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2007-26574 ResoRESOLUTION NO. 2007-26574 A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE CITY MANAGER PERTAINING TO THE RANKING OF FIRMS PURSUANT TO REQUEST FOR PROPOSALS (RFP) NO. 39-05/06 FOR THE MANAGEMENT AND OPERATION OF CONCESSION STANDS AND BEACHFRONT CONCESSIONS, LOCATED EAST OF COLLINS AVENUE AT BOTH 21 ST STREET AND 46TH STREET; AUTHORIZING THE ADMINISTRATION TO ENTER INTO NEGOTIATIONS WITH THE TOP-RANKED FIRM OF TOBY'S CONCESSION SERVICES, INC., AND SHOULD THE ADMINISTRATION NOT BE ABLE TO NEGOTIATE AN AGREEMENT WITH THE TOP-RANKED FIRM, AUTHORIZING THE ADMINISTRATION TO NEGOTIATE WITH THE SECOND- RANKED FIRM OF M 8~ M CONCESSIONS, INC.; AND FURTHER AUTHORIZING THE MAYOR AND CITY CLERK TO EXECUTE AN AGREEMENT UPON COMPLETION OF SUCCESSFUL NEGOTIATIONS BY THE ADMINISTRATION. WHEREAS, because beach tourism is vital to the economic well being of the community and the availability of accessible restrooms and concession facilities is vital to beach tourism, the Administration initiated the design of concession and restroom facilities; and WHEREAS, the Mayor and City Commission at its November 19, 2004 meeting adopted Resolution No. 2004-25741 approving the construction of beachfront restroom and concession facilities located east of Collins Avenue at both 21St Street and 46th Street; and WHEREAS, on July 12, 2006, the City Commission authorized the issuance of an RFP to solicit proposals for the management and operation of concession stands and beachfront concessions, located east of Collins Avenue at both 21St Street and 46th Street; and WHEREAS, at that time, the anticipated completion date for construction was September 2006 for the 46th Street location, and May, 2007 for the 21St Street location; and WHEREAS, RFP No. 39-05/06 was issued on August 3, 2006, and proposals were sent or provided to over thirty (30) firms and concessionaires; and WHEREAS, due to delays in the completion of construction of the concession building at 21St Street, and a beach renourishment project that was underway at the 46th Street location, the date for receipt of proposals was deferred until March 29, 2007; and WHEREAS, on the specified due date, the Procurement Division received responses from M & M Concessions, Inc.; Michael J. Roberts; and Toby's Concession Services, Inc.; and WHEREAS, on June 4, 2007, the City Manager via Letter to Commission No. 125-2007; appointed an Evaluation Committee (the "Committee"), consisting of the following individuals: Ray Breslin, Collins Park Neighborhood Association; Brad Wilson, The James Group; Luiz Rodrigues, ECOMB, Inc; Julio Magrisso, Assistant Director, CMB Parks and Recreation; Lisa Botero, Environmental Specialist, CMB Public Works; and WHEREAS, the Committee convened on June 18, 2007, and was provided with an overview of the project, information relative to the City's Cone of Silence Ordinance and the Government in the Sunshine Law; and WHEREAS, the Committee participated in discussions of each of the proposals, and was instructed to scored and rank each proposal pursuant to the evaluation criteria established in the RFP, which was as follows, for a total possible of 100%: • Financial -Financial Capability to perform the services outlined in the RFP, and Proposed minimum guaranteed revenue or percentage of gross - 30 %; • Experience and qualifications -Experience and qualifications of the Proposer, Management team's experience and qualifications, and Past performance - 35%; • Methodology and Approach -Methodology and approach relative to ensuring successful Concessions, Risk Assessment Plan(s), and Customer Service Plan(s) - 20%; • Past performance based on Client Surveys -Volume and quality of surveys submitted by clients - 15%; and WHEREAS, the Committee unanimously ranked Toby's Concessions, Inc. as the top-ranked firm; and WHEREAS, the Committee unanimously ranked M & M Concessions, Inc. as the second- ranked firm; and WHEREAS, the City Manager concurs with the Committee's recommendations. NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby accept the recommendation of the City Manager pertaining to the