2000-24003 RESO
. .
RESOLUTION NO, 2000-24003
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE CITY MANAGER
PERTAINING TO THE RANKING OF PROPOSALS RECEIVED IN RESPONSE TO REQUEST
FOR PROPOSALS (RFP) NUMBER 112-99/00, ENTITLED "CONSTRUCT, OPERATE AND
MAINTAIN A MINIMUM OF 10 DIRECTORY STRUCTURES IN THE LINCOLN ROAD AREA,
PROVIDING DIRECTORY INFORMATION, LOCATION MAPS, AND OFFERING
ADVERTISING SPACE FOR COMMERCIAL USE, AND FABRICATE AND INSTALL STREET
SIGNS AND BLOCK NUMBER SIGNS AT TEN (10) INTERSECTIONS ALONG LINCOLN
ROAD"; AND AUTHORIZING THE ADMINISTRATION, IN COORDINATION WITH THE
LINCOLN ROAD MARKETING, INC" TO ENTER INTO NEGOTIATIONS WITH THE TOP-
RANKED FIRM OF ADSHEL, AND WITH THE SECOND-RANKED FIRM OF INFINITY
OUTDOOR, SHOULD THE ADMINISTRATION NOT BE ABLE TO SUCCESSFULLY
NEGOTIATE A CONTRACT WITH THE TOP-RANKED FIRM,
WHEREAS, the City issued a Request for Proposals (RFP) No. 112-99/00, to construct, operate
and maintain a minimwn of 1 0 directory structures in the Lincoln Road area, provide directory information,
location maps, and offer advertising space for commercial use, and fabricate and install street signs and
block nwnber signs at ten (10) intersections along Lincoln Road; and
WHEREAS, on July 12,2000, an Evaluation Committee met and unanimously ranked Adshel,
as the top-ranked proposer, and Infinity Outdoor as the second-ranked proposer; and
WHEREAS, the Evaluation Committee also unanimously recommended negotiations with
Adshel, the top-ranked ftrm and, should an agreement not be reached with Adshel, then negotiations should
commence with Infinity Outdoor, the second-ranked ftrm; and
WHEREAS, the City Manager has reviewed the responses and the recommendation of the
Evaluation Committee and concurs with the Evaluation Committee's recommendation.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission
herein accept the ranking of the responses received and now authorize the Administration, in coordination
with the Lincoln Road Marketing, Inc., to enter into negotiations with the top-ranked ftrm of Adshel, and
with the second-ranked ftrm ofInfinity Outdoor, should the Administration not be able to successfully
negotiate a contract with the top-ranked ftrm, pursuant to RFP No. 112-99/00, to construct, operate and
maintain a minimwn of 10 directory structures in the Lincoln Road area, provide directory information,
location maps, and offer advertising space for commercial use, and fabricate and install street signs and
block nwnber signs at ten (10) intersections along Lincoln Road.
PASSED and ADOPTED this 26thday of July, 2000
~~r~~
CITY CLERK
APPROVED AS TO
FORM & LANGUAGE
& FOREXECUnON
~/!L/b
..;"!Jl."<>ml!lY Dale
111
MAYOR
CITY OF MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
http:\\ci.miami-beach.fl.us
TO:
FROM:
SUBJECT:
COMMISSION MEMORANDUM NO. bO g - 00
Mayor Neisen O. Kasdin and DATE: July 26, 2000
Members ofthe City Commission
LawrenC~A' vy ~~
City Mana
A RES UTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE
RECOMMENDATION OF THE CITY MANAGER PERTAINING TO THE
RANKING OF THE PROPOSALS RECEIVED IN RESPONSE TO REQUEST
FOR PROPOSALS (RFP) NUMBER 112-99/00, TITLED: CONSTRUCT,
OPERATE AND MAINTAIN A MINIMUM OF 10 DIRECTORY
STRUCTURES IN THE LINCOLN ROAD AREA, PROVIDING
DIRECTORY INFORMATION, LOCATION MAPS, AND OFFERING
ADVERTISING SPACE FOR COMMERCIAL USE, AND FABRICATE AND
INSTALL STREET SIGNS AND BLOCK NUMBER SIGNS AT TEN(10)
INTERSECTIONS ALONG LINCOLN ROAD; AND AUTHORIZING THE
CITY ADMINISTRATION IN COORDINATION WITH THE LINCOLN
ROAD MARKETING, INC. TO ENTER INTO NEGOTIATIONS WITH THE
TOP-RANKED FIRM OF ADSHEL, AND WITH THE SECOND-RANKED
FIRM OF INFINITY OUTDOOR, SHOULD THE ADMINISTRATION NOT
BE ABLE TO SUCCESSFULLY NEGOTIATE A CONTRACT WITH THE
TOP-RANKED FIRM.
ADMINISTRATION RECOMMENDATION:
Adopt the Resolution.
ANALYSIS:
The Lincoln Road streetscape renovation project included the provision of street signage as part of
the original scope of work. This element of the project was never completed. The property owners
and merchants of Lincoln Road are anxious to correct this and are concerned that visitors to the area
have difficulty navigating the Lincoln Road area as a result of the absence of signage. The property
owners are paying a portion of the assessment for capital improvements on Lincoln Road, and
improved signage has been promised to them since the planning phase of the project.
On May 20, 1998, a Professional Services Agreement was executed between the City and Tom
Graboski Associates, Inc. to develop environmental graphics signage design and related engin~
services for the Miami Beach Convention Center and TOP A signage program. Because of their
experience with signage in Miami Beach, the Graboski firm was also retained to design the signage
for the Lincoln Road area.
