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HomeMy WebLinkAbout2005-26016 Reso RESOLUTION NO. 2005-26016 A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, AMENDING RESOLUTION NO. 2004-25594 WHICH ESTABLISHED THE CURRENT MAXIMUM SCHEDULE OF USER RATES FOR THE MIAMI BEACH GOLF CLUB; SAID AMENDMENT MODIFYING ONLY THE NON-RESIDENT RATES AS DELINEATED IN ATTACHMENT "A"; FURTHER RECOGNIZING THAT THE CITY COMMISSION HAS CERTAIN DEFINED RESPONSIBILITIES WITH REGARD TO OVERSIGHT OF THE CITY OF MIAMI BEACH GOLF COURSES AND APPROVING AND AUTHORIZING THE ISSUANCE OF AN ANNUAL RESIDENT SINGLE MEMBERSHIP TO THE CITY'S GOLF COURSES FOR SITTING MEMBERS OF THE CITY COMMISSION. WHEREAS, on September 25, 2002, the Mayor and City Commission approved Resolution No. 2002-24995, which established the schedule of user rates for the newly renovated Miami Beach Golf Club (formerly known as the Bayshore Golf Course); and WHEREAS, the Miami Beach Golf Club opened for play in mid-December of 2002 under the City Commission approved fees at the time, and since then has met its revenue projections, which enabled the payment of the annual debt service of over $800,000 per fiscal year; and WHEREAS, on June 9, 2004, the Mayor and City Commission approved Resolution No. 2004-25594, which amended the initial fees established for the Miami Beach Golf Club under Resolution No. 2002-24995; and WHEREAS, in order to continue to generate the revenues needed to ensure the golf course continues to be maintained to its present high standards, the newly opened clubhouse is properly equipped, maintained and operated, and the customer service the Miami Beach Golf Club client has come to expect is provided. the Administration, in conjunction with the Miami Beach Golf Club management company, Professional Course Management (PCM), would recommend an amendment to Resolution No. 2004-25594 , for non- resident rates for Fiscal Years (FY) 2006 and 2007, as set forth in Attachment "A"; and WHEREAS, these non-resident rates were developed based on current and anticipated rates charged by other high quality tourist destination/ resort level golf courses that are comparable to the Miami Beach Golf Club; and WHEREAS, the new fees, as recommended in FY 05/06, will increase the tourist rate by $10.00 in the Winter season and $5.00 in the Summer season and, in FY 06/07, $15.00 in the Winter season and $5.00 in the Summer season; all well within the range of rates of other courses of similar resort quality; and Agenda Item Date R7L 1-LI-o~ WHEREAS, the resident rates for both day play and memberships will not be changed from the rates approved in 2004, pursuant to Resolution No. 2004-25594 ; and WHEREAS, at its meeting of July 5, 2005, the City of Miami Beach Golf Advisory Board, voted unanimously to approve the revised rates for non-resident golfers, as proposed herein; and WHEREAS, these rate changes were also approved by a unanimous vote of the Budget Advisory Committee at its meeting of August 16, 2005; and WHEREAS, additionally, the Administration would hereby recommend that the Mayor and City Commission approve an annual resident single membership to the City's golf courses to be offered to all sitting members of the City Commission; and WHEREAS, this membership would be non-transferable; and WHEREAS, there is a clear public purpose for this membership, as the City Commission has oversight over the City's golf courses including, but not limited to, the selection of a day-to-day operator and management company; approval and oversight of the annual golf course operating budgets; and establishment of fees, rates, rules and regulations and policies impacting the golf courses. NOW, THEREFORE, BE IT DULY RESOLVED BYTHE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA that the Mayor and City Commission hereby approve an amendment to Resolution No. 2004-25594, which established the current maximum schedule of user rates forthe Miami Beach Golf Club; said amendment modifying only the non-resident rates, as delineated in Attachment "A"; further recognizing that the City Commission has certain defined responsibilities with regard to oversight of the City of Miami Beach Golf Courses and approving and authorizing the issuance of an annual resident single membership to the City of Miami Beach Golf Courses for sitting me r fthe City Commission. ! PASSED AND ADOPTED this 21st ,2005. Arz;: YPtU~ CITY CLERK ' Robert Parcher T:\AGENDA\2005\Sep2105\Regular\9_21_05 MBGC Amendment of User Fees Comm Reso.doc APPROVED AS TO FORM & LANGUAGE & FOR EXECUTION CITY OF MIAMI BEACH COMMISSION ITEM SUMMARY m Condensed Title: A Resolution of the Mayor and City Commission of Miami Beach, Florida amending Resolution No. 2004-25594 which established the current user rates for the Miami Beach Golf Club to modify rates for