ranking of firms pursuant to Request for Proposals (RFP) No. 39-05/06, for the management and operation of concession stands and beachfront concessions, located east of Collins Avenue at both 21St Street and 46th Street; authorize the Administration to enter into negotiations with the top-ranked firm of Toby's Concessions, Inc.; and should the Administration not be able to negotiate with the top-ranked firm, authorizing the Administration to negotiate with the second-ranked firm of M & M Concessions, Inc.; and further authorize the Mayor and City Clerk to execute an agreement upon conclusion of successful negotiations by the Administration. PASSED AND ADOPTED this 11th day of ATTEST: CITY CLERK Robert Parcher T:WGENDA\2007Wu11107\Consent\ConcessionReso.doc /' .+~ l/ om G !/d V lu 1/C L u1C L CORM ~ LANLiUA~a~ _f & FOr~XECUTION _ ,~~~ a COCA-COLA ENTERPRISES company To: Whom it may concern Ref: Toby's concessions Date: March 14, 2007 -~ Via this memo I would like to commend and recommend Toby's concessions to any new endeavor. Chris De La Hoz and his brother have worked with us in the past years. I have personally dealt with both and they have proven to be committed to their work and responsible. I had the pleasure of working more with Chris in the Metro Zoo, Key Biscayne and numerous other projects and never have I heard a complaint on poor service. Right now we have working relationships at the Palmetto Golf course and Key Biscayne. I now that he also works with our Hollywood sales center. I recommend the brothers De La Hoz for any concessions openings. ~.. ,_ Manny Pardo Sales Manager CHENEY BROTHERS, INC. ... FOOD SERVICE DISTRIBUTORS ONE CHENEY WAY RIVIERA BEACH, FL. 33404-7000 vwvw. cheneybrothers.com March 14, 2007 Re: Toby's Concessions - g1/trd~'m~~or i4L~ 'i. ny~ d1 ~~ ~::~ }` tr f~ -~ West Palm Beach 561-845-4700 Boca-Delray 561-391-2111 Ft. Lauderdale 954-524-7112 Wats 800-432-1341 Fax 561-845-4701 Toby's Concessions has been a loyal customer of Cheney Brothers Inc since May 2004. Chris De La Hoz has maintained an excellent relationship with "" us, and we value him as our customer. We look forward to continuing as Toby's Concessions' food service distributor ~" in all of his future endeavors. Please feel free to contact me directly should you require any further "'~' information. My phone number is 800-845-2964 extension 1748. Sincerely, Cheney Brothers Inc. _, Jesus Perez District Sales Manager •-. Paper Praducts * Institutional Chemicals * .janitorial Supplies * Beverages WareWashing & Laundry Specialists * Restaurants Supplies * Specialty Praducts Italian Specialties * apart * Meat & Poultry * Seafood * Produce * Dairy & Specialty .~~~ l i a COCA-COLA ENTERPRISES company ,, Date: August 13, 2004 To Whom 1t May Concern: Via this letter I would like to recommend Toby's Lemonade owner and employees for any event and/or concession need. We at South Dade Coca-Cola Enterprises Inc. have work with Chris on and off for the past 8 years. Last year Chris won the BID to be the exclusive concessionaire at the Miami-Dade County Zoo. Sales have exceeded all our expectations, compared to the prior vendor, Toby's. Lemonade have sold over 5000 cases more and over 1000 more gallons of syrup (purchase from Coke). We at South Dade are proud to be a business partner of Chris' organization, and look forward to continue working with them. IYIQI 111/ r QI V V Cold Drink Manager S~pCKS•~0~0. Q~~ ~~~~ y 1 --_ J ,_ J ... .., _. Miami, August 2004 Toby's Frozen Lemonade, Inc Attn: Chris De La Hoz 2400 SW 152 Street Miami FL 33177 Dear Chris De La Hoz, It is my pleasure to take this opportunity to express my sincerest appreciation for the cooperation, support and great service Toby's Lemonade has given us since the beginning of our partnership at the Miami Metro Zoo. The response to our requests has been immediate and impeccable. I am very grateful to your team for keeping a loyal commitment to our company's daily service, and I also appreciate your high levels of professionalism. I highly recommend Toby's Lemonade as a committed and solid partner that offers a complete alliance to anyone looking to generate higher