2000-23437 RESO
RESOLUTION NO. 2000-23437
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, APPROVING FUNDING FOR CITY SERVICES, ON
BEHALF OF THE MIAMI BEACH FINE ARTS BOARD, TO SUPPORT THE
MIAMI BEACH FESTIVAL OF THE ARTS, TO BE HELD ON FEBRUARY 5 &
6, 2000, FOR CITY SERVICES, IN THE AMOUNT OF $18,888.00, FROM THE
RESORT TAX FUND.
WHEREAS, the 26th Annual Miami Beach Festival of the Arts, to be held February 5 &
6, 2000, is an important ongoing event which has evolved from a local street show to one of the
largest and most prestigious art festivals on the east coast; and
WHEREAS, following the relocation of this event to North Beach in 1995, additional
funding for advertising, promotions and police security became necessary; and
WHEREAS, the Festival of the Arts is a City of Miami Beach initiated and produced
event; and
WHEREAS, over 160 applications were reviewed, yet of these, 41 applicants did not
qualify which resulted in a much more distinguished selection of artwork for the event; and
WHEREAS, the quota of booth rental fees was not reached, and as a result the event is
facing a funding shortfall; and
WHEREAS, the source of funding for City services in the amount of $18,888.00, will
come from the Resort Tax Fund.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission herein approve funding for City services, on behalf of the Miami Beach Fine Arts
Board, to support the Miami Beach Festival of the Arts, to be held on February 5 & 6, 2000, for
City services, in the amount of $18,888.00, from the Resort Tax Fund.
PASSED and ADOPTED this 12th
day Of, 2000.
MAYOR APPROVED AS TO
FORM & lAhlGUAC?E
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CITY CLERK
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CITY OF MIAMI BEACH
OFFICE OF THE MAYOR & COMMISSION
MEMORANDUM
TO:
LARRY LEVY
CITY MANAGER
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FROM:
LUIS R. GARCIA JR
COMMISSIONER
DATE:
JANUARY 5, 2000
RE:
MIAMI BEACH FESTIVAL OF THE ARTS
Please see the attached letter from Donald Shockey requesting the waving of City service
and permit fees for the above-mentioned event.
In its new venue, this event should have a favorable impact on the City's image, especially
to the North Beach area where it's most needed.
Your anticipated cooperation is greatly appreciated.
LGlIc
OFFICE OF THE MAYOR & COMMISSION
CITY OF MIAMI BEACH
00 JAN -b Ptl 3: 06
TO:
LAWRENCE LEVY
INTERIM CITY MANAGER
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FROM: NEISENKASDIN ~
MAYOR
SUBJECT: MIAMI BEACH FESTIVAL OF THE ARTS
DATE: JANUARY 6, 2000
Please place the attached request for service and permit fee waivers for the Miami Beach Festival
of the Arts on the City Commission agenda.
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NORTH BEACH
DEVELOPMENT
CORPORATION
OF MIAMI BEACH INC.
December 28, 1999
Mayor Neisen Kasdin
Commissioner David Dermer
Commissioner Luis Garcia
Commissioner Jose Smith
Commissioner Nancy Liebman
Commissioner Simon Cruz
Commissioner Matti Bower
Dear Mayor and Commissioners:
The Miami Beach Festival of the Arts is a prestigious cultural and community special event that
has been held annually for the past 25 years. This official City event, produced by the City of
, Miami Beach Fine Arts Board and City staff, has served to bring culture to City residents and to
showcase our City to thousands of artists and visitors.
Because of problems with traffic and congestion. the location of the Festival was moved four
years ago from mid-Collins A venue to North Shore Open Space Park. At that time, North Beach
Development Corporation began working with the Fine Arts Board to help produce and promote
the event. Although the park location affords plenty of room to stage the Festival. it lacks the
visibility desired by exhibiting artists. As a result, it has been difficult to attract quality artists to
the event in recent years and the Festival's reputation has suffered.
This year, the Fine Arts Board, under the dedicated leadership of Chairperson Cheryl Jacobs. has
been working to reestablish the Festival as a premiere community arts event. The location has
been changed to Ocean Terrace between 73rd and 75m Streets which offers much greater
visibility. Administration of the Festival and Board was moved from the Parks Department to
the Office of Arts, Culture, and Entertainment. At NBDC's recommendation, the prior City
Commission approved Quality of Life funding for the event which has been lised to obtain the
services of an arts festival consultant and a marketing fIrm to update the Festival's extremely
outdated image and promotional materials.
300 71 ST. STREET
SUI T E 502
M I A M I BEACH
F LOR I D A 33141
TEL: (30') 865-4141
FAX: (30~) 86S-4175
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NORTH BEACH
DEVELOPMENT
CORPORATION
OF MIAMI BEACH INC.
The results of these efforts can already be seen in the larger number and better quality of the
artists who have applied to exhibit at the show. The larger nwnber of applications has allowed
the Board to be selective in accepting exhibitors for the first time in many years. The Board has
reviewed artists' work and chosen only those that meet the higher standards that have been set.