AGENDA ITEM C,'])::t>
DATEJ-'2b-b'b
RFP No. 112-99/00
Page Two
July 26, 2000
ANALYSIS (continued)
Graboski submitted five designs in February 2000, for consideration by the City and by the Lincoln
Road Marketing, Inc. (LRMI). At the regular meeting of LMRI, the proposed designs were
reviewed by the members of the group. Instead of selecting one of the designs, there was
considerable interest in utilizing several of the designs to give added variety and further visual
interest to the signage. The proposed designs were incorporated into the RFP.
On June 28, 2000, the City Commission authorized (Commission Memo No. 491-00) the issuance
of a Request for Proposals (RFP) to select a firm to construct, operate and maintain a minimum of
10 directory structures in the Lincoln Road area, providing directory information, location maps, and
offering advertising space for commercial use, and fabricate and install street signs and block number
signs at ten (10) intersections along Lincoln Road.
The directory structures would contain a map of the area, a listing of local merchants keyed to
locations on the map, which will be required to be corrected and updated frequently, along with
space for two advertising posters, which may be used for commercial purposes.
Notices of the RFP were issued by DemandStar.com to 133 "matching" vendors. On July 7, 2000,
sealed proposals were received from Adshel and Infinity Outdoor.
On March 23, 2000, the Evaluation Committee ("the Committee") met to review all the responses
received. The Committee consisted of the following individuals:
Ronnie Singer, Executive Assistant to the City Manager
William Cary, Director, Design, Preservation & Neighborhood Planning Division
Gary Knight, Executive Director, Artcenter/South Florida
Michael Comras, President, The Comras Company
Jeff Bechdel, Vice President, Miami Beach Chamber of Commerce
Carl Hastings, Project Manager
Robert Warren, Lincoln Road Marketing, Inc.
The Committee reviewed and discussed the proposals received from Adshel and Infinity Outdoor,
and agreed that oral presentations by both firms were warranted.
On July 10, 2000, both firms were notified in writing, that the Committee would like to: (1) listen
to oral presentations; (2) receive a pro forma analysis relative to their proposed rates and expenses;
and (3) be prepared to provide additional information during a question and answer session.
RFP No, 112.99/00
Page Three
July 26, 2000
ANALYSIS (continued)
On July 12,2000, representatives from both firms presented proposed rates and options, and made
oral presentations relative to their approach/methodology, their proposed project team, their
proposed rates, and the various design options.
Attached are the proposed rates and options were presented to the Committee by both Adshel and
Infinity Outdoor.
The Committee after careful consideration, recommended the following:
Committee's Recommendation:
The Committee unanimously finds the most qualified firm to be Adshel, second most qualified
to be Infinity, Furthermore, the Committee wants to continue to act in an advisory capacity to
the Procurement Director of the City, in order to continue to ensure thatfunding issues are settled
and the revenue stream flows to the City and ultimately to Lincoln Road Marketing, Inc, on a
monthly basis. The Committee also has concerns about the contractual language and wants to
address all the design issues before the design goes to the Design Review Board.
The Committee's recommendation was provided to the City Manager for his consideration. In
accordance with the terms of the RFP, the City Manager has reviewed the Evaluation Committee's
recommendation and concurs with its ranking of responses. The Mayor and City Commissioners are
not bound by either the City Manager's or the Evaluation Committee's recommendations.
The Mayor and Commission should accept the ranking recommended by the City Manager, and
authorize the City Administration in coordination with Lincoln Road Marketing, Inc. (LRMI) to
enter into negotiations with the top-ranked firm of Adshel, and authorize the Administration to
negotiate with the second-ranked firm ofInfinity Outdoor, should the Administration not be able to
successfully negotiate a contract with the top-ranked firm.
LAL:RS:GL
F:IPURC\$AL~INCOLN.WPD
Adshel / Lincoln Road Partnership - Response to Questions
DDtion 1 DDtion 2
1. Proposed Advertising Rates
a) Lincoln Road Merchants $750 I month 600 I month
(does not include national accounts)
b) Non-Profit Agencies N/A 10% of inventory
Free of charge
c) Others (commercial) $850 / month $850 / month
d) Mix of a, band c (if applicable)
N/A
N/A
2. Estimated Expenses
Capital
$175K - $225K
$375K - $550K
$135K pia
Operating
$20K pIa
3. Map I Advertising Ratio per Unit
1 : 1
see attached chart
4. Poster Format
Benefits of 4 x 6 format:
. universal standard for agencies and printers
. better advertising medium
. higher rates
. higher revenue share with City
Comments on 3 x 5 format:
. not standard -7 advertisers resistant
. 'additional' format for the street -7 clutter
. lower rates
. lower revenue share with City
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07....10....00 13:36
ID:Sandy Sizemore
FAX:804-559-6097
M:;E 1
.,
INFINITY
C' ~ ~
OUTDOOR
TO: GlLo; Lopez
City of Miami Beach, Florida
~.
FROM: Sandy Sizemore
Real &1:ate DirectorfMaJlo;
9867 Littlerock Court
Mechanicsville, VA 23116-8725
Phone: 804-559-6096
Fax: 804-559-6097
e-mail: adsinmalIs@aol.com
RE: Lincoln Road RFP No. 1JI:!-99/00
PAGK (S): 1
DATE:
July 10, 2000
J"ropost.>d rates:
Lincoln Road Merchants -- $600 net per month
Non-profit agencies - Minimum on;! per month FRKK, aU
others based on availability. Usually ifspace ifavailable,
there is no charge for the space for I'ublic Service.
Everyone Elsen between $750 and :: 1000 per panel per
month.
Infinity Outdoor, Inc. estimated expenses for 10 units
$130,000. '"
At the current time we partner with an Electronic Kiosk
Company that has units in place. I will get a list of
locations.