HomeMy WebLinkAbout2005-25791 Reso
RESOLUTION NO. 2005-25791
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, AUTHORIZING THE
ADMINISTRATION TO ENTER INTO NEGOTIATIONS WITH GOLD
STAR PARKING, INC.; AND FURTHER AUTHORIZING THE MAYOR
AND CITY CLERK TO EXECUTE AN AGREEMENT UPON THE
COMPLETION OF SUCCESSFUL NEGOTIATIONS BY
THE ADMINISTRATION; PURSUANT TO REQUEST FOR
PROPOSALS (RFP) NO. 34-03/04 TO MANAGE AND OPERATE
THE VALET PARKING SERVICES AT THE MIAMI BEACH
CONVENTION CENTER, JACKIE GLEASON THEATER OF THE
PERFORMING ARTS, AND OTHER CITY PROPERTIES, AS MAY
BE REQUIRED
WHEREAS, the concession agreement with Gold Star Parking Systems (Gold
Star) for valet parking services to serve the Miami Beach Convention Center, Jackie
Gleason Theater of the Performing Arts, and other City properties, as may required,
expired on September 14, 2004; and
WHEREAS, the City continues to have a need for a service provider that can
provide qualified, trained and courteous valet parking services to serve various City
venues; and
WHEREAS, the Mayor and City Commission, at its January 14, 2004 Meeting,
authorized the Administration to issue a Request for Proposals (RFP) for valet parking
services to serve the Miami Beach Convention Center, Jackie Gleason Theater of the
Performing Arts, and other City properties, as may required;
WHEREAS, on July 21,2004, RFP No. 34-03/04 was issued and notices sent
to over 30 individuals or firms; and
WHEREAS, on the specified due date of August 20, 2004, the Procurement
Division received responses from Selig Parking, Inc. d/b/a AAA Parking; Boca
Parking Systems, Inc.; Gold Star Parking, Inc.; and Imperial Parking (U.S.), Inc.; and
WHEREAS, due to the impending expiration of the existing contract with Gold
Star, a month-to-month agreement had been agreed to by the City and Gold Star
Parking, Inc. until the competitive proposal process was complete; and
WHEREAS, on October 26, 2004, the City Manager via Letter to Commission
(LTC) No. 277-2004, appointed an Evaluation Committee (the Committee) consisting
of the following individuals:
1) Miguel Beingolea, Parking Operations Manager/Off-StreetParking-CMB;
2) Roamy Valera, Deputy Executive Director - Miami Parking Authority;
3) Doug Tober, General Manager - SMG;
4) Mitch Wentworth - Lincoln Road Marketing;
5) Ed Ponder - South Florida Concierge Association;
6) Adrian Gonzalez - David's Cafe;
7) Joe Fontana - Convention Center Advisory Board; and
WHEREAS, the Evaluation Committee convened on December 6, 2004, and
was provided with an overview of the project information from the Procurement
Department and information relative to the City's Cone of Silence Ordinance and the
Government in the Sunshine Law; and
WHEREAS, the Committee listened to presentations from the four proposers,
and engaged in question and answer sessions with the proposers; and
WHEREAS, four out of five Committee Members ranked Selig Parking, Inc.,
d/b/a AAA Parking, as number one; and
WHEREAS, the City Manager concurred with the Committee's
recommendatio'n relative to Selig Parking, Inc. d/b/a AAA Parking being the top-
ranked firm, but also recommended a second-ranked firm, Imperial Parking and third-
ranked firm, Gold Star Parking, Inc. in the event negotiations were unsuccessful with
the top-ranked firm of Selig Parking, Inc., d/b/a AAA Parking; and
WHEREAS, the Mayor and City Commission authorized the Administration to
enter into negotiations with Gold Star Parking, Inc., having considered the
recommendations of the City Manager, and having heard independent testimony from the
proposers at their meeting on December 6,2004, the Mayor and the City Clerk to execute
an agreement upon successful negotiations by the Administration.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND THE
CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and
City Commission hereby authorizes the Administration to enter into negotiations with
Gold Star Parking, Inc.; and further authorizing the Mayor and City Clerk to execute an
agreement upon the completion of successful negotiations by the Administration;
pursuant to Request for Proposals (RFP) No. 34-03/04 to Manage and Operate the
Valet Parking Services at the Miami Beach Conventi Ce ter, Jackie Gleason
Theater of the Performing Arts, and other City Propertie a be required.
