HomeMy WebLinkAbout2005-26013 Reso
RESOLUTION NO. 2005-26013
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, ADOPTING AND APPROVING
THE MIAMI BEACH VISITOR AND CONVENTION AUTHORITY
(VCA) FISCAL YEAR 2005/2006 BUDGET IN THE AMOUNT OF
$1,473,888.
WHEREAS, the Miami Beach Visitor and Convention Authority (VCA) was created
pursuant to Chapter 67-930 of the Laws of Florida and Sections 102-246 through 102-254
of the City of Miami Beach Code; and
WHEREAS, the VCA's mission is to support, maintain and develop quality programs,
which generate, satisfy and enhance the year-round tourist attractiveness of Miami Beach;
and
WHEREAS, the VCA strategically focuses its funding investments in a balanced
manner, fostering outstanding existing programs, stimulating new activities, and
encouraging partnerships; and
WHEREAS, the VCA is committed to a careful, long-term plan for allocation of
resources to build the uniqueness of Miami Beach as one of the world's greatest
communities and tourist destinations; and
WHEREAS, pursuant to its enabling legislation, the VCA's budget for each fiscal year
shall be approved by the Mayor and Commission; and
WHEREAS, accordingly, the VCA recommends approval of the proposed budget for
Fiscal Year 2005/2006 in the amount of $1,473,888 to continue implementation of its
programs.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission adopt the Miami Beach Visitor and Convention Authority's Fiscal Year
2005/2006 budget, in the amount of $ 1,473,888.
PASSED AND ADOPTED THIS
21st
Sentember
,2005.
ATTEST:
~t ftkrk
"-
CITY CLERK Robert Parcher
David Dermer
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
T:\AGENDA\2005\Sep0804\Regular\9-21-VCA BUDGET. RES.doc
.;
~~ :l-o'S
CITY OF MIAMI BEACH
COMMISSION ITEM SUMMARY
m
Condensed Title:
A resolution of the Mayor and City Commission of the City of Miami Beach, Florida, adopting and approving
the Miami Beach Visitor and Convention Authority (VCA) Fiscal Year 2005/2006 budget in the amount of
$1,473,888.
Issue:
To approve the Miami Beach Visitor and Convention Authority (VCA) FY 2005/2006 budget in the amount
of $1,473,888.
Item Summary/Recommendation:
Approve the budget as indicated.
Advisory Board Recommendation:
I N/A
Financial Information:
Source of Amount Account Approved
Funds: 1 $1,353,888 FY 05-06 Resort Tax
W. 2 120,000 FY 04-05 Rollover
3
4
Total $1,473,888
Ci Clerk's Office Le islative Trackin
Hilda M. Fernandez/Grisette Roque
Si n-Offs:
Department Director
T:\AGENDA\2005\Sep21 05\Regular\9-21-VCA BUDGET. SUM. doc'
AGENDA ITEM
DATE
f),7X
,---
?-:<I-th.
CITY OF MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
www.miamibeachfl.gov
COMMISSION MEMORANDUM
To:
Mayor David Dermer and
Members of the City Commission
Date: September 21, 2005
Jorge M. Gonzalez ~... \;~
City Manager ,t 6
A RESOLUTIO~ OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ADOPTING AND APPROVING THE MIAMI
BEACH VISITOR AND CONVENTION AUTHORITY (VCA) FY 2005/2006
BUDGET IN THE AMOUNT OF $ 1,473,888.
ADMINISTRATION RECOMMENDATION
From:
Subject:
Adopt the Resolution.
ANAL YSIS
The Miami Beach Visitor and Convention Authority (VCA) was created and exists pursuant
to Chapter 67-930 of the Laws of Florida and Sections 102-246 through, and including 102-
254 of the Code of the City of Miami Beach. The VCA is a seven-member authority. Each
member is appointed by the City of Miami Beach Commission, with the goal of
encouraging, developing and promoting the image of Miami Beach locally, nationally and
internationally as a vibrant community and tourist destination. To this end, the VCA
strategically focuses its funding investments in a balanced manner, fostering outstanding
existing programs, stimulating new activities, and encouraging partnerships. The VCA is
committed to a careful, long-term plan for allocation of resources to build the uniqueness of
Miami Beach as one of the world's greatest communities and tourism destinations.