revenues. Sincerely C~ Gilda Rosenberg President Gilly Vending, Inc. 2083 NE 160 St. Miami FI.33162 Tel.: Dade 786 428 0511 Broward: 954 318 0081 24 Hours Cell.: 305 345 6407 Fax: 786 428 0553 E-mail: gillyvending@aol.com ICE CREAM VENDORS, INC` ICE CREAM VENDORS TO THE TRADE August I S`h, ?004 To Whim It May Concern: It has been my food fortune for the past year to operate my business at the Metro %oo, as ice cream vendor sub contractor to Toby's Frozen Lemonade. My relationship with Mr. Chris De L'ahoz owner of Toby's has been one of mutual respect and prosperity. Mr De Lahoz runs a frst rate professional operation. He is always available to address any problems and is always looking for new ways to improve his business. His relationship with customers at the park is always exemplary. I hope i am fortunate; to remain a partner with Mr. De I.ahoz in our future business ventures. l Sincerely '' •^, :~ ' ~ ~ / ~~~ ~ // L;,,C.~~...; ~~' Milton Kordish President Ice Cream Vcnda.rs, Inc. ~~ '~ ~25G Nl~~ 1 C3R° STR[:ET. M[r1Ml, Fi.A 33014 *PI-iCN~: 305-625-5812 FnX:G24-4459 CE1,1.: i25-9599 ~ M~~ON ~`~0 1280 SW 29TH AVENUE POMPANO BEACH, FL 33069 August 23, 2004 Miami-Dade County Selection Committee 111 NW 1St Street Miami, Fl To whom it may concern: Mazzone Foods has been a purveyor for Toby's Frozen Lemonade for over six years. Not only does Toby's pay their invoices on a timely basis, but also the venue managers we deal with on a weekly basis place their orders timely and almost never have rush or emergency orders. The absence of emergency orders indicates to us that the Toby's staff is organized and manages their inventory ~ _ wisely. ... 5 1 ... } ~~ ~~ i I ~' i .. The products in which Toby's purchases from us are known to be the best quality products. We offer a wide variety of chicken tenders, french fries, hot dogs and snacks to Toby's. They have always selected the top quality items, regardless of the price differential. If you would like to discuss Toby's Frozen Lemonade in greater detail, please feel free to contact me at your convenience at (954) 970-9020. Very truly yours, erold L. Fisher President ~: ~ ... Florida's Most Convenient Bank January 22, 2007 -- To Whom It May Concern: ~~ At the request of our customer, Toby's Concession Services, Inc., I am pleased ~- to provide the following information. Toby's Concession Services currently has four separate deposit accounts with us. They have been our customer since October 24, 1996. The average balance for the year 2006 of all checking accounts was low six figures. Toby's Concession Services Inc. has maintained an excellent relationship with our bank for the past ten years and we hold this account in high regard. Based on our relationship with Toby's Concession Service Inc and its principal Cris De La Hoz, I am pleased to provide your company with a Bank Reference. If I may be of further assistance in this matter, please do not hesitate to contact me at 305-461-2200 Ext. 7000. Sincerely, Teresa Alvare P _ Store Manager Coral Gables P.0. Box 8608 ( fort Lauderdale, Florida 33310-8608 I 1-888-7-DAY-BANK I BankAtlantic.com ~IC - ~==a=~ COMMISSION fTEM SUMMARY CnnrlPncpd Title A Resolution Accepting the City Manager's Recommendation Pertaining to the Ranking of Firms for the Management and Operation of Concessions, Authorizing the Administration to Enter into Negotiations, and Authorizing the Mayor and City Clerk to Execute an Agreement for the Management and Operation of Concession Stands and Beachfront Concessions, Located East of Collins Avenue at Both 21St Street and 46th Street. Ke Intended Outcome 5u ortea: Ensure well-maintained facilities. Supporting Data (Surveys, Environmental Scan, etc.): The maintenance of the beaches appears as one of the most important areas of quality of life; 75% of residents rated overall quality of beaches as excellent or good; and the overall quality of beaches is a key driver of residents overall quality of life and City services for tax dollars aid. Issue: Shall the Commission Adopt the Resolution? item Summary~rcecommenaaLion: The Mayor and City Commission, at its November 19, 2004 meeting, adopted Resolution No. 2004-25741 