ATTEST:
'~e~~
ITY CLERK
David Dermer
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
Robert Parcher
T:\AGENDA\2005\JAN 1205\Consent\ValetResoR1.doc
CITY OF MIAMI BEACH
COMMISSION ITEM SUMMARY
lQ
~
Condensed Title:
A Resolution Accepting the City Manager's Recommendation Pertaining to the Ranking of Firms for Valet
Parking Services, Authorizing the Administration to Enter into Negotiations, and Authorizing the Mayor and
City Clerk to Execute an Agreement for Valet Parking Services at the Miami Beach Convention Center,
Jackie Gleason Theater of the Performin Arts, and Other Cit Pro ert as Ma be Required.
Issue:
I Shall the Commission Adopt the Resolution?
Item Summary/Recommendation:
On July 23, 2004, RFP No. 34-03/04 was issued which resulted in the receipt of proposals from Selig Parking,
nc d/b/a AAA Parking; Boca Parking Systems, Inc.; Gold Star Parking, Inc.; Imperial Parking (U.S.), Inc.
Due to the expiration of the contract with Gold Star, a month to month agreement has been agreed to
between the City and Gold Star Parking, Inc. until the competitive proposal process is complete.
An Evaluation Committee appointed by the City Manager reviewed the proposals, listened to presentations
from the proposers, engaged in question and answer sessions with each of the prospers, then scored and
ranked the four proposals.
Selig Parking, Inc. d/b/a AAA Parking's presentation and proposal emphasized their being a 'hospitality
company' as opposed to a parking company. All of their employees go through hospitality training, with the
belief their image as the first point of contact as a client arrives at a venue represents the venue. . The
Committee Members all found the firm and their presentation to be professional in terms of their customer
friendly attitude, appearance requirements and experience with large facilities. It was pointed out that
AAA Parking is innovative in their ideas, the firm has a local management presence, as well as a strong
parent company that is debt-free. In addition to their qualifications, AAA Parking's proposal represented the
highest financial return to the City of the four proposals.
Four out five Committee Members ranked Selig Parking, Inc. d/b/a AAA Parking as number one. Due to
there being no close second choice in the scoring, four out of five Committee Members voted to recommend
only negotiating with the top-ranked firm of Selig Parking, Inc. d/b/a AAA Parking. The City Manager
concurs with the Committee's recommendation relative to Selig Parking, Inc. d/b/a AAA Parking being the
top-ranked firm, but believes that it is in the City's best interest to also recommend a second-ranked and
third-ranked firm in the event negotiations are unsuccessful with the top-ranked firm of Selig Parking, Inc.
d/b/a AAA Parking.
ADOPT THE RESOLUTION.
Advisory Board Recommendation:
I N/A
Financial Information:
Source of Amount Account Approved
Funds: $0.00 This is a revenue generating service
with no cost impact to the City
Finance Dept.
ative Trackin
Assistant City Manager/CFO
City Manager
SF
JMG
T:\AGENDA\2005\Jan 1205\Consent\ValetSummary.doc
AGENDA ITEM II 7 G-
DATE 1-/~-tJS-
CITY OF MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH. FLORIDA 33139
www.miamibeachfl.gov
To:
From:
Subject:
COMMISSION MEMORANDUM
Mayor David Dermer and
Members of the City Commission
Jorge M. Gonzalez ,t)__~
City Manager U
Date: January 12, 2005
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, ACCEPTING THE RECOMMENDATION OF THE CITY
MANAGER PERTAINING TO THE RANKING OF FIRMS PURSUANT TO
REQUEST FOR PROPOSALS (RFP) NO. 34-03/04 TO MANAGE AND
OPERATE THE VALET PARKING SERVICES AT THE MIAMI BEACH
CONVENTION CENTER, JACKIE GLEASON THEATER OF THE
PERFORMING ARTS, AND OTHER CITY PROPERTY AS MAY BE
REQUIRED; AUTHORIZING THE ADMINISTRATION TO ENTER INTO
NEGOTIATIONS WITH THE TOP RANKED FIRM OF SELIG PARKING, INC.
D/B/AAAA PARKING; AND SHOULD THE ADMINISTRATION NOT BE ABLE
TO NEGOTIATE AN AGREEMENT WITH THE TOP-RANKED FIRM,
AUTHORIZING THE ADMINISTRATION TO NEGOTIATE WITH THE
SECOND-RANKED FIRM OF IMPERIAL PARKING (U.S.), INC.; AND
SHOULD THE ADMINISTRATION NOT BE ABLE TO NEGOTIATE WITH THE
SECOND-RANKED FIRM, AUTHORIZING THE ADMINISTRATION TO
NEGOTIATE WITH THE THIRD-RANKED FIRM OF GOLD STAR PARKING,
INC.; AND FURTHER AUTHORIZING THE MAYOR AND CITY CLERK TO
EXECUTE AN AGREEMENT UPON THE COMPLETION OF SUCCESSFUL
NEGOTIATIONS BY THE ADMINISTRATION.
