocol Office; the Entertainment Office and Art in Public Places and will serve as the liaison to the Bass Museum of Art and the Visitors and Convention Authority (yCA). Max will continue to work closely with the Administration to implement an overall, comprehensive plan for tourism and cultural affairs on Miami Beach and will also continue working closely with the Greater Miami Convention and Visitors Bureau and the Performing Arts Center in Miami. Over the past year, Max and the Cultural Affairs staff (Bill Baites, Roberta Behrendt, and Eric Fliss) have been instrumental in coordinating and contracting with SMG regarding the oversight management and operation of the City's recently renovated Byron-Carlyle Theater. Furthermore, changes were made to the Cultural Arts Council's grant program raising the funding level of the program and identifying a recurring revenue stream for the arts. February 23, 2005 City Commission Memorandum TCD - Max Sklar Appointment Page 2 of 2 Max also was extremely helpful in this past year's negotiations and oversight of the GMCVB contract. Max has coordinated day to day implementation of the submarket initiatives and helped create a Miami Beach Cultural Ad now being featured quarterly in industry/trade magazines. Similarly, Max has also coordinated the City's new participation with Visit Florida's Small Town/Downtown marketing initiative. As you also are aware, Max has been spearheading the City's efforts to amend the Special Events and Film Permitting Guidelines with the assistance of the Film and Event Production Management Staff (Graham Winick, Linette Nodarse and Maya Fiallos). Under his supervision the Art in Public Places Masterplan and Ordinance amendments were adopted. After a year as Acting Director, Max has demonstrated his ability to effectively perform in this capacity and serve the City of Miami Beach well. CONCLUSION While in most Council/Manager governments, City Managers are typically granted broad authority to select key department heads; a provision of our charter requires consent by the Commission. Therefore, it is recommended that the Mayor and Commission adopt this resolution. JMG/CMC/rar T:\AGENDAI2005\Feb2305\Regular\TCD Director- MaxSklar.MEM.doc FY 2003 - 2004 Tourism and Cultural Development Department Accomplishments Miami Beach Convention Center and Jackie Gleason Theater Below please find highlights of our accomplishments for the Miami Beach Convention Center and Jackie Gleason Theater for Fiscal Year 2003-04. Sales and Bookings . Increased occupancy percentage for MBCC from 45% in FY 2002-03 to 52% in FY 2003-04, despite loss of majority of September business due to hurricane threats . Successfully added the following annual shows to the calendar o South Florida District Dental Society Annual Winter Meeting (beginning January 2005) o Intemational Congress on Aesthetics (beginning May 2006) o Swimwear Association of Florida Annual Trade Show (beginning July 2005) o International Boat Builders Exhibition (began October 2003) o HD Boutique (began October 2003) o Jewelers International Showcase Spring Show (began April 2004) o Miami Beach Motorcycle Expo (began September 2004) . Successful implementation of the City of Miami Beach Marketing Fund to attract the following future conventions o International Association for Exposition Management o Society for Nuclear Medicine o National Minority Supplier Development Council . Successfully hosted the follow high profile events at the Jackie Gleason Theater o MTV VMALA Awards 2003 o American Black Film Festival Awards o Hooters International Swimsuit Pageant o Chris Rock o Israel Philharmonic o Josh Groban o JVC Jazz Festival featuring Kenny G Operational Accomplishments . Implementation of Ungerboeck EBMS Event Management Software System . Redesign of Miami Beach Convention Center logo . Redesign of Jackie Gleason Theater website . Installation of first of four energy efficient chillers to replace outdated equipment . Installation of two trash compaction machines which will greatly reduce waste disposal costs . Significant progress on Jackie Gleason Theater lobby and restroom renovations, with completion scheduled in December 2004 . Commencement of Miami Beach Convention Center ADA/Restroom renovations project . Refurbishment of all loading dock areas Entertainment Industry Experienced an increase from 6 (2003) to 8 (2004) entertainment industry events. 1. March - International Dance Music Awards Show 2. April - Latin Billboard Music Awards Show 3. May - CLIO Awards 4. July - Billboard Radio Monitor Awards Show 5. Aug. - Billboard R & B - Hip/Hop Awards Show 6. Aug. - MTV Video Music Awards (NEW) 7. Oct. - MTV Video Music Awards Latinamerica 8. Dec. - Premios FOX Sports (NEW) . Art Basel Miami Beach and Art Miami have truly begun to solidify the cultural brand of the Miami Beach destination. With these two events back to back Miami Beach is on the map of the art world. Art in Public Places . Completed and adopted Masterplan and Guidelines for Art in Public Places. . Adopted changes to the Art in Public Places Ordinance. . Completed the Connie L10veras Art in Public Places project at North Shore Youth Center. . Awarded the Beatles Mandala Project to artist Kevin Arrow. Fabrication has already begun. . Began to develop maintenance plan for the