In addition, a fresh contemporary graphic image has been developed for Festival advertising and
marketing materials. These changes and the new location have created a level of energy and
excitement about the event that has not been seen in many years.
Despite these exciting developments, fundraising for the event has been very difficult this year
because of the deterioration of the quality of the Festival in recent years. As a result, with the
event scheduled to take place just over a month from now on February 5th and 6th, the Fine Arts
Board is struggling to make ends meet.
Given the huge effort that has been put into revitalizing the Festival this year as well as the
important cultural and economic development, I would like to request that the City service and
pennit fees for the event be waived to the greatest extent possible. I am aware that you receive
many requests for support of this kind but I believe that this request should be given spedal
consideration for a number of reasons. Unlike most other events, this is an official City of
Miami Beach event, produced by a City Board and administered by a City Department. Further,
it is a City event that has been part of the City's cultural tradition for 25 years. It is an event that
brings culture to residents at the community level, and that will, this year. showcase an important
new emerging area of our City to visitors. '
I hope that you will acknowledge the tremendous efforts that have been made to make the
Festival a premiere event that is worthy of its status as an official City of Miami Beach activity
and a 25 year City cultural tradition. I look forward to your favorable consideration of this
request.
Sincerely,
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Donald P. Shockey,
Executive Director
300 7lST. STREET
SUI T B 502
M I A M I BEACH
F LOR I D A 33141
TEL: (305) 865-4147
FAX: (30~) 865-4175
CITY OF MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
http:\\Ci.miami-beach,f),us
COMMISSION MEMORANDUM NO. iMO
TO:
Mayor Neisen o. Kasdin and
Members of the City Commission
Lawrence A. Levy ~
City Manager
DATE:
January 12,2000
FROM:
SUBJECT:
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING
THE CITY MANAGER, OR HIS DESIGNEE, ON BEHALF OF THE
MIAMI BEACH FINE ARTS BOARD, TO SUPPORT THE MIAMI BEACH
FESTIVAL OF THE ARTS, FEBRUARY 5 & 6, 2000, WITH FUNDING
FOR CITY SERVICES.
ADMINISTRA TION RECOMMRNDA TION:
Adopt the Resolution.
ANALYSIS:
The 26th Annual Miami Beach Festival of the Arts, to be held February 5 & 6, 2000, is an
important ongoing event which has evolved from a local street show to one of the largest and most
prestigious art festivals on the East coast. In October of this year, the Fine Arts Board
unanimously voted to relocate the Miami Beach Festival of the Arts 2000 from the North Shore
Open Space Park to the Ocean Terrace in North Beach. The juxtaposition of the seaside landscape
on Ocean Terrace and the North Beach commercial district, just west on Collins A venue, lends
itself to many patron amenities. Ocean Terrace is adjacent to the North Beach Open Air Bandshell
(with seating for 1,(00) and the North Beach Activity Center, which together will enhance the
Festival's performing arts entertainment schedule and children' s area.
The Festival of the Arts is a City of Miami Beach initiated and produced event. It has been
administered entirely by funds generated from sponsors, artists and vendor fees. Following the
relocation of this event to North Beach in 1995, additional funding for advertising, promotions
and police security became necessary.
AGENDA ITEM _~ C
DATE --1..-12.. DO
Recognizing the importance of this event to revitalization efforts and to maximize the economic
impact of the Festival on the local community, the North Beach Development Corporation has
committed financial support through Quality of Life funds. These funds have been used to
enhance the Festival through the services of an experienced festival consultant and a marketing
and graphic design firm.
To further enhance the overall allure and quality of the Festival, the Fine Arts Board Artist
Selection Committee implemented a highly selective criteria process. Over 160 applications were
reviewed. Of these, 41 applicants did not qualify which resulted in a much more distinguished
selection of artwork for the event. This selectivity did however, mean that the quota of booth
rental fees was not reached, and as a result the event is facing a funding shortfall.
The Fine Arts Board is now seeking commission support for the following City services:
Parking Enforcement
Police
Parks & Recreation
Sanitation
Janitorial
Property Management
Fire
(2 officers x 18)
(off-duty security for 3 days)
(2 staff x 31 hrs)
(2 Children's supervisory staff x 16 hrs)
(Landscape Division)
(On site cleaning)
(2 staff x 18 hrs)
(electrician X 18 hrs))
(1 paramedic x 2 days)
TOTAL
$
$
$
$
$
$
$
$
$
360
12,936
1,500
480
750
1,500
432
450
480
$
18,888
The Fine Arts Board and the Arts, Culture & Entertainment Department are confident that the
new Ocean Terrace location will facilitate the growth, productivity and community involvement
that this annual event has been seeking. As the largest special event of the year in North Beach,
the Festival offers a unique opportunity to showcase the arts in an underserved area of the City.
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