ADMINISTRATIVE RECOMMENDATION
Adopt the Resolution.
ANALYSIS
It is the City of Miami Beach's intent to retain the highest quality valet parking service for
the patrons of the Jackie Gleason Theater of the Performing Arts~ 1700 Washington
Avenue, Miami Beach, Florida, at the Miami Beach Convention Center, 1901 Convention
Center Drive, Miami Beach, Florida ("Convention Center"), and at other sites within the
City of Miami Beach. The City of Miami Beach ("City") has contracted valet parking
services for the Jackie Gleason Theater and for the Convention Center since October 1,
1986, and the City wishes to continue providing such parking services to patrons of both
facilities, even when events are scheduled simultaneously at both facilities.
The Mayor and City Commission at its January 14, 2004 meeting authorized the
Administration to issue a Request for Proposals (RFP) for the valet parking services at
the Miami Beach Convention Center, Jackie Gleason Theater of the Performing Arts,
and other City property, as may be required. At that time, the existing concession
agreement with Gold Star Parking Systems for valet parking service was to have
Commission Memo
RFP 34-03/04 - Valet Parking Services at the Miami Beach Convention Center, Jackie
Gleason Theater of The Performing Arts, and Other City Property as May Be Required
January 12, 2005
Page 2 of5
expired on September 15, 2004, with no options for renewal. This necessitated a
competitive bidding process vis-a-vis the issuance of an RFP (Request for Proposals) in
order to procure this service.
RFP PROCESS
On March 1, 2004 RFP No. 20/03-04 was issued and notices sent to over 30 firms,
which resulted in the receipt of six proposals from the following firms:
Selig Parking, Inc d/b/a AAA Parking
AmeriPark, Inc. (Atlanta Valet Parking, Inc.)
Boca Parking Systems, Inc.
Gold Star Parking, Inc.
Imperial Parking (U.S.), Inc.
USA Parking System, Inc.
Upon review of the proposals, all six were deemed to be non-responsive for not meeting
the minimum requirements. On June 28, 2004, letters were sent to the six firms advising
them that the City Manager would be exercising his authority to reject all proposals and
re-issue the proposal for this project.
On July 23, 2004, RFP No. 34-03/04 was issued with the minimum requirements
modified so as to encourage competition, while at the same time addressing the needs
of the City. This RFP resulted in the receipt of four proposals from the following firms:
Selig Parking, Inc d/b/a AAA Parking
Boca Parking Systems, Inc.
Gold Star Parking, Inc
Imperial Parking (U.S.), Inc.
Due to the impending expiration of the existing contract with Gold Star, a month to month
agreement had been agreed to between the City and Gold Star Parking, Inc. until the
competitive proposal process is complete.
On October 26, 2004 the City Manager via Letter to Commission No. 277-2004
appointed an Evaluation Committee (the "Committee"), consisting of the following
individuals:
1. Miguel Beingolea, Parking Operations Manager/Off-Street Parking- CMB
2. Roamy Valera, Deputy Executive Director- Miami Parking Authority
3. Doug Tober, General Manager - SMG
4. Mitch Wentworth - Lincoln Road Marketing
5. Ed Ponder - South Florida Concierge Association
6. Adrian Gonzalez -David's Cafe
7. Joe Fontana - Convention Center Advisory Board
Ed Ponder and Adrian Gonzalez were unable to serve on the Committee due to conflicts
with scheduling.
Commission Memo
RFP 34-03/04 - Valet Parking Services at the Miami Beach Convention Center, Jackie
Gleason Theater of The Performing Arts, and Other City Property as May Be Required
January 12, 2005
Page 3 of 5
The City Manager appointed Doug Tober as the Chair of the Committee.
The Committee convened on November 10, 2004 and was provided with an overview of
the project, information relative to the City's Cone of Silence Ordinance, and the
Government in the Sunshine Law. The Committee then discussed the proposals and
decided in order to make a fair recommendation, it would be beneficial to have the firms
present an overview of their proposals to the Committee.
The Committee reconvened on December 6,2004 to listen to presentations from the
four proposers. After each presentation, the Committee engaged in a question and
answer session with the presenters.
Upon completion of the presentations, the Committee deliberated each of the proposals
and the corresponding firm's presentation.
Boca Parking Systems, while deemed eager and responsive, is a small, young, firm with
limited experience in dealing with the type of venues the City requires valet services. It
was discussed that Boca Parking Systems does well in Palm Beach County and has the
valet business with the Palm Beach Convention Center, however the Committee
believed the City's venues are the wrong place for a young hungry firm to attempt to
expand their business.