approving the construction of beachfront restroom and concession facilities located east of Collins Avenue at both 215' Street and 46th Street. There was a requirement to issue an RFP, so as to competitively solicit proposals from qualified concessionaires for the operation and management of concessions. On July 12„ 2006, the City Commission authorized the issuance of an RFP to solicit proposals for the management and operation of concession stands and beachfront concessions, located east of Collins Avenue at both 215' Street and 46th Street. Request for Proposals (RFP) No. 39-05/06 was issued and sent to over 30 firms. Proposals were received from M & M Concessions, Inc.; Michael J. Roberts; and Toby's Concession Services, Inc. An Evaluation Committee appointed by the City Manager reviewed the proposals, then scored and ranked the three proposals. Based on the published evaluation criteria, all five Committee Members ranked Toby's Concession Services, Inc. as number one, and M & M Concessions, tnc. as number two. The Administration recommends Board Recommendation: Financial Information: Source of Amount Account Funds: ~ $0.00 This is a revenue generating project with no cost impact to the Cit 2 3 OBPI Total $0.00 Financial Impact Summary: Citv Clerk'~Office Sign-Off~• / i islative Tracking: Depa ent irector A istant C' Manager City Manager ACV TH JMG ~^ r: \AGEND,p12~NCAUL1107\Consent\ConcessionsSumnla~/.doc m MIAMIBEACH U ~ AGENDA ITEM ~ ~~ DATE 7~~~ U~ m MIAMIBEACH City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov COMMISSION MEMORANDUM TO: Mayor David Dermer and Members of the City Commission FROM: Jorge M. Gonzalez, City Manager DATE: July 11, 2007 SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE CITY MANAGER PERTAINING TO THE RANKING OF FIRMS PURSUANT TO REQUEST FOR PROPOSALS (RFP) N0.39-05/06 FOR THE MANAGEMENT AND OPERATION OF CONCESSION STANDS AND BEACHFRONT CONCESSIONS, LOCATED EAST OF COLLINS AVENUE AT BOTH 21ST STREET AND 46TH STREET; AUTHORIZING THE ADMINISTRATION TO ENTER INTO NEGOTIATIONS WITH THE TOP-RANKED FIRM OF TOBY'S CONCESSION SERVICES, INC., AND SHOULD THE ADMINISTRATION NOT BE ABLE TO NEGOTIATE AN AGREEMENT WITH THE TOP-RANKED FIRM, AUTHORIZING THE ADMINISTRATION TO NEGOTIATE WITH THE SECOND- RANKED FIRM OF M 8~ M CONCESSIONS, INC.; AND FURTHER AUTHORIZING THE MAYOR AND CITY CLERK TO EXECUTE AN AGREEMENT UPON COMPLETION OF SUCCESSFUL NEGOTIATIONS BY THE ADMINISTRATION. ADMINISTRATION RECOMMENDATION Adopt the Resolution. KEY INTENDED OUTCOME SUPPORTED Ensure well-maintained facilities. ANALYSIS Because beach tourism is vital to the economic well being of the community and the availability of accessible restrooms and concession facilities is vital to beach tourism, the Administration initiated the design of concession and restroom facilities. The Mayor and City Commission, at its November 19, 2004 meeting, adopted Resolution No. 2004-25741 approving the construction of beachfront restroom and concession facilities located east of Collins Avenue at both 21St Street and 46th Street. There was a requirement to issue an RFP, so as to competitively solicit proposals from qualified concessionaires for the operation and management of concessions. On July 12, 2006, the City Commission authorized the issuance of an RFP to solicit proposals for the management and operation of concession stands and beachfront concessions, located east of Collins Avenue at both 21St Street and 46th Street. Commission Memorandum RFP No. 39-05!06 Concessions July 11, 2007 Page 2 of 5 The 46th Street restroom is completed, and the 21St Street restroom is scheduled for completion at the end of September or beginning of October. RFP PROCESS RFP No. 39-05/06 was issued on August 3, 2006, and proposals were sent or provided to over 30 firms and concessionaires. Due to time extensions granted to complete the construction of the concession building at 21St Street, and a beach renourishment project that was underway at the 46th Street location, the date for receipt of proposals was deferred until March 29, 2007. The RFP resulted in the receipt of three (3) proposals from the following firms: M & M