HomeMy WebLinkAboutAmendment 1-Agreement Bristol
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AMENDMENT NO.1 TO THE AGREEMENT BETWEEN THE CITY OF MIAMI BEACH,
FLORIDA AND BRISTOL PUBLIC RELATIONS, INC.
FOR PUBLIC RELATIONS SERVICES AND MARKETING CONSULTING SERVICES
This Amendment No. 1 to the Agreement, is made and entered into this ~ day of
~ I , 2005, by and between the CITY OF MIAMI BEACH, FLORIDA, a
municipal corporation having its principal office at 1700 Convention Center Drive, Miami
Beach, Florida, 33139 (City), and BRISTOL PUBLIC RELATIONS, INC., a Florida
Corporation, (hereinafter referred to as Bristol PR or Consultant), whose address is The
Biltmore Executive Office Center, 1200 Anastasia Avenue, Suite 210, Coral Gables, FL
33134.
RECITALS
WHEREAS, shortly after the City's Department of Tourism and Cultural
Development Department was formed in Fiscal Year 2002/2003, multiple studies were
launched and completed to evaluate the progress of the Cultural Arts Council (CAC)
from the time of its formation in 1997, to 2002; and
WHEREAS, one of the items addressed was the need for more visibility on the
part of the Cultural Affairs Program and the Cultural Arts Council; and it was determined
that the creation of a professional marketing and public relations vision was required;
and
WHEREAS, the CAC approved an expenditure of $25,000.00 to hire a marketing
and public relations firm and conducted a general request for qualifications for local firms
in Miami-Dade County, based on a Scope of Services that addressed the priorities and
needs of the Cultural Affairs Program; and
WHEREAS, the Cultural Arts Council Marketing and Communications Task
Force conducted a full day of interviews and agency presentations and selected Bristol
Public Relations (Bristol PR); and
WHEREAS, on November 8, 2004, the City and Bristol PR entered into a
Professional Services Agreement for public relations and marketing consulting services;
(the Agreement); and
WHEREAS, a comprehensive, far-reaching marketing and public relations
campaign was developed that included an extensive marketing campaign with new logo
and visuals, a new website, printed collaterals, palm cards, printed ads and other related
materials; and
WHEREAS, the City's Public Relations and Communications Ad-Hoc Committee
has not yet finalized recommendations for a Citywide communications strategy; and
WHEREAS, it is anticipated that cultural affairs public relations and
communications will be included in a broader Citywide program; and
WHEREAS, the Agreement will expire on March 31, 2005; and
WHEREAS, the Administration believes it to be in the City's best interest to
extend the Agreement with Bristol PR for the remainder of Fiscal Year 2004/2005, when
a Citywide communications initiative will be implemented.
1. ABOVE RECITALS
The above recitals are true and correct and are incorporated as part of this
Amendment No.1.
2. MODIFICATIONS
2.1 Section 4.3, entitled "Duration of Extent of the Agreement" I is hereby
amended to extend the term of the Agreement for an additional six (6) months; said six
month term commencing on April 1, 2005, and ending September 30, 2005.
2.2 Section 3, entitled "Compensation", is hereby amended to increase the fee
by an additional amount, in an amount not to exceed $25,000, representing the fee to be
payable to Consultant for the additional six (6) month term, commencing on April 1,
2005, and ending on September 30, 2005, to be used to fund marketing, public relations
and communications for the City of Miami Beach Cultural Affairs Program. This amount
shall also be inclusive of Reimbursable Expenses.
3. OTHER PROVISIONS
All other provisions of the Agreement are unchanged.
4. RATIFICATION
The City and Bristol PR ratify the terms of the Agreement, as modified by this
Amendment No.1.
This writing embodies the entire Amendment and understanding between the parties
hereto, and there are no other agreements and understandings, oral or written with
reference to the subject matter hereof that are not merged herein and superceded
hereby.
IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be
executed by their appropriate officials, as of the date first entered above.
FOR CITY:
CITY OF MIAMI BEACH, FLORIDA
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City Clerk
FOR CONSULTANT:
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Bristol Public Relations, Inc.
ATTEST:
By:
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Bristol PR y
President APPROVEU\S TO
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Prmt Name
B tol PR
Secretary
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