Imperial Parking has been in the valet business for a number of years, however the firm
lacks similar experience in South Florida. While the Imperial Parking representatives
expressed a desire to expand into Miami and Miami Beach venues, there was no
corporate representation at the meeting, given the impact this project would have on
Imperial's business in this region. There was also no mention of customer service in
their presentation.
Gold Star Parking, being the incumbent for the last several years, could not address any
areas that they deemed needed improvement relative to their image, when questioned
by the Committee. While the firm is familiar with the City's current situation, the client
feedback has been that of a weak image due to poor signage, unkempt uniforms, and
lack of courteous customer service. Doug Tober had summarized the feedback from the
Convention Center's two largest shows over the years, indicating that Gold Star's service
has consistently been rated poor, with little to no corrective action on their part. There
was a lack of critical communication, and staffing-up for large events was a challenge.
Other Committee Members, with the exception of Joe Fontana, all expressed Gold Star's
lack of enthusiasm, lack of aggressiveness and lack of willingness to evolve with the City
over the years. The presentation did not provide any new ideas and purported to remain
status quo. Given this was the last year of a multiple year contract, it was pointed out
that this was an opportunity for the firm to excel and have a banner year in terms of
service. Instead, four out of five Committee Members indicated the customer service
issues were too critical for complacency on the part of Gold Star, and believed it was
time for a fresh approach.
Commission Memo
RFP 34-03/04 - Valet Parking Services at the Miami Beach Convention Center, Jackie
Gleason Theater of The Performing Arts, and Other City Properly as May Be Required
January 12, 2005
Page 4 of 5
Selig Parking, Inc. d/b/a AAA Parking's presentation and proposal emphasized their
being a 'hospitality company' as opposed to a parking company. All of their employees
go through hospitality training, with the belief their image as the first point of contact as
a client arrives at a venue represents the venue. The Committee Members all found the
firm and their presentation to be professional in terms of their customer friendly attitude,
appearance requirements and experience with large facilities. It was pointed out that
AAA Parking thought 'outside the box' with their innovative ideas. The firm has a local
management presence as well as a strong parent company that is debt-free. In
addition to their qualifications, AAA Parking's proposal represented the highest financial
return to the City of the four proposals.
The Committee was instructed to rank and score each proposal pursuant to the
evaluation criteria established in the RFP, which was as follows (tot,al possible 100
points ):
Evaluation Criteria/Factors
Weight
· Proposer's Experience with Similar Contracts
· Fixed Monthly Payments to the City
· Completeness of Proposed Operational Plan
· Qualification of Personnel/Staff Pattern
· Evidence of Financial Stability
25%
25%
20%
15%
15%
The Committee then scored and ranked the firms as follows:
Selig
Gold d/b/a
Boca Parking Imperial Parking Star Parking AAA Parking
Score Ranking Score Ranking Score Ranking Score Ranking
Miguel Beingolea 40 4'" 70 200 53 3ra 98 18.
Roamy Valera 75 4'" 80 200 80 3ra 100 181
Doua Tober 65 200 50 4'" 55 3ra 90 181
Mitch Wentworth 61 4m 70 200 69 3ra 92 181
Joe Fontana 45 3ra 30 4'" 85 18. 65 2"U
Four out five Committee Members ranked Selig Parking, Inc. d/b/a AAA Parking as
number one. Due to there being no close second choice in the scoring, four out of five
Committee Members voted to recommend only negotiating with the top-ranked firm of
Selig Parking, Inc. d/b/a AAA Parking.
The City Manager concurs with the Committee's recommendation relative to Selig
Parking, Inc. d/b/a AAA Parking being the top-ranked firm, but believes that it is in the
City's best interest to also recommend a second-ranked and third-ranked firm in the
event negotiations are unsuccessful with the top-ranked firm of Selig Parking, Inc. d/b/a
AAA Parking.
Commission Memo
RFP 34-03/04 - Valet Parking Services at the Miami Beach Convention Center, Jackie
Gleason Theater of The Performing Arts, and Other City Property as May Be Required
January 12,2005
Page 5 of5
Attached are excerpts from the Selig Parking, Inc., d/b/a AM Parking's proposal relative
to their experience and qualifications, key personnel that will be involved in this project,
and the proposed operational plan.
Also attached is a summary of the proposed revenue to the City from the four firms, as
provided in their proposal packages.
