LTC 220-2005 MTV Video Music Award Show
CITY OF MIAMI BEACH
Office of the City Manager
Letter to Commission No. 220-2005
m
To:
From:
Mayor David Dermer and
Members of the City Commission
Jorge M. Gonzalez~ 0'~
City Manager ,Ii D
MTV Video Mu . Awards Show
Date: August 18, 2005
Subject:
This Letter to Commission is intended to provide you with an update on the MTV Video Music
Awards (VMAs) Show being held at the American Airlines Arena on Sunday, August, 28, 2005. As
you are well aware, the caliber of this event brings national and international attention, as well as
thousands of visitors to our beautiful City. Initial projections indicate that hotel occupancy is
expected to be at or near capacity throughout the weekend and a number of Miami Beach hotels
and nightclubs will serve as focal points for events and parties related to the MTV VMAs.
Attached please find a list of a tentative schedule of events being held on private property. This
year's show also includes two remotes during the show in the City of Miami Beach at the National
and Victor hotels respectively. These will be live performances at each location during the show and
televised to the viewing audience. Additionally, MTV has secured the Surfcomber Hotel and will
transform it into Hotel MTV from August 24 - 28, 2005. Each day they will have a series of events
and activities from Hotel MTV, as well as late night activity in the lobby of the hotel, which will serve
as a lounge and in the courtyard area, which will be enclosed and serve as a nightclub. All events at
Hotel MTV are ticketed events. Members of the public without tickets will not be permitted to attend.
Tickets are being distributed by MTV and their sponsors throughout the South Florida community.
Please refer to the attached schedule for a complete list of Hotel MTV events.
These expected crowds and events require the City Administration to plan and prepare a
comprehensive and coordinated Major Events Plan (MEP) for the weekend to ensure the safety and
enjoyment of our City. As part of the plan, the City will continue its efforts to seek cooperation with
respect to the City's quality of life and order maintenance laws. The Administration is also working
with each of these businesses to coordinate and ensure adequate city services for their events.
It is also important to note that the Department of Homeland Security will be having Naturalization
ceremonies on Thursday, August 25 and Friday, August 26 at the Miami Beach Convention Center.
The combination of activities will create transportation and parking challenges for the Community.
: Staff has coordinated with MTV to minimize the impact.
Please feel free to contact me if I can be of further assistance.
C)
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C: Hilda Fernandez, Assistant City Manager
Tim Hemstreet, Assistant City Manager
Robert C. Middaugh, Assistant City Manager
Ramiro Inguanzo, Chief of Staff
Max A Sklar, Tourism and Cultural Development Director
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Name File: HoteIMTVSchedule-tentative.doc
Date: 8/17/2005 A/D: 3: 18 PM
Music Marketing Tours and Events
Page #: 1 of 8
For updates: contact Scott Hong @ X8996
Scott. Hong@mtvnmix.com
EVENTS SCHEDULE
VENUE:
DOUBLETREE
SURFCOMBER
1717 Collins Avenue
Miami Beach, FL 33139
305-532-7715 (0)
305-532-7280 (F)
PRODUCTION
COMPANY:
MTV NETWORKS
1515 Broadway
New York, NY 10036
212-846-8000 (0)
Name File: HoteIMTVSchedule-tentative.doc
Date: 8/17/2005 NO: 3:18 PM
Music Marketing Tours and Events
Page #:3 of 8
For updates: contact Scott Hong @ X8996
Scott. Hong@mtvnmix.com
VENUE DETAILS
POOL/MINI BEACH
. Capacity: 1200
. Days of Operation: Wednesday (8/24) - Saturday (8/28)
. Hours of Operation: 12N - 9PM
. The Hotel MTV Pool/Mini Beach area will host a slew of events including pool parties,
Virgin Mobile barbeques, video game challenges and baSketball/volleyball
tournaments. This area will also feature the MTV 360 Pool Stage, where some of the
hottest artists will appear for live performances.
NIGHT CLUB
. Capacity: 500
. Days of Operation: Wednesday (8/24), Thursday (825), Friday (8/26)
. Hours of Operation: 10PM - 2AM
. Hotel MTV will be home to the hottest night club in South Beach, with performances
from artists and DJs sure to set the tone for a great night.
LOUNGE
. Capacity: 200
. Days of Operation: Wednesday (8/24), Thursday (8/25), Friday (8/26)
. Hours of Operation: 2AM - 5AM
. After a enjoying the night's activities, hotel guests will be able to unwind and
rejuvenate for the next day's action in the after-hours lounge. While relaxing in the
lounge, guests will have opportunities to sit in on advance listening parties for new
releases from some of the biggest artists in the industry.
LIFEBEA T
. Capacity: 1000
. Days of Operation: Saturday (8/27)
. Hours of Operation: 10PM - lAM
. MTV2 and Lifebeat are producing the exciting and exclusive MTV2 Lifebeat Charity
Concert on site. Together we are targeting a large list of artists, celebrities and
industry insiders to raise awareness and provide support to the AIDS community.
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