98-22705 RESO
RESOLUTION NO. 98-22705
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, AUTHORIZING THE TRANSFER OF
$20,000 IN 1997-98 ELECTROW A VE CONTINGENCY FUNDS TO COVER
ELECTROW A VE MARKETING EXPENSES.
WHEREAS, the contingency category of the 1997-98 Electrowave Budget has a present
balance of $173,795; and
WHEREAS, the marketing category of the same budget has a balance of only $453.00; and
WHEREAS, in order to properly implement the Electrowave Marketing Plan and
successfully launch the electric shuttle service, a budget transfer from E1ectrowave contingency
funds to marketing funds is needed, in the amount of $20,000.
NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby approve and authorize a budget transfer of $20,000 in 1997-98 Electrowave
contingency funds to cover Electrowave marketing expenses.
PASSED AND APPROVED this the 1 s t day of
April
, 1998.
IlIA
MAYOR
ATTEST:
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aJ
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
. ~ flilJlI- 5/B/}f;-
I ity Date
MEMORANDUM
TO:
FROM:
Amelia Johnson, Transportatio
Judy I. Evans, Executive Direct
Miami Beach Transportation Man ement Association, Inc.
Electric Shuttle Coordinator for of Miami Beach
March 17, 1998
Electric Shuttle Marketing Expenses
DATE:
RE:
The following expenses were paid by the MBTMA in support of the electric shuttle project. The
expenses require reimbursement to the MBTMA from the ELECTRIC SHUTTLE MARKETING BUDGET.
All expenses listed below include invoices, bids, receipts as applicable:
1. 100 color compositions of brochure and route map for driver 184.02
training and formal presentations of route
2. Production of camera ready file of logo graphic for sign output 92.20
3. Design, film, proof prints, layout and printing of dedication 2,619.98
ceremony and reception for shuttle implementation
4. Advertising/promotional item - 525 sand filled stress balls with 1,347.77
shuttle logo imprint
5. Design and production of signage for marketing of ELECTROWA VE 187.00
at International Electric Vehicle Symposium in Orlando, Fla.
6. Design, layout and production of final artwork for print advertising 1 ,207.80
for City of Miami Beach Parking Guide
7. Professional public relations services and promotional expenses 5,918.73
related expenses 6,431.68
8. Printing of 10,000 discount merchant brochures and 3,500 discount 1,356.00
coupons
Total Amount Due to MBTMA for Marketina:
$ 19,345.18
PLEASE MAKE REIMBURSEMENT CHECK PAYABLE TO:
Miami Beach Transportation Management Association, Inc.
301 41 st Street, Suite 502
Miami Beach, FL 33140
Should you have any questions concerning the above or require additional information please don't
hesitate to call me. I can be reached at 535-9160.
Thank you.
A:citmarmar2
CITY OF MIAMI BEACH
CITY HALL 1700 CONVENTlpN CENTER DRIVE MIAMI BEACH, FLORIDA 33139
http:\\ci.miami-beach.f1.us
COMMISSION MEMORANDUM NO. J.9...lL9B
TO:
Mayor Neisen O. Kasdin and
Members of the City Co mission
DATE: April 1, 1998
FROM:
Sergio Rodriguez
City Manager
SUBJECT:
A RESOL ION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, AUTHORIZING THE TRANSFER OF
$20,000 IN 1997-98 ELECTROW A VE CONTINGENCY FUNDS TO COVER
ELECTROW A VE MARKETING EXPENSES.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
BACKGROUND
At the ELECTROWA VE Marketing Plan presentation to the City Commission on January 7, 1998,
officials of the Miami Beach Transportation Management Association (MBTMA) informed that the
funds allocated in 1997-98 for marketing purposes would not be sufficient to cover the costs
associated with the implementation of the Marketing Plan and the appropriate launching of the
ELECTROWA VE Service. At that time, MBTMA received Commission direction to use other
available ELECTROW A VE funds to ensure the success of the electric shuttle project and its service
inauguration.
ANALYSIS
The funds presently available within the 1997-98 ELECTROWA VE budget (above and beyond the
funds already encumbered to cover the first 12 months of operations) are as follows:
$173,795 in the contingency category,
$ 15,697 in the miscellaneous operating category, and
$ 453 in the marketing category.
In order to reimburse MBTMA for expenses incurred in January-February, 1998, due to the
Marketing Plan implementation, a $20,000 ELECTROWA VE fund transfer from the contingency
to the marketing category is hereby requested. Attached is the invoice packet submitted by
MBTMA.
CONCLUSION
The Administration recommends the $20,000 budget transfer.
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