CONCLUSION
The Administration recommends that the Mayor and City Commission approve the
attached resolution, which recommends the acceptance of the ranking of the firms and
authorizes the Administration to enter into negotiations with the top-ranked firm of Selig
Parking Inc. d/b/a AM Parking; and should the Administration not be able to negotiate
an agreement with the top-ranked firm, authorizing the Administration to negotiate with
the second-ranked firm of Imperial Parking (U.S.), Inc.; and should the Administration not
be able to negotiate an agreement with the second-ranked firm, authorizing the
Administration to negotiate with the third-ranked firm of Gold Star Parking, Inc.; and
further authorizing the Mayor and City Clerk to execute an agreement upon the
completion of successful negotiations by the Administration.
T:\AGENDA\2005\Jan 1205\Consent\ValetMemo.doc
Commission Memo
RFP 34-03/04 - Valet Parking Services at the Miami Beach Convention
Center, Jackie Gleason Theater of The Performing Arts, and Other City
Property as May Be Required
January 12, 2005
Attachment
Proposed Revenue to the City of Miami Beach from Valet Parking Services
Selig Parking Inc. Imperial Parking
d/b/a AAA Parking (U.S.), Inc. Gold Star Parkina, Inc. Boca Parkina Systems
Fixed Monthly Fixed Monthly Fixed Monthly Payment Fixed Monthly Payment
Payment to the City Payment to the City to the City of $5000 per to the City of $5417 per
of $6525 per of $4500 per month, totaling month, totaling
month, totaling month, totaling $60,000 per year. $65,000 per year
$78,300 per year $54,000 per year
Plus 45% of gross Or
parking revenue No further revenue No further revenue to $2.00 per vehicle
exceeding to City the City parked
$225,000 per
contract year
...,..r_-
sla AAA
~.Iii PAR KIN G
We're At Your Service.
August 18, 2004
City of Miami Beach
Procurement Division
Miami Beach City Hall
1700 Convention Center Drive, Third Floor
Miami Beach, FL 33139
Attn: Gus Lopez, CPPO, CPPB
Procurement Director
Re: Response to RFP No. 34-03/04
Dear Mr. Lopez:
I am pleased to submit our proposal to provide valet parking services at the Miami Beach
Convention Center, Jackie Gleason Theater of the Performing Arts, and other city property as
may be required. We would welcome the opportunity to present our ideas in person and our
formal presentation can be arranged at your request.
As a subsidiary of Selig Enterprises, Inc., Atlanta, Georgia, we are the oldest and most stable
parking management company on the East Coast. We are in service to many office, hospital,
university, hotel and event facilities, such as the Orlando Centroplex which includes the TO
Waterhouse Centre, Bob Carr Performing Arts Centre, Tinker Field, Expo Centre and the
Florida Citrus Bowl. AAA Parking also operates the Southeast's largest convention center, the
Georgia World Congress Center and Georgia Dome in Atlanta. In South Florida, AAA Parking
serves the Miami Marriott Airport, the Eden Roc Resort & Spa, the Cadillac Courtyard and
Courtyard Miami Beach. Many of our hotel operations include large convention center space,
such as Marriott's largest property, the Orlando World Center Marriott and Convention Center.
I invite you to please call the Marriott's General Manager, Peter Kach~ris at 407-239-4200, for
more information about our performance over the past six years. I also invite you to contact
any of the references in our proposal.
Attached is AAA Parking's response to RFP #34-03/04. Please call for questions or
clarifications to our proposal at 404.525.5959 or fax to 404.522.0925. My e-mail address is
rwilliams@aaaparking.com.
I look forward hearing from you.
Sincerely, /J
/t'fn ,yd4'~
/
Ronald F. Williams
President
WWW.AAAPARKING.COM
376 Spring Street NW Atlanta, GA 30308 phone: 404-525-5959 fax: 404-522-0925
5
Company Structure:
r Name and Officers of the Firm:
Selig Parking, Inc. d/b/a AAA Parking
376 Spring Street NW
Atlanta, Georgia 30303
a Georgia Corporation
Phone: 404.525.5959
FAX: 404.523.3553
Ronald F. Williams, President
Robert C. Riddle, Vice-President
Mason Mehrjerdian, Vice-President
I Ownership and Principal Officers:
Selig Enterprises, Inc.
1100 Spring Street, N.W., Suite 550
Atlanta, Georgia 30309
a Georgia Corporation
Phone: 404.876.5511
FAX: 404.875.2629
S. Stephen Selig, III, President and Chairman
Cathy Selig, Vice-President
6
Company History
AAA Parking has been in continuous business since the founding of the
company in 1956. Throughout its forty-eight year history, AAA Parking has fulfilled
every contractual obligation including all leases and management agreements. By
generating maximum revenue for the owner and by providing the utmost personal
service to the customer, AAA Parking has established long-term business relationships
with many property owners and investors in the Southeastern United States.