public art collection. . Began to develop citywide plan for permanent and temporary exhibits. Bass Museum of Art . Construction of the renovated and expanded Bass Museum to adjust the climate control system was completed in November 2003 . Exhibitions and educational programming presented during this period include: Dispersions: a Decade of Art from Spain Selections from the Coca-Cola Espana Foundation Collection (December 4, 2003-February 22, 2004); Frida Kahlo: Portraits of an Icon (December 4, 2003-February 1, 2004); Judith Schaechter: Extra Virgin(December 4, 2003-March 7, 2004); Lynda Benglis: Sculptures (December 4, 2003-June 2004); Cafe Intervention: Luis Vidal (Opened December 4, 2003); Treasures from the Collection of the Bass Museum of Art (December 4, 2003- ongoing); Fran~ois-Marie Banier (March 5-May 30, 2004); The Salon: 18th and 19th Century Portraits from the Collection (March 19-ongoing); Picasso Suite 347 (June 18-September 12, 2004). . The State of Florida increased its funding from $50,860 to $77,013. . The Dade County Cultural Affairs Council also increased the Museum's funding from $162,280 to $178,215. . The National Endowment for the Humanities awarded $40,000 for planning the exhibition From Miami to Metro: Mid-Century Architecture, Urbanism and Popular Culture. . The Florida Department of State, Division of Historical Resources awarded $20,000 for the publication of a book devoted to Miami Mid-Century Modern Architecture to accompany this exhibition. . Additionally, the Florida Humanities Council awarded $25,000 for a series of panel discussions devoted to Miami Mid-Century Modernism to take place over the course of the 2004-2005 Season. . Friends of the Bass Museum increased their total contribution from $785,455 in 2002- 2003 to $1,172,955 in 2003-2004. . In addition the Museum was open second Thursday evenings offering films, lectures and performances. . Extensive educational outreach to local schools in the Miami-Dade area was conducted for grades K-12. Thousands of students and teachers participated in programs related to the various exhibitions shown during this period. Cultural Affairs Program . Completed strategic study of Cultural Affairs and Cultural Arts Council initiatives and programs. This resulted in the creation of a "vision plan" for the program of which approximately 80-85% of has been executed. . Completed a thorough program of research to best evaluate projected rental and management programs for the Byron Carlyle Theater, Colony Theater and Little Stage Theater. Approved by Commission in July 2004, the plans are now in effect for the Byron Carlyle and Little Stage Theaters. The plan for the Colony will be activated when this venue opens. . Hired Eric Fliss, Cultural Facilities Manager, to supervise and oversee the aforementioned programs. . Reviewed the existing Cultural Arts Council's grants program, researched similar, national programs, and instituted a number of changes to the process that resulted in a highly-professional and highly-equitable program. . Trained and educated the Cultural Arts Council about effective meeting management through strategic planning occurring before and after the regularly-scheduled monthly meetings. . Successfully initiated a series of Task Forces within the Cultural Arts Council to address planning and needs in Marketing, Finance, Facilities, and Nominations that resulted in a substantial number of strategic recommendations to City leadership. . Initiated the first annual Cultural Arts Council Awards Program in which the City Commission and members of the Cultural Arts Council publicly presented grant recipients with their awards. . Successfully opened the Byron Carlyle Theater on October 1, 2004 after a substantial renovation. FILM and PRINT . Office issued a record 1511 total Film and Print permits (7% higher than FY 02/03) for a total reported budget of $60,203,117 spent in Miami Beach on permitted productions. These figures do not reflect the activity that takes place entirely inside private businesses or studios, nor the other sectors of the industry based in Miami Beach, including post-production, music and talent agencies. . Permit numbers indicate a 19% gain in permits issued and a14% gain in budgets reported for Print productions from Fiscal Year 02/03. This indicates the sharp decline of the fashion industry we witnessed starting in 2000 has turned around as Miami Beach once again became a hot-spot for international fashion. Part of this gain is assumed to be the result of the weakened dollar luring clients and producers from Europe who had not been to the area for some time. . Permit numbers indicate a 30% increase in the number of Shoot Days in Miami Beach from FY 03/04 (from 6902 to 8939) and a whopping 80% increase in the number of reported Hotel Room Nights on Miami Beach (from 61,397 to 110,657). . Television production in FY 03/04 included servicing the half dozen or so telenovellas produced by Telemundo RTI, Fonovideo/ Televisa, Univision and Plural Entertainment, as well as regular programming for Telemundo, Univision and Telefutura. We also hosted CBS Productions' "CSI:Miami" Season 3, FX's "Nip/Tuck" and the myriad MTV productions throughout the year, including during the VMAs and VMALAs. . Feature Film production in FY 03/04 including hosting the