Concessions, Inc. Michael J. Roberts Toby's Concession Services, Inc. On June 4, 2007, the City Manager via Letter to Commission No. 125-2007, appointed an Evaluation Committee (the "Committee") consisting of the following individuals: -Ray Breslin, Collins Park Neighborhood Association -Brad Wilson, The James Group -Luiz Rodrigues, ECOMB, Inc. -Julio Magrisso, Assistant Director, CMB Parks and Recreation -Lisa Botero, Environmental Specialist, CMB Public Works The Committee convened on June 18, 2007, and was provided with an overview of the project, information relative to the City's Cone of Silence Ordinance, and the Government in the Sunshine Law. The Committee nominated Julio Magrisso as chairperson of the Committee. The Committee participated in discussions of each of the proposals, and was instructed to score and rank each proposal pursuant to the evaluation criteria established in the RFP, which was as follows (total possible 100%): • Financial - 30% o Financial Capability to perform the services outlined in the RFP; and o Proposed minimum guaranteed revenue or percentage of gross • Experience and qualifications - 35% o Experience and qualifications of the Proposer; o Management team's experience and qualifications; and o Past performance • Methodology and Approach - 20% o Methodology and approach relative to ensuring successful Concessions; o Risk Assessment Plan(s); and o Customer Service Plan(s) Commission Memorandum RFP No. 39-05/06 Concessions July 11, 2007 Page 3 of 5 • Past performance based on Client Surveys - 15% o Volume and quality of surveys submitted by clients Upon deliberating the proposals, the Committee proceeded to score and rank them as follows: Committee Member Toby's Concession Services, Inc. M 8< M Concessions, Inc. Michael J. Roberts Ra Breslin 91 1 85 2 10 3 Brad Wilson 80 1 75 2 15 3 Luiz Rodri ues 98 1 95 2 5 3 Julio Ma risso 91 1 87 2 30 3 Lisa Botero 93 1 82 2 10 3 The Committee unanimously ranked Toby's Concessions, Inc. as the top-ranked firm. Toby's is solely in the concession business, and they have a record of being consistent and successful. For over ten years, Toby's has maintained concessions at venues that include, but not be limited to, Crandon Park Beach, Haulover Beach, Miami MetroZoo, Seaquarium, Hobie Beach, all the City of Parkland parks, the Orange Bowl, the Bank Atlantic Center, UM Mark Light Stadium, the Palmetto Golf Course, high schools and municipal stadiums, NASCAR events, the Fort Lauderdale Air and Sea Show, major music festivals, major art festivals, and several other key events in South Florida. Toby's proposal communicated their focus on training their staff, with emphasis on customer satisfaction, which includes a training manager as part of the management team. Included in Toby's proposal is an environmentally friendly commitment, including providing, monitoring, and maintaining recycling and refuse bins on site at their concessions. Their employees are trained in environmental awareness, with the emphasis to control litter in their concession area. M & M Concessions' owner, Mr. Wilcox, has over 30 years of experience combined in the beach concession and food and beverage business, all of which has been on Miami Beach. His experience includes, but is not limited to, handling the beach and cabana area as well as being a licensed pool manager and swim instructor at the Doral Beach Hotel, operating Beaches Bar and Grill, the Tikki Hut Pool Bar and the gift shop at the Days Inn Hotel at 43rd Street and Collins Avenue, operating the beach area concession at 23rd Street and Collins Avenue for the owners of the Days Inn, owning and operating Free Spirits Sports Cafe, Liquor Lounge, Dewey's Tavern, and Bar-B-Q Beach restaurant. The Committee recognized Mr. Wilcox's extensive understanding of Miami Beach business and local operations. The Committee collectively articulated that both Toby's and M & M would be successful in managing and operating the City's concessions pursuant to the scope of the RFP, given their years of experience and their qualifications. The client performance evaluation surveys and letters of reference were positive for both firms, and they are