One of the South's oldest and most established real estate holding companies
recognized the outstanding attributes of AAA Parking over twenty years ago. Selig
Enterprises, Inc. acquired AAA Parking in 1981. The combination of the two historical
Atlanta entities assembled one of the most financially sound parking companies in the
country. This stability, along with both companies' dedication to personal service and
unparalleled reputation for integrity and professionalism in operations, comprises the
Southeast's most prestigious parking management company.
Presently AAA Parking operates nearly 200 properties in Tennessee, North
Carolina, Georgia, Alabama, Florida and Missouri. These properties consist of multi-
level garages and decks, surface lots and event parking operations. Also included are
over 17 upscale hotel valet and self-parking locations. Altogether, AAA Parking
manages over 50,000 parking spaces daily.
AAA Parking has also been of service to many of Atlanta's major local or
international events during the past several years. In fact, the company served as the
official parking operator for the 1996 Summer Olympic Games Park-n-Ride Lots. This
high magnitude event included hiring and training of over 450 additional personnel and
managing over 35,000 additional parking spaces. Besides the Olympic Games, AAA
Parking served also as the main official parking operator for XXXIV Super Bowl
(January 31, 2000 in Atlanta). These extremely successful endeavors for the City of
Atlanta are firm testimony of AAA Parking's ability to manage any caliber of parking
management project.
8
Statement of Proposed Operational Plans
Staffing Plan
AAA Parking shall implement an operational plan with one objective: To provide
the highest level of valet parking services to patrons of The Miami Beach Convention
Center, Jackie Gleason Theatre of the Performing Arts and other City property in the
most efficient manner possible.
This plan shall be accomplished with a staff of professionals trained to provide
excellent service within the valet parking industry. The proposed project manager,
Manuel Grossy, has twenty years of parking industry experience and has managed
multiple properties in South Florida including the Eden Roc Resort & Spa, Miami Airport
Marriott, and two Courtyard by Marriott properties in Miami Beach, as well as various
restaurants and nightclubs.
Diego Ceballos and Weslin Liman are proposed to provide daily supervision of
all operations. Both men have ten years of experience in hotels and both are degreed
in hospitality.
AAA Parking will utilize only experienced valet attendants for the City of Miami
Beach project. An extensive training program is required of all valet personnel prior to
beginning employment regardless of previous experience. AAA Parking realizes the
importance of proper training to maintain high service standards. Every employee is
subject to a ninety-day probationary period, where zero tolerance rules apply.
Valet parking attendants will be scheduled as needed for the events at the
various locations. While staffing requirements will vary based upon the size of the
event, adequate staffing will be provided to ensure no customer will wait more than two
minutes before being assisted and no more than 10 minutes for delivery of their vehicle.
The following staffing ratio shall be utilized based upon the number of cars expected:
Operations Manager
Valet Attendant
1 per event
1 per 15 cars
Supervisor
Cashier
1 per 50 cars
1 per 1 00 cars
Additional staffing may be added with minimal notice. More than 150 AAA
Parking employees are located in the South Florida area.
22
Statement of Proposed Operational Plans
Equipment
AAA Parking shall purchase, at its sole expense, two Park-O-Mate Controller
Series II Revenue Control Systems. The sell system is the most versatile revenue
control system designed specifically for valet parking operations. Using bar code
tickets, AAA Parking will effectively manage the City of Miami Beach's valet parking
operations with this sophisticated and versatile equipment. Traffic flow will be more
effectively managed and customers will be properly advised of rates and amount being
charged via the CSII's display panel.
The CSII system shall be installed in a portable steel valet parking attendant
podium built expressly for valet parking operations. The portability of the system shall
enable AAA Parking to rapidly adjust to changes in the venue schedule. AAA Parking's
managers will have the" necessary control and flexibility to adjust to these demands.
Communication
AAA Parking shall use NEXTEL two-way radio/cell phones for communications
between the valet ramp position and the designated parking areas. The NEXTEL
system radio/telephones will enable the operation to provide the most efficient service
and reduce wait times for customers.
23
Statement of Proposed Operational Plans
Customer Refunds
AAA Parking shall maintain a 100% customer satisfaction goal. However, in the
event a customer is subjected to a wait of more than 15 minutes for the delivery of their
car during any standard event, a full refund shall be provided. Location supervisors
shall also be empowered to immediately review any customer complaint and refund any
dissatisfied customer. Furthermore, customer complaints received by the AAA Parking
corporate office shall be reviewed in an expeditious manner and refunds provided along
with a written, formal apology letter from the corporate office customer service
manager.