entire productions of "Transporter 2" and "National Lampoon's Pledge This," which both made Miami Beach hotels their base and the indie film "Thanks to Gravity." . Worked hand in hand with the producers of "Transporter 2" to assist them in becoming the first project to secure incentive funding from the State of Florida's Entertainment Incentive. This funding allowed the project to film entirely in Miami and Miami Beach, employing hundreds of local crew, cast and vendors, and accounting for over $14 Million directly into the local economy. . Attended trade shows and marketing opportunities in Los Angeles (Cineposium, Locations Expo) and New York (IFP Market, Shoot Forum), as well as served as host and scout for numerous producers and executives in Miami Beach. . Attended Film Florida quarterly meetings and became part of the governing board of Film Florida, assuring a Miami Beach presence in the state marketing collective. . Hosted the Film Florida "annual" meeting in July, including several receptions to honor our local industry and representatives, a tour of the City and a networking lunch with filmmakers present for the American Black Film Festival. . Served as part of host committee for the third American Black Film Festival in Miami Beach . Sponsored a "Wrap Party" reception for local participants in the Entertainment Industry Incubator's annual Collaboration Short Film Contest, attended by over 100 burgeoning local filmmakers. . Served on the GMCVB's Film, Fashion and Entertainment Task Force. . Collaborated with the GMCVB in creating the forthcoming DVD of high quality beauty shots of our community and the production industry lure piece, the Black Boook. . Advertised in The Hollywood Reporter, Variety and Shoot special Miami/ Miami Beach issues, as well as the local production guide and Kemps International production guide. . Lobbied locally and in Tallahassee on behalf of Miami Beach-based production issues, including funding the Entertainment Industry Incentive and creating exceptions to the Cosmetology Licensing requirement. . Worked towards the creation of new and localized incentives to further enhance our City as film friendly. . Our marketing campaign for trade magazines and production guides was awarded first place in the Marketing Excellence Awards by the Association of Film Commissioners International. Tourism . Camp Miami Beach. Introduced for the 2004 Summer Season, Camp Miami Beach is an experience for the entire family in a locale where sun and fun intersect year round. Featuring a multitude of programs including enriching arts and cultural activities, health and wellness offerings, sports and recreational pursuits, exciting local attractions, and unparalleled line-ups with HBO, Camp Miami Beach is available from July 1 - Aug. 31, 2004, and can be designed to fit each family's schedule and interests whether it is for a half-clay or the whole month. . Norwegian Cruise Line "The Dawn" brings 1200 visitors every Wednesday to Miami Beach. Working with Royal Caribbean and Carnival Cruises to all make us a port of call. . Hurricane Hotel Hotline. The City of Miami Beach in partnership with the Greater Miami Convention & Visitors Bureau (GMCVB) and the Miami-Dade County's Office of Emergency Management, Team Metro and our partner hotels has established a Hurricane Hotel Hotline (305) 468-5900 to provide visitors with information on locating hotel availability, ground transportation, updates on airport and seaport and respond to visitor inquires during hurricane watches, wamings, and evacuations. The Hurricane Hotel Hotline is staffed by the GMCVB and the City of Miami Beach and is activated upon notice from the Emergency Operations Center (EOC) of a hurricane watch. The Hurricane Hotline telephone number is posted in every shelter, Miami Intemational Airport, taxis, car rental companies and in all hurricane related information starting with Hurricane Jeanne. Special Events . In the 2003/2004 Fiscal Year, the Special Events Division accepted 189 applications and issued 169 Special Events Permits, an increase from the 165 permits issued in 2002/2003. . In the 2003/2004 FY, the Special Events Division collected the following revenues: . Application & permit fee $55,000.00 . Beach Concessions $37,000.00 $8,500.00 $17,200.00 . Vehicle Beach Access . Lincoln Road/Lummus Park User fees . Total Special Events Revenue: $30,000.00 $147,700.00 . Square Footage fee . Major events that brought large crowds, including the Art Basel Miami Beach, Miami International Boat ShQw, South Beach Wine and Food Festival, Miami Beach Fitness Festival, Memorial Day 2004, MTV VMA's and VMLA's were held successfully and required careful interdepartmental planning and coordination of City services by the Special Events Division. . The Special Events office has further strengthen it's communications with the neighborhood associations and residents City-wide. We have been successful in evaluating their concerns and addressed them in a matter in which all parties have been equally satisfied. . In 2003/2004 FY, the Special Events Division started the process to implement an on-line component to the Special Events database. This database will serve as the main form of communication between the City's departments when coordinating City services and event producers.