FY 2004/2005 ReviewfTourism Advancement Proaram
The VCA Tourism Advancement Program (TAP) helps promote Miami Beach as a
sophisticated tourist destination through the allocation of grant funds to events or programs
of work that enhance tourist attractiveness. In fiscal year 2004/2005, the program
allocated funds in one of seven categories, including: Tourism Partnerships, Special
Events Recurring, Major One Time Event, Cultural Tourism, Development Opportunities,
Festival Season and the Special Projects Category.
The TAP awarded $922,559.50 in fiscal year 2004/2005, compared to $769,937 in fiscal
year 2003/2004. The increase in awards within the TAP reflected the establishment of the
Special Projects Category. The TAP funds helped maintain worthwhile tourism initiatives
such as the South Beach Wine & Food Festival, Winter Party Festival, Art Basel Miami
Beach and supported new events on Miami Beach, such as the IMG Swim Shows Miami
and the Worldwide Motorcycle Show.
September 21, 2005
Commission Memorandum
VCA Budget FY 2005/2006
Page 2 of 3
Administration and Overhead
The VCA's administrative and overhead costs are budgeted at $181 ,500 for the fiscal year
2005/2006. The $181,500 administration and overhead allocation reflects an approximate
90/0 increase from fiscal year 2004/2005. The g% increase is attributed to the rising cost of
insurance coverage, retirement plan, medical insurance, standard cost of living increase,
and a reclassification of employee salaries and benefits. This figure is also inclusive of the
office space and equipment, and a fully staffed VCA administrative office.
2005/2006 Tourism Advancement Proaram
The VCA has budgeted $1,159,700 for fiscal year 2005/2006 for its Tourism Advancement
Program. This grant funding reflects an approximate 11.50/0 increase, or a total of
$119,608 from fiscal year 2004/2005. The increase in funds is reflective of an increase in
the number of applicants in the Special Projects category. The monies will be awarded in
our Tourism Advancement Program in seven categories, including: Tourism Partnerships,
Special Events (Recurring), Major One Time Event, Development Opportunities, Cultural
Tourism, Festival Season and Special Projects. The grant application was again reviewed
and revised in 2005/2006. New questions about the economic impact of the program,
such as the various aspects of the tourism directed marketing plans, and how the numbers
of hotel room nights were calculated, were enumerated. The final report and contract were
also updated. The final report now includes quantitative and qualitative measures of event
success. The contracts were revised to be more readable; initials are required after every
clause to ensure that it is read and understood by the applicant.
In addition, the application now requires written confirmation of hotel room blocks, and
letters of media confirmation as application attachments.
The VCA website was updated for the 2005/2006 fiscal year. The TAP applications and
guidelines can now be accessed in several formats, including Microsoft Word and PDF at
www.miamibeachvca.com. VCA meeting minutes are now available on the web.
Destination Marketina
The destination marketing allocation reflects a 380/0 decrease from fiscal year 2004/2005.
This allocation includes the VCA portion of production costs for the Miami Spice
Restaurant Month Program Banners. The banners will add a festive atmosphere and help
publicize the 4th Annual Miami Spice Restaurant Month and position the City of Miami
Beach as a destination with excellent restaurants.
Research and Development
The VCA expects to support new initiatives in FY 2005/2006 at the request of partners and
community and resort leaders. Strategic plans, goals and initiatives will be developed after
consulting with all partners and as the result of on-going communications.
Initiatives
The VCA expects to support new initiatives in fiscal year 2005/2006 at the request of
partners and community and resort leaders. Strategic plans, goals and initiatives will be
developed after consulting with all partners and as the result of on-going communications.
September 21, 2005
Commission Memorandum
VCA Budget FY 2005/2006
Page 3 of 3
Some of these initiatives include the implementation of summer long events on Miami
Beach, including - but not limited to - supporting a food and wine festival, television
origination projects and a Miami Beach based film festival. The VCA is also taking a
leadership role in encouraging events of mass appeal to take place in Miami Beach.
Strategic goals and initiatives will be developed through consultation with partners and
continued outreach.
