364-2000 RDA
RESOLUTION NO. 364-2000
A RESOLUTION OF THE CHAIRMAN AND MEMBERS OF THE
MIAMI BEACH REDEVELOPMENT AGENCY (RDA), EXTENDING
THE PARKING RATE STRUCTURE FOR THE PARKING
COMPONENT OF THE ANCHOR SHOPS AND PARKING AT
SOUTH BEACH, ORIGINALLY IMPLEMENTED AS PART OF
THE SUMMER RATE PILOT PROGRAM, ADOPTED BY THE RDA
BOARD ON MAY 10, 2000, IN ACCORDANCE WITH THE TERMS
AND CONDITIONS OF THE GARAGE FACILITY MANAGEMENT
AGREEMENT, DATED JULY 15, 1998, BETWEEN THE RDA AND
QUlK PARK OF FLORIDA, INC.
WHEREAS, on October 28, 1998, the RDA adopted a rate structure for the Anchor Shops
Parking Garage, in accordance with the parameters established in the Garage Easement Agreement
between the RDA and Miami Beach Redevelopment, Inc. (MBRI), and the Garage Management
Agreement between the RDA and Quik Park of Florida, Inc.; and
WHEREAS, said rate structure provides for a rate of$2.00 for the first hour of parking;
$4.00 for up to two (2) hours; $10.00 for up to six (6) hours; and $16.00 for up to twenty four (24)
hours; and
WHEREAS, pursuant to the Administration's analysis of first-year operating trends in the
Anchor Shops Parking Garage, a seasonal decline in business was anticipated during the Summer
months; and
WHEREAS, in order to offset the anticipated decline in business, the RDA Board adopted
a Summer Parking Rate Pilot Program to go into effect between June and September, 2000,
providing for a reduced hourly parking rate of $1.00 for the first hour of parking, and $2.00 for up
to two (2) hours, as well as provide for an "Early Bird" daily rate of $8.00 for vehicles entering the
Anchor Shops Garage between the hours of6:00 A.M. to 10:00 A.M., and exiting prior to 7:00 P.M.;
and
WHEREAS, the Summer Parking Rate Pilot Program has resulted in a significant increase
in transient parking business for the Anchor Garage.
I
NOW, THEREFORE BE IT DULY RESOLVED BY THE CHAIRMAN AND
MEMBERS OF THE MIAMI BEACH REDEVELOPMENT AGENCY, thaI the Chairman and
Members of the RDA extend the parking rate structure, originally implemented as part of the
Sununer Parking Rate Pilot Program, adopted by the RDA Board on May 10, 2000, in accordance
with the terms and conditions of the Garage Facility Management Agreement, dated July 15, 1998,
between the RDA and Quik Park of Florida, Inc., to provide for a rate of$1.00 for the first hour of
parking and $2.00 for up to two (2) hours, as well as to provide for an "Early Bird" daily rate of
$8.00 for vehicles entering the Anchor Garage between the hours of 6:00 A.M. to 10:00 A.M., and
exiting prior to 7:00 P.M.
PASSED AND ADOPTED this 13th day of September, 2000
~rnAIRMAN
ATTEST:
.JokJr ~
SECRETARY
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Miami Beach
Redevelopment Agency
1700 Convention Center Drive
Miami Beach, Florida 33139
Telephone: (305) 673- 7295
Fax: (305) 673- 7772
REDEVELOPMENT AGENCY MEMORANDUM NO. 00- 5/
September 13, 2000
TO: Chairman and Members ofthe Board
of the Miami Beach Redevelopment Agency
FROM:
Jorge M. Gonzalez
Executive Director
~~
SUBJECT: A RESOLUTION OF THE CHAIRMAN AND MEMBERS OF THE MIAMI
BEACH REDEVELOPMENT AGENCY, EXTENDING THE PARKING
RATE STRUCTURE FOR THE PARKING COMPONENT OF THE
ANCHOR SHOPS AND PARKING AT SOUTH BEACH, ORIGINALLY
IMPLEMENTED AS PART OF THE SUMMER RATE PILOT PROGRAM,
ADOPTED BY THE RDA BOARD ON MAY 10, 2000, IN ACCORDANCE
WITH THE TERMS AND CONDITIONS OF THE GARAGE FACILITY
MANAGEMENT AGREEMENT, DATED JULY 15, 1998, BETWEEN THE
RDA AND QUlK PARK OF FLORIDA, INC.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution
ANALYSIS
On October 28, 1998, the Miami Beach Redevelopment Agency (RDA) Board adopted a rate
structure for the Anchor Garage, in accordance with the parameters established in the Garage
Easement Agreement between the RDA and Miami Beach Redevelopment, Inc., (MBRI) and the
Garage Management Agreement between Quik Park of Florida, Inc., and the RDA. The rate
structure, which had been in effect since the opening ofthe facility, provided for a rate of $2.00
for the first hour, $4.00 for up to 2 hours, $10.00 for up to 6 hours and $16.00 for up to 24 hours.
The basis for arriving at this rate structure was to provide sufficient gross revenues to cover
operating and maintenance costs, debt service and revenue sharing obligations. Consideration was
also given to providing competitive short-term daily rates and weekend and evening flat rates to
encourage public use of available spaces when shopping, dining, doing business or attending
events in the area.
S()UTti I)()I/Ilffl:
l2edevel()pment I)lstrlct
Agenda Item 314
0,-13-0:)
Date
In reviewing occupancy trends in the facility over the last year, the Administration's goal to offset
the anticipated sununer slow-down in business by implementing a pilot rate program was adopted
by the RDA Board at its meeting on May 10, 2000. The hourly parking rate during business hours,
Monday through Friday, was lowered from $2.00 to $1.00 for each of the first two hours, which is
consistent with the rates offered in the 7th Street and 17th Street Garages. The 24-hour rate
remained the same at $16.00, as will the weekend flat rate of$10.00, which is available between
9:00 P.M. and 6:00 A.M. In addition, an "Early Bird" rate of$8.00 was introduced, for entries
between the hours of 6:00 A.M. - 10:00 A.M. and out by 7:00 P.M.
Since the introduction of these rates in June, transient vehicle entries have increased by an average
of 36 percent over the last two months and by approximately 133 percent compared to June, 1999.
While a portion of the increase in business may be attributed to the many new construction projects
in the area, the rate reduction program has also been beneficial for businesses located on
Washington Avenue and Espanola Way.
The current sununer rate program is only scheduled to remain in effect through the end of
September. Due to the success of the program, it is recommended that the rates remain in effect until
such time that a re-evaluation of the rates is required.
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