Refunds to customers shall be at the expense of AAA Parking and will not be
deducted from the guaranteed monthly payment to the City of Miami Beach.
24
Personnel Regulations And Standards
. All personnel shall present a positive and professional appearance and
demeanor when conducting the business of the Facilities.
. All personnel shall maintain good grooming standards.
. All personnel shall wear uniforms that display the name of AAA Parking.
Uniforms shall be clean and pressed.
. All personnel shall wear nametags and an official City of Miami Beach photo
identification badge.
. All personnel shall be responsible for the neat and orderly upkeep of their
workstation or attendant booth.
. All personnel shall be trained in the use of revenue control equipment and proper
maintenance of such equipment.
. All personnel shall accurately prepare and submit financial and ticket reports at
the conclusion of each shift and submit collected revenues concurrent with such
report.
. All personnel shall be able to complete daily cash reports, inspection reports and
related management reports (as applicable to individual responsibility levels).
. All personnel shall be trained in customer service.
. All personnel shall be able to effectively converse, read and write in English.
. All personnel shall have the ability to accurately and efficiently solve
mathematical equations.
. All personnel shall provide accurate directions and general information to the
public.
· All personnel shall be trained in CPR and emergency procedures.
. All personnel shall understand their role as an ambassador of, and partner to the
City of Miami Beach.
. All personnel shall have a thorough understanding of City parking policies.
· All personnel shall be familiar with the location, operating hours and parking
rates for the City parking facilities.
· All personnel shall be bonded and insured.
25
Parking Operation Standards
. All personnel shall be professional and courteous in the performance of their
duties.
. The Facilities shall be attended as per the event schedule.
. The Facilities shall be sufficiently staffed at all times. In the event of a call off,
the Facility supervisor shall provide an immediate replacement.
. All personnel shall be required to participate in monthly staff meetings.
. AAA Parking shall supply the City with a 24-hour contact listing.
. AAA Parking shall respond in writing to complaints received by the City within 24
hours.
. AAA Parking shall supply adequate initial training and on-going training to all
personnel to assure the highest quality of service to parking patrons. All
personnel shall be properly trained and advised of company and City policies
regarding conduct.
. AAA Parking shall supply all personnel with an Employee Handbook and
Operation Manual.
. AAA Parking shall perform a background check on all of its employees, including
psychological and/or aptitude examination, as part of the hiring screening
process. AAA Parking shall conduct further screening at the request of the City.
26
Training and Performance Evaluation
AAA Parking has the ability to effectively and expediently train personnel to
execute their responsibilities in a professional manner. AAA Parking hires only
personnel possessing the skills necessary for quality performance. AAA Parking
employees must maintain good public relations with clientele and ensure a professional
image for the Nashville Downtown Partnership. All training will meet with any directives
set forth by the administration.
Management Training
On the first day of employment, management employees attend an orientation
program. The Human Resources department covers the following topics:
. Review of employee hand-book
. Company performance and
opportunities
. Company activities and
services
· Benefits
· Ethics
. Company history
As a continued portion of the new hire orientation a member of the senior
management communicates the following guidelines of public relations:
. Appearance, attitude, and conduct
. Rules and regulations
. Communications
. Professionalism
AAA Parking realizes that each property maintains different equipment and
prc;>cedures. Therefore, it is a necessity to provide a training program that effectively
prepares management personnel to execute their responsibilities in a professional
manner. The program consists of three days of extensive training in AAA Parking
management procedures including the following:
Administrative procedures:
· Staffing
· Disciplinary actions
· Audits
· Payroll
. Inspections
Report preparation:
· Report procedures
· Daily reports
· Accident reports
· Log book
. Incident and lost ticket reports
. Workmen Compensation
reports
27
Property management:
. Introduction to property management
authority
. Rules and regulations
. City ordinances regarding parking
operations
.
Facility familiarization
.
Emergency situations
Question and answer session
.
In addition to the training, each management trainee will be assigned to work
with another member of management for a minimum of five days. At the completion of
this training, the supervisory personnel will submit a written evaluation of the trainee to
determine if the trainee is capable of being independently assigned.
Hourly Employee Training
Hourly personnel are presented with a similar orientation on the first day. The
topics covered by the Human Resources department are:
. Company history . Communication
. Company performance and . Professionalism
standards
. Review of employee manual . Rules and regulations
. Appearance, attitude, and conduct
AAA Parking believes that the key to properly training employees is to make
each new employee aware of all company procedures as well as property management
procedures. In order to accomplish this task it is necessary to devote an entire training
session on policies and procedures. This two-day session includes the following
subjects:
.