Proiected Cash Flow Reserve
The VCA has budgeted $20,000 in the cash flow reserve in fiscal year 2005/2006. The
$20,000 cash flow reserve reflects a 00/0 increase from fiscal year 2004/2005. The City of
Miami Beach allots resort tax payments to the VCA a month after its collection. Therefore
the VCA has built in a $20,000 projected cash flow reserve to its budget to ensure that all
grants awarded will have the necessary funds to be reimbursed upon proper request and
documentation.
Conclusion
It is recommended that the Mayor and Commission adopt the 2005/2006 VCA budget in
the amount of $1 ,473,888, as set forth in Exhibit A.
JMG/HMF/GR
T:\AGENDA\2005\Sep21 05\Regular\9-21-VCA BUDGET.MEM.doc
Miami Beach Visitor and Convention Authority
FY 2005/2006
"Exhibit A"
BUDGET
FY 04/05
PROPOSED BUDGET
FY 05/06
Variance
REVENUES
Rollover from FY2004/2005 $ 183,460.00 $ 120,000.00 $ (63,460.00)
Resort Tax Revenue $ 1,171,632.00 $ 1,353,888.00 $ 182,256.00
Total Revenues $ 1,355,092.00 $ 1,473,888.00 $ 118,796.00
EXPENDITURES
ADMIN/STRA T/ON
Administration & Benefits $ 136,000.00 $ 145,000.00 $ 9,000.00
Operating Expenses $ 30,000.00 $ 35,000.00 $ 5,000.00
Capital $ 1,000.00 $ 1,500.00 $ 500.00
Total Administration $ 167,000.00 $ 181,500.00 $ 14,500.00
GRANTS PROGRAM
Tourism Advancement Program
Tourism Partnerships $ 85,000.00 $ 90,000.00 $ 5,000.00
Cultural Tourism $ 50,000.00 $ 50,000.00 $ -
Major Events $ 100,000.00 $ 147,500.00 $ 47,500.00
Special Events Recurring 1 $ 125,767.50 $ 267,200.00 $ 141,432.50
Development Opportunities $ 34,016.00 $ 60,000.00 $ 25,984.00
Special Projects $ 450,308.50 $ 450,000.00 $ (308.50)
Festival Season $ 95,000.00 $ 95,000.00 $ -
RFP Summer Event Producers $ 100,000.00 $ - $ (100,000.00)
Total Tourism Adv. Program $ 1,040,092.00 $ 1,159,700.00 $ 119,608.00
Other
Destination Marketing $ 80,000.00 $ 50,000.00 $ (30,000.00)
R&D $ 11,000.00 $ 25,688.00 $ 14,688.00
Initiatives $ 37,000.00 $ 37,000.00 $ -
Projected Cash Flow Reserve $ 20,000.00 $ 20,000.00 $ -
Total Other $ 148,000.00 $ 132,688.00 $ (15,312.00)
TOTAL $ 1,355,092.00 $ 1,473,888.00 $ 118,796.00
Special Events Recurring Detail
FIRST PERIOD (OCT. 1st - JAN. 31st)
Event
Max Fundina Reauest
Muscle BeachlWhite Party $ 30,000.00
Miami Tropical Marathon $ 30,000.00
Miami Beach Latin Funk Music Festival $ 15,000.00
Miami Beach Sports & Fitness Festival $ 30,000.00
SUBTOTAL $ 105,000.00
SECOND PERIOD (FEB. 1st - MAY 31st)
Event
Clio Awards Festival at Miami Beach
Miami Beach Sports & Fitness Fest.
South Beach Wine & Food Fest.
Winter Party
VolleyPalooza
Aqua Girl
Fashion Week of the Americas
City Style Miami Beach
Worldwide Motorcycle Shows Miami
FUNKSHION - Fashion Week MB
THIRD PERIOD (JUNE 1 - SEPT. 30th)
Event
All American Celebration
TOTAL ANTIC. FOR 2005/2006
SUBTOTAL
Max Fundina Reauest
$ 11,250.00
$ 30,000.00
$ 11,481.75
$ 12,757.50
$ 8,437.50
$ 14,580.00
$ 9,841.50
$ 18,000.00
$ 15,000.00
$ 15,000.00
$ 146,348.25
Max Fundina Reauest
$ 16,200.00
SUBTOTAL $ 16,200.00
$
267,548.25
if can confirm tv component
if can confirm tv component
if can confirm tv component