non-residents only as delineated in attachment "A"; and considering an annual resident single membershi to the Cit's olf courses for sittin members of the Cit Commission. Issue: Shall the City adopt the attached Resolution? Item Summary/Recommendation: The Administration desires to amend the golf rates fees for the Miami Beach Golf Club per attached rates sheet for non-residents, hotel guests and day visitors reflective of comparable rates with other golf courses of similar high quality in Miami-Dade and Broward Counties. The proposed rates were developed by the Administration and the City's golf management firm, Professional Course Management (PCM). It is estimated that the increased fees could generate additional revenue in the amount of $150,000 annually. The added revenue will enable the levels of customer service and maintenance to remain at the current high standards, which are being very positively received by the golfing public. Additionally the Mayor and City Commission may wish to consider an annual resident single membership to the City's golf courses to be offered to all sitting members of the City Commission. It is our understanding that, although not formalized, other communities provide similar considerations to elected officials as there is a clear public purpose for this membership. The City Commission as in other localities, provides oversight to golf operations including but not limited to the selection of a day-to-day operator and management company; approval and oversight of the annual golf courses operating budgets, and establishment offees, rates, rules and regulations and policies impacting the qolf courses. Advisory Board Recommendation: The revised fees as recommended for 05/06 were reviewed and approved by the Miami Beach Golf Advisory Board on July 5, 2005, and by the Budget Advisory Committee at their meeting of August 16,2005. Financial Information: D Finance Dept. Source of Funds: City Clerk's Office Legislative Tracking: T:\AGENDA\2005\Sep21 05\Regular\9_21_05 Golf Fees Ammendment Commission Summary Co e heet ( ).DOC AGENDA ITEM DATE R7L q-2/-0~ CITY OF MIAMI BEACH CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139 http:\\ci.miami-beach.fI.us COMMISSION MEMORANDUM From: Mayor David Dermer and Members of the City Commission Jorge M. Gonzalez \ . A. ~ City Manager U V - 0 Date: September 21 , 2005 To: Subject: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, AMENDING RESOLUTION NO. 2004-25594 WHICH ESTABLISHED THE CURRENT MAXIMUM SCHEDULE OF USER RATES FOR THE MIAMI BEACH GOLF CLUB; SAID AMENDMENT MODIFYING ONLY THE NON-RESIDENT RATES AS DELINEATED IN ATTACHMENT "A"; FURTHER RECOGNIZING THAT THE CITY COMMISSION HAS CERTAIN DEFINED RESPONSIBILITIES WITH REGARD TO OVERSIGHT OF THE CITY OF MIAMI BEACH GOLF COURSES AND APPROVING AND AUTHORIZING THE ISSUANCE OF AN ANNUAL RESIDENT SINGLE MEMBERSHIP TO THE CITY'S GOLF COURSES FOR SITTING MEMBERS OF THE CITY COMMISSION. ADMINISTRATION RECOMMENDATION: Adopt the Resolution. ANALYSIS On September 25, 2002, the Mayor and member of the City Commission approved Resolution No. 2002-24995 which established the schedule of user rates for the newly renovated Miami Beach Golf Club, formally known as the Bayshore golf course. This approval was the result of extensive planning, evaluation and analysis developed to be the projected operational costs and debt service as well as sensitivity to the price point of the Miami Beach resident, the tourist and day player. The Miami Beach Golf Club opened for play in mid-December of 2002 under the Commission approved fees. Since the opening the Miami Beach Golf Club has met its revenue projections which enabled the payment of the annual debt service of over $800,000 perfiscal year. On June 9, 2004, the City Commission approved Resolution No. 2004-25594 authorizing the first amendment to the initial fees established for the Miami Beach Golf Club. September 21, 2005 Amendment of the Miami Beach Golf Club User Fees Page 2 In order to generate the revenue needed to ensure that the golf course and clubhouse are maintained at their high standards, the Administration, in conjunction with the club's management, PCM (Professional Course Management) have developed the proposed rates, see attachment "A" for non-resident golfers for F.Y. 2006 and F.Y. 2007. These non-resident rates were developed based on current and anticipated rates charged by other high quality tourist destination/ resort level golf courses that are comparable to the Miami Beach Golf Club. Please see attachment "B" for a full comparison. The new fees as recommended in F.Y. 05/06 will increase the tourist rate by $10.00 in winter season and $5.00 in the summer and in F.Y. 06/07 by $15.00 in the winter season and $5.00 in the summer season, all well within the range of rates of other