Evaluations
Safety awareness
Inspections and audits
.
Payroll
Promotions
Disciplinary actions
.
.
.
.
One of the most vital functions of a cashier or attendant is accurate reporting.
AAA Parking reinforces this duty by our report writing instruction session:
.
Daily reports
Register tape report
. Ticket count
. Lost ticket report
.
28
Recruiting
AAA Parking selects and hires those individuals who demonstrate a sincere
desire to be in service to others. Recommendations from present personnel, periodic
newspaper advertisements, and solicitations from various college campuses constitute
our basic recruitment procedure. A prospective employee is processed through three
interviews, one each with the Operations Manager and City Manager, on final interview
with both managers present. Prospects must pass a basic test designed for simple
mathematics and reading, and each must be able to speak fluent English. All
references are called with past employment verified; all prospects are subject to a
security interview. All new hires are on a thirty-day trial basis where on the job training
is administered by a supervisor and an experienced cashier. Specifics of our liability
insurance provide for employee fidelity at $400,000 per employee. AAA Parking
receives many compliments on the courtesy, efficiency, and excellent manners of our
employees.
Hourly employees are hired and paid according to experience and level of
expertise. After one year each individual is eligible for paid holidays and one week of
vacation. After three years fun medical, dental, and life insurance benefits are
available. The policy of AAA Parking is to promote from within; thereby allowing all
employees an equal chance for mobility into higher positions with increased pay. It is
the practice of AAA Parking to hire, train and promote employees without discrimination
because of race, religion, color, political affiliation, physical disability, national origin,
sex or age. We have a most diverse group consisting of over 1200 employees.
AAA Parking maintains compliance with all local and state Equal Employment
Opportunity laws and regulations.
35
Transition Plan
Outline of Requirements
Shown below is an outline utilized by AAA Parking upper management when
establishing a new property.
I. EMPLOYEES
A. Hiring
1. Place ad/update voicemail message
2. Interviews - new hires
a. Background check/application complete
b. New hire forms
c. All documentation complete
d. Uniform measurements
3. Interviews - transfers
a. Transfer request/approval
b. Payroll code changes
c. Uniform measurements
B. Training
1. Training sessions: Group
2. Training sessions: Individual
C. Uniforms
1. Order non-stocked sizes if necessary
2. Distribution
a. Pants/shorts
b. Shirts
c. Name tags
3. Photo 10 badges
D. Human Resources/Orientation
1. Employee Packets
a. Handbook
b. Letter of Welcome
c. Time card
d. Insurance package
e. Uniform deduction forms
2. Input to Payroll System: File Number/Location Number
,>e
II. ACCOUNTING
A. Bank Account
1. Open Bank Account
a. Memo to Selig Enterprises
b. Signature cards
c. Order checks
d. Order deposit slips
e. Order endorsement stamp
B. Set Up G/L System
1. Assign property and bank code
2. Assign payroll number
3. Memo to Selig
C. Tickets and Forms
1. Order tickets
2. Claim forms
3. Evaluation forms
4. Daily and Shift reports
III. EQUIPMENT AND SUPPLIES
A. Operations Manager's Office
1. Desk/chair/file cabinet
2. Bulletin board
3. Chart board
4. Office supplies
5. Log book
B. Business Cards for Operations Manager
C. Telephone & Pager for Operations Manager
D. Cashier Booths
1. Countertop/chair
2. Fee computer/register
3. Receipt paper
4. Miscellaneous office supplies
5. Calculator
E. Service & Maintenance Supplies
1. Jumper box
2. Lock-out kit
3. Custodial Supplies
37
1 O-Day Start-Up Plan
Day 1:
o AAA Parking selected as management company.
o Final decisions and negotiations before contracts are signed.
o Review of property to determine supply needs.
Day 2:
o Uniforms, tickets, shift reports, daily reports and other forms ordered.
o All office supplies ordered: desk, chair, file cabinets, etc.
o Formal announcement to current employees of transition.
o Offers to employees for employment with AAA Parking.
o Property safety inspection conducted.
o Management walk-through conducted.
Day 3:
o Interview sessions held for current employees.
o Initial supplies delivered to property.
Day 4:
o Open interview sessions held.
o Monthly account information obtained from owners/previous parking operator.
Day 5:
o Open interview sessions held.
o Monthly accounts administered.
Day 6:
o Payroll requirements initialized in system.
Day?:
o Orientation and Training for all employees.
f:"
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Day 8:
o Orientation and Training for all employees.
o Uniforms issued to all employees.
Day 9:
o Final delivery and set-up of supplies and equipment.
Day 1 0:
c AAA Parking begins operation.
38