both strong financially. Commission Memorandum RFP No. 39-05106 Concessions July 11, 2007 Page 4 of 5 Toby's proposal to the City includes the following financial offer and approach on providing management and operation of concession stands and beachfront concessions: Financial Proposal: Option A: Entire Concession. All Food and Beachfront Equipment Concessions, 21st and 46th Streets. • Minimum Guaranteed Annual Concession Fee: $120,501.00, or: • 31 % of gross receipts, whichever is higher • First year equipment investment valued at approximately $120,000.00 - If sales exceed $388,712.00, the City will receive a sum greater than the minimum annual guarantee. - If sales of $1 million: $310,000.00 of revenue to the City. Option B: Management and Operation of Food and Beverage Concessions Stands at 21st and 46th Streets • Minimum Guaranteed Annual Concession Fee: $75,300, or: • 25% of gross receipts, whichever is higher • First year equipment investment valued at approximately $50,000.00 Option C: All Food and Beachfront Equipment Concessions at 21st Street (only). • Minimum Guaranteed Annual Concession Fee: $65,600 or: • 28% of gross receipts, whichever is higher • First year equipment investment valued at approximately $80,000.00 Option D: All Food and Beachfront Concessions at 46th Street (only). • Minimum Guaranteed Annual Concession Fee: $30,100.00, or: • 25% of gross receipts, whichever is higher • First year equipment investment valued at approximately $50,000.00 As only Option A and Option B satisfy the requirement in the RFP of operating the concessions at both 21St Street and 46th Street, these are the only options that could be considered by the Committee. The Committee found Option A to be in the best interest of the City. Toby's has agreed to provide an estimated $50,000 of new food handling equipment with Option A. As part of their agreement with the City, Toby's will be providing the following products: • Hebrew National Hot Dog Steamers • Bosco Brand Pizza Warmers • J&J Pretzel Warmers • Blue Bunny Branded Ice Cream Freezers • Coca-Cola sliding door refrigerators • Brand name ice makers, microwaves, blenders, freezers and cold preparation counters • Golf carts, two way radios, and employee uniforms Commission Memorandum RFP No. 39-05/06 Concessions July 11, 2007 Page 5 of 5 Toby's has proposed to make significant investments in Miami Beach's beachfront equipment rentals. Toby's has proposed investing an estimated $70,000 in beachside equipment rentals, including equipment by Sunburst Outdoor Furniture, and Sole, Inc, both industry leaders in attractive beachfront furniture. Additionally, Toby's maintains trucks, golf carts and other equipment necessary to properly equip and setup beachfront concessions operations. Attached are letters of reference from some of Toby's suppliers, as well as a letter from Bank Atlantic certifying their financial stability. Ranked third, Michael J. Roberts' proposal is his initial venture as a concessionaire. While the Committee found Mr. Roberts' ambition commendable, his proposal did not demonstrate any financial backing and he lacks experience as a proprietor. Mr. Roberts was not able to provide references or have clients submit surveys due to his not yet being established as a business manager. The Committee expressed that the two new City concessions may not be an appropriate first business venture, and that perhaps Mr. Roberts should consider starting out with a smaller initiative and grow his business. CONCLUSION The Administration recommends that the Mayor and City Commission approve the attached resolution, which recommends the acceptance of the ranking of the firms, and authorizes the Administration to enter into negotiations with the top-ranked firm of Toby's Concession Services, Inc.; and should the Administration not be able to negotiate with the top-ranked firm, authorizing the Administration to negotiate with the second-ranked firm of M & M Concessions, Inc.; and further authorizing the Mayor and City Clerk to execute an agreement upon the completion of successful negotiations by the Administration. T:\AGENDA\2007\J u111 \Consent\ConcessionsMemo.doc