courses of similar resort quality. The resident rates for both day plav and memberships will not be chanaed from the rates approved in 2004. The increased non-resident fees could generate additional revenue of $150,000 annually. The added revenue will enable the customer service and maintenance standards to remain at their current levels, which are being very positively received by the golfing public. Furthermore it will enable the operation to properly plan for future anticipated expenditures by establishing a capital reserve for capital improvements and capital equipment replacements. The new rates for F.Y. 05 - 06 will take effect October 1, 2005, but will be advertised immediately upon approval. It should be noted that at its meeting of July 5, 2005, the City of Miami Beach Golf Advisory Board voted unanimously to approve the rates for 2006 as proposed. The rates as proposed for non-resident golfers were also approved by a unanimous vote ofthe Budget Advisory Committee at their meeting of August 16, 2005. In addition to the rate adjustment the Mayor and City Commission may wish to consider an annual resident single membership to the City's golf courses to be offered to all sitting members of the City Commission. It is our understanding that, although not formalized, other communities provide similar considerations to elected officials as there is a clear public purpose for this membership. The City Commission as in other localities, provides oversight to golf operations including but not limited to the selection of a day-to-day operator and management company; approval and oversight of the annual golf courses operating budgets, and establishment of fees, rates, rules and regulations and policies impacting the golf courses. In the event the Mayor and City Commission wish to pursue this option, the membership would be non-transferable and in compliance with all established rules and regulations governing membership at the City of Miami Beach Golf Courses. The resolution for this item incorporates this option for the Mayor and City Commission. Based on the proven success of the Miami Beach Golf Club to date, and to ensure its continued success, the Administration recommends the approval of the attached resolution. JMG/RCM/KS T:\AGENDA\2005\Sep2105\Regular\9_21_05 MBGC Amendment of User Fees CommMemo Il.doc ATTACHMENT A MIAMI BEACH GOLF CLUB PROPOSED FEES FOR FISCAL YEAR 2005/ 2006 & FISCAL YEAR 2006/ 2007 FOR NON-RESIDENTS ONLY 2005-06 & 2006-07 RATE AND MEMBERSHIP PROPOSAL 2006 - 2007 2005 - 2006 2003-2004 GOLF PROPOSED GOLF PROPOSED GOLF 2004 -2005 GOLF RATES RATES RATES RATES PEAK SEASON Regular Rates $200 $185 $175 $150 So. Florida Rates $115 $110 $100 $90 Miami Beach Residents Rate $79 $79 $79 $75 SHOULDER SEASON Regular Rates $120 $110 $99 $90 So. Florida Rates $85 $80 $75 $70 Miami Beach Residents Rate $60 $60 $60 $55 SUMMER SEASON Regular Rates $95 $90 $85 $75 So. Florida Rates $70 Weekdays $65 Weekdays $60 Weekdays $55 Weekdays $70 $85 Weekends $80 Weekends $75 Weekends Weekends Miami Beach Residents Rate $45 Weekdays $45 Weekdays $45 Weekdays $40 Weekdays $55 $60 Weekends $60 Weekends $60 Weekends Weekends PROPOSED 2006-2007 MEMBERSHIP RATES 2006-2007 2005-2006 PROPOSED PROPOSED 2004-2005 2003 - 2004 MEMBERSHIP MEMBERSHIP MEMBERSHIP MEMBERSHIP RATES RATES RATES RATES Resident Single $3,000 $3,000 $3,000 $3,000 Resident Family $4,000 $4,000 $4,000 $4,000 Res. Dependent $400 $400 $400 $400 Non Resident Single $5,500 $5,000 $4,000 $4,000 Non Resident Family $7,000 $6,500 $5,000 $5,000 Non Resident Dependent $700 $675 $600 $600 Cart Rate -18 holes $20 $20 $20 $20 Cart Rate - 9 holes $12 $12 $12 $12 ATTACHMENT B LIST OF GOLF RATES FROM COMPARATIVE TOURIST DESTINATIONI RESORT LEVEL GOLF COURSES IN THE SOUTH FLORIDA AREA LIST OF GOLF RATES FROM COMPARATIVE TOURIST DESTINATION/ RESORT LEVEL GOLF COURSES IN SOUTH FLORIDA AREA. DORAL Winter Rates Blue Monster Red, Gold, White & Silver $235.00 plus tax 200.00 plus tax Summer Rates Blue Monster Silver Course Red Course opens 6/24/05 Gold Course opens July 200.00 plus tax 50.00 plus tax 50.00 plus tax 50.00 plus tax Membership Rates $30,000 - Initial payment $430.00 a month $21.00 cart fee DIPLOMAT Non Resident Winter Rates Summer Rates $199.00 Weekdays $209.00 Weekends $100.00 Monday thru Sunday Florida Residents Winter Rates Summer Rates $ 70.00 Weekdays $ 80.00 Weekends $ 50.00 Weekdays $ 55.00 Weekends No memberships offered. TURNBERRY GOLF CLUB Golf Course open to members only or hotel guests. Golf Membership $50,000 Initial Fee $5,559 + tax annual payment $24.00 Cart Fee Summer Golf Membership $7,500 Initial Fee $1,482 for the summer season Crandon Park - Key Biscayne Non Residents Winter Rates Summer Rates Residents Winter Rates Summer Rates No memberships offered $149.80 $ 58.32